According to a survey conducted in South Korea in 2024, Instagram was one of the most popular social media platforms in South Korea, with around **** percent of survey respondents in that year stating that they used it the most frequently out of all the other social media services provided in the country. The former leader was Facebook, which, together with Instagram and WhatsApp belongs to Meta. Social media in South Korea The number of Instagram users have continuously increased, while Facebook's user numbers had declined. Instagram seems to be widely used by Koreans aged under ** years old, with the share of active users dropping significantly after this age. Facebook, a social media giant, which had a largely increased usage penetration in 2020, had recently come under scrutiny for its user privacy policies. User penetration has declined since then.On-the-go media Social media networks are becoming more and more mobile. Globally, mobile social media users have been increasing, and will continue to do so into the foreseeable future. South Korea is not excluded from this trend - the country leads the world in terms of mobile phone penetration. With South Korea’s smartphone ownership rate at ** percent, the success of social media services in the country looks likely to be determined by how well received they are in the mobile app market.

This statistic presents a ranking of the most popular social networks in South Korea according to social media users. As of December 2015, 59.8 percent of survey respondents named Facebook as their most-used social networking service.

We asked South Korean consumers about "Social network usage by brand" and found that "YouTube" takes the top spot, while "WeChat" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 12,181 consumers in South Korea.

As of February 2022, the platform with the highest rate of users leaving social media apps in South Korea was KakaoStory, with a share of 24.33 percent. Following that, TikTok was ranked with the second-highest departure rate of social media apps users in South Korea, amounting to 23.31 percent.

As of the third quarter of 2024, according to a survey on the use of social media for brand research, around ** percent of internet users between over 16 years old in South Korea responded that they searched for information on at least one social media platform. Among the social media channels, social networks were ranked as the most used channel selected by ** percent of the users.

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

Social media usage in the Asia-Pacific region varies significantly across countries, with the Philippines leading in daily time spent at ***** hours and ** minutes in the third quarter of 2024. This was a stark contrast to Japan's ** minutes per day. Penetration rates and user bases Among Asia Pacific countries, South Korea boasts the highest social media penetration at **** percent, followed closely by Hong Kong at **** percent. However, populous countries like Indonesia, China, and India show lower penetration rates, indicating significant growth potential. Despite this, China leads in absolute numbers with more than *********** active social media users, while India and Indonesia rank second and third in this category. These figures suggest that despite lower penetration rates in some countries, the sheer population size translates to massive user numbers. Platform preferences Facebook remains the dominant social media platform across Asia; however, competitors have gained ground in some markets. For example, Chinese network WeChat is the most popular platform in China, offering integrated services beyond social media. In Thailand and Laos, X (formerly Twitter) accounts for more than ** percent of social media traffic.

According to a survey, South Koreans would have a hard time giving up the usage of mobile phones, ranking an average of 4.27 on a scale from one (could be given up easily) to five (could not be given up at all.)

South Korea Retail Sector market size was valued at USD 423.6 Billion in 2024 and is projected to reach USD 628.4 Billion by 2031, growing at a CAGR of 5.1% from 2024 to 2031.

South Korea Retail Sector Market Drivers

Rapid Growth of E-commerce and Digital Transformation: South Korea's robust internet infrastructure and high smartphone penetration have contributed greatly to e-commerce growth. In 2022, internet retail sales represented 35% of overall retail sales in the country, ranking among the highest in the world. Furthermore, e-commerce revenue is predicted to reach $114 billion by 2025, thanks to creative online-to-offline methods and strong logistical networks.

Rising Urbanization and Consumer Spending Power: With nearly 81.4% of the population residing in cities by 2023, South Korea has a concentrated consumer base with significant purchasing power. Urban families are increasingly spending on luxury and convenience products, contributing to a 4.2% yearly increase in retail sales, according to OECD estimates.

Government Initiatives Supporting Retail Modernization: The South Korean government is actively promoting smart retail technologies through initiatives such as the Digital New Deal. These measures are intended to automate conventional marketplaces and support retail technology firms. Over 5,000 small retail shops will have smart payment systems installed by 2023, thanks to government-backed schemes.

This statistic presents the results of a survey about the ranking of digital content engagement in South Korea in 2019, sorted by category. According to the survey, music was the most accessed content, with a ranking of *** among users.

Abstract

The third wave of the Asian Barometer survey (ABS) conducted in 2010 and the database contains nine countries and regions in East Asia - the Philippines, Taiwan, Thailand, Mongolia, Singapore, Vietnam, Indonesia, Malaysia and South Korea. The ABS is an applied research program on public opinion on political values, democracy, and governance around the region. The regional network encompasses research teams from 13 East Asian political systems and 5 South Asian countries. Together, this regional survey network covers virtually all major political systems in the region, systems that have experienced different trajectories of regime evolution and are currently at different stages of political transition.

The mission and task of each national research team are to administer survey instruments to compile the required micro-level data under a common research framework and research methodology to ensure that the data is reliable and comparable on the issues of citizens' attitudes and values toward politics, power, reform, and democracy in Asia.

The Asian Barometer Survey is headquartered in Taipei and co-hosted by the Institute of Political Science, Academia Sinica and The Institute for the Advanced Studies of Humanities and Social Sciences, National Taiwan University.

Geographic coverage

13 East Asian political systems: Japan, Mongolia, South Koreas, Taiwan, Hong Kong, China, the Philippines, Thailand, Vietnam, Cambodia, Singapore, Indonesia, and Malaysia; 5 South Asian countries: India, Pakistan, Bangladesh, Sri Lanka, and Nepal

Analysis unit

-Individuals

Kind of data

Sample survey data [ssd]

Sampling procedure

Compared with surveys carried out within a single nation, cross-nation survey involves an extra layer of difficulty and complexity in terms of survey management, research design, and database modeling for the purpose of data preservation and easy analysis. To facilitate the progress of the Asian Barometer Surveys, the survey methodology and database subproject is formed as an important protocol specifically aiming at overseeing and coordinating survey research designs, database modeling, and data release.

As a network of Global Barometer Surveys, Asian Barometer Survey requires all country teams to comply with the research protocols which Global Barometer network has developed, tested, and proved practical methods for conducting comparative survey research on public attitudes.

Research Protocols:

• National probability samples that give every citizen in each country an equal chance of being selected for interview. Whether using census household lists or a multistage area approach, the method for selecting sampling units is always randomized. The samples may be stratified, or weights applied, to ensure coverage of rural areas and minority populations in their correct proportions. As such, Asian Barometer samples represent the adult, voting-age population in each country surveyed.

A model Asian Barometer Survey has a sample size of 1,200 respondents, which allows a minimum confidence interval of plus or minus 3 percent at 95 percent probability.

Mode of data collection

Face-to-face [f2f]

Research instrument

A standard questionnaire instrument containing a core module of identical or functionally equivalent questions. Wherever possible, theoretical concepts are measured with multiple items in order to enable testing for construct validity. The wording of items is determined by balancing various criteria, including: the research themes emphasized in the survey, the comprehensibility of the item to lay respondents, and the proven effectiveness of the item when tested in previous surveys.

Survey Topics: 1.Economic Evaluations: What is the economic condition of the nation and your family: now, over the last five years, and in the next five years? 2.Trust in institutions: How trustworthy are public institutions, including government branches, the media, the military, and NGOs. 3.Social Capital: Membership in private and public groups, the frequency and degree of group participation, trust in others, and influence of guanxi. 4.Political Participatio: Voting in elections, national and local, country-specific voting patterns, and active participation in the political process as well as demonstrations and strikes. Contact with government and elected officials, political organizations, NGOs and media. 5.Electoral Mobilization: Personal connections with officials, candidates, and political parties; influence on voter choice. 6.Psychological Involvement and Partisanship: Interest in political news coverage, impact of government policies on daily life, and party allegiance. 7.Traditionalism: Importance of consensus and family, role of the elderly, face, and woman in theworkplace. 8.Democratic Legitimacy and Preference for Democracy: Democratic ranking of present and previous regime, and expected ranking in the next five years; satisfaction with how democracy works, suitability of democracy; comparisons between current and previous regimes, especially corruption; democracy and economic development, political competition, national unity, social problems, military government, and technocracy. 9.Efficacy, Citizen Empowerment, System Responsiveness: Accessibility of political system: does a political elite prevent access and reduce the ability of people to influence the government. 10.Democratic vs. Authoritarian Values: Level of education and political equality, government leadership and superiority, separation of executive and judiciary. 11.Cleavage: Ownership of state-owned enterprises, national authority over local decisions, cultural insulation, community and the individual. 12.Belief in Procedural Norms of Democracy: Respect of procedures by political leaders: compromise, tolerance of opposing and minority views. 13.Social-Economic Background Variables: Gender, age, marital status, education level, years of formal education, religion and religiosity, household, income, language and ethnicity. 14.Interview Record: Gender, age, class, and language of the interviewer, people present at the interview; did the respondent: refuse, display impatience, and cooperate; the language or dialect spoken in interview, and was an interpreter present.

Cleaning operations

Quality checks are enforced at every stage of data conversion to ensure that information from paper returns is edited, coded, and entered correctly for purposes of computer analysis. Machine readable data are generated by trained data entry operators and a minimum of 20 percent of the data is entered twice by independent teams for purposes of cross-checking. Data cleaning involves checks for illegal and logically inconsistent values.

Snapshot img

Consumer Electronics Market Size 2025-2029

The consumer electronics market size is forecast to increase by USD 134.4 billion, at a CAGR of 5.4% between 2024 and 2029.

The market is characterized by frequent product launches and a rapidly growing e-commerce industry, presenting significant opportunities for market expansion. The e-commerce sector's continuous growth allows consumers to access a broader range of electronics from various manufacturers, enhancing competition and convenience. However, the long product lifecycle of major appliances poses a challenge for companies seeking to maintain market relevance and customer loyalty. To capitalize on opportunities, businesses must invest in research and development to introduce innovative features and functionalities that cater to evolving consumer needs. Additionally, they must effectively leverage digital marketing strategies to reach customers through various online channels and provide seamless shopping experiences.
The smart home segment, with devices like voice-activated speakers and home security systems, is a promising area of growth, as consumers increasingly prioritize convenience and connectivity. Another trend is the integration of artificial intelligence and machine learning in consumer electronics, enabling advanced functionality and personalized user experiences. Companies that successfully navigate these opportunities and challenges will thrive in the dynamic the market.

What will be the Size of the Consumer Electronics Market during the forecast period?

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The market continues to evolve, driven by advancements in technology and shifting consumer preferences. User reviews play a significant role in shaping the market, influencing purchasing decisions across various sectors. Gaming consoles offer enhanced performance benchmarks and virtual reality applications, while content streaming services provide unlimited access to entertainment content. Smart home automation and wearable fitness trackers integrate machine learning algorithms, improving user experience (UX) and personalization. Camera resolution and battery life are critical factors in the camera market, with consumers seeking high-quality images and extended usage. Virtual reality headsets and augmented reality devices offer immersive experiences, transforming industries such as education and entertainment.

Pay-per-click (PPC) advertising and digital marketing strategies are essential for businesses to reach consumers effectively. User interface (UI) design and software development are key areas of focus, ensuring seamless integration of features like voice recognition, biometric authentication, and social media marketing. 5G connectivity and wireless charging enhance the functionality of mobile devices and smart home devices. Customer service and product support are crucial components of the market, with businesses leveraging AI and remote work tools to improve efficiency and responsiveness. The market also sees the emergence of connected car technologies, digital payments, and productivity tools, reflecting the ongoing dynamism of this sector.

Supply chain management and component sourcing are essential elements, with businesses adapting to changing market conditions and consumer demands. The market for audio devices, home theater systems, and mobile apps continues to grow, driven by advancements in technology and user experience. The market is characterized by continuous innovation and evolution, with new technologies and applications emerging regularly. This dynamism is reflected in the ongoing development of artificial intelligence (AI), virtual assistant integration, wearable devices, and smart home devices. Cloud computing and retail distribution are critical areas of focus, enabling businesses to offer flexible and convenient solutions to consumers.

The market for business applications, including mobile banking, health monitoring devices, and water resistance, continues to expand, reflecting the growing importance of technology in various industries. In conclusion, the market is a dynamic and evolving landscape, with technology advancements and shifting consumer preferences driving innovation across various sectors. User reviews, gaming consoles, content streaming, smart home automation, wearable fitness trackers, machine learning, camera resolution, battery life, virtual reality applications, performance benchmarks, pay-per-click (ppc) advertising, augmented reality devices, user experience (ux), 5g connectivity, customer service, and a range of other factors continue to shape the market, offering endless opportunities for businesses and consumers alike.

How is this Consumer Electronics Industry segmented?

The consumer electronics industry research report provid

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

According to a survey conducted in South Korea in early 2024, around ** percent of respondents stated that MBC News was their most trusted news brand. MBC News overtook YTN, South Korea's first 24-hour news channel, as the most trusted news source in 2023. Low trust in news According to the annual survey by Reuters Institute for Study Journalism, South Korea's trust in the news has increased slightly since last year. With a trust rate ranging from ** to ** percent depending on the age group, South Koreans are rather skeptical compared to respondents in other countries. Trust in broadcast news tended to be higher compared to newspapers. Online news are increasingly popular In 2021, around ** percent of the South Korean population were reading the news. The majority of South Koreans stated that they accessed their news online, including on social media. However, only a minority of surveyed South Koreans were paying for digital news in 2025.

As of March 2025, Jennie of Blackpink was the most followed South Korean celebrity on Instagram with approximately 86.3 million followers. The most followed individual male celebrity was V of boy group BTS. The group account of Blackpink, BTS and both groups' individual member accounts made up all the leading Instagram accounts, highlighting the overall popularity of the two Kpop idol groups. More than just Instagram followers The popularity of Kpop stars were not limited to just Instagram posts. For example, EXO was one of SM Entertainment company’s leading idol groups with a prominent presence on SM Entertainment’s Youtube channel. The meteoric rise and popularity of Bangtan boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. Kpop fans did much more than following their favorite stars’ Instagram accounts. The global appeal of Kpop Kpop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind Kpop’s power to draw in fans; the overall package that was presented by Kpop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of January 2025, BLACKPINK member Lisa was the most followed K-pop artist on Instagram with around ***** million followers. All most followed K-pop artists were either from BLACKPINK or BTS, including both official group accounts as well as individual member accounts.

As of March 2025, based on the total uploaded video views on YouTube, Kim Pro was the most popular channel in South Korea, with around 56.6 billion views. Kim Pro is the first individual YouTuber surpassing 90 million subscribers with stellar growth. Most other large YouTube channels are from the entertainment business, such as the following Hybe Labels channel. Hybe Labels is the video channel of Hybe Corporation, home to various music labels and artists. The company is one of the so-called “Big 4” in the K-Pop industry. Some of the best known groups under Hybe labels are BTS, Seventeen, Le Sserafim and other successful K-Pop artists. K-Pop popularity Korean pop music channels occupied most of the top spots among popular Korean YouTube channels. One of the reasons for this is the growing popularity of Korean pop music worldwide. During the last few years, K-Pop has greatly expanded its reach and, despite most songs being mostly in Korean, garnered a lot of attention globally for their catchy rhythm and chorus. YouTube as a chance to access K-Pop For international K-Pop enthusiasts, YouTube was also the main channel to access the music videos of Korean pop artists. K-pop fans often commit to streaming a newly released music video multiple times during the first hours and days after release to try and break the record for the most viewed video at that time to support their favorite artists.

As of January 2025, popular K-pop group BTS was the K-pop artist with the most followers on TikTok at around 71.2 million followers. This put them far ahead of other artists, with Rosé of BLACKPINK coming in second at about 50 million followers. The majority of leading artist accounts were for groups, with only three soloists being among the most followed people.

The United States is leading the ranking by revenue in the digital media market, recording ***** billion U.S. dollars. Following closely behind is China with ***** billion U.S. dollars, while South Korea is trailing the ranking with **** billion U.S. dollars, resulting in a difference of ***** billion U.S. dollars to the ranking leader, the United States. Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.