According to the Cognitive Market Research Report, the Candy Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The drivers of this industry are increasing demand for sugar-free, healthier, and functional candy and increased demand for candies on festive occasions. North America is predicted to have the dominant candy market share in 2023 due to the presence of significant companies in North American nations as well as the presence of the primary customer base for candies. The US dominates the North American candy market. In 2023, XX% of the American populace chose chocolate. According to the nature of the business, the global candy market is extremely competitive, with a large number of local players taking a significant portion of the market. Market participants have also prioritized growth as a major strategy, followed by mergers and acquisitions. These strategic initiatives have proven effective for global firms looking to increase their market presence.

Market Dynamics of Candy Market

Key Driver

Increased demand for candies on festive occasions.

There is a high demand for Christmas goodies, but as the seasons change, so do consumer requirements and tastes. For example, people most likely buy in quantity for trick-or-treaters on Halloween or choose a heart-shaped package to present on Valentine's Day. The challenge for candy makers and merchants is to provide clients with the appropriate choices in the correct format for all festive occasions. Chocolate is a significant element of gifting during the winter holiday season; therefore, customers must be able to purchase a range of quantities and packaging.Hence, Confectionery’s global business is mostly driven by the tradition of presenting sweets during special events and festivals worldwide.

Key Restraint

Surge in Demand for Functional and Sugar-Free Candies

Health-conscious consumer behavior is transforming the candy market, leading to a significant increase in demand for sugar-free, low-calorie, and functional candies. Brands are launching products enriched with vitamins, botanicals, and even probiotics to attract wellness-oriented buyers. The increase in diabetic populations and a growing dislike for artificial sweeteners have further accelerated the transition towards natural sugar alternatives such as stevia and monk fruit. Consumers are actively pursuing guilt-free indulgences, prompting manufacturers to innovate with clean-label, organic, and plant-based candy options. This trend is particularly pronounced in North America and Europe, and it is gaining momentum in Asia-Pacific markets as awareness continues to grow.

Premiumization and Seasonal Innovation Fueling Market GroChocolate and related confectionery have been linked to several health problems, including obesity and mouth infections. Chocolate is particularly susceptible to tooth infections in youngsters and should be taken in moderation. Excessive eating of chocolate and other chocolates in adults has been linked to obesity. Chocolate intake is one of the leading causes of weight gain in consumers, and its high sugar, fat, and calorie content has been related to weight gain.

Key Trends

Premiumization and Seasonal Innovation Fueling Market Growth

Premium candy products—characterized by exotic ingredients, artisanal craftsmanship, and elegant packaging—are becoming increasingly popular, particularly among adult consumers in search of luxury treats. Seasonal and limited-edition product releases during holidays such as Halloween, Valentine's Day, and Christmas consistently drive impulse purchases and foster brand loyalty. Companies are capitalizing on this trend by offering creative flavor combinations, collaborating with influencers or franchises, and providing personalization options. Digital marketing initiatives and e-commerce platforms enhance visibility, especially among Gen Z and millennial consumers. These strategic actions not only boost short-term sales but also improve long-term brand perception, transforming traditional candies into giftable, experience-oriented products.

Key Opportunity

Increasing demand for sugar-free, healthier, and functional candy.

The sugar-free candy industry has grown significantly, driven by a growing demand for healthier options and innovative solutions. The market is expected to ...

In 2025, Mars Incorporated was the world’s second leading confectionery company, with generated sales of around ** billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals. Mondelēz International outperformed Mars in 2025. Both companies sales values include items beyond confectionery. Americans favorite chocolate and candy bar brands In 2025, many brands of chocolate and candy were consumed in the United States, the favorite confectionery brands of the year were ******* and *********. About ** percent of survey respondents identified the two brands as brands they bought in the past three months. Butterfinger ranked third. A Swiss brand on the other side of the Atlantic Ranked among the favorite candy bar and chocolate brands of Americans is one Swiss brand. Lindt, or Chocoladefabriken Lindt & Sprüngli AG with its full name, was bought by 41 percent of Americans in the last three months. However, the brand is known to almost three quarters of Americans who eat candy bars and chocolate. For the Swiss brand, there is still room left to expand its customer base.

Confectionery wholesalers have found themselves at a crossroads over the past five years, as shifting consumer habits, supply chain disruptions and persistent cost pressures reshape long-standing norms. Once buoyed by the nation's enduring love for sugar-laden indulgence, distributors now face sluggish revenue growth against a backdrop of rising health consciousness and renewed regulatory scrutiny. While legacy brands and staple products continue to dominate, wholesalers have scrambled to diversify their portfolios, ramping up “better-for-you” selections, plant-based options and viral nonchocolate innovations to satisfy evolving tastes and keep retailer interest high. Despite these efforts, the wholesale landscape has grown more unforgiving. Revenue has been climbing at a CAGR of 1.5% over the past five years, but is expected to slow to just 0.4% growth in 2025, totalling $83.5 billion. One of the period's most defining trends has been the acceleration of input costs and operational headwinds, especially for independent and mid-sized distributors. Prices for sugar, cocoa, fuel and packaging have at times reached historic highs, while major brands either absorb costs through vertically integrated supply chains or use e-commerce platforms to bypass traditional wholesalers altogether. As larger distributors lean on AI-driven inventory tools and automated fulfillment, smaller wholesalers face a tough choice: target niche and local segments or invest in expensive technology in the hope of survival. E-commerce’s expansion has only heightened competition, with direct-to-consumer models and private-label growth putting further downward pressure on traditional distributors' profit. The industry’s future is colored by both formidable challenges and opportunities for those able to adapt. Revenue is forecast to remain essentially flat through 2030, weakening at a CAGR of less than 0.1% to total $83.3 billion. As climate change drives up cocoa costs, new sugar and packaging regulations will likely raise compliance burdens and direct supply chain models—led by giants like Mars, Hershey and McLane Co.—will further consolidate market power. These leading wholesalers will continue to strengthen their grip by leveraging technology and scaling innovation, while smaller distributors may retreat to hyper-specialized channels or seek acquisition as a lifeline. Success for all will hinge on agility: the ability to rapidly adopt AI, embrace sustainable practices, diversify sourcing contracts and respond nimbly to shifting consumer expectations, especially in the face of health and environmental winds that show no sign of abating.

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Confectionery Market Size 2025-2029

The confectionery market size is forecast to increase by USD 71 billion, at a CAGR of 4.6% between 2024 and 2029.

The market is characterized by a diverse range of products in novel flavors, driving consumer preference and repeat purchases. This trend is fueled by the increasing demand for innovative and unique confectionery items, as consumers seek to differentiate their sweet treats. However, the rise of online retailing poses a significant challenge for market players, as they grapple with the complexities of managing logistics and ensuring the timely delivery of perishable confectionery products. Furthermore, supply chain disruptions, including raw material availability and price fluctuations, pose a persistent challenge in the confectionery sector.
Companies must navigate these challenges by implementing robust supply chain strategies, leveraging technology for efficient order fulfillment, and collaborating with logistics partners to ensure timely and cost-effective delivery. To capitalize on the market's growth opportunities, players must focus on innovation, quality, and customer experience, while addressing the challenges of online retailing and supply chain complexities.

What will be the Size of the Confectionery Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Quality control is a top priority for entities, ensuring the highest standards in their offerings. E-commerce platforms have become essential, catering to consumer preferences for convenience and bulk packaging. New product launches, driven by emerging consumer trends, are a constant in the market. Organic ingredients and ethical sourcing are increasingly important, as are gluten-free options and sugar-free confectionery. Hard candy and chocolate bars remain popular, with innovation in production processes leading to new textures and flavors. Pricing strategies vary, with cost optimization and profit margins a key consideration.

Global market share is influenced by brand positioning and consumer demographics. Allergen management and food safety regulations are critical for retailers, from specialty stores to convenience stores. Seasonal demand and brand loyalty are essential factors in inventory management. Automated packaging and digital marketing are transforming the industry, with social media platforms playing a significant role in advertising strategies. Sustainability practices and fair trade are increasingly important to consumers, driving import/export regulations and distribution channels. Consumer insights and supply chain management are crucial for entities to stay competitive. Ingredient sourcing and inventory management are ongoing challenges, with pricing strategies and profit margins a constant consideration.

Product innovation and customer preferences continue to shape the market, with fruit snacks, gummy candy, jelly beans, and chewing gum among the many options available. The market is a complex and ever-changing landscape, with entities adapting to consumer trends and evolving market patterns. From cocoa powder to chocolate truffles, the industry continues to offer a wide range of delicious and innovative products.

How is this Confectionery Industry segmented?

The confectionery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Chocolate
  Sugar confectionery
  Gums


Age Group

  Adults
  Children
  Geriatric


Price

  Economy
  Mid-range
  Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

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By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant trends and dynamics, with various entities shaping its growth. New product launches catering to dietary restrictions, such as vegan options and gluten-free choices, continue to emerge. Bulk packaging and online retailers are gaining popularity, offering convenience to consumers. Sustainability practices, including automated packaging and ethical sourcing, are increasingly important. Chocolate syrup and retail packaging innovations are enhancing the consumer experience. Cost optimization through import/export regulations and inventory management is a key focus for manufacturers. Marketing campaigns and social media marketing are essent

Candy producers have struggled to maintain consistent growth, contending with shifting consumer preferences, heightened competition and volatile economic conditions. Since candy provides little nutritional value, it is considered a discretionary good. When economic conditions are poor or uncertain, consumers reduce candy purchases. At the height of the pandemic, candy sales tanked as shoppers were no longer making impulse purchases in-store, which drive sales. Candy producers have contended with a climb in cost fatigue as persistent inflation strains consumer finances, limiting their ability to splurge on discretionary products. As a result, candy producers have endured extremely low growth, expanding at a CAGR of 0.5% over the past five years to reach an estimated $11.7 billion in 2025, despite an expected 0.3% drop in revenue in 2025. Substitute items threaten candy producers, including chocolate products, ice cream and other sweet snack varieties. The largest candy producers also produce some of these substitute products to shield themselves from shifting consumer demand. However, the average candy producer specializes in one or few varieties and is less capable of adapting. Niche candy varieties represent a key entrance point for new producers but typically command slim returns, as inputs are costly and small operations rely on physical workers rather than automated technologies. Volatile sugar prices have caused profit to weaken over the past five years. The world price of sugar reached 38.4 cents per pound in 2025, up from 27.0 cents in 2020. Through the end of 2030, product innovation, social media and volatile cocoa prices will support demand for candy. Candy producers will increasingly rely on the power of social media marketing to reach a vast audience and introduce new products. Cocoa prices are estimated to remain elevated, causing large companies to increasingly focus on growing non-chocolate candy niches, like Gen Z's preference for gummy candy. Looming food dye bans will also impact recipes, elevating research and development costs and aligning with growing consumer demand for healthier candy offerings. Over the next five years, revenue will heighten at a CAGR of 0.5%, reaching an estimated $12.0 billion in 2030.

Churro Bite Market Outlook

According to our latest research, the global churro bite market size reached USD 1.42 billion in 2024, reflecting a robust and growing demand for these popular sweet snacks worldwide. The market is projected to expand at a CAGR of 7.1% from 2025 to 2033, resulting in a forecasted market size of USD 2.66 billion by 2033. This impressive growth trajectory is driven by increasing consumer preference for convenient, indulgent treats, the global proliferation of bakery and confectionery outlets, and the expanding influence of multicultural cuisine in mainstream food markets.

The rising popularity of churro bites can be attributed to several key growth factors. Firstly, the convenience and versatility of churro bites have made them a preferred snack choice among consumers seeking quick, delicious, and portable food options. Unlike traditional churros, churro bites are easier to package, store, and consume, making them ideal for on-the-go snacking and suitable for a variety of settings, from casual gatherings to formal events. This adaptability has encouraged foodservice providers and retailers to expand their product offerings, further stimulating market growth. Additionally, the trend toward premiumization in the bakery and confectionery sector has led to the introduction of innovative flavors and filled varieties, appealing to consumers’ evolving tastes and preferences.

Another significant growth driver is the increasing penetration of churro bites in the foodservice industry. Restaurants, cafes, and quick-service chains are incorporating churro bites into their menus as both standalone desserts and creative accompaniments to beverages and meal combos. This integration has not only elevated the market visibility of churro bites but also fostered experimentation with diverse flavor profiles, fillings, and presentation styles, thereby attracting a wider demographic of consumers. The growing influence of social media and food bloggers has further amplified the appeal of churro bites, with visually enticing presentations and viral recipes contributing to heightened consumer interest and demand.

Furthermore, the expansion of distribution channels, particularly online stores and specialty retailers, has played a crucial role in propelling the churro bite market forward. E-commerce platforms have enabled manufacturers and artisanal producers to reach a broader customer base, facilitating direct-to-consumer sales and personalized product offerings. The rise of convenient delivery services and subscription snack boxes has also contributed to increased market penetration, especially among younger, tech-savvy consumers. As the global snacking culture continues to evolve, the churro bite market is well-positioned to capitalize on emerging trends and sustain its upward trajectory.

From a regional perspective, North America currently dominates the churro bite market, accounting for the largest share of global revenue in 2024. The United States, in particular, has witnessed a surge in demand due to the widespread popularity of churros as a dessert item and the growing influence of Hispanic cuisine. Europe and Asia Pacific are also experiencing notable growth, driven by rising disposable incomes, urbanization, and the increasing adoption of Western-style bakery products. Latin America, the traditional home of churros, continues to be a significant market, while the Middle East & Africa region is emerging as a promising frontier for market expansion. The interplay of cultural influences, evolving consumer preferences, and innovative product development is expected to shape the regional dynamics of the churro bite market in the coming years.

Product Type Analysis

The product type segment of the churro bite market is primarily categorized into filled churro bites, unfilled churro bites, and flavored churro bites. Filled churro bites have gained considerable traction in recent years, owing to their ability to deliver a burst of flavor and unique textural experiences. Popular fillings such as chocol

According to Cognitive Market Research, the global Fava Bean Protein market size will be USD 62.9 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 25.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 18.8 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 14.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3.15 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The Isolates category is the fastest growing segment of the Fava Bean Protein industry

Market Dynamics of Fava Bean Protein Market

Key Drivers for Fava Bean Protein Market

Increasing Vegetarian and Vegan Population to Boost Market Growth

Growing awareness of the health benefits of plant-based diets and ethical concerns about animal agriculture have significantly increased the global vegetarian and vegan population. According to the "Vegetarianism in America" study by Vegetarian Times, 3.2 percent of U.S. adults—equivalent to 7.3 million people—adhere to a vegetarian diet. Among them, approximately 0.5 percent, or 1 million individuals, follow a vegan diet, avoiding all animal products. Additionally, 10 percent of U.S. adults, or 22.8 million people, are embracing plant-based eating. As a plant-based protein source, fava bean protein is gaining popularity as an alternative to traditional animal-based proteins like meat, dairy, and eggs.

Growing Popularity of Functional Foods and Beverages to Drive Market Growth

Fava bean protein is increasingly incorporated into functional foods and beverages, including protein bars, shakes, and snacks. These products are enhanced with extra nutrients to meet the growing demand for healthy, high-protein, and clean-label options. In Japan, the market for functional packaged foods (FF) grew from US$11.5 billion in 2016 to US$11.7 billion in 2021. Within this segment, FF dairy products were the largest category, with a market value of US$6.9 billion, accounting for nearly 50.6% of the total market. FF confectionery followed as the second-largest segment, with a retail value of US$2.2 billion. Notably, FF yogurt alone represented 89.0% of the FF dairy segment, reaching US$5.9 billion. This growth in functional foods and beverages presents a significant opportunity for fava bean protein. As the demand for nutrient-rich, high-protein, and clean-label products continues to rise, fava bean protein can cater to these trends by being used in a variety of functional food applications. Its increasing incorporation into protein bars, shakes, and snacks aligns with consumer preferences for plant-based protein sources.

Restraint Factor for the Fava Bean Protein Market

Flavor and Texture Challenges, will Limit Market Growth

Fava bean protein naturally has a bitter and earthy taste that can be challenging to mask in food and beverage products. This flavor profile can impact the overall taste of plant-based foods and restrict its use in certain applications, such as dairy alternatives or protein supplements, where a neutral or pleasant flavor is preferred. Additionally, fava bean protein can have a grainy or chalky texture in some formulations, making it less suitable for products that require a smooth, creamy consistency, like plant-based milk, yogurts, or protein shakes. Furthermore, a small percentage of the population has a genetic condition called glucose-6-phosphate dehydrogenase (G6PD) deficiency, which can cause favism when consuming fava beans. Although the affected population is relatively small, the health risks associated with favism pose concerns for food manufacturers, limiting the use of fava bean protein in certain markets.

Impact of Covid-19 on the Fava Bean Protein Market

The pandemic highl...

According to Cognitive Market Research, The Global Toffee market will grow at a compound annual growth rate (CAGR) of 4.00% from 2023 to 2030.

The demand for the toffee market is rising due to the increasing desire for sugar-free candies and the availability of numerous flavor options.
Demand for milk Toffee remains higher in the toffee market.
The offline sale category held the highest toffee market revenue share in 2023.
Asia Pacific will continue to lead, whereas the North American toffee market will experience the strongest growth until 2030.

Expanding Flavor Varieties to Provide Viable Market Output

The growth of the toffee market is the continuous expansion of flavor varieties. Toffee manufacturers increasingly focus on innovation and diversification, introducing new and exotic flavors to cater to changing consumer preferences. Traditional flavors like classic butter toffee and chocolate-covered Toffee remain popular. Still, demand for unique and gourmet flavors such as sea salt caramel, coffee-infused Toffee, and fruit-flavored toffees has been a notable rise.

Perfetti Van Melle USA Inc. launched its inaugural soft gummy product in the United States under the well-established Fruit-Tella brand in 2020. Fruit-Tella Soft Gummies are crafted using pectin instead of gelatin and contain authentic fruit puree. These gummies are offered in Raspberry, Peach, Strawberry, and Mango flavors, each featuring a playful fruit character shape.

These innovative flavor profiles attract existing customers and entice new consumers, especially those seeking novel taste experiences. As manufacturers experiment with diverse ingredients and flavor combinations, it enhances product appeal and creates a competitive edge in the market.

Health-Conscious Toffee Alternatives to Propel Market Growth

The growing demand for health-conscious coffee alternatives. With increasing awareness about health and wellness, consumers seek confectionery products that offer indulgence without compromising health. In response, the market has witnessed the emergence of healthier toffee options, including sugar-free, organic, and low-calorie varieties. Manufacturers are utilizing natural sweeteners, such as stevia and monk fruit, to create toffees that cater to diabetic and health-conscious consumers. Additionally, there is a rising trend of incorporating functional ingredients like nuts, seeds, and superfoods into toffee formulations, providing nutritional benefits.

Consumers' Growing Preferences for Upscale and Indulgent Confectionery Products Fuels the Market

Market Dynamics of the Toffee

Supply Chain Disruptions and Raw Material Costs to Hinder Market Growth

The toffee market has been the challenge of supply chain disruptions, especially during the COVID-19 pandemic. Lockdowns, restrictions, and transport issues have hindered the smooth flow of raw materials and finished products. This has led to erratic production schedules and, at times, product unavailability in the market. Additionally, fluctuations in raw material costs, such as sugar, butter, and nuts, impact the overall production cost of toffees. Manufacturers often need help maintaining competitive pricing while dealing with unpredictable raw material costs.

Impact of COVID–19 on the Toffee Market

The COVID-19 pandemic significantly impacted the toffee market, leading to shifts in consumer behavior and supply chain disruptions. As lockdowns were enforced globally to curb the virus's spread, many confectionery stores, especially those in malls and tourist areas, faced closures or reduced foot traffic, directly affecting toffee sales. Additionally, the economic uncertainties prompted consumers to cut back on non-essential spending, impacting the overall demand for luxury and gourmet toffee products. Supply chains were disrupted due to restrictions on transportation and labor shortages, leading to delays in production and distribution. On the other hand, there was a surge in online sales and home deliveries as consumers turned to e-commerce platforms to fulfill their sweet cravings during lockdowns. Introduction of Toffee Market

Toffee is a sweet treat produced by caramelizing sugar or molasses (or both) together with butter and sometimes flour. The concoction is heated until it reaches a particular temperature, resulting in a delightful, chewy, and sometimes sticky confection. Toffee can ...

While the decrease was slight, Germans annually bought less and less salty snacks. Around **** million did so in 2024. As is the case with observing consumption and purchase figures for other food products, on a broader scale the data is indicative of a possible shift in consumption patterns and preferences.

A grain of salt The German snack market offers a variety of products. Nut mixes saw the highest production volume in recent years, at over ******* tons in 2024. Potato chips and sticks were produced in somewhat smaller amounts, while cookie and savory biscuit production actually decreased more noticeably during the timeline shown. For comparison, the number of people who bought cookies or sweet snacks did not change significantly in the last few years, with around ***** million consumers reaching for something sugary. Whether salty or sweet, many of the snacks offered are processed foods, which, while they definitely have their fans, also raise growing health concerns among experts and consumers alike. These concerns also extend to daily salt consumption levels, which may be exacerbated by frequently eating salty snacks. Snacking away Worldwide, the U.S. confectionery and snacks market generated a revenue of over *** billion U.S. dollars. Other leading markets making up the top five included China, Russia, Japan and Germany. Revenue figures obviously also depend on the size of the country, besides the general industry development. The savory snacks market value in Germany is predicted to increase in the coming years, with almost *** billion U.S. dollars expected in 2025. The convenience of snack products as such, both salty and sweet, means that they are here to stay, even if consumer trends may be changing towards a demand for differently manufactured goods.