In 2022, the online shopping business with the largest market share in e-commerce was Coupang, with **** percent. Following was NAVER Shopping with a share of around **** percent in the e-commerce market.

The South Korean E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone/Mobile, Desktop & Laptop, Other Device Types), Payment Method (Credit/Debit Cards, Digital Wallets, BNPL, Other Payment Methods), B2C Product Category (Beauty & Personal Care, Consumer Electronics, Fashion & Apparel and More). The Market Forecasts are Provided in Terms of Value (USD).

South Korea e-commerce market size reached USD 510 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3,810 Billion by 2033, exhibiting a growth rate (CAGR) of 22.3% during 2025-2033. The rapid internet penetration, the widespread adoption of mobile commerce, intensifying competition among major players, favorable government initiatives and efficient logistics, the influence of COVID-19, escalating popularity of digital payment systems, and the rise of social commerce are bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on application.

As of the first quarter of 2024, the transaction value of online food and beverage sales amounted to approximately 8.28 trillion South Korean won. The transaction value steadily increased over the past years.

South Korea E-commerce Market valued USD 102.0 billion in 2024 and is projected to surpass USD 164.4 billion through 2032

The online market share of e-commerce business Coupang in South Korea was around **** percent. This was a decrease compared to the previous two years, in which the platform managed to account for almost a ******* of the e-commerce market.

the South Korea E-Commerce Logistics Market Report is Segmented by Service (transportation, Warehousing, and Inventory Management) and Value-Added Services (labeling, Packaging, Etc.), Business (B2B and B2C), and Destination (domestic and International/cross-Border). the Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

According to an internet usage survey conducted in South Korea in 2024, around 81.6 percent of the respondents reported to have purchased clothing, footwear, sporting goods and accessories with internet shopping within the previous year. The second leading items purchased with online shopping were food and groceries, with about 54.6 percent of respondents stating they purchased these online.

The South Korea Ecommerce report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

The South Korea Cross-Border E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-Added Services (Labeling, Packaging)), By Business (B2B (Business-to-Business), B2C (Business-to-Consumer)), and By Product (Fashion and Appareal, Consumer Electronics, Home Appliances, Furniture, and more).

In 2022, sales on open market Coupang Marketplace accounted for almost ** percent of total e-commerce sales in South Korea. Sales made via the "Coupang" branded platform held an e-commerce sales share of close to ** percent.

Korea E Commerce Packaging comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

South Korea Retail Sector market size was valued at USD 423.6 Billion in 2024 and is projected to reach USD 628.4 Billion by 2031, growing at a CAGR of 5.1% from 2024 to 2031.

South Korea Retail Sector Market Drivers

Rapid Growth of E-commerce and Digital Transformation: South Korea's robust internet infrastructure and high smartphone penetration have contributed greatly to e-commerce growth. In 2022, internet retail sales represented 35% of overall retail sales in the country, ranking among the highest in the world. Furthermore, e-commerce revenue is predicted to reach $114 billion by 2025, thanks to creative online-to-offline methods and strong logistical networks.

Rising Urbanization and Consumer Spending Power: With nearly 81.4% of the population residing in cities by 2023, South Korea has a concentrated consumer base with significant purchasing power. Urban families are increasingly spending on luxury and convenience products, contributing to a 4.2% yearly increase in retail sales, according to OECD estimates.

Government Initiatives Supporting Retail Modernization: The South Korean government is actively promoting smart retail technologies through initiatives such as the Digital New Deal. These measures are intended to automate conventional marketplaces and support retail technology firms. Over 5,000 small retail shops will have smart payment systems installed by 2023, thanks to government-backed schemes.

The South Korea Ecommerce Logistics market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

South Korea E-commerce Market size was valued at $96.8 Bn in 2024 and is projected to reach $250.3 Bn by 2032, growing at a CAGR of 12.6% from 2026 to 2032.South Korea E-commerce Market: Definition/ OverviewE-commerce refers to the buying and selling of goods or services over the internet, enabling businesses and consumers to transact without physical interaction. Its applications span across various sectors including retail, travel, banking, education, and entertainment, offering services such as online shopping, digital payments, and virtual customer support. As technology continues to evolve, the future scope of e-commerce is vast, with trends like AI-driven personalization, voice commerce, drone delivery, and integration with the metaverse expected to redefine the digital shopping experience, making it more immersive, efficient, and globally accessible.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Korea (the Republic of). Custom Cart shows a significant lead, with total sales amounting to $63.90B, which constitutes 95.33% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $2.20B, accounting for 3.29% of the total platform sales in Korea (the Republic of). WooCommerce also holds a notable share, with its sales reaching $305.99M, representing 0.46% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Korea (the Republic of), highlighting which platforms are driving the most sales.

In 2022, transactions on Naver's online marketplace platform Naver Shopping accounted for roughly 17 percent of South Korea's online sales. Naver Shopping is the singular brand operated by Naver Corp. and has grown to be one of the largest internet shopping platforms in the country.

The South Korean retail sector, valued at $553.92 million in 2025, is projected to experience robust growth, driven by a rising disposable income, increasing urbanization, and the expanding e-commerce landscape. A Compound Annual Growth Rate (CAGR) of 5.68% from 2025 to 2033 indicates a significant market expansion. Key drivers include the increasing adoption of omnichannel strategies by major retailers like Lotte Mart and E-Mart, catering to evolving consumer preferences for seamless online and offline shopping experiences. The rising popularity of convenience stores like 7-Eleven and the entry of international players like Costco further fuel market competition and growth. Segments like food, beverage, and tobacco products, alongside personal care and household goods, are expected to dominate market share, reflecting strong consumer demand. However, challenges remain, including intensifying competition, fluctuating consumer spending patterns influenced by economic factors, and the need for retailers to adapt to changing technological advancements and consumer expectations in the face of ongoing global uncertainties. The forecast period (2025-2033) promises continued expansion, with the online segment expected to witness particularly strong growth fuelled by the widespread adoption of smartphones and high-speed internet. While the offline segment, encompassing department stores and hypermarkets, will retain significant market share, it will need to integrate digital technologies to remain competitive. The success of retailers will depend on their ability to effectively manage supply chains, personalize customer experiences, and leverage data analytics to optimize operations and marketing strategies. Expansion into niche markets, such as luxury goods and specialized products, offers promising avenues for growth. The competitive landscape, with established players like Shinsegae Department Co Ltd and emerging brands, necessitates ongoing innovation and strategic adaptations to maintain market share and profitability. Recent developments include: September 2023: Lotte Mart, a South Korean supermarket retail store chain, announced that it will create a unique shopping zone for non-Korean tourists at its stores that travelers and tourists frequently visit., June 2023: US Burger Chain Five Guys opened its first store in Seoul's Seocho District. Located on Gangnam-aero Road between Gangnam and Sinnonhyeon subway stations, the branch includes two floors and an area of 588 sq m. Five Guys will also offer the same food quality in South Korea as in America, with no localized items for the domestic market.. Key drivers for this market are: Growing Tourism in South Korea, Growing Awareness About Healthy Lifestyle Products. Potential restraints include: Growing Tourism in South Korea, Growing Awareness About Healthy Lifestyle Products. Notable trends are: Growing E-Commerce is Driving the Retail Market in South Korea.

South Korea Cross-Border E-Commerce Logistics comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The South Korea Retail Sector Market is Segmented by Retail Channel (E-Commerce / Online-Only, Omni-Channel Retailers, and Others), Product Category (Grocery & Food, Fashion & Apparel, and More), Payment Method (Credit Cards, Debit Cards, and More), and Region (Seoul Capital Area, Chungcheong Region, and More). The Market Forecasts are Provided in Terms of Value (USD).