The number of international tourist arrivals to the selected European destinations increased significantly in 2023 over the previous year, experiencing strong signs of recovery from the impact of the COVID-19 pandemic, and in some cases even surpassing pre-pandemic levels. Overall, Paris and the Île-de-France region recorded the highest figure among the selected destinations in 2023, with around **** million inbound tourist arrivals. London and Istanbul followed in the ranking that year, with roughly **** million and **** million arrivals, respectively. What are the most visited countries by international tourists? Both before and after the health crisis, France was the country with the highest number of inbound tourist arrivals worldwide. In 2023, inbound arrivals to France reached *** million, the highest figure reported by the country to date. Meanwhile, the United States, which ranked third by inbound arrivals that year, was the country with the highest international tourism receipts worldwide. Has inbound tourism recovered from the impact of COVID-19? While the number of international tourist arrivals worldwide grew sharply in 2023 compared to the previous year, it remained approximately ** percent lower than in 2019. Overall, the total contribution of travel and tourism to the global GDP was **** percent below pre-pandemic levels in 2023.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded ** million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly ** million and nearly ** million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over ** billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over *** million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

This statistic shows the largest urban settlements in the Netherlands in 2021. In 2021, around 1.13 million people lived in Amsterdam, making it the largest city in the Netherlands. Population of the Netherlands With the global financial crisis in 2008 as well as the Euro zone crisis, many countries in Europe suffered a great economic impact. In spite of the crisis, the Netherlands maintained a stable economy over the past decade. The country's unemployment rate, for example, has been kept at a relatively low level in comparison to other countries in Europe also affected by the economic crisis. In 2014, Spain had an unemployment rate of more than 25 percent. The Netherlands' population has also seen increases in growth in comparison to previous years, with the figures slowly decreasing since 2011. As a result of the increase in population, the degree of urbanization - which is the share of the population living in urban areas - has increased, while the size of the labor force in the Netherlands has been relatively stable over the past decade. The population density of inhabitants per square kilometer in the Netherlands has also increased. Large cities in the Netherlands have experienced the impact of the population density growth and increase in the size of the labor force first hand. Three cities in the Netherlands have over half a million residents (as can be seen above). Additionally, more and more visitors are coming to the kingdom: The number of tourists in the Netherlands has increased significantly since 2001, a change which has also impacted the country's metropolises. Due to its location and affordable accommodation prices, the country’s tourism industry is developing and the largest cities in the Netherlands are taking advantage of it.

Malaysia Tourist Arrival: Sightseeing In Cities: Other Europe data was reported at 91.000 % in 2015. This records an increase from the previous number of 87.600 % for 2014. Malaysia Tourist Arrival: Sightseeing In Cities: Other Europe data is updated yearly, averaging 87.600 % from Dec 2005 (Median) to 2015, with 11 observations. The data reached an all-time high of 96.600 % in 2013 and a record low of 77.800 % in 2007. Malaysia Tourist Arrival: Sightseeing In Cities: Other Europe data remains active status in CEIC and is reported by Tourism Malaysia. The data is categorized under Global Database’s Malaysia – Table MY.Q009: Tourist Arrivals By Major Activities Engaged.

Note: updates to this beta layer are currently paused while we sync new versions of the OSM layers for Europe.This feature layer provides access to OpenStreetMap (OSM) point of interest (POI) data for Europe, which is updated every 1-2 minutes with the latest edits. This hosted feature layer view is referencing a hosted feature layer of OSM point (node) data in ArcGIS Online that is updated with minutely diffs from the OSM planet file. This feature layer view includes POI features defined as a query against the hosted feature layer for amenity, shop, and tourism, features (e.g. amenity is not blank or shop is not blank or tourism is not blank).In OSM, an amenity is a useful and important facility for visitors and residents, such as places of worship or school, and a shop is a place selling retail products or services, such as a supermarket or florist. Tourism features are places and things of specific interest to tourists including places to see, places to stay, things and places providing information and support to tourists. These features are identified with an amenity tag, shop tag, or tourism tag.Zoom in to large scales (e.g. Cities level or 1:160k scale) to see the POI features display. You can click on the feature to get the name of the POI. The name of the POI will display by default at very large scales (e.g. Building level of 1:2k scale). Labels can be turned off in your map if you prefer.Create New LayerIf you would like to create a more focused version of this POI layer displaying just one or two types, you can do that easily! Just add the layer to a map, copy the layer in the content window, add a filter to the new layer (e.g. amenity is bar or shop is alcohol), rename the layer as appropriate, and save layer. You can also change the layer symbols or popup if you like. Esri may publish a few such layers that are ready to use, but not for every type of POI.Important Note: if you do create a new layer, it should be provided under the same Terms of Use and include the same Credits as this layer. You can copy and paste the Terms of Use and Credits info below in the new Item page as needed.

Snapshot img

Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Trav

The smart guide screen market is experiencing robust growth, driven by increasing demand for interactive and informative displays in public spaces like parks and scenic spots. The market's expansion is fueled by several factors, including the rising adoption of smart city initiatives, a surge in tourism, and the growing need for enhanced visitor experiences. Touch-based all-in-one units are currently the dominant type, offering a seamless user interface and easy navigation. However, the smart guide digital map segment shows significant potential for growth, driven by the integration of advanced location-based services and augmented reality features. While the precise market size isn't explicitly provided, considering the presence of numerous players and the listed regions, a conservative estimate of the 2025 market value could be around $500 million, given the current industry trends for similar interactive display technologies. This value is projected to demonstrate a Compound Annual Growth Rate (CAGR) of approximately 15% throughout the forecast period (2025-2033), leading to substantial market expansion. Restraints on growth might include high initial investment costs for implementation and the need for consistent software updates and maintenance. The Asia-Pacific region, particularly China and India, is expected to dominate the market due to significant investments in infrastructure development and the growing tourism sector. North America and Europe also represent substantial markets, with steady growth anticipated. The competitive landscape is fragmented, with numerous companies vying for market share. Key players are focused on innovation, developing user-friendly interfaces, and expanding into new regions. Strategic partnerships and collaborations are also crucial for market success. The future trajectory of this market is highly positive, driven by technological advancements like improved display resolution, enhanced interactivity features, and seamless integration with other smart city infrastructure components such as wayfinding systems and public transport information displays. The market's ongoing expansion will be influenced by the continuous development of innovative solutions addressing the needs of both tourists and local communities seeking a better informed and more enjoyable public experience.

Faith Based Tourism Market Outlook

The global faith-based tourism market size is anticipated to grow significantly from $18.4 billion in 2023 to an estimated $35.9 billion by 2032, driven by a compound annual growth rate (CAGR) of 7.4%. This growth is largely fueled by the increasing interest in spiritual journeys, religious celebrations, and cultural heritage explorations that transcend mere leisure travel. The market is witnessing substantial expansion as more travelers seek experiences that align with their spiritual beliefs and religious practices.

The faith-based tourism market is gaining momentum due to multiple growth factors. A significant driver is the rising disposable income and the increased ability of individuals to spend on travel to religious destinations. Many individuals from diverse religious backgrounds now prioritize spiritual journeys and pilgrimages as part of their travel plans. Moreover, the democratization of travel information through digital platforms has made it easier for people to learn about and plan trips to religious sites around the world, further boosting the market.

Another factor propelling the growth of faith-based tourism is the increasing elderly population, particularly in developed nations, who have both the time and resources to engage in religious travel. Senior citizens often view pilgrimages as an essential part of their religious duties, leading to a surge in demand for faith-based travel services catering specifically to this demographic. Furthermore, many religious organizations and tour operators have started offering specialized packages that include guided tours, accommodation, and other services tailored to the needs of senior travelers.

Technological advancements and the rise of social media also play a crucial role in the growth of this market. Social media platforms allow travelers to share their experiences, inspiring others to embark on similar journeys. Additionally, advancements in travel technology facilitate easier booking processes, more accessible information about destinations, and enhanced safety measures. This has made faith-based tourism more appealing and accessible to a broader audience, including younger generations who might be looking to explore their religious heritage.

Regionally, Asia Pacific is expected to witness the most significant growth in faith-based tourism. Countries like India, with its multitude of religious sites, and Japan, known for its historic temples and shrines, are becoming increasingly popular among faith-based tourists. Meanwhile, Europe, with its rich Christian heritage and numerous pilgrimage sites, remains a stronghold in this market. Growing interconnectivity and improved tourism infrastructure across these regions are facilitating easier access to these spiritual destinations, further stimulating market growth.

Type Analysis

The faith-based tourism market is segmented by type into several categories: pilgrimages, religious conventions, faith-based cruises, missionary travel, and others. Pilgrimages make up the largest segment, as they are integral to many religious traditions. Pilgrimages to destinations like Mecca for Muslims, the Vatican for Catholics, and the Ganges River for Hindus see millions of participants each year. This segment's growth is driven by the intrinsic value these journeys hold for believers, often seen as fulfilling religious obligations or aspirations, contributing significantly to the overall market size.

Religious conventions form another significant segment. These large gatherings, such as the World Youth Day for Catholics or the Hajj for Muslims, attract thousands of participants from around the globe. The growing frequency and scale of these events reflect the increasing organization within religious communities to foster communal worship and learning experiences. The logistics and travel services tailored to support such conventions are becoming more sophisticated, thereby enhancing the appeal and accessibility of these events to international attendees.

Faith-based cruises are a burgeoning segment within the market. These cruises offer a unique blend of leisure and religious education, where travelers can enjoy luxury amenities while participating in spiritual activities like prayer sessions, religious lectures, and communal worship. The convenience and comfort provided by cruises have made this segment particularly popular among families and older adults, contributing to its growing market share.

Missionary travel, though smaller in comparison to

Revenue in the Tour Operators industry in Europe is anticipated to grow at a compound annual rate of 13.5% to €69 billion over the five years through 2025. The decline in revenue for much of the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe was 6.2% higher in 2024 than its pre-pandemic 2019 level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel was a trend tour operators became quickly accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. Whilst high inflation in recent years has curbed demand with people’s pockets squeezed, savings during COVID-19 and people’s prioritisation of travel as their luxury purchase has kept bookings high. People are still booking lots of trips in 2025, but are looking for value for money. This is raising bookings in lesser frequented countries, which is encouraging tour operators to offer more packages in new countries to offer budget getaways for price sensitive customers. As a result, tour operator’s revenue is set to grow 0.3% in 2025. The weather continues to dictate seasonal demand, despite an uptick in off-season holidays, and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator. Revenue is expected to grow at a compound annual rate of 4.6% over the five years through 2030 to €86.2 billion. Tour operators will continue to benefit from the growing travel industry, with people keen to travel for once-in-a-lifetime trips, city breaks, walking tours, culinary hotspots and beach retreats. Tour operators that give their customers more flexibility and the ability to book at the last minute will see significant demand as Europeans opt to travel at the last minute to reduce the risk of cancellations and airport strikes. Operators will face the challenge of adjusting packages, deals and holiday destinations to suit changing preferences. Sustainable travel tours are a growing market as travellers aim to travel more responsibly and lessen the environmental impact of tourism, which will encourage more operators to appeal to the environmentally conscious traveller.

Note: updates to this beta layer are currently paused while we sync new versions of the OSM layers for Europe.This feature layer provides access to OpenStreetMap (OSM) tourist attraction point data for Europe, which is updated every 5 minutes with the latest edits. This hosted feature layer view is referencing a hosted feature layer of OSM point (node) data in ArcGIS Online that is updated with minutely diffs from the OSM planet file. This feature layer view includes tourism features defined as a query against the hosted feature layer (i.e. tourism is not blank).In OSM, tourism features are places and things of specific interest to tourists including places to see, places to stay, things and places providing information and support to tourists. These features are identified with an tourism tag. There are hundreds of different tag values used in the OSM database. In this feature layer, unique symbols are used for several of the most popular tourism types, while lesser used types are grouped in an "other" category.Zoom in to large scales (e.g. Cities level or 1:160k scale) to see the tourism features display. You can click on a feature to get the name of the tourism feature. The name of the feature will display by default at very large scales (e.g. Building level of 1:2k scale). Labels can be turned off in your map if you prefer.Create New LayerIf you would like to create a more focused version of this tourism layer displaying just one or two tourism types, you can do that easily! Just add the layer to a map, copy the layer in the content window, add a filter to the new layer (e.g. tourism is ruin), rename the layer as appropriate, and save layer. You can also change the layer symbols or popup if you like.Important Note: if you do create a new layer, it should be provided under the same Terms of Use and include the same Credits as this layer. You can copy and paste the Terms of Use and Credits info below in the new Item page as needed.

The European wellness tourism industry is anticipated to experience steady growth over the forecast period, expanding at a CAGR of 4.79% from 2025 to 2033. In 2025, the market size was estimated at Million and is projected to reach Million by 2033. The increasing popularity of healthy lifestyles, rising disposable income, and growing awareness of the benefits of wellness tourism are key drivers of this growth. Key trends in the European wellness tourism market include the demand for personalized and immersive experiences, the integration of technology, and the growing popularity of wellness retreats. Additionally, the rise in medical tourism is expected to contribute to the growth of the industry as people seek destinations with advanced medical facilities and renowned healthcare professionals. The increasing popularity of spa and wellness centers, as well as the expansion of wellness offerings in traditional tourism destinations, is also contributing to the growth of the industry. Recent developments include: In January 2024, Hotel Group (IHG), one of the largest hotel brands in the world, announced nine new signings in the UK & Ireland, bringing its total UK signings to over 1,000 rooms – as it continues to expand rapidly across all market segments. The new signings, spread across five brands – Hotel Indigo, Voco Hotels, Holiday Inn, and Holiday Inn Express – complement IHG's existing footprint of over 350 open hotels across the UK and Ireland., In January 2024, Hotel Group IHG signed the contract for its first hotel in Europe, a 170-room holiday inn and suite property in the capital city of Budapest, Hungary. The property will be in the capital’s XIV district, a stone’s throw from Budapest’s most congested metro station, and close to the country’s intermodal transportation hubs.. Key drivers for this market are: Rise in the Number of Domestic & International Tourists Arrivals in Europe, Increasing Corporate Workplace Wellness Tourism is Driving the Growth of the Market. Potential restraints include: Lack of Skilled and Trained Staff, Lack of Awareness and Understanding the Benefits of Wellness. Notable trends are: Increasing Awareness Regarding Healthcare to Influence the European Wellness Tourism Market.

The European tourism vehicle rental market is experiencing robust growth, projected to reach €150.34 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 16% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of independent travel and experiential tourism encourages more tourists to rent vehicles for exploring destinations at their own pace. Technological advancements, such as user-friendly online booking platforms and mobile apps offering seamless rental processes, are streamlining the customer journey and driving market growth. Furthermore, the increasing affordability of vehicle rentals, coupled with expanding infrastructure in popular tourist destinations, contributes significantly to market expansion. Competition is fierce, with established players like Enterprise Holdings Inc., Avis Budget Group, and Hertz Global Holdings Inc. vying for market share alongside innovative startups offering unique rental options, such as peer-to-peer car sharing platforms. Segment-wise, the online booking segment dominates, reflecting the shift towards digitalization in travel planning. Short-term rentals are the most popular choice, catering to the needs of leisure travelers. However, the long-term rental segment is expected to see considerable growth driven by business travel and the increasing popularity of extended vacations. Geographically, the United Kingdom, Germany, France, Italy, and Spain represent the largest markets within Europe, though significant growth potential exists in the "Rest of Europe" category as tourism infrastructure develops and awareness of rental options increases. Challenges to market growth include fluctuating fuel prices, seasonality in tourism, and increasing regulatory pressures concerning emissions and sustainable practices. Nevertheless, the overall outlook for the European tourism vehicle rental market remains positive, with sustained growth anticipated over the forecast period driven by consistent demand from both leisure and business travelers. Recent developments include: October 2022: Hertz and Palantir Technologies Inc. announced a multi-year partnership to use real-time, data-driven insights to drive operational excellence at Hertz and improve the customer experience. This investment is part of Hertz's ongoing commitment to modernize its technology platforms in order to lead in electrification, shared mobility, and customer experience. Hertz is using the Palantir Foundry operating system to build a platform that will help the company manage and operate its nearly 500,000-vehicle fleet, which includes tens of thousands of EVs, more efficiently., February 2022: Hertz announced an investment to expand electric vehicle commitment with a new UFODRIVE partnership. As Hertz's commitment to lead the future of mobility, the company invested in UFODRIVE - the leading self-service electric vehicle rental company and mobility service provider in Europe., January 2022: SIXT partnered with itTaxi, an Italian taxi operator, to provide on-demand taxi services in Rome using the SIXT application. The company is advancing the internationalization of its mobility platform ONE by growing its network in Italy and improving its ride-hailing and transfer service, offering SIXT rides.. Key drivers for this market are: Rising Tourism Activities is Likely to Drive Demand in the Market. Potential restraints include: Rising Tourism Activities is Likely to Drive Demand in the Market. Notable trends are: Rising Tourism Activities is Likely to Drive Leisure/Tourism Application Segment of the Market.

In 2015, Dubai was the city with the highest number of tourists staying at least one night per capita. That same year, international overnight visitor spending in Dubai reached 28.5 billion US dollars. The city, which is the largest and most populous city in the United Arab Emirates, was also one of the most expensive holiday destinations in the world in 2018. In 2016, 14.87 million people visited Dubai from abroad.

Europe and Asia: top destinations

According to the source, most of the 20 tourist cities with the highest number of visitor arrivals per capita were Asian or European cities. After Dubai, Amsterdam and Prague were the second and third cities with the greatest number of tourists spending at least one night per capita. With respectively, 2.7 and 2.5 visitors per capita, the two European cities were followed by another one: London. Singapore, ranked fifth with 2.1 visitors per capita, was the first Asian city in the list. Thus, New-York the first North American city of this ranking was 17th. It appears that Europe remains one of the most popular tourist destinations. Asia was also a very attractive destinations for international visitors with Hong-Kong being the leading city destination in 2017.

Focus on tourism in Europe

Since the nineties, the number of international tourist arrivals in Europe keeps increasing. France is the European country with the largest number of international visitors’ arrivals, while Spain and Italy are also two of the leading tourist destinations on the continent. Travel and tourism have an important contribution to GDP in Europe, reaching 781.6 billion US dollar and 2018 and expected to attain 991.4 billion in 2028.

The solo ecotourism market is experiencing significant growth, driven by increasing environmental awareness, a desire for authentic travel experiences, and the rising disposable incomes of millennials and Gen Z who prioritize sustainable and personalized adventures. The market's segmentation by age reveals a strong interest across demographics, though the 20-40 year age bracket likely represents the largest segment due to their higher disposable incomes and adventurous spirit. Geographical segmentation shows strong potential across diverse regions. North America and Europe currently hold larger market shares, but Asia-Pacific, particularly China and India, are emerging as significant growth markets driven by increasing middle classes and a growing interest in sustainable travel. The diverse range of ecotourism types, including mountain, forest, grassland, and desert adventures, caters to a wide range of preferences, further fueling market expansion. We estimate the 2025 market size to be $15 billion USD, based on extrapolated growth from industry reports showing a similar size for adventure tourism and the significant overlap with ecotourism. Market restraints include the relatively high cost of ecotourism packages, logistical challenges in accessing remote eco-destinations, and concerns regarding the environmental impact of tourism itself. However, the industry is proactively addressing these challenges through sustainable practices, innovative technologies enhancing accessibility, and a growing emphasis on responsible tourism initiatives. Furthermore, the increasing availability of specialized ecotourism packages focusing on individual travelers, including guided tours and personalized itineraries, facilitates market growth. Over the next decade, we anticipate continued strong growth, driven by technological advancements enhancing booking processes and destination information, and a greater focus on personalized and sustainable travel experiences. The established players like Expedia and Booking Holdings are likely expanding their offerings in this space, alongside more niche ecotourism operators catering to the unique demands of solo travelers. This will likely lead to increased competition and greater product diversity, benefiting the consumer and ensuring the long-term viability of the market.

Amsterdam is the largest city in the Netherlands, with a population amounting to over 918,100 inhabitants. In the last ten years, Amsterdam’s population increased rapidly, and the end is not yet in sight. By 2030, the number of inhabitants is forecast to reach over one million.

 Amsterdam and tourism  

Amsterdam is not just a popular place to settle down, it is also one of Europe’s leading city trip destinations. In 2020, tourists spent nearly 5.8 million nights in the city. Europe’s most popular capitals, London and Paris, registered roughly 20.77 and 14.13 million nights, respectively. In 2019, Amsterdam ranked 10th on the list of leading European city tourism destinations, just below Vienna and Prague.
   Tourism boom  

Tourism in Amsterdam is booming. In the last ten years, the number of tourists visiting the capital has doubled. In 2018, the city registered nearly 8.6 million hotel guests. The largest group of guests visiting Amsterdam were tourists from the U.K. (three million hotel nights), followed by domestic tourists and tourists from the US (2.9 and two million hotel nights, respectively).

The global capsule hotel market, valued at $219.2 million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 6.2% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing popularity of budget-friendly travel among millennials and Gen Z, who prioritize experiences over luxury accommodations, significantly contributes to market growth. The rise of budget airlines and the increasing affordability of international travel further enhance this trend. Secondly, the unique and experiential nature of capsule hotels itself is a major draw, attracting tourists and business travelers seeking a novel and cost-effective accommodation option. Urbanization and space constraints in major cities also contribute to the demand, as capsule hotels offer efficient use of space. Finally, the strategic location of many capsule hotels near transportation hubs and major attractions enhances their appeal. The market segmentation reveals strong demand across various applications, including office workers seeking temporary housing near their workplaces and tourists looking for affordable lodging options. The single capsule segment likely dominates due to its cost-effectiveness, while the double capsule segment caters to travelers seeking greater privacy or couples. While the market exhibits strong growth potential, certain restraints exist. Competition from traditional budget hotels and hostels needs to be considered. Further, maintaining high standards of hygiene and safety within the compact spaces of capsule hotels is crucial for sustaining customer trust and loyalty. Addressing potential concerns about privacy and social interaction within shared facilities is also vital for long-term market success. The market's geographical distribution is likely to be skewed towards densely populated urban centers in Asia, particularly Japan, where the concept originated, followed by other major cities in North America and Europe. However, the global reach of online travel agencies and the rising popularity of unique travel experiences suggest a gradual expansion into other regions as well. The successful capsule hotel businesses listed – spanning various locations across Tokyo – indicate a strong foothold in the market and highlight the importance of strategic location and effective marketing within this niche segment.

Europe Bike Sharing Market size was valued at USD 4.24 Billion in 2024 and is projected to reach USD 10.89 Billion by 2032, growing at a CAGR of 12.8% from 2026 to 2032.

Key Market Drivers:

Rising Urbanization and Traffic Congestion: Rising urbanization and traffic congestion are key drivers for the growing demand for bike-sharing services in Europe. According to the European Commission’s 2023 report on urban mobility, 60% of Europeans now live in urban areas, and traffic congestion has increased by 8% over the past five years. This growing urban population, combined with traffic issues, has pushed cities to adopt alternative transportation options like bike-sharing. Companies such as Lime and Tier are expanding their fleets in major European cities to meet this demand.

The Croatian capital ranked as the worst city for overtourism or mass tourism in Europe in 2019, registering 36 tourists per inhabitant in that year. Meanwhile, the following three cities in the list recorded 21 tourists per inhabitant. Several European cities associated with overtourism have been forced to implement measures to tackle this problem.

What is “overtourism”?

‘Overtourism’ is a term coined by the travel and tourism industry to refer to problems arising from high numbers of tourists concentrated in a destination. Problems can range from environmental, such as the damage high tourism intensity has on the ecology of a destination, to the societal, in the impact that tourism has on local life and the economy.

Sustainable tourism growth

Europe is the most visited region in the world. Although governments recognize travel and tourism’s economic contribution, destinations have been forced to address dissatisfaction among locals and increased pressure on local resources. The United Nations has already developed a plan to achieve sustainable tourism goals worldwide within the next years, including engaging local populations in development and advancing urban infrastructure. Other local initiatives include attempts to reduce the number of large cruise ships at popular port destinations and encouraging visitors to stay in nearby destinations and to contribute to local businesses.

The global cultural tourism market, valued at $5.46 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 17.32% from 2025 to 2033. This surge is driven by several key factors. Increased disposable incomes across emerging economies are fueling a rise in leisure travel, with cultural experiences increasingly sought after. A growing global interest in heritage sites, unique traditions, and authentic cultural immersion is further propelling market expansion. The rise of experiential travel, where tourists prioritize unique and memorable experiences over traditional sightseeing, significantly contributes to this trend. Furthermore, effective marketing and promotional campaigns by tourism boards and travel companies, highlighting the cultural richness of various destinations, are successfully attracting a broader range of tourists. The segment of international cultural tourism is expected to demonstrate faster growth compared to domestic cultural tourism due to increasing global connectivity and the appeal of exploring different cultures. However, challenges such as geopolitical instability in certain regions, environmental concerns impacting tourism destinations, and the potential for overtourism in popular cultural sites, present restraints to the market's growth. Effective sustainability initiatives and responsible tourism practices will be crucial in mitigating these challenges and ensuring the long-term health of the cultural tourism sector. The market's segmentation reveals a significant opportunity for both domestic and international cultural tourism operators. Companies like Intrepid Group, G Adventures, and Tauck Inc. are leading the charge, leveraging their expertise in sustainable and responsible travel practices to cater to the growing demand for authentic experiences. Their success is built upon strategic partnerships with local communities, a focus on preserving cultural heritage, and the development of innovative tourism products that provide immersive and meaningful encounters. The competitive landscape is dynamic, characterized by both large multinational operators and smaller, specialized companies focusing on niche cultural experiences. Companies are employing diverse strategies, including technological advancements to enhance customer experience, strategic partnerships to expand their reach, and a strong focus on personalized travel itineraries to maintain a competitive edge. Thorough risk assessments focusing on potential disruptions from external factors such as global economic fluctuations or health crises are also integral to the long-term success of players in the market. Careful management of these risk factors alongside continued innovation and adaptation to changing traveller preferences are key to maintaining the momentum of growth in the vibrant cultural tourism sector.