The South Korea cosmetics market size USD 17.45 Billion in 2024. The growing demand for multifunctional skincare products, like serums doubling as primers, is encouraging brands to innovate hybrid formulations that align with the country’s fast-paced beauty routines and minimalistic trends. As a result, the market is expected to grow at a CAGR of 5.40% during the forecast period of 2025-2034 to reach a value of USD 29.53 Billion by 2034.

The market has continued to be a dynamic hub for innovation, R&D activities, and premium skin science. Fuelled by government-supported exports and a digital-first retail ecosystem, the sector has witnessed a surge in functional and dermatologically advanced formulations. According to industry reports, functional cosmetics accounted for nearly 37.5% of the total production value. In March 2023, Korean government announced plans to develop technologies related to bespoke cosmetics, personalised skin diagnosis programmes using IoT and big data to nurture Korean bio-health industry.

Homegrown players are merging skincare with biotechnology and AI diagnostics, reshaping the South Korea cosmetics market dynamics. Amorepacific’s “Mind-linked Bathbot” technology, for instance, recommends fragrances and colours based on consumers' brainwaves, while companies like the Monodist have introduced fermented ingredients derived from traditional hanbang medicine into mass-market skincare.

Moreover, a renewed focus on minimalist routines and ingredient transparency is shaping product preferences among consumers, boosting the market value. Unlike traditional markets, where branding dominates, South Korean buyers lean towards performance-based claims and scientific legitimacy. Online-first brands such as Axis-Y and Mixsoon are thriving through interactive community testing platforms and co-development with customers, enabling rapid prototyping and market feedback loops.

In 2023, the market size of the cosmetics industry in South Korea amounted to more than **** trillion South Korean won. The market saw a marked drop from 2019, and again in 2022. As K-beauty products gained global popularity, the production and exports of Korean cosmetic products had significantly grown from 2014 to 2023. Key players The South Korean cosmetics industry has been dominated by local products. Based on sales revenue, the leading domestic companies were LG Household & Health Care and the Amorepacific Group. Both have a number of sub-brands, for instance, the Face Shop, O Hui, Sum, and Belif under the former; Sulwhasoo, Laneige, Innisfree, IOPE, Hera, Etude House, and Mamonde belong to the latter. Another key player, Korea Kolmar, is mainly engaged in the original development and design manufacturing (ODM) and original equipment manufacturing (OEM) of cosmetics. Korean cosmetics in the global market Global companies are increasingly interested in the Korean cosmetics market. L'Oreal, the world's largest cosmetics company, has acquired a Korean cosmetics company “Style Nanda”. Style Nanda originally started with an online fashion mall and now it is more well-known for its cosmetics brand 3CE. In addition, AHC, which is famous for its eye cream, was acquired by Unilever, and Have&Be, which owns the Dr.Jart brand, was acquired by Estee Lauder.

The South Korea Cosmetic Products Market is Segmented by Product Type (Facial Make-Up, Eye Make-Up, and Lip and Nail Makeup), Price Range (Premium and Mass), Category (Organic and Conventional), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

Projected to increase from USD 11.2 billion in 2025 to an incredible USD 20.4 billion by 2035, this represents a compound annual growth rate of 6.1% during the forecast period.

Metrics	Values
Industry Size (2025E)	USD 11.2 billion
Industry Value (2035F)	USD 20.4 billion
CAGR (2025 to 2035)	6.1%

Per Capita Spending on K-Beauty Products (2024)

Countries	Per Capita Spending (USD) (2024)
USA	24.61
China	10.57
India	3.79
Japan	50.32
Germany	57.07
UK	61.50
South Korea	193.38
Australia	136.87

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.8%

Country	CAGR (2025 to 2035)
China	8.2%

Country	CAGR (2025 to 2035)
Germany	5.9%

Country	CAGR (2025 to 2035)
India	7.4%
Country	CAGR (2025 to 2035)
Australia	6.2%

Competition Outlook

Company Name	Estimated Market Share (%), 2024
Laneige	14-18%
Sulwhasoo	12-16%
Dr. Jart+	10-14%
Innisfree	8-12%
Cosrx	6-10%
Other Companies (combined)	40-50%

In 2023, the production value of cosmetics in South Korea amounted to around ***** trillion South Korean won. That year, the market size of the South Korean cosmetics industry stood at about **** trillion South Korean won. The production of Korean cosmetic products started declining in 2020 after previously showing significant growth.

Domestic cosmetics industry South Korea is one of the leading beauty markets globally, with skincare being the most significant sector. Even with a recent drop in the industry’s market size, its revenue is set to increase in the near future. Along with the seemingly great importance Koreans place on their appearance, an emerging global affinity for Korean products has majorly contributed to a surge in exports of Korean cosmetics.

Korean cosmetics – an international success story Paralleling the success of the Korean wave, also called Hallyu, Korean cosmetics have gained global popularity as well. These have proven to be appealing to consumers by offering a different approach from their competitors, especially by using less invasive ingredients. The Korean beauty industry thus provides an alternative to products from American, European, or Japanese market leaders. Given the Korean waves’ impact in Asia, other Asian countries in particular view Korean beauty products favorably. Nowadays, Korean beauty products have become mainstream.

In 2022, the market revenue of Korean beauty, short K-beauty, products worldwide amounted to approximately **** billion U.S. dollars. It was expected to grow further, reaching over ** billion dollars in 2028 and close to ** billion dollars in 2032.

Discover South Korea’s premium beauty segment driven by luxury cosmetics, evolving consumer demand, and strategic investments in the market.

Discover the booming K-beauty market! Our analysis reveals a $15B+ market in 2025, projected for strong growth through 2033, driven by innovative products, Korean skincare routines, and global trends. Learn about key players, market segments, and future opportunities in this exciting sector.

The South Korea Beauty and Personal Care Market Report is Segmented by Product Type (Personal Care and Cosmetics/Makeup Products), Category (Premium and Mass), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The Korea natural cosmetics market is poised to register a valuation of USD 2.8 billion in 2025. The industry is slated to grow at 4.05% CAGR from 2025 to 2035, witnessing USD 4.2 billion by 2035. The market is seeing continued growth as consumers become more aware of health, sustainability, and the composition of personal care products.

Metrics	Values
Industry Size (2025E)	USD 2.8 billion
Industry Value (2035F)	USD 4.2 billion
CAGR (2025 to 2035)	4.05%

Competitive Landscape

Company Name	Estimated Industry Share (%)
L'Oréal SA	12-14%
Amway Corporation	8-10%
Beiersdorf	7-9%
Chanel S.A.	5-7%
Clarins Group	4-6%
Coty Inc.	3-5%
Kolmar Korea	2-4%
Cosmedique	2-4%
Nutricare	1-3%
Sourcing-Lab	1-3%

South Korea cosmetics market valued at USD 17.5 billion, driven by K-beauty trends, innovative skincare, and demand for organic, cruelty-free products, with strong growth in e-commerce and male grooming.

In 2022, the revenue of the Korean beauty products market in India reached approximately *** million U.S. dollars. The revenue of K-Beauty products market was forecasted to have grown to over *** billion U.S. dollars by 2032.

South Korea cosmetic market is projected to grow at 5.2% CAGR till 2031, mostly driven by the increasing interest in skincare items and the surge in online shopping

The K-beauty market, encompassing skincare, makeup, and haircare products originating from South Korea, experienced robust growth between 2019 and 2024. While precise figures are unavailable, industry reports suggest a significant market size exceeding $10 billion by 2025, with a Compound Annual Growth Rate (CAGR) of around 8-10% during the forecast period (2025-2033). This expansion is driven by several factors including the rising global popularity of Korean entertainment (K-dramas and K-pop), increasing consumer awareness of innovative Korean formulations featuring natural ingredients and advanced technologies, and a strong emphasis on skincare routines emphasizing hydration and brightening. Key trends include the rise of personalized skincare, the increasing integration of technology into beauty routines (e.g., smart beauty devices), and a growing focus on sustainable and ethical beauty practices. However, the market faces challenges such as intense competition, fluctuating raw material costs, and the potential for counterfeiting. Despite these restraints, the overall outlook for the K-beauty market remains positive, fueled by continued innovation and the enduring appeal of Korean beauty standards. The market is segmented based on product type (skincare, makeup, haircare), distribution channels (online, offline), and demographics. Major players like AMOREPACIFIC CORPORATION and LG Household and Health Care dominate the market, but smaller, innovative brands are also gaining traction through effective digital marketing and targeted niche products. Geographical expansion, particularly in North America and Asia, is a key growth driver. The forecast period predicts sustained market expansion, driven by new product launches, evolving consumer preferences, and the ongoing popularity of Korean culture globally. The projected CAGR suggests a substantial increase in market value over the next decade, indicating a strong and promising future for the K-beauty industry. Strategic partnerships, acquisitions, and investments will likely shape the competitive landscape during this period.

K-Beauty Market Outlook

According to our latest research, the Global K-Beauty market size was valued at $13.4 billion in 2024 and is projected to reach $29.8 billion by 2033, expanding at a robust CAGR of 9.2% during the forecast period of 2025–2033. The primary driver behind this impressive growth is the worldwide surge in consumer awareness regarding innovative skincare routines, product efficacy, and the influence of social media trends originating from South Korea. The K-Beauty market, known for its advanced formulations, unique ingredients, and multi-step regimens, continues to captivate a diverse, global consumer base seeking both preventative and restorative personal care solutions.

Regional Outlook

The Asia Pacific region dominates the global K-Beauty market, accounting for the largest share with a market value surpassing $7.2 billion in 2024. This region’s leadership is underpinned by South Korea’s position as the epicenter of K-Beauty innovation, supported by mature manufacturing capabilities, extensive R&D investment, and a deeply ingrained beauty culture. Additionally, the rapid adoption of K-Beauty products in China, Japan, and Southeast Asian countries has bolstered regional sales. Government initiatives promoting the export of Korean cosmetics and the proliferation of K-Beauty brands across both digital and brick-and-mortar channels further cement Asia Pacific’s dominance. The region’s advanced digital infrastructure and high consumer receptivity to new trends ensure sustained growth and market leadership through 2033.

North America is the fastest-growing region in the K-Beauty market, projected to register a CAGR of 11.5% over the forecast period. The region’s growth is fueled by increasing consumer demand for innovative and natural beauty products, as well as the influence of Korean pop culture and social media endorsements. Major investments by global retailers in stocking K-Beauty brands, coupled with strategic marketing campaigns and celebrity collaborations, have accelerated market penetration. The United States, in particular, has witnessed a surge in specialty stores and online platforms dedicated to K-Beauty, reflecting a shift in consumer preference toward multi-step skincare routines and unique product formulations. This trend is expected to intensify as North American consumers increasingly prioritize both efficacy and experiential aspects of beauty care.

Emerging economies in Latin America, the Middle East, and Africa are gradually embracing K-Beauty, although growth is tempered by challenges such as limited distribution infrastructure, regulatory complexities, and lower consumer awareness compared to more mature markets. Nonetheless, localized marketing strategies, tailored product offerings, and the expansion of e-commerce are beginning to bridge these gaps. For instance, Brazilian and UAE consumers are showing increasing interest in K-Beauty due to rising disposable incomes and a growing appetite for global beauty trends. However, the need for regulatory harmonization and consumer education remains critical for unlocking the full potential of these markets over the next decade.

Report Scope

Attributes	Details
Report Title	K-Beauty Market Research Report 2033
By Product Type	Skincare, Haircare, Makeup, Fragrances, Others
By Gender	Male, Female, Unisex
By Distribution Channel	Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Others
By Age Group	Teenagers, Adults, Geriatric
Regions Covered	North America, Europe, Asia Pacific, Latin America and Middle East & Africa

South Korea Beauty Fridges Market report is segmented by capacity (up to 4 Liters, 4 Liters to 7 Liters, 7 Liters to 10 Liters, and more than 10 Liters), by application (skincare products, haircare products, and cosmetics), and by distribution (online and offline). The report offers market size and forecasts for the South Korea Beauty Fridges Market in value (USD) for all the above segments.

The India K-Beauty products market attained a value of INR 2485.60 Crores in 2024 and is projected to expand at a CAGR of 26.30% through 2034. Rapid urbanization, innovations in formulations and surge in beauty subscription services are propelling the market to achieve INR 25672.30 Crores by 2034.

Key Market Trends and Insights

• South India dominated the market in 2024 and is projected to grow at a CAGR of 28.9% over the forecast period.
• By product, skin care is projected to witness a CAGR of 28.6% over the forecast period.
• By end user, the men segment is expected to register 28.1% CAGR over the forecast period due to increasing awareness of skincare routines.

Market Size & Forecast

• Market Size in 2024: INR 2485.60 Crores
• Projected Market Size in 2034: INR 25672.30 Crores
• CAGR from 2025-2034: 26.30%
• Fastest-Growing Regional Market: South India

The India K-Beauty products market growth is rooted in surging consumer interest in innovative, ingredient-centric skincare. As local awareness around specialized skincare increases, demand for imported K-Beauty items has soared. For instance, Nykaa has exclusively launched the Korean skincare brand Numbuzin in India, offering a range of numbered products targeting specific skin concerns. This move reflects the growing consumer preference for personalized skincare solutions and the increasing availability of K-Beauty products across the Indian market.

Community engagement through micro-influencers and native content creators is a mechanism for receiving grassroots adoption of K-Beauty. These individuals are important for establishing trust with new participants and communicating with customers in Hindi and regional languages. For example, Tira Beauty partnered with prominent influencers to demonstrate their products, specifically, Milktouch Jelly Fit Tinted Glow Tint and Hedera Helix Relaxing Cream. These influencers will share tutorials and reviews about products on platforms like Instagram and YouTube. Their content reached the tech-native youth and first-time buyers in semi-urban and rural markets, increasing awareness and promoting adoption.

Collagen-infused products are rapidly gaining traction in the India K-beauty market as consumers increasingly seek solutions for anti-aging, skin elasticity, and hydration. Inspired by Korean skincare routines emphasizing youthful, radiant skin, Indian buyers are adopting collagen-based serums, creams, and supplements, thus bolstering the India k-beauty products demand. For example, brands like Renee Cosmetics, Innisfree, and The Face Shop are capitalizing on India’s growing fascination with K-beauty by launching collagen-infused creams, serums, and sheet masks. Renee’s Glass Glow Serum and Hydra Boost Collagen Cream mirror Korean skincare principles focusing on hydration and radiance.

Discover the booming K-beauty market! This report analyzes the $15 billion (2025 est.) industry, revealing an 8% CAGR and key trends driving growth in sheet masks, BB creams, and more. Learn about leading brands and regional market shares.

The South Korean market for colour cosmetics reached a value of about USD 2.70 Billion during 2018-2024. The market is further expected to grow at a CAGR of about 5.90% in the forecast period of 2025-2034 to reach a value of around USD 4.79 Billion by 2034. Consumer awareness regarding natural and organic colour cosmetics and growing e-commerce is expected to drive market sales during the forecast period.

In 2022, the market revenue of Korean beauty products on the domestic market amounted to approximately ****** million U.S. dollars. It was expected to grow further, reaching over one billion dollars in 2025 and close to *** billion dollars in 2032.