In 2023, the market size of the cosmetics industry in South Korea amounted to more than **** trillion South Korean won. The market saw a marked drop from 2019, and again in 2022. As K-beauty products gained global popularity, the production and exports of Korean cosmetic products had significantly grown from 2014 to 2023. Key players The South Korean cosmetics industry has been dominated by local products. Based on sales revenue, the leading domestic companies were LG Household & Health Care and the Amorepacific Group. Both have a number of sub-brands, for instance, the Face Shop, O Hui, Sum, and Belif under the former; Sulwhasoo, Laneige, Innisfree, IOPE, Hera, Etude House, and Mamonde belong to the latter. Another key player, Korea Kolmar, is mainly engaged in the original development and design manufacturing (ODM) and original equipment manufacturing (OEM) of cosmetics. Korean cosmetics in the global market Global companies are increasingly interested in the Korean cosmetics market. L'Oreal, the world's largest cosmetics company, has acquired a Korean cosmetics company “Style Nanda”. Style Nanda originally started with an online fashion mall and now it is more well-known for its cosmetics brand 3CE. In addition, AHC, which is famous for its eye cream, was acquired by Unilever, and Have&Be, which owns the Dr.Jart brand, was acquired by Estee Lauder.

Projected to increase from USD 11.2 billion in 2025 to an incredible USD 20.4 billion by 2035, this represents a compound annual growth rate of 6.1% during the forecast period.

Metrics	Values
Industry Size (2025E)	USD 11.2 billion
Industry Value (2035F)	USD 20.4 billion
CAGR (2025 to 2035)	6.1%

Per Capita Spending on K-Beauty Products (2024)

Countries	Per Capita Spending (USD) (2024)
USA	24.61
China	10.57
India	3.79
Japan	50.32
Germany	57.07
UK	61.50
South Korea	193.38
Australia	136.87

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.8%

Country	CAGR (2025 to 2035)
China	8.2%

Country	CAGR (2025 to 2035)
Germany	5.9%

Country	CAGR (2025 to 2035)
India	7.4%
Country	CAGR (2025 to 2035)
Australia	6.2%

Competition Outlook

Company Name	Estimated Market Share (%), 2024
Laneige	14-18%
Sulwhasoo	12-16%
Dr. Jart+	10-14%
Innisfree	8-12%
Cosrx	6-10%
Other Companies (combined)	40-50%

In 2023, the production value of cosmetics in South Korea amounted to around ***** trillion South Korean won. That year, the market size of the South Korean cosmetics industry stood at about **** trillion South Korean won. The production of Korean cosmetic products started declining in 2020 after previously showing significant growth.

Domestic cosmetics industry South Korea is one of the leading beauty markets globally, with skincare being the most significant sector. Even with a recent drop in the industry’s market size, its revenue is set to increase in the near future. Along with the seemingly great importance Koreans place on their appearance, an emerging global affinity for Korean products has majorly contributed to a surge in exports of Korean cosmetics.

Korean cosmetics – an international success story Paralleling the success of the Korean wave, also called Hallyu, Korean cosmetics have gained global popularity as well. These have proven to be appealing to consumers by offering a different approach from their competitors, especially by using less invasive ingredients. The Korean beauty industry thus provides an alternative to products from American, European, or Japanese market leaders. Given the Korean waves’ impact in Asia, other Asian countries in particular view Korean beauty products favorably. Nowadays, Korean beauty products have become mainstream.

The South Korea Beauty and Personal Care Market Report is Segmented by Product Type (Personal Care and Cosmetics/Makeup Products), Category (Premium and Mass), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The South Korea cosmetics market was valued at USD 17.45 Billion in 2024. The growing demand for multifunctional skincare products, like serums doubling as primers, is encouraging brands to innovate hybrid formulations that align with the country’s fast-paced beauty routines and minimalistic trends. As a result, the market is expected to grow at a CAGR of 5.40% during the forecast period of 2025-2034 to reach a value of USD 29.53 Billion by 2034.

The market has continued to be a dynamic hub for innovation, R&D activities, and premium skin science. Fuelled by government-supported exports and a digital-first retail ecosystem, the sector has witnessed a surge in functional and dermatologically advanced formulations. According to industry reports, functional cosmetics accounted for nearly 37.5% of the total production value. In March 2023, Korean government announced plans to develop technologies related to bespoke cosmetics, personalised skin diagnosis programmes using IoT and big data to nurture Korean bio-health industry.

Homegrown players are merging skincare with biotechnology and AI diagnostics, reshaping the South Korea cosmetics market dynamics. Amorepacific’s “Mind-linked Bathbot” technology, for instance, recommends fragrances and colours based on consumers' brainwaves, while companies like the Monodist have introduced fermented ingredients derived from traditional hanbang medicine into mass-market skincare.

Moreover, a renewed focus on minimalist routines and ingredient transparency is shaping product preferences among consumers, boosting the market value. Unlike traditional markets, where branding dominates, South Korean buyers lean towards performance-based claims and scientific legitimacy. Online-first brands such as Axis-Y and Mixsoon are thriving through interactive community testing platforms and co-development with customers, enabling rapid prototyping and market feedback loops.

According to a survey on the global popularity of South Korean beauty products in 2024, .26.1 percent of respondents stated that Korean beauty products were popular among the general public. Another 28.8 percent answered that K-beauty was widely popular, with related goods promoted in their country. In the same survey, Korean beauty products were found to be the most popular in other Asian countries. Increasing interest in K-Beauty Korean beauty products, or in short K-beauty products, are in high demand inside and outside of South Korea, leading to an increasing market share of K-beauty products throughout the years. This surge in demand is also visible in the exports of K-beauty products from South Korea, as the export value significantly increased as well. Popular skin care routine Skin care routines, that often include more than one step, have contributed to the popularity of Korean beauty products. A lot of Korean women enjoy wearing face masks at home as part of their skin care routine. Exfoliating or taking hydrating beauty supplements are also common methods as part of the skin care routine among Korean women.

According to a survey on the positive aspects of consumers’ impression of Korean beauty products (K-beauty) worldwide in 2024, around ** percent of the respondents answered that the effectiveness and good quality of Korean products were the main positive aspects of consumers’ impression of Korean beauty products. Growing popularity The demand for Korean cosmetics has continued to grow in recent years, which is reflected in the increasing market size of the cosmetics industry. In a survey, it was found that the popularity of Korean beauty products was the highest among other countries and territories in Asia. The exports of beauty products in South Korea have gradually increased throughout the years. Importance in appearance The majority of South Koreans believe that their physical appearance is important, as a survey showed in 2020. Considering that self-image is considered to be important, many Korean people enjoy indulging themselves with beauty products. Domestic beauty brands are widely favored, and as of LG Household and Health Care, and the Amorepacific Group were the leading beauty conglomerates, both operating a large number of beauty brands and cosmetics.

Global K-Beauty Products market size is expected to reach $15.97 billion by 2029 at 6.5%, segmented as by skin care, cleansers, toners, serums and ampoules, moisturizers, sunscreens, masks (sheet masks, wash-off masks), exfoliators

According to a survey on the popularity of South Korean beauty products among select countries in Asia and Oceania in 2024, around ** percent of respondents from the Philippines answered that K-beauty products were popular in their country. Following closely were Vietnam and Malaysia with roughly ** and **** percent of domestic respondents, respectively.

The K-beauty product market is experiencing robust growth, driven by increasing global demand for innovative skincare and cosmetics. While precise figures for market size and CAGR are unavailable, a reasonable estimation based on industry trends and reports suggests a market size of approximately $15 billion in 2025, exhibiting a compound annual growth rate (CAGR) of around 8% from 2025-2033. This growth is fueled by several key factors. The rising popularity of Korean skincare routines (K-beauty regimens) emphasizing multi-step processes and natural ingredients resonates with a global audience seeking effective and holistic beauty solutions. Furthermore, the increasing accessibility of K-beauty products through e-commerce platforms and international retailers is significantly boosting market penetration. The focus on natural and organic ingredients, combined with innovative product formulations and attractive packaging, further enhances market appeal. Specific segments within the market, such as sheet masks, BB creams, and cushion foundations, are particularly strong performers. This growth is also witnessed across various regions, with North America and Asia leading the charge. However, the market faces certain challenges. Increased competition from both established international brands and emerging K-beauty players necessitates continuous innovation and brand differentiation. Price fluctuations in raw materials and fluctuating exchange rates can also impact profitability. Regulatory compliance in different global markets poses an additional hurdle. Despite these challenges, the K-beauty market's overall positive growth trajectory is anticipated to continue. Companies like LG Household and Health Care, Amorepacific Corporation, and others mentioned are well-positioned to capitalize on this expanding market, leveraging their established brand reputations and innovative product offerings. The ongoing trend towards personalized beauty and sustainability in product development will further shape the future of this dynamic sector.

The K-beauty market, characterized by innovative skincare and makeup products emphasizing natural ingredients and unique textures, is experiencing robust growth. While precise figures for market size and CAGR aren't provided, considering the global beauty industry's expansion and K-beauty's rising popularity, a reasonable estimate would place the 2025 market size at approximately $15 billion, with a projected CAGR of 7-8% through 2033. This growth is fueled by several key drivers: the increasing demand for high-quality, effective skincare products incorporating natural and scientifically-backed ingredients; the rising popularity of Korean skincare routines (e.g., 10-step skincare); and the significant influence of K-pop and Korean media, which have globalized the appeal of K-beauty. Trends such as the integration of technology into beauty products (e.g., smart devices for skincare analysis), personalized beauty solutions, and a focus on sustainability and ethical sourcing are further shaping the market landscape. However, challenges remain, including increasing competition from other beauty markets and concerns about potential ingredient sensitivities or allergies. The market segmentation is likely diverse, encompassing skincare (cleansers, toners, serums, moisturizers, masks), makeup (BB creams, cushion foundations, tinted lip balms), and hair care products. Key players like AMOREPACIFIC CORPORATION and LG Household and Health Care dominate the market, alongside numerous smaller brands catering to niche preferences. Regional distribution is expected to be skewed towards Asia (particularly South Korea, China, and Japan), with significant but growing market shares in North America and Europe. The continued growth of e-commerce and the expansion into new markets are creating new opportunities for established and emerging players alike. The focus on innovation, customer experience, and targeted marketing campaigns will be crucial for success in this dynamic market. A robust supply chain and effective strategies for managing ingredient sourcing and production will be vital for navigating future challenges.

K-Beauty Product Market Outlook

The global market size for K-Beauty products was valued at approximately USD 10.2 billion in 2023, with a projected growth to reach around USD 20.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.2%. Several factors drive this robust growth, including the increasing popularity of Korean skincare routines, innovative product formulations, and the influence of K-pop culture globally.

One of the primary growth factors in the K-Beauty product market is the innovative approach to skincare and cosmetics that Korean brands have pioneered. Products often incorporate natural ingredients like snail mucin, ginseng, and fermented yeast, which are highly appealing to consumers who are increasingly seeking natural, effective skincare solutions. The consistent introduction of new and unique product types keeps the market dynamic and attracts a broad consumer base. Additionally, the multi-step skincare regimes promoted by K-Beauty brands encourage higher product consumption per consumer, further driving market growth.

Another significant growth factor is the integration of technological advancements in skincare products. K-Beauty brands are at the forefront of utilizing cutting-edge technologies such as micro-needling patches, LED light therapy masks, and smart skincare devices, which appeal to tech-savvy consumers. This technological integration not only enhances the efficacy of products but also provides a modern twist to traditional skincare routines, making them more attractive to younger demographics. Moreover, K-Beauty products often come with aesthetically pleasing packaging, contributing to their popularity on social media platforms, which further boosts sales.

The influence of Hallyu, or the Korean wave, which includes Korean pop music (K-pop), television dramas, and movies, has significantly contributed to the global acceptance and popularity of K-Beauty products. Celebrities and influencers endorsing these products have a substantial impact on their followers, leading to increased consumer interest and trust in these brands. This cultural phenomenon has led to a surge in demand for K-Beauty products not only in Asia but also in Western markets, including North America and Europe.

Regionally, Asia-Pacific remains the largest market for K-Beauty products, driven by the high penetration of Korean culture and beauty standards. However, North America and Europe are emerging as significant markets due to increasing consumer awareness and the growing influence of social media. The Middle East & Africa, as well as Latin America, are also showing potential for growth as more consumers in these regions become exposed to global beauty trends. The regional diversification of the K-Beauty market is a testament to its broad and growing appeal.

Product Type Analysis

The K-Beauty product market is segmented by product type, which includes skincare, makeup, haircare, fragrances, and others. Skincare is by far the most dominant segment, owing to the extensive range of products such as cleansers, toners, serums, and creams that form the backbone of the famous multi-step Korean skincare routine. The emphasis on clear, healthy skin drives consumers to invest heavily in skincare products, resulting in significant market share and sustained growth. Innovations in this segment, such as the introduction of BB and CC creams, have further solidified its prominence.

Makeup is another vital segment within the K-Beauty market, characterized by products that offer not just cosmetic benefits but also skincare advantages, such as foundations with SPF and moisturizing properties. The trend of natural-looking makeup, often referred to as "glass skin," has gained immense popularity, driving the demand for lightweight, dewy-finish products. Additionally, the vibrant and creative packaging of K-Beauty makeup products, along with frequent collaborations with popular cultural icons, keeps consumers engaged and excited about new launches.

Haircare in the K-Beauty market includes a variety of products ranging from shampoos and conditioners to hair treatments and styling products. The focus on natural ingredients and formulations that cater to different hair types is a significant growth driver in this segment. Products such as scalp treatments and hair masks that address specific concerns like dandruff, hair loss, and damage repair are particularly popular. The rising interest in holistic beauty and wellness practices also contributes to the growth of the haircare segment.

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The Korea natural cosmetics market is poised to register a valuation of USD 2.8 billion in 2025. The industry is slated to grow at 4.05% CAGR from 2025 to 2035, witnessing USD 4.2 billion by 2035. The market is seeing continued growth as consumers become more aware of health, sustainability, and the composition of personal care products.

Metrics	Values
Industry Size (2025E)	USD 2.8 billion
Industry Value (2035F)	USD 4.2 billion
CAGR (2025 to 2035)	4.05%

Competitive Landscape

Company Name	Estimated Industry Share (%)
L'Oréal SA	12-14%
Amway Corporation	8-10%
Beiersdorf	7-9%
Chanel S.A.	5-7%
Clarins Group	4-6%
Coty Inc.	3-5%
Kolmar Korea	2-4%
Cosmedique	2-4%
Nutricare	1-3%
Sourcing-Lab	1-3%

Korea Cosmetic Market Size, Trends and Insights By Product Type (Skincare, Moisturizers, Cleansers, Toners, Essences, Ampoules/Serums, Masks, Others, Makeup, Face Makeup, Eye Makeup, Lip Makeup, Blush and Contour, Others, Bath and Shower, Shower Gels, Soaps, Others, Hair Care, Shampoos and Conditioners, Treatments and Masks, Styling Products, Others), By Gender (Male, Female), By Price Range (Premium Product, Mass Products), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by CMI Team, the Korea Cosmetic Market is expected to record a CAGR of 7.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 5,178.3 Million. By 2033, the valuation is anticipated to reach USD 10,218.1 Million.

As the most progressive and ever-changing, the market for Korean cosmetics is perfecting itself on the global stage. It covers skin care, makeup, hair care and body care products, placing high weight on high quality skin care products and multifunctional items. Companies like Amorepacific and LG Household & Health Care are the market movers due to constant R&D, online marketing and global growth.

Many forces, including clean and natural beauty, sustainability, and wellness, are influencing the market. Focus on unique ingredient and technology satisfies the consumer’s demand for effective and high performance beauty products.

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In 2024, the retail sales value of cosmetics amounted to almost 34.3 trillion South Korean won, a slight decrease compared to the previous year. In the previous year, cosmetics retail sales were marked the second highest values in the survey period.

South Korea cosmetic market is projected to grow at 5.2% CAGR till 2031, mostly driven by the increasing interest in skincare items and the surge in online shopping

Discover South Korea’s premium beauty segment driven by luxury cosmetics, evolving consumer demand, and strategic investments in the market.

The USA K-Beauty skincare market is valued at USD 22.6 billion, driven by the surging consumer interest in skincare routines influenced by South Korean beauty trends.

According to a survey on the global popularity of South Korean cultural content in 2024, South Korean beauty products were most popular among Vietnamese respondents, with over **** percent of respondents from there answering it was widely popular. Over ** percent of respondents in other countries such as the Taiwan and Malaysia also stated that K-beauty is very popular in their countries.

South Korea cosmetic surgery market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.9 Billion by 2033, exhibiting a growth rate (CAGR) of 8.70% during 2025-2033. The increasing cultural emphasis on self-improvement is stimulating the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.7 Billion
Market Forecast in 2033	USD 3.9 Billion
Market Growth Rate 2025-2033	8.70%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on procedure, gender, age group, and end user.