Over the last two observations, the revenue is forecast to significantly increase in all regions. From the selected regions, the ranking by revenue in the luxury goods market is forecast to be led by China with 143.2 billion U.S. dollars. In contrast, the ranking is trailed by Germany with 18.8 billion U.S. dollars, recording a difference of 124.4 billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a comparison of revenue in Asia and a comparison of revenue in Singapore. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the share of the luxury goods market worldwide in 2023, by region. In 2023, Americas held an estimated 28 percent share of the global luxury goods market. Luxury goods industryThe global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods. Louis Vuitton was the most valuable luxury brand in the world, with a brand value of about 124.3 billion U.S. dollars in 2022. The LVMH Group's total revenue for the 2022 fiscal year was about 79.2 billion euros.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

This statistic shows the estimated value of various global luxury markets in 2024, by market type. It was estimated that in 2024 the global luxury cars market was worth about 579 billion euros. The total value of the global luxury goods market was approximately 1.5 trillion euros that year. Luxury Goods IndustryThe global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods and is estimated to continue to be the leading personal luxury goods market in 2018, with a value of 71 billion euros. Louis Vuitton was the most valuable luxury brand in the world, with a brand value of about 47.2 billion U.S. dollars in 2019. The LVMH Group's total revenue for the 2018 fiscal year was about 46.83 billion euros.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

In 2020, the United States was the top ranked personal luxury goods market with an estimated market value of about 55 billion euros. Luxury Goods The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. As of 2020, LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 31.72 billion U.S. dollars.

By Product Type:The Market is segmented by product type into fashion apparel, jewelry & watches, personal care, wine & spirits, and luxury automotive.Fashion apparelholds the largest market share within this segmentation, attributed to its significant cultural appeal and the continuous trend-driven demand among affluent consumers. Renowned brands like Gucci, Louis Vuitton, and Chanel have established strong loyalty among luxury consumers in the USA, and their frequent collaboration with influencers and celebrities enhances the popularity of luxury fashion. This dominance is further supported by the innovation in exclusive collections and personalized shopping experiences, which elevate consumer engagement.

This statistic shows the share of the personal luxury goods market worldwide in 2024, by region. In 2024, the Americas and Europe each accounted for 30 percent of the global personal luxury goods market, followed by China with a share of 16 percent of the market.

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Personal Luxury Goods Market Size 2025-2029

The personal luxury goods market size is forecast to increase by USD 39.3 billion at a CAGR of 2.4% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increased demand for premium beauty products and cosmetics. Consumers are increasingly seeking high-quality, luxurious items to enhance their appearance and self-image. Bags, purses, and other leather goods remain staples, offering both functionality and style. Another trend shaping the market is the integration of technology, with brands utilizing advanced technologies to enhance the customer experience and differentiate their offerings.
However, the market also faces challenges, including rising labor costs and fluctuating raw material prices, which can impact profitability. To remain competitive, players In the market must stay abreast of these trends and adapt to the changing market landscape. 

What will be the Personal Luxury Goods Market Size During the Forecast Period?

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The market encompasses a diverse range of premium products, including watches, jewelry, cosmetics, clothing, bags, and various other items. This market is characterized by its continuous evolution, driven by changing lifestyles, technology integration, and a rising consciousness towards sustainability. Consumers increasingly seek luxury experiences and status symbols that align with their values, leading to a growing demand for technology-embedded products. Premium watches and jewelry continue to be popular choices, with consumers drawn to their timeless appeal and craftsmanship. Cosmetics and clothing, too, have seen significant growth, as people prioritize self-care and personal expression.
The market is not limited to traditional luxury items, with an expanding range of offerings such as champagne trucks, crystal bathtubs, eco-friendly beds, and even high-end smartphones. The British auction house and luxury brands continue to shape the market with their innovative offerings. However, the market is not exclusive to high-income groups; there is a growing trend towards accessible luxury, with brands catering to a wider audience. In summary, the market is dynamic and diverse, driven by changing consumer preferences, technology integration, and a growing awareness of sustainability. It offers a wide range of premium products, from traditional items like watches and jewelry to more innovative offerings like eco-friendly beds and technology-embedded products.

How is this Personal Luxury Goods Industry segmented and which is the largest segment?

The personal luxury goods industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Hard luxury
  Apparel
  Cosmetics and perfumes
  Accessories
  Others


Geography

  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Personal luxury goods, such as watches, jewelry, cosmetics, clothing, bags, and other premium items, are sold through various channels. Offline distribution includes specialty stores, including brand-owned and multi-brand outlets, apparel stores, fashion accessory stores, sports equipment stores, hypermarkets, supermarkets, and department stores. Revenues from this segment have been decreasing due to the growing trend of online shopping. To boost sales, companies are increasing their store presence in local and regional markets. Luxury brands sell their merchandise through both specialty stores and other retail formats, leading to heightened competition. Consumers from the low-income group are increasingly drawn to these items due to changing lifestyles, modern culture, and rising consciousness.

Marketing strategies, competitive advantages, and sales channels continue to evolve, with online luxury shopping gaining popularity among younger consumers. Eco-friendly products and sociopolitical issues are also influencing commercial policies. The market for personal luxury goods encompasses a wide range of items, from watches and jewelry to cosmetics, clothing, bags, and even eco-friendly beds and crystal bathtubs. Brands like OMEGA, Burberry, Reliance, and others cater to diverse target audiences. The market landscape is dynamic, with trends such as technology-embedded products and second-hand brand products gaining traction. Sales channels continue to evolve, with trucks and shopping malls emerging

Concerning the five selected segments, the segment Luxury Watches & Jewelry has the largest revenue with 157.6 billion U.S. dollars. Contrastingly, Luxury Eyewear is ranked last, with 29.83 billion U.S. dollars. Their difference, compared to Luxury Watches & Jewelry, lies at 127.77 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the luxury watches & jewelry segment of the luxury goods market and a ranking by country regarding revenue in the luxury leather goods segment of the luxury goods market.The Statista Market Insights cover a broad range of additional markets.

The report covers Asian Luxury Goods Market Trends and is segmented by Type (Clothing and Apparel, Footwear, Bags, Jewelry, Watches, and Other Types), Distribution Channel (Single-branded Stores, Multi-brand Stores, Online Stores, and Other Distribution Channels), and Geography (China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific). The report offers market size and forecasts for the Asia-Pacific luxury goods market in value (in USD million) for all the above segments.

The Report Covers North America Luxury Goods Market Analysis & Companies and it is Segmented by Type (Clothing and Apparel, Footwear, Bags, Jewelry, Watches, and Other Types); by Distribution Channels (Single-Branded Stores, Multi-Brand Stores, Online Stores, and Other Distribution Channels); and by Country (United States, Canada, Mexico, and Rest of North America). The report offers market size and forecast value (USD million) for all the above segments.

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Luxury Apparel Market Size 2025-2029

The luxury apparel market size is forecast to increase by USD 25.2 billion at a CAGR of 4.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing disposable income in emerging economies, leading to an increase in demand for high-end fashion items. This market encompasses haute couture, upscale designers, and prestige labels, offering exclusive collections of fine jewelry, luxury watches, and designer handbags. Another trend is the growing popularity of luxury sportswear, as consumers seek comfort and functionality without sacrificing style. Additionally, the increasing trend of purchasing resale luxury apparel products is contributing to market growth. This is due to the affordability and sustainability aspects of second-hand luxury goods. These factors are expected to continue shaping the market in the coming years. Overall, the market is poised for continued expansion, driven by these and other emerging trends.

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The market is characterized by high-end brands and designer labels that cater to consumers seeking exquisite designs and premium garments. The allure of these brands lies in their use of luxurious fabrics and commitment to creating high style through intricate designs. Upscale designers in this market produce limited-edition pieces, ensuring each item maintains its exclusivity and allure. The market includes a range of product categories, from upscale lingerie and prestige accessories to luxury outerwear, elite sportswear, and premium childrenswear.
Additionally, it extends to elegant eyewear, fashionable hats, deluxe gloves, chic scarves, premium belts, and opulent perfumes, premium cosmetics, deluxe skincare, and premium haircare. Consumers in the market value the prestige and exclusivity associated with these brands. They are willing to invest in these high-quality items, recognizing the craftsmanship and attention to detail that goes into each piece. The market dynamics are driven by factors such as changing consumer preferences, cultural influences, and economic conditions. Brands that can adapt to these trends and deliver innovative, high-quality products will continue to thrive in this competitive and dynamic market.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution channel plays a significant role in The market, offering customers a tactile and personalized shopping experience. Brands value this segment due to the sensory engagement it provides, allowing consumers to touch and try on garments, as well as receive guidance from knowledgeable sales associates. Retail formats in the offline luxury apparel sector include high-end department stores, luxury brand boutiques, concept stores, and flagship stores. These diverse retail options enable brands to cater to various market segments and deliver varying degrees of luxury experiences.

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The offline segment was valued at USD 70.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 47% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is a complex and diverse industry catering to affluent consumers worldwide. Europe is a significant geographical segment in this market, shaped by its rich cultural heritage, significant fashion capitals, and refined consumer preferences. Major European countries, including France, Italy, the UK, and Germany, are home to esteemed fashion houses, designer labels, and prestigious fashion events such as Paris Fashion Week. These factors contribute to Europe's prominent role in the global luxury apparel sector.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of driver

According to Cognitive Market Research, The Global Affordable Luxury Fashion market size is USD XX billion in 2023 and will expand at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030.

The demand for affordable luxury fashion is rising due to the numerous strategies adopted by key participants.
Demand for garments remains higher in the affordable luxury fashion market.
The retail category held the highest affordable luxury fashion market revenue share in 2023.
North American affordable luxury fashion will continue to lead, whereas the Asia Pacific affordable luxury fashion market will experience the most substantial growth until 2030.

Internationalisation and Globalisation to Provide Viable Market Output

As the world becomes more connected, there is a growing demand for affordable luxury fashion products in emerging markets. Brands are expanding their reach and developing products that appeal to consumers in different regions. This trend is driven by factors such as rising incomes, changing consumer values, and increased access to information about fashion trends and styles.

For instance, in November 2019, LVMH announced its acquisition of Tiffany & Co. for $16.2 billion. The acquisition is expected to strengthen LVMH's position in the global luxury market and expand its portfolio of luxury brands.

(Source: www.lvmh.com/news-documents/press-releases/lvmh-completes-the-acquisition-of-tiffany-and-co/)

Demographic Changes and Increasing Demand for Affordable Luxury Products to Propel Market Growth

As the population ages, there is a growing demand for affordable luxury fashion products among older consumers. These consumers are looking for products that offer both style and comfort, and they are willing to pay more for high-quality items. At the same time, younger consumers are also becoming interested in affordable luxury fashion products, driven by factors such as social media influencers and a desire to stand out from the crowd. Additionally, consumers are increasingly looking for high-quality, fashionable products that are affordable. This demand is driven by factors such as rising disposable incomes, changing consumer values, and a desire for products that offer both quality and affordability. Consumers are willing to pay more for products that are well-made, stylish, and durable, and they are looking for brands that offer these qualities at a reasonable price point.

For instance, in 2020, PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, acquired the remaining 25% stake in the Tommy Hilfiger brand for $446 million. The acquisition is expected to give PVH Corp. greater control over the Tommy Hilfiger brand and strengthen its position in the global luxury market.

(Source: www.businesswire.com/news/home/20160413006154/en/PVH-Corp.-Completes-Acquisition-of-Its-Tommy-Hilfiger-China-Joint-Venture)

Market Dynamics of the Affordable Luxury Fashion

Economic Downturns and Competition from Fast Fashion Brands to Restrict Market Growth

The Affordable Luxury Fashion market is a growing segment of the fashion industry, but it faces several key restraints. One of the most significant restraints is economic downturns, such as recessions or financial crises, which can significantly impact consumer spending on luxury goods. During these times, consumers are more likely to prioritise essential items over luxury purchases, leading to a decrease in sales for many brands. Another restraint is competition from fast fashion brands, which offer trendy clothing at a very low price point. This can make it difficult for Affordable Luxury Fashion brands to compete on price, as consumers who are looking for the latest fashion trends at an affordable price may choose fast fashion brands over affordable luxury fashion brands.

Impact of COVID-19 on the Affordable Luxury Fashion Market

COVID-19 had a significant impact on the affordable luxury fashion market, as it did on many other industries. With many consumers facing financial uncertainty during the pandemic, the demand for Affordable Luxury Fashion products decreased significantly. Consumers were more likely to prioritise essential items over luxury purchases, leading to a decline in sales for many brands. COVID-19 led to disruptions in global supply chains, making it difficult for Affordable Luxury Fashion brands to source materials and manufacture products. This ...

The Report Covers Middle East & Africa Luxury Goods Market Analysis & Companies and it is Segmented by Product Type (Apparel, Footwear, Bags, Jewelry, Watches, and Other Accessories), Distribution Channel (Single-branded Stores, Multi-brand Stores, Online Stores, and Other Distribution Channels), and Country (Saudi Arabia, United Arab Emirates, Qatar, South Africa, and Rest of Middle East and Africa). The report offers market sizes sand values in USD during the forecast period for the abovementioned segments.

The global luxury fashion market size reached USD 253.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 334.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.05% during 2025-2033. The rising number of affluent consumers and their inflating income levels, growing aspiration for exclusivity and uniqueness, power of branding and brand equity, increasing influence of social media and digital platforms, and rapid globalization are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2024-2033
Historical Years	2019-2024
Market Size in 2024	USD 253.3 Billion
Market Forecast in 2033	USD 334.6 Billion
Market Growth Rate (2025-2033)	3.05%

IMARC Group provides an analysis of the key trends in each segment of the global luxury fashion market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type, distribution channel, and end user.

Millennials were the leading customer groups of personal luxury goods, accounting for 46 percent of all luxury goods spending worldwide. Born between 1961 and 1996, Millennials, or Gen Y, also represents the second-largest group with the highest disposable income in the United States. How do Millennials and Gen Z engage with luxury goods and services? With their increasing share in employment and wealth creation, younger generations play an increasingly important role across consumer industries worldwide. As digitally savvy generations, they not only use online channels to make purchases, but also research, follow, and get inspiration for new styles and brands. According to the results of a recent survey, luxury consumers aged between 19 and 41 were more keen on engaging with brands on social media, such as following an influencer or sending private messages to brands. State of the personal goods industry Worldwide, the personal luxury goods market remains relevant after bouncing back from the economic downturn of 2020. Based on Statista’s Consumer Market Insights, the personal luxury goods market was worth over 474 billion U.S. dollars in 2024. The country spearheading the luxury goods revenue was the United States. U.S. consumers were also the main customers of the luxury goods industry, as one-third of the market revenue came from American nationals making luxury goods purchases.

According to Cognitive Market Research, The Global Luxury Fashion Market size is USD 104.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 6.50% from 2023 to 2030.

The demand for luxury fashion market is increasing communication between consumers and key players through social media 
Demand for apparel remains higher in the Luxury Fashion Market.
The online category held the highest Luxury Fashion Market revenue share in 2023.
Asia Pacific luxury fashion market will continue to lead, whereas the European Luxury Fashion Market will experience the most substantial growth until 2030.

Rise in Affluent Consumers to Provide Viable Market Output

The rise of affluent consumers and their increasing purchasing power play a significant role in driving the market. This newfound affluence allows them to indulge in luxury fashion items that were once considered out of reach. Luxury fashion brands cater to this demand by offering exclusive, high-quality products that resonate with the discerning tastes of affluent consumers. These consumers seek to display their elevated social status, personal style, and appreciation for craftmanship. The increased demand for from affluent consumers serves as a driving force for the growth and expansion of the luxury fashion market, promoting brands to innovate, create desirable collections, and provide exceptional customer experiences.

For instance, September 2022: Hermès International S.A. announced the opening of a new duplex store offering a range of premium apparel within the Union Square shopping mall in Ho Chi Minh City, Vietnam.

(Source:unionsquare.vn/en/hermes-opens-a-new-expanded-store-in-ho-chi-minh-citys-union-square-in-the-heart-of-its-cultural-quarter/)

Aspiration for Exclusivity and Uniqueness to Propel Market Growth

The aspiration for exclusivity and uniqueness is propelling the market. Luxury fashion brands excel at creating limited addition pieces, collaborating with renowned designers, and employing rare materials. This exclusivity appeals to consumers who seek to differentiate themselves and own items that are not easily accessible to the masses. The allure lies in the uniqueness and individuality that comes with owing a rare and coveted fashion item andshowcase their discerning taste and elevated status through owing these exclusive and distinctive luxury fashion pieces.

Rising Acceptance by Millennials and Generation Z

Market Dynamics of Luxury Fashion

Availability of Second-Hand Luxury Products to Restrict Market Growth 

Luxury fashion goods are highly expensive, and consumers are unwilling to give up on the products even if they no longer use them. Second-hand luxury fashion goods, which are the used stock of luxury goods, are increasingly gaining momentum due to their availability at lower prices. The growth in the sale of used stock of luxury fashion goods is significantly hampering the sales of fresh stock of luxury fashion brands. Hence, such factors are posing challenges to the fresh sales of the luxury fashion vendors in the market. The availability of second-hand luxury products not only addresses changing consumer preferences but also contributes to a more sustainable and circular approach within the luxury fashion market.

Impact of COVID–19 on the Luxury Fashion Market

The COVID-19 pandemic affected the luxury fashion market significantly. Digitalization became imperative, prompting luxury fashion houses to enhance their online presence and optimize the customer experience through virtual platforms. Consumers, now more conscientious, demanded transparency in the supply chain and eco-friendly practices, pushing luxury brands to adopt more sustainable approaches. The pandemic acted as a catalyst for innovation, prompting the industry to redefine its strategies and prioritize agility, sustainability, and digital transformation. Consumer behavior witnessed a transformation, with and increased emphasis on sustainability and ethical practices. Introduction of Luxury Fashion

Luxury fashions are known for their iconic designs, exceptional quality, and impeccable craftsmanship that often become synonymous with the brand itself. Key players in the luxury fashion market employ various strategies to maintain and enhance their market presence. These strategies include social media promotions and celebrity endorsements to boost the market growth...

The luxury goods market in the Middle East and Africa will experience the fastest growth worldwide, growing at a CAGR of 7.2% during 2014-2019, despite conservative shopping behavior expected from oil exporting countries, due to a fall in oil prices, and from mature markets such as the UAE The UAE is the largest luxury goods market in the region With a relatively strong economy, increasing religious tourism, favorable demographics, and surging spending by young consumers, Saudi Arabia remains the fastest growing luxury market in the region Personal care is the fastest growing category, benefitted by women’s aspirations and the rising sales of luxury fragrances through duty free stores Favorable demographics and increasing retailer activity will spur the growth of luxury goods in South Africa LVMH takes more than a quarter share of total luxury goods market in the region Read More

Comparing the 14 selected regions regarding the revenue in the luxury goods market, China is leading the ranking (95 billion U.S. dollars) and is followed by Japan with 27.1 billion U.S. dollars. At the other end of the spectrum is Pakistan with 1.4 billion U.S. dollars, indicating a difference of 93.6 billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the luxury leather goods segment of the luxury goods market and a ranking by country regarding revenue in the luxury watches & jewelry segment of the luxury goods market. The Statista Market Insights cover a broad range of additional markets.

By 2035, the market is projected to reach USD 19.77 billion, growing at a compound annual growth rate (CAGR) of 5.5%.

Attribute	Details
Projected Value by 2035	USD 19.77 Billion
CAGR during the period 2025 to 2035	5.5%

Market Share & Industry Share (%)

Category	Market Share (%)
Top 3 Players (Amcor, Ardagh Group, WestRock)	12%
Rest of Top 5 Players (Huhtamaki, Mondi)	10%
Next 5 of Top 10 Players	04%

Type of Player	Market Share (%)
Top 10 Players	26%
Next 20 Players	41%
Remaining Players	33%

Regional Analysis

Region	North America
Market Share (%)	35%
Key Drivers	Strong demand for premium and sustainable solutions.

Region	Europe
Market Share (%)	30%
Key Drivers	Focus on luxury branding and sustainability.

Region	Asia-Pacific
Market Share (%)	25%
Key Drivers	Growth in luxury retail and online shopping.

Region	Other Regions
Market Share (%)	10%
Key Drivers	Emerging luxury markets driving demand.

From the second quarter of 2023 to the second quarter of 2024, Dior dominated global Google searches among luxury brands. Dior led with 13.1 percent of the total search volume. Gucci followed at 10.7 percent, narrowly edging out Chanel at 10.6 percent.