Amazon.com leads the global e-commerce market, boasting a worldwide revenue of ***** billion U.S. dollars in 2024, closely followed by jd.com at ***** billion dollars. Walmart.com secures the third position with approximately **** billion in revenue, while Apple's D2C channel ranks as the fourth-largest online store globally, achieving net sales of nearly ** billion that year. For an extended ranking as well as rankings in specific product categories or countries please visit ecommerceDB.com. The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

As of 2022, Alibaba Group was the largest e-commerce retailer worldwide, generating an estimated *** billion U.S. dollars in annual online sales. Amazon was the second largest e-commerce retailer in this time period, with around *** billion U.S. dollars in online sales. However, forecasts project that Amazon will overtake Alibaba by 2027, with estimated annual online sales exceeding *** trillion U.S. dollars. Market presence may make the difference Alibaba Group operates predominantly within China, the country with the largest population and one of the highest rates of e-commerce adoption in the world. Amazon, on the other hand, does not have such an established stronghold there, but operates in many major e-commerce markets worldwide. The non-uniform growth of the global e-commerce market Online sales have, in recent years, become an increasingly significant part of global retailing. Aided by the COVID-19 pandemic, the e-commerce share of total global retail sales nearly doubled between 2017 and 2022. However, this growth is not uniform across countries, with fast-growing e-commerce markets in South America such as Brazil and Argentina projected to grow more rapidly in the coming years, compared to more mature markets like China and South Korea.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

With a market cap of over two trillion U.S. dollars, Amazon ranks first among the leading large cap e-commerce companies worldwide. According to March 2025 data, the e-commerce giant ranks ahead of Alibaba and Pinduoduo. During the measured period, Alibaba's market cap amounted to over 300 billion U.S. dollars. Amazon is one of the most valuable brands worldwide Ranked fourth out of the leading brands worldwide, Amazon continues to grow, with its brand value estimated at 577 billion U.S. dollars. Amazon.com was founded in 1994 and has since become one of the world’s largest e-commerce retailers selling goods like books, clothing, electronics, and even having its own subscription service, Amazon Prime. In 2024, the company achieved a net sales revenue of 638 billion U.S. dollars, showing its continued profitability. Despite its worldwide popularity, Amazon’s annual net sales revenue is remarkably higher in North America (388 billion U.S. dollars) when compared to how the company performs internationally (143 billion U.S. dollars). A closer look at Amazon's third-party sellers Most of Amazon's units (62 percent) are sold by third-party (3P) sellers, meaning independent sellers who list and sell products on the marketplace but do not sell the products to the platform itself. In 2024, Amazon made 156 billion U.S. dollars in global net revenue from 3P sales alone. However, in Amazon's biggest market, the United States, most sellers use a hybrid model (74 percent), this includes both 3P and first-party (1P) sellers, with the latter being a business or manufacturer that sells its products directly to a retailer or platform.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

The retail industry encompasses the journey of a good or service. This typically starts with the manufacture of a product and ends with said product being purchased by a consumer from a retailer. As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Based on retail sales generated in the financial year 2021, Walmart was by far the world's leading retailer with retail revenues reaching over 572 billion U.S. dollars.

U.S. companies dominate global retail
Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of American retailers doing business around the world. The domestic retail market in the United States is also very competitive, with many companies recording substantial retail sales. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years in line with the rise of e-Commerce worldwide.

In 2024, Alibaba's Tmall ranked first among China's comprehensive e-commerce retailers, with a market share of **** percent. Pinduoduo ranked second with a GMV share of ** percent. E-commerce retail in ChinaChina has become one of the world’s largest e-commerce markets. As a major driver of the country’s retail economy, e-commerce sales share experienced a considerable rise from **** percent of the total retail sales in 2014, to about **** percent in 2024. The e-commerce retail sales value was estimated to reach **** trillion U.S. dollars by 2027. Alibaba: the e-commerce giantEstablished in 1999, Alibaba.com was founded by Jack Ma, who stepped down as chairman in September 2019. Initially, Alibaba was a traditional e-commerce company but has now transformed into a conglomerate. It has a wide range of business including services such as financial, logistics, digital media, and cloud computing. In fiscal year 2025, the revenue of Alibaba amounted to around *** billion yuan. The number of active consumers across Alibaba's online shopping properties reached *** million in the first quarter of 2022. Alibaba Group launched the Singles’ Day marketing plan in 2008, focusing on offering numerous discounts, red packet coupons, and promotions to improve sales on November 11 (or 11.11). This date was chosen to represent single people among Chinese youth from the early 1990s. In 2021, Alibaba's gross merchandise volume on Singles' Day skyrocketed to ***** billion U.S. dollars. This represented an astonishing growth from **** billion U.S. dollars just a decade earlier.

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) e-commerce accounted for ** percent of the overall online GMV in 2023. Amazon ranked second, accounting for ** percent of overall online GMV.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

Online retail websites have made strong traffic gains due to the global coronavirus pandemic as large parts of the population are staying at home and ordering items online which they usually would purchase in-store. Amazon.com had a monthly traffic of almost 3.2 billion visitors in 2022, followed by eBay.com with nearly 590 million visits on each month.

As of 2024, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around *** billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year. Brand value Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. Walmart Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. Walmart generates revenue through retail, wholesale, membership club, and online product sales. The multinational company generated the most retail revenue in the world in 2021.

According to estimates, Walmart and Alibaba are and will continue to be the world's leading edible grocery retailers. E-commerce sales by the U.S. retailer would almost reach 18 U.S. billion dollars in 2021, increasing almost twofold by 2026. Similarly, Alibaba's online grocery sales would go from 17.6 to 29.3 billion U.S. dollars during the same period.

Alibaba Group Holding Limited/New Retail & Direct Sales was the world's fastest-growing retailer between the fiscal years 2016 and 2021. The retailer registered a retail revenue CAGR (compound annual growth rate) of 153.1 percent during that period.

Who are the top retailers with the highest CAGR in retail revenue globally?

From fiscal year 2015 to 2020, Coupang Corp., Reliance Industries Limited, and Wayfair registered the highest compound annual growth rate in retail revenues. Coupang Corp is South Korea's largest online retailer. The retailer sells a variety of merchandise including apparel, cosmetics, electronics, footwear, food products, toys, furniture, among others. Meanwhile, Reliance Retail, part of Reliance Industries Limited, is India's largest retailer. The company offers consumer electronics, fashion, and groceries and operates over 11.7 thousand stores across India. Finally, Wayfair, the world's third fastest growing retailer, is a U.S. based online furniture and home décor company. The retailer employs around 17 thousand people and has more than 30 million active customers.

The world’s leading retail markets

The United States, China, India, and Germany are amongst the world’s top retail markets. As of 2019, the United States was the largest retail market in the world, with sales of over five trillion U.S. dollars. China, which has been closely following United States’ footsteps, surpassed the North American country for the first time in history to be the world’s largest retail market in 2020. Though this trend is forecast to be reversed in 2021, China’s fast post-pandemic (COVID-19) recovery allowed the nation to claim the number one position in the former year.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

In fiscal year 2021, the Chinese online retailers JD.com and the global retail giant Amazon ranked as the fastest growing retailers based on CAGR between FY2016 and 2021. Among the leading 10 retailers based on 2021 sales, Walmart, the world's leading retailer, registered a comparatively slower CAGR at 3.3 percent.

In 2024, shein.com was the leading online fashion store worldwide, totalling over ** billion U.S. dollars in e-commerce net sales. Ranked second was the fast-fashion site jd.com, which generated ***** billion U.S. dollars in sales. jd.com was followed by walmart.com with ***** billion U.S. dollars in net sales.For an extended ranking, please visit ecommerceDB.com.

Global retail sales were projected to amount to around **** trillion U.S. dollars by 2026, up from approximately **** trillion U.S. dollars in 2021. The retail industry encompasses the journey of a good or service. This typically starts with the manufacturing of a product and ends with said product being purchased by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. American retailers worldwide As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of such American retailers. The success of U.S. retailers can also be seen through their performance in online retail. Retail in the U.S. The domestic retail market in the United States is a lucrative market, in which many companies compete. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

This statistic presents a ranking of the leading online stores in the consumer electronics segment globally in 2024, sorted by annual net e-commerce sales. That year, amazon.com topped the ranking with more than 147 billion U.S. dollars in e-commerce net sales.For more information and an extended ranking please visit ecommerceDB.com.