Klarna adoption for in-store payments in Sweden was lower in 2025 than it was in early 2020, although use among consumers remained high. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The figures shown here refer to the share of respondents who indicated they used Klarna in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. **** out of 10 from Sweden indicated they had used Klarna in a POS setting between July 2023 and June 2024 - with ***** out of 10 respondents saying they used Klarna during this same time for online payments.

The United States had the highest number of merchants who offered Klarna up to 2025, whilst the relative use in Europe was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Klarna's home country Sweden, and especially its neighboring countries, offered the payment method relatively more often than anywhere else in the world. For example, estimates are that nearly ****** merchants until February 2024 had Klarna on their website - a number that equaled ** percent of all Swedish domains with a buy now, pay later (BNPL) option and almost ** percent of websites in Sweden that had offered a payment technology. United States and UK merchants both do offer Klarna but relatively less regularly than card networks Visa, MasterCard, or American Express.

The Swedish mobile payments market is experiencing robust growth, projected to reach a substantial size by 2033. Driven by increasing smartphone penetration, rising consumer adoption of contactless payments, and a supportive regulatory environment, the market is expected to maintain a strong Compound Annual Growth Rate (CAGR) of 21.30%. Key players such as PayPal, Swish (a dominant player in Sweden), Klarna, and major mobile phone manufacturers are fueling this expansion through innovative payment solutions and strategic partnerships. The market is segmented by payment type, with proximity payments (like NFC taps) currently dominating but remote payments (e.g., online mobile wallets) showing significant potential for future growth. This shift towards remote payments is likely driven by increasing e-commerce activity and the convenience offered by mobile wallets for online transactions. Government initiatives promoting digitalization and financial inclusion also contribute to this positive trajectory. While specific market size figures for 2025 and beyond are not provided, based on the CAGR and the existing market, we can infer a significant increase in market value over the forecast period. The presence of established players and a tech-savvy population positions Sweden as a leading mobile payments market in Europe. The competitive landscape is intense, with both established financial institutions and technology giants vying for market share. The success of Swish highlights the importance of local, culturally relevant solutions. However, the market faces some challenges, such as security concerns related to mobile payment transactions, and the potential for regulatory changes impacting the industry. Overcoming these hurdles and addressing potential security risks will be critical for the continued success of the Swedish mobile payments ecosystem. Future growth will likely hinge on further improvements in security, expanding acceptance at more merchants, and introducing innovative features and functionalities to attract a wider range of users. The focus will likely be on enhancing user experience and integrating mobile payments seamlessly into daily life. Recent developments include: In June 2022, Samsung Electronics announced the launch of Samsung Wallet combined with Samsung Pay and Samsung Pass. This software allows Galaxy users to securely and conveniently organize mobile documents, including digital keys, boarding passes, and identification cards. The platform was initially only accessible in six nations-France, Germany, Italy, Spain, the United Kingdom, and the United States. Still, recently, Samsung confirmed it would also be available in the following 13 nations: Bahrain, Denmark, Finland, Kazakhstan, Kuwait, Norway, Oman, Qatar, South Africa, Sweden, Switzerland, Vietnam, and UAE., In May 2022, Pay Pal rolled out a software point of sale (POS), through which businesses in the Netherlands, Sweden, and the UK may take contactless payments on an Android NFC-enabled smartphone or another mobile device, as well as conduct bitcoin transactions.. Key drivers for this market are: Digital transformation, Innovation In mobile payment solutions. Potential restraints include: Digital transformation, Innovation In mobile payment solutions. Notable trends are: Proximity Segment Would Hold the Major Market Share.

Klarna is one of the leading fintech companies offering buy now, pay later services, which let consumers pay (BNPL) for things in a series of instalments instead of all upfront. Launched in Sweden in...

Consumers from Sweden and Finland were significantly more likely to say they used Klarna than consumers from, say, Poland. This reveals itself when comparing two questions from Statista's Global Consumer Survey as almost *** out of 10 consumers from Sweden replied they had used Klarna for online shopping - even mentioning payments in a store or restaurant. Switzerland and the United Kingdom (UK) did not rank very high in this list.

The Sweden Payments Market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 10.60% from 2025 to 2033. While the exact market size for 2025 is not provided, considering a typical market size for a developed nation with a strong digital economy like Sweden, and applying the provided CAGR, we can reasonably infer a 2025 market value in the range of 15-20 billion SEK (Swedish Krona). This signifies significant potential for both established players and new entrants. The market's growth is fueled by several key drivers, including the increasing adoption of e-commerce, the rising popularity of mobile payments, and the expanding use of innovative payment technologies such as contactless payments and buy-now-pay-later (BNPL) solutions. Furthermore, a progressive regulatory environment and a technologically advanced population contribute significantly to this expansion. The market is segmented by payment type (e.g., cards, mobile wallets, bank transfers), transaction type (e.g., online, in-store), and user demographics. Key players such as Getswish AB, Stripe, Qred AB, and Klarna Bank AB are shaping the competitive landscape through technological innovation and strategic partnerships. However, challenges remain. Maintaining data security and customer privacy in the face of increasing cyber threats is paramount. Furthermore, ensuring financial inclusion and accessibility for all segments of the population remains a key focus area for industry stakeholders. The continued growth of the Sweden Payments Market hinges on addressing these challenges and capitalizing on emerging opportunities presented by evolving consumer preferences and technological advancements. Key drivers for this market are: High Proliferation of E-commerce, including the rise of m-commerce and cross-border e-commerce supported by the increase in purchasing power, Enablement Programs by Key Retailers and Government encouraging digitization and contactless payments in the market; Government Trials of Sweden's first digital national bank currency e-krona. Potential restraints include: Security Concerns Related to Cyber Attacks and Data Breaches, Lack of Robust and Reliable Infrastructure in Remote Regions. Notable trends are: Retail is expected to grow significantly in the country.

Market modeling estimates that BNPL transactions in Sweden would be about **** percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed Sweden among one of the main user markets in Europe for buy now, pay later. Sweden is Klarna's country of origin, making it one of Europe's earliest adopters of BNPL. This is reflected in Klarna's high penetration rate in the country. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2025, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.

The size of the France Payment Industry market was valued at USD 209.78 Million in 2023 and is projected to reach USD 463.18 Million by 2032, with an expected CAGR of 11.98% during the forecast period. The France payment industry market continues to witness significant transformation headlined by advancement in digital payment technologies, changing consumer preferences and increase in cashless transaction modes. France has been very much at the forefront when it comes to the adoption of digital as well as contactless payments with mobile payments, online transactions and digital wallets slowly but steadily increasing in number among consumers as well as companies. Major growth drivers in the French payment industry consist of e-commerce expansion at a rapid pace because nowadays online payments are considered a preferred mode for accomplishing goods and services transactions. The increasing penetration of smartphones with increased adoption of mobile payment applications like Apple Pay and Google Pay with local variants Paylib makes mobile payments more accessible and convenient. Contactless payments, mainly the growth since the COVID-19 pandemic period, would enhance card-based and mobile wallets, as contactless payments are easier and hygiene-friendly. The government has also backed the growth of digital payments through advancement in financial inclusion, cybersecurity, and integrating safe payment method on various platforms. The trend of open banking, which is the practice of sharing financial data with third-party providers by the banks, is another significant cause for the innovation in the sector. Recent developments include: November 2023: Apple, a United States-based technology firm, announced that businesses in France can accept contactless and in-person payments using iPhone Tap to Pay. With the help of this new feature, millions of retailers and small businesses can easily and securely accept payments from digital wallets such as Apple Pay, contactless bank cards, and others. A user's iPhone and a partner's iOS app are only required without any additional hardware or payment terminal., January 2023: Ingenico and Binance launched an integrated crypto payments tool to facilitate cryptocurrency payments in French stores. Initially, the merchants can accept crypto payments at two outlets in France and slowly expand to others., December 2022: Atlantic Money, the international money transfer provider, started its services in France, Italy, and Spain. The company is offering a flat fee of USD 3 transaction fee to beat its rivals and has also revised its sending limit., November 2022: Viva Wallet partnered with Klarna, the Swedish BNPL(Buy Now Pay Later) platform, to provide European merchants with new payment solutions. The payment gateway has been designed to promote e-shopping. The POS app can turn an Android smartphone into a card terminal., November 2022: Worldline and BR-DGE partnered to offer merchants various payment options via a single integration point. To help merchants optimize their payment stack and gain from payment orchestration, the collaboration brings together more than 300 payment providers and technological solutions., September 2022: Thunes collaborated with Alipay+ to accept payments from European mobile users through the wallets of Asian companies, creating a global shopping experience for buyers. The partnership will help network merchants working with Thunes to cater to online consumers based in Asia.. Key drivers for this market are: High Proliferation of E-commerce, including the rise of m-commerce and cross-border e-commerce supported by the increase in purchasing power, Bank Transfers is a Popular Payment Method for High Ticket Items; SMBs are Using Different Payment Methods to Stabilize Sales. Potential restraints include: Security Issues Associated with Mobile Payments. Notable trends are: E-Commerce is Observing Significant Growth.

The global buy now, pay later (BNPL) market size is predicted to increase by nearly ** percent between 2024 and 2030. Regardless, BNPL reached a global market share of around **** percent in 2024 - with ***** out of 10 top global buy now, pay later markets worldwide being located in northwestern Europe. The market share of BNPL services in domestic e-commerce payments in both Sweden and Germany, for instance, was around *** times higher than the market share in global e-commerce payments. Big international names, local competition? Common names that spring to mind when it comes to BNPL include Klarna (Sweden), Affirm (United States), and Afterpay (Australia), as all three providers had millions of active users in 2021. The three are sometimes joined by Quadpay/Zip (United States) in some sources. These apps are popular in the United States, Canada, and Europe. Europeans, for instance, downloaded Klarna significantly more than other BNPL apps available to them. That is not to say all countries prefer BNPL through Klarna, however: In Switzerland, it is expected that one of the country’s most popular payment methods - mobile payment option TWINT – will implement payments in installments to compete with Klarna. Uncertainty going forward It is uncertain whether the initial success of buy now, pay later will hold. In May 2022 – shortly after the figures provided here were released – Klarna announced it would cut roughly ** percent of its global staff. CEO and co-founder Sebastian Siemiatkowski cited an expected decline in consumer spending, caused by the war in Ukraine and growing inflation worldwide since. Regardless, some experts still fear that having the option to make payments might be too enticing for low-income households – especially in a time of uncertainty when it comes to personal finance.

In 2024, ***** out of 10 top global buy now, pay later (BNPL) markets worldwide were in northwestern Europe as consumers looked for new e-commerce payment methods. The market share of BNPL services in domestic e-commerce payments in both Sweden and Germany was around *** times higher than the same market share in global e-commerce payments. The popularity of Sweden's BNPL provider Klarna may be at the heart of this, as it ranks among one of the most used online payment methods among German consumers. Is BNPL still growing? The global buy now, pay later market size will increase by nearly *** billion USD between 2021 and 2026. This would mean a further acceleration of growth. Whether the cost of living crisis impacts these figures is not immediately clear. Some believe it may drive consumers to use buy now, pay later more often. On the other hand, a global economic downturn led Klarna's private-market valuation to fall by ** percent in 2022. Consequently, the company laid off *** employees. Brand preference varies per country The country of origin of a BNPL brand can impact its adoption. Estimates based on website tracking and the technologies used within them reveal that merchants from Sweden, and especially its neighboring countries, offered Klarna relatively more typically than anywhere else. This extended beyond the Nordics. Merchants from Australia and New Zealand were more likely to offer Afterpay - which comes from Australia - than e-commerce websites from other parts of the world. The United States is home to several major brands like Affirm, Sezzle, and Zip. These face competition from PayPal.

Scalapay downloads in Italy increasingly started to resemble those of Klarna, although the Swedish app had ********* times as many downloads. Although Klarna is the most notable international entry into the Italian market, many people look at Scalapay as it is Italy's first unicorn. The BNPL start-up is mostly geared towards B2B, as the market share of BNPL within Italian B2C e-commerce is not as high as other payment methods. PayPal is a major player in Italy, but the numbers on display, however, do not clearly indicate whether interest in the PayPal app stems from any potential buy now, pay later options. The same applies to the figures on the My Cofidis app, an Italy-only app from the French credit provider.

BNPL was Germany's *****-most used payment method in e-commerce in 2024. Germany has several online shopping apps available, some of which offer their own payment methods. Some of the more popular shopping apps based on daily active users, for example, include Amazon, Zalando, and Wish. PayPal, especially, is a big player in Germany. Important for buy now, pay later (BNPL) is the inclusion of Klarna — known to some Germans as SOFORT. BNPL in Germany: Klarna a major name Consumers from Germany were significantly more likely to say they used Klarna than consumers from other countries in the world, except for the Nordics. The Swedish BNPL brand acquired Germany's SOFORT in 2014, establishing them relatively early in the European country. This is reflected in the behavior of local merchants: Over ** percent of all the websites in the world that use Klarna as a check-out option originate from Germany. PayPal, however, also offers a BNPL option in Germany since 2022, called PayPal Ratenzahlung. This enables users to pay for purchases up to 1,000 euros in ** days, potentially impacting Klarna's market position in future years. A2A payments in Germany: No domestic brand Similar to the United Kingdom, Germany's account-to-account payments rely on global brands as the country does not have a strong local offering. PayPal, again, is popular in this regard, even though Apple Pay adoption in Germany has also gradually increased over time. Germany does have an A2A alternative — Giropay — based on its domestic debit card scheme. This ranked relatively low, however, when compared to other preferred brands for online shopping in the country.