The Klarna app was downloaded the most in the United States, although relatively speaking the Buy Now, Pay Later app was much more popular elsewhere. Downloads were especially high in Klarna's home country Sweden, its surrounding Nordic countries, and Germany. This is because the brand was available in these countries as early as 2016, whilst the app arrived in the United States in November 2018. That said, downloads of the BNPL application peaked in late 2021 and in March and April 2022.

Klarna is one of the leading fintech companies offering buy now, pay later services, which let consumers pay (BNPL) for things in a series of instalments instead of all upfront. Launched in Sweden in...

The United States had the highest number of merchants who offered Klarna up to 2025, whilst the relative use in Europe was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Klarna's home country Sweden, and especially its neighboring countries, offered the payment method relatively more often than anywhere else in the world. For example, estimates are that nearly ****** merchants until February 2024 had Klarna on their website - a number that equaled ** percent of all Swedish domains with a buy now, pay later (BNPL) option and almost ** percent of websites in Sweden that had offered a payment technology. United States and UK merchants both do offer Klarna but relatively less regularly than card networks Visa, MasterCard, or American Express.

Out of nine different by now, pay later (BNPL) services available in the United States in 2020, one service had more users than all others combined. PayPal Credit had far more users than its competitors, like Klarna or Affirm, but the source mentions that PayPal Credit existed in the U.S. for far longer - since 2008 - and has also been assisted by the acquisition of Bill Me Later. Note, though, that the figure concerns PayPal Credit and not Pay in * - Paypal's separate BNPL feature that launched in ************** in the U.S., allowing consumers to pay for online purchases in **** interest-free installments over a six-week period. Nevertheless, PayPal itself is the most established brand among U.S. consumers for online payments.

The Buy Now Pay Later (BNPL) services market is experiencing explosive growth, driven by increasing consumer demand for flexible payment options and the rising adoption of e-commerce. The market, estimated at $200 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 25% throughout the forecast period (2025-2033). This growth is fueled by several key factors: the increasing penetration of smartphones and internet access, particularly in emerging markets; the convenience and accessibility of BNPL services through various online and offline channels; and the expanding partnerships between BNPL providers and merchants across diverse sectors like fashion, consumer electronics, cosmetics, and healthcare. The individual segment currently dominates the market, but the enterprise segment is witnessing significant growth as businesses seek to enhance their customer experience and boost sales. However, challenges remain, including regulatory scrutiny regarding consumer protection, concerns about rising consumer debt, and the potential for increased fraud. Competition is fierce, with established players like Afterpay, Klarna, and Affirm facing competition from both smaller fintech startups and traditional financial institutions integrating BNPL solutions into their offerings. The geographical distribution of the BNPL market shows significant regional variations. North America and Europe currently hold the largest market shares, but Asia-Pacific is expected to witness the most rapid growth due to its large and rapidly growing e-commerce market and increasing adoption of digital payment methods. The continued expansion of e-commerce, evolving consumer preferences for flexible payment solutions, and innovative technological advancements within the BNPL sector will collectively shape the future trajectory of this dynamic market. Successful players will need to demonstrate a strong focus on risk management, regulatory compliance, and a seamless customer experience to sustain growth and navigate the competitive landscape. Furthermore, strategic partnerships and integrations with existing payment gateways and loyalty programs will be crucial for market penetration and expansion.

The US Buy Now Pay Later (BNPL) services market is experiencing robust growth, fueled by increasing consumer adoption of digital payment methods and a preference for flexible financing options. The market's Compound Annual Growth Rate (CAGR) of 27.50% from 2019-2024 suggests a significant expansion, indicating strong consumer demand and the successful penetration of BNPL services across various sectors. This growth is primarily driven by the convenience and accessibility offered by BNPL platforms, particularly among younger demographics. The online segment dominates the market, reflecting the increasing shift towards e-commerce. However, the Point-of-Sale (POS) segment is also witnessing considerable growth as merchants increasingly integrate BNPL options into their physical stores. Popular product categories benefiting from BNPL include fashion and personal care, kitchen appliances, and healthcare, indicating its versatility across different consumer goods. Competition is fierce, with established players like Afterpay, Affirm, Klarna, and PayPal facing challenges from emerging fintech companies. The market is expected to continue its upward trajectory, driven by technological advancements, partnerships with merchants, and expanding regulatory frameworks that address consumer protection concerns. While precise market size figures for 2025 are not provided, extrapolating from the 27.5% CAGR and considering the significant growth already observed, a reasonable estimate for the 2025 US BNPL market size could range from $80 billion to $100 billion. This estimate factors in market saturation in some segments and the potential for continued expansion in others, particularly as BNPL adoption extends to new demographics and product categories. The forecast period (2025-2033) promises continued market expansion, influenced by ongoing digital transformation, the rise of omnichannel commerce, and potentially increased regulatory oversight promoting responsible lending practices. Future growth will depend on factors including sustained economic growth, evolving consumer preferences, and successful navigation of the competitive landscape by market players. Recent developments include: In May 2022, Affirm and Fiserv announced a partnership to make Affirm available to Fiserv enterprise merchant clients by the end of the year. With this partnership, Affirm will become the first buy now pay later provider fully integrated into the Carat operating system from Fiserv., In May 2022, Afterpay and trusted care retailer Rite Aid announced their partnership, offering Rite Aid's online shoppers a new way to pay for everyday items in four installments at no additional cost when payment is made on time. This partnership will help customers access and spend responsibly on everyday goods with Afterpay's powerful budgeting tool.. Notable trends are: Income of US Households Affecting the BNPL Market.

The Buy Now Pay Later (BNPL) services market is experiencing explosive growth, projected to reach a market size of $6379.9 million in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 32.2%. This surge is driven by several key factors. Firstly, the increasing adoption of e-commerce and the rising preference for convenient and flexible payment options among consumers fuels demand. Secondly, the expansion of BNPL services into diverse sectors like fashion, consumer electronics, cosmetics, and healthcare broadens the market reach. The individual segment currently dominates, but the enterprise segment is witnessing significant growth, fueled by businesses seeking to enhance customer acquisition and loyalty. Furthermore, technological advancements, such as improved risk assessment models and seamless integration with e-commerce platforms, contribute to the market expansion. However, regulatory scrutiny and concerns surrounding potential consumer debt burdens present challenges to sustained growth. Competitive pressures among numerous established and emerging players, including Afterpay, Klarna, and Affirm, further shape the market dynamics. Looking ahead, the BNPL market's trajectory for 2025-2033 is predicted to maintain a robust growth trajectory, driven by continued e-commerce expansion in developing economies, particularly in Asia-Pacific and parts of Africa. Innovative features like enhanced customer loyalty programs integrated with BNPL and the emergence of embedded finance solutions will likely drive adoption. While potential regulatory changes and macroeconomic conditions may introduce some uncertainty, the overall market outlook remains positive, pointing toward continued expansion and market consolidation amongst major players in the coming years. The shift toward enterprise solutions within BNPL offers a significant opportunity for future expansion and increased market share for players catering to business needs.

The Buy Now Pay Later (BNPL) market is experiencing explosive growth, projected to reach a substantial market size. The provided data indicates a 2025 market value of $9,101 million with a Compound Annual Growth Rate (CAGR) of 23.5%. This rapid expansion is fueled by several key drivers. The increasing popularity of e-commerce and online shopping provides a fertile ground for BNPL services, offering consumers greater flexibility and convenience in managing their purchases. Furthermore, the relatively low barrier to entry for consumers and the seamless integration of BNPL options into online checkout processes contribute significantly to its widespread adoption. Millennials and Gen Z, digitally native generations comfortable with online transactions, are major drivers of BNPL adoption, leading to high transaction volumes and substantial market penetration. The diverse application segments, ranging from general merchandise and fashion to travel and electronics, showcase the versatility and broad appeal of BNPL platforms. While certain restraints such as regulatory scrutiny and potential risks of consumer overspending exist, the overall market trajectory remains strongly positive. Looking ahead, the BNPL market is poised for continued expansion. The projected CAGR of 23.5% suggests a significant increase in market value over the forecast period (2025-2033). Growth will likely be driven by further technological advancements, including improved risk assessment models and enhanced customer experience features within BNPL platforms. Expansion into emerging markets, coupled with strategic partnerships between BNPL providers and established financial institutions, will also play a crucial role in shaping the market's future. The rise of embedded finance, integrating BNPL directly into existing shopping platforms, represents another significant trend likely to bolster growth in coming years. Competitive dynamics among leading players like Afterpay, Zip Co, Klarna, and Affirm will further stimulate innovation and enhance consumer offerings. However, careful attention to risk management and compliance with evolving regulations will be paramount to ensure sustainable growth and prevent potential market setbacks.

The United States Fintech market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of smartphones and mobile banking apps is significantly boosting digital payments, particularly mobile POS payments and digital remittances. Furthermore, the rising popularity of investment apps and robo-advisors is driving growth in the digital investments segment. Consumers are increasingly embracing alternative lending solutions and crowdfunding platforms, seeking convenient and accessible financing options. The shift towards digital-first banking experiences, facilitated by neo-banks offering tailored services, is also contributing to market expansion. Finally, the growing awareness of the benefits of online insurance and insurance marketplaces is further propelling market growth. While specific market size data for 2025 is absent, considering the provided CAGR of 11% and the considerable size of the US financial services market, a reasonable estimate for the 2025 market size could be in the range of $200-300 billion USD. This is a conservative estimate based on the growth trajectory expected for a market of this type. The competitive landscape is dynamic, with established players like Visa and newer fintech companies such as Stripe, Klarna, Robinhood, and Chime vying for market share. The success of these companies hinges on their ability to innovate and offer seamless user experiences. Regulatory changes and cybersecurity concerns present potential restraints, but the overall market outlook remains positive. Growth is expected across all segments, with digital payments and digital investments likely to maintain the fastest growth trajectories. Regional variations may exist, but the United States, given its advanced digital infrastructure and tech-savvy population, is expected to remain a dominant force in global fintech innovation and growth. The market will continue to evolve, with future growth driven by further technological advancements, changing consumer preferences, and increasing regulatory clarity. Recent developments include: January 2022: iTrustCapital established its new corporate headquarters in Irvine with funding of USD 125 million. The news was released two months after the company received a USD 125 million Series A growth equity investment from Left Lane Capital of New York City. The money will be used to enhance the company's offerings, grow the customer support and development teams, investigate possible strategic partnerships, and introduce new marketing avenues., Febuary 2022: In a statement, Fireblocks stated that it would spend an estimated USD 100 million for a cryptocurrency payment network. Plans to allow acquirers and payment service providers (PSPs) to accept cryptocurrency payments and make payouts in digital currencies are blocked by fire. Less than three weeks after the business disclosed it had raised USD 550 million in Series E funding, Fireblocks reportedly made its first purchase.. Notable trends are: Growth of the E- Commerce Industry is Propelling the Fintech Market.

Klarna reported to have a GMV of over *********** U.S. dollars in 2024, which translates to a processing volume of about *********** U.S. dollars. This is according to a compilation from Statista using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Klarna's figures, for example, are shared by the company itself, even if it is not publicly listed. Affirm, on the other hands, is listed on the U.S. stock exchange, and has to share both its user count and processed volume.

The global e-commerce Buy Now, Pay Later (BNPL) market is experiencing explosive growth, projected to reach $5608 million in 2025, expanding at a remarkable Compound Annual Growth Rate (CAGR) of 29.3%. This surge is fueled by several key factors. Firstly, the increasing adoption of e-commerce, particularly amongst younger demographics like Gen Z and Millennials, creates a fertile ground for BNPL services that cater to their preference for flexible payment options. Secondly, the user-friendly nature and readily available integrations with major online retailers make BNPL a seamless and attractive choice for consumers. The diverse range of BNPL offerings, including manual and automatic repayment schedules, caters to varied consumer needs and preferences, further accelerating market expansion. Finally, intense competition among established players like Klarna, Affirm, and PayPal, alongside emerging players, drives innovation and improves the overall consumer experience, fostering market growth. However, the market is not without its challenges. Regulatory scrutiny and concerns surrounding consumer debt are potential restraints. While the market's rapid expansion presents significant opportunities, it's crucial for providers to focus on responsible lending practices and transparent terms and conditions to mitigate potential risks and ensure sustainable growth. The market's segmentation by age group (Gen Z, Millennials, Gen X, Baby Boomers) and repayment type (manual, automatic) reveals valuable insights for targeted marketing and product development strategies. The geographical distribution, with strong presence in North America and Europe, suggests ample scope for expansion in emerging markets across Asia Pacific and Africa, potentially driven by increased internet and smartphone penetration. This presents a lucrative opportunity for BNPL companies to strategically expand their operations to capitalize on these untapped markets.

The US Buy Now Pay Later (BNPL) market is projected to reach USD 19942.01 million by 2033, exhibiting a CAGR of 55.80% during the forecast period (2025-2033). The increasing adoption of BNPL services by consumers, the growing popularity of e-commerce, and the rising demand for flexible payment options are the primary drivers of the market. Key market segments include point-of-sale (POS) channels, small and medium-sized enterprises (SMEs), and large enterprises. The banking, financial services, and insurance (BFSI) sector is the dominant category, followed by consumer electronics, fashion and garment, healthcare, retail, media and entertainment, and others (including travel and transportation, education, and logistics). Major companies operating in the US BNPL market include Affirm Holdings Inc., PayPal, Klarna Bank AB, Laybuy Group Holdings Limited, Perpay Inc., Quadpay, Sezzle, Pay18r, Splitit, and Billie. Recent developments include: February 2023, CRED launched CRED Flash, an application that allows users to buy now and pay later. CRED Flash would allow users to make payments using the app and over 500 partner retailers, including Urban Company, Zpto, and Swiggy. It allows consumers to clear their bills for free within 30 days., December 2022, Galileo Financial Technologies, LLC, a financial technology business, has launched a customized Buy Now Pay Later Enterprise Type for fintechs and banks. This Enterprise Type would make it easier for banks and fintechs to enter the market and encourage their clients to spend more., July 2022, In India, Samsung, for the first time, offered a purchase now, pay later option for its foldable smartphones, including the Galaxy Z Flip 3, Galaxy $22 series, and Galaxy Z Fold 3. This BNPL option allows Samsung consumers to pay 60% of their entire cost in 18 interest-free installments, with the remaining 40% to be paid in the 19th installment..

The global e-commerce Buy Now Pay Later (BNPL) market is experiencing explosive growth, projected to reach $5608 million in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 29.3% from 2025 to 2033. This surge is fueled by several key drivers. The increasing adoption of e-commerce, particularly among younger demographics like Gen Z and Millennials, who are comfortable with digital payments and readily embrace flexible financing options, is a primary factor. The convenience and accessibility of BNPL services, coupled with aggressive marketing strategies by major players, are further propelling market expansion. Furthermore, the rising penetration of smartphones and improved internet infrastructure in developing economies are opening up new avenues for BNPL adoption. While the market faces some restraints, such as regulatory scrutiny concerning consumer debt and potential risks associated with defaults, the overall trajectory remains intensely positive. The market segmentation reveals a strong preference for automatic repayment schedules, streamlining the payment process and enhancing user experience. Competitive landscapes are dominated by established financial institutions like PayPal and emerging fintech companies such as Klarna and Affirm, constantly innovating to improve offerings and expand their user base. Geographical analysis indicates strong growth across North America and Europe, with considerable potential in rapidly developing Asian markets. The sustained growth of the BNPL market hinges on several key factors. Continued technological advancements, including seamless integration with e-commerce platforms and improved risk assessment models, will be critical. Strategic partnerships between BNPL providers and merchants will also be essential to expanding market penetration. Furthermore, addressing consumer concerns regarding responsible lending practices and ensuring transparency in pricing and fees are crucial for building trust and fostering long-term sustainability. Diversification of product offerings, such as incorporating loyalty programs and personalized financial management tools, could unlock new opportunities for growth. Ultimately, the success of BNPL providers will depend on their ability to adapt to evolving consumer preferences, comply with evolving regulatory frameworks, and deliver innovative and responsible financial solutions.

The global buy now, pay later (BNPL) market size is predicted to increase by nearly ** percent between 2024 and 2030. Regardless, BNPL reached a global market share of around **** percent in 2024 - with ***** out of 10 top global buy now, pay later markets worldwide being located in northwestern Europe. The market share of BNPL services in domestic e-commerce payments in both Sweden and Germany, for instance, was around *** times higher than the market share in global e-commerce payments. Big international names, local competition? Common names that spring to mind when it comes to BNPL include Klarna (Sweden), Affirm (United States), and Afterpay (Australia), as all three providers had millions of active users in 2021. The three are sometimes joined by Quadpay/Zip (United States) in some sources. These apps are popular in the United States, Canada, and Europe. Europeans, for instance, downloaded Klarna significantly more than other BNPL apps available to them. That is not to say all countries prefer BNPL through Klarna, however: In Switzerland, it is expected that one of the country’s most popular payment methods - mobile payment option TWINT – will implement payments in installments to compete with Klarna. Uncertainty going forward It is uncertain whether the initial success of buy now, pay later will hold. In May 2022 – shortly after the figures provided here were released – Klarna announced it would cut roughly ** percent of its global staff. CEO and co-founder Sebastian Siemiatkowski cited an expected decline in consumer spending, caused by the war in Ukraine and growing inflation worldwide since. Regardless, some experts still fear that having the option to make payments might be too enticing for low-income households – especially in a time of uncertainty when it comes to personal finance.

The Buy Now, Pay Later (BNPL) market is experiencing exponential growth, with a market size of US$7501 million in 2025 and a projected CAGR of XX% during the forecast period from 2025 to 2033. This surge in popularity is attributed to the convenience, flexibility, and financial accessibility that BNPL apps offer consumers. Prominent players in the market include Affirm, Afterpay, Sezzle, Zip, Klarna, and PayPal's "Pay in 4." Key drivers fueling market expansion include the rise of e-commerce, the increasing adoption of mobile payments, and the growing demand for flexible payment options. Technological advancements and the implementation of innovative features are shaping market trends. BNPL providers are leveraging artificial intelligence (AI) and machine learning (ML) to enhance risk assessment and credit scoring. Additionally, the emergence of "Pay in X" options, where consumers can spread their payments over multiple installments, is gaining traction. However, regulatory concerns regarding consumer protection and responsible lending practices, as well as competition from traditional credit card companies, pose potential restraints to market growth. The market is segmented by region, with North America, Europe, and Asia Pacific being dominant markets. The increasing penetration of e-commerce and the growing disposable income in these regions contribute to their significant market share.

As of June 2024, Klarna reported to still have *** million users - a figure it reported since 2022. This is according to a compilation from Statista using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Consequently, accurate figures are difficult to come by. Afterpay, for example, was taken over by Block (formerly Square) and does not share its user count anymore. Klarna is not publicly listed, although rumors appeared in 2024 it might do so in the future. Affirm is publicly listed, however, and shared a growing interest of BNPL in the United States.

The global FinTech market is experiencing robust growth, driven by increasing digitalization, the rising adoption of mobile banking, and the expanding demand for innovative financial services. The market, estimated at $5 trillion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $12 trillion by 2033. This expansion is fueled by several key factors. Firstly, advancements in technologies like Artificial Intelligence (AI), Blockchain, and API integrations are enabling the creation of more efficient, secure, and personalized financial products and services. Secondly, the increasing penetration of smartphones and internet access globally is facilitating broader access to FinTech solutions, particularly in emerging markets. Finally, changing consumer preferences towards digital solutions and the rising demand for seamless, omnichannel experiences are driving significant market growth. Key application segments such as financing, asset management, and payments are experiencing the strongest growth, with the API segment leading the way in technological innovation. The FinTech market is segmented by application (financing, asset management, payments) and type (API, AI, blockchain, distributed computing, cryptography). While North America and Europe currently hold a significant market share due to early adoption and technological maturity, the Asia-Pacific region is poised for rapid expansion, fueled by burgeoning populations, increased smartphone penetration, and significant government investments in digital infrastructure. However, regulatory hurdles, data privacy concerns, and the potential for cybersecurity threats represent considerable challenges. Despite these constraints, the overall outlook for the FinTech market remains extremely positive, with continued innovation and expansion expected across various geographic regions and application areas. The leading companies in this dynamic market are strategically positioning themselves to capitalize on emerging opportunities and navigate the evolving regulatory landscape.

Global Buy Now Pay Later Platforms Market was valued at USD 32.89 Billion in 2023 and is expected to reach USD 112.36 Billion by 2029 with a CAGR of 22.54% during the forecast period.

In 2024, ***** out of 10 top global buy now, pay later (BNPL) markets worldwide were in northwestern Europe as consumers looked for new e-commerce payment methods. The market share of BNPL services in domestic e-commerce payments in both Sweden and Germany was around *** times higher than the same market share in global e-commerce payments. The popularity of Sweden's BNPL provider Klarna may be at the heart of this, as it ranks among one of the most used online payment methods among German consumers. Is BNPL still growing? The global buy now, pay later market size will increase by nearly *** billion USD between 2021 and 2026. This would mean a further acceleration of growth. Whether the cost of living crisis impacts these figures is not immediately clear. Some believe it may drive consumers to use buy now, pay later more often. On the other hand, a global economic downturn led Klarna's private-market valuation to fall by ** percent in 2022. Consequently, the company laid off *** employees. Brand preference varies per country The country of origin of a BNPL brand can impact its adoption. Estimates based on website tracking and the technologies used within them reveal that merchants from Sweden, and especially its neighboring countries, offered Klarna relatively more typically than anywhere else. This extended beyond the Nordics. Merchants from Australia and New Zealand were more likely to offer Afterpay - which comes from Australia - than e-commerce websites from other parts of the world. The United States is home to several major brands like Affirm, Sezzle, and Zip. These face competition from PayPal.