In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.
In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.
The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.
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The global market size for Market Research Service is expected to reach XXX million by 2033, with a CAGR of XX% from 2023 to 2033. Key drivers of this growth include the increasing need for data-driven decision-making, the rise of big data and analytics, and the growing adoption of market research services by companies of all sizes. Additionally, technological advancements such as artificial intelligence (AI) and machine learning (ML) are also expected to contribute to the growth of this market. The market is segmented by application (large enterprises, SMEs) and type (online service, offline service). North America and Europe are expected to remain the largest markets, while Asia-Pacific is expected to experience the fastest growth over the forecast period. Major players in the market include SmartSites, CIENCE, Mintel, ReportLinker, SurveyMonkey, Euromonitor International, WPP, Ravenry, Leading Solution, buzzback, Competiscan, 451 Research, Brandwatch, Ziff Davis Performance Marketing, Healthcare Business Insights, Kai Analytics and Survey Research, Informa, PSFK, and Streetbees. These companies offer a range of market research services, including primary research, secondary research, and data analytics. Market research service providers are increasingly investing in technology and innovation to meet the evolving needs of their clients. This includes the use of AI and ML to automate tasks and improve the accuracy and speed of data collection and analysis. As the demand for data-driven insights continues to grow, market research service providers are well-positioned for continued success in the years to come.
Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.
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AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.
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The market for competitor analysis tools is experiencing robust growth, driven by the increasing need for businesses of all sizes to understand their competitive landscape and make data-driven decisions. The market, estimated at $2.5 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $7.2 billion by 2033. This expansion is fueled by several key factors: the rising adoption of cloud-based solutions offering scalability and accessibility, the increasing sophistication of these tools incorporating AI and machine learning for deeper insights, and the growing demand for real-time competitive intelligence among SMEs and large enterprises alike. The cloud-based segment dominates the market, reflecting the preference for flexible and cost-effective solutions. Geographically, North America currently holds the largest market share due to high technology adoption and the presence of major players. However, regions like Asia-Pacific are exhibiting rapid growth potential driven by increasing digitalization and a burgeoning startup ecosystem. The competitive landscape is highly fragmented, with a mix of established players like SEMrush, Ahrefs, and SimilarWeb, and niche players catering to specific needs. While established players benefit from brand recognition and extensive feature sets, smaller companies are innovating with specialized functionalities and competitive pricing. The key success factors for players in this market include continuous innovation in data analysis capabilities, integration with other marketing tools, user-friendly interfaces, and providing accurate and reliable competitive intelligence. The ongoing challenge is to strike a balance between comprehensive data coverage and ease of use, catering to both technically proficient users and those with less analytical expertise. Future growth will likely be driven by advancements in AI-powered competitive analysis, personalized dashboards tailored to specific business needs, and the expansion into emerging markets.
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Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.
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Discover some of the largest American trucking companies and learn about their significant impact on the economy and modern logistics practices.
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Social Business Intelligence Market Size 2025-2029
The social business intelligence market size is valued to increase USD 6.66 billion, at a CAGR of 6% from 2024 to 2029. Brand loyalty improvement using social media analytics will drive the social business intelligence market.
Major Market Trends & Insights
North America dominated the market and accounted for a 36% growth during the forecast period.
By Deployment - On-premises segment was valued at USD 9.32 billion in 2023
By End-user - Enterprises segment accounted for the largest market revenue share in 2023
Market Size & Forecast
Market Opportunities: USD 72.83 billion
Market Future Opportunities: USD 6661.20 billion
CAGR from 2024 to 2029 : 6%
Market Summary
The Social Business Intelligence (SBIs) market has experienced significant growth. This expansion is driven by businesses recognizing the value of deriving actionable insights from social media data to enhance customer engagement and improve brand loyalty. SBIs enable organizations to analyze vast amounts of social media data in real-time, providing valuable insights into consumer behavior, preferences, and trends. Advanced targeting options, such as sentiment analysis and demographic segmentation, have become essential components of SBIs. These features allow businesses to tailor their marketing strategies to specific audience segments, increasing the effectiveness of their social media campaigns.
However, challenges persist, including the increasing connection and bandwidth difficulties that hinder the real-time processing of large volumes of social media data. Despite these challenges, the future of SBIs remains promising. As businesses continue to prioritize digital transformation and data-driven decision-making, the demand for SBIs is expected to grow. The integration of artificial intelligence and machine learning technologies into SBIs will further enhance their capabilities, enabling more accurate and timely insights. In conclusion, the market represents a significant opportunity for businesses seeking to leverage social media data for competitive advantage.
What will be the Size of the Social Business Intelligence Market during the forecast period?
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How is the Social Business Intelligence Market Segmented ?
The social business intelligence industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Deployment
On-premises
Cloud
End-user
Enterprises
Government
Application
Sales and marketing management
Customer engagement and analysis
Competitive intelligence
Risk and compliance management
Asset and inventory management
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
China
India
Japan
South Korea
Rest of World (ROW)
By Deployment Insights
The on-premises segment is estimated to witness significant growth during the forecast period.
The market continues to evolve, with organizations increasingly relying on advanced tools to extract valuable insights from vast amounts of social data. Text mining methods, such as sentiment analysis and opinion mining techniques, are used to gauge customer experience metrics and identify influence scores. Influence mapping tools help visualize message resonance and social media engagement, while big data processing and machine learning algorithms enable real-time data streams to be analyzed for reach and impressions. Crisis communication management is enhanced through risk assessment tools and social intelligence software, which utilize natural language processing and data visualization dashboards for network analysis techniques.
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The On-premises segment was valued at USD 9.32 billion in 2019 and showed a gradual increase during the forecast period.
Brands employ consumer insights platforms and social listening tools to monitor engagement rate metrics and sentiment scoring, providing predictive analytics models and social network graphs to inform brand advocacy programs and competitor intelligence platforms. The importance of data security is underscored by the fact that 91% of Fortune 500 companies use on-premises deployment for their social media analytics software. This approach offers superior security through dedicated servers and physical access restrictions, making it a preferred choice for handling sensitive data.
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Regional Analysis
North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market
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Business intelligence and analytics software publishers' revenue is expected to swell at a compound annual rate of 1.7% over the five years through 2025-26 to reach £964.5 million. Strong growth has been fuelled by rising business software investment, IT and telecommunications adoption, advances in computing technology and the digitalisation of business processes. This has driven the advent of big data, providing new data sets which can interface with business analytics software. Many software products, including customer relationship management and enterprise resource planning systems, have become basic tools for managing large companies. The largest publishers have pursued acquisition activity to take control of cloud companies and data analytics businesses. These industry giants are generally selective with acquisitions, embracing the switch to software as a service and adopting the low-cost cloud model. Leading BI suites, LIKE Tableau, SAP Analytics Cloud, Qlik Sense and IBM’s Cognos Analytics, have all transformed to provide real-time KPI dashboards and robust remote management capabilities, supporting decentralised operations. Intensified merger and acquisition activity, particularly by SAP, has allowed major software publishers to rapidly enhance product ecosystems with niche digital adoption and enterprise architecture tools, further cementing their dominance and spurring innovation. As remote work became the new norm and businesses faced the necessity of managing expansive data sets efficiently, they turned to analytics software. Despite fiscal stresses, companies continued investing in software subscriptions, recognising the indispensable use of applications in a remote work environment. As such, subscriptions and sales of cloud-based software witnessed noticeable growth. Revenue is forecast to climb by 1.7% in 2025-26, with profit also expected to edge up as demand remains strong. Over the five years through 2030-31, revenue is expected to climb at a compound annual rate of 3% to reach £1.1 billion. Heightened adoption of industry-specific software among small and medium-size enterprises (SMEs) is projected to fuel growth. Ongoing e-commerce expansion, which has seen the online share of retail sales climb steadily, will keep demand for BI and analytics tools rising as retailers and supply chains seek deeper insights into customer behaviour and operational efficiencies. Cloud adoption will remain central, with hybrid and distributed models expected to persist, yet competition from cloud infrastructure giants like Amazon Web Services is likely to intensify. Investment in artificial intelligence and machine learning is anticipated to accelerate, with publishers needing to embed AI-driven analytics and automation to stay competitive, bolstered by the UK’s substantial public and private AI investment. However, talent shortages and heightened corporation tax could dampen growth, particularly for smaller publishers struggling to absorb higher costs or secure skilled staff. The industry's resilience will hinge on strategic upskilling, smart automation and continued innovation, ensuring UK BI and analytics software remains at the forefront of enterprise digital transformation.
In 2022, the client sectors with the highest share of research sales in Canada were public administration and media and broadcasting, with ** percent of the total share respectively. Third in the list was financial and insurance activities, with ** percent of the share.
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Direct Selling Market Size 2025-2029
The direct selling market size is valued to increase by USD 73.2 billion, at a CAGR of 5.3% from 2024 to 2029. Rapid growth in social media will drive the direct selling market.
Market Insights
APAC dominated the market and accounted for a 30% growth during the 2025-2029.
By Type - Single-level marketing segment was valued at USD 161.00 billion in 2023
By Product - Health and wellness segment accounted for the largest market revenue share in 2023
Market Size & Forecast
Market Opportunities: USD 58.97 billion
Market Future Opportunities 2024: USD 73.20 billion
CAGR from 2024 to 2029 : 5.3%
Market Summary
The market continues to evolve as a significant distribution channel, driven by the increasing prevalence of social media and the growing demand for personalized customer experiences. This global market is characterized by independent sales representatives selling products directly to consumers, often through in-home sales or online platforms. One key trend shaping the industry is the rise of social selling, which leverages social media channels to expand reach and engage customers. This approach allows companies to tap into vast networks of potential customers and build strong relationships through targeted messaging and personalized interactions. However, the market also faces challenges, particularly in the areas of regulatory scrutiny and compliance. Brands continue to launch innovative products, from essential oils to weight management solutions, meeting diverse consumer needs and enhancing brand awareness.
As governments around the world increase their focus on consumer protection and business transparency, companies must navigate complex regulatory frameworks and ensure they are operating within the law. This can involve significant investments in compliance programs, as well as ongoing efforts to stay informed about changing regulations and best practices. For instance, a leading direct selling company might invest in advanced supply chain optimization technologies to streamline operations and improve efficiency. By leveraging real-time data and analytics, this company can better manage inventory levels, reduce delivery times, and enhance the overall customer experience. At the same time, it must also prioritize regulatory compliance, ensuring that its products meet all relevant safety and labeling requirements and that its sales practices adhere to local laws and regulations.
In conclusion, the market is a dynamic and evolving landscape, driven by the power of social media and the growing demand for personalized customer experiences. While this presents significant opportunities for growth, it also requires companies to navigate complex regulatory environments and invest in compliance programs to ensure they are operating ethically and effectively.
What will be the size of the Direct Selling Market during the forecast period?
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The market continues to evolve, with recent research indicating a significant increase in online sales channels and the adoption of digital technologies. According to the World Federation of Direct Selling Associations (WFDSA), global direct selling sales reached USD 189.6 billion in 2020, representing a 15.2% year-on-year growth. This trend is driven by the shift towards e-commerce and the increasing popularity of social selling. Companies in the direct selling industry are responding to these changes by investing in digital transformation and enhancing their compliance measures. For instance, they are implementing robust data security protocols to protect customer information and ensuring that their sales channels adhere to industry regulations.
These efforts are crucial as compliance violations can lead to reputational damage and legal consequences. Moreover, product innovation is another key area of focus for direct selling companies. With the rise of health and wellness products, many firms are expanding their offerings to cater to this growing demand. For instance, some companies are launching new product lines that focus on natural and organic ingredients, while others are investing in research and development to create innovative solutions. In conclusion, the market is experiencing significant growth and transformation, driven by the shift towards e-commerce, digital technologies, and changing consumer preferences.
Companies that can adapt to these trends and invest in digital transformation, product innovation, and robust compliance measures are likely to thrive in this dynamic market.
Unpacking the Direct Selling Market Landscape
In the dynamic business landscape of direct selling, companies leverage advanced technologies to optimize their operations and enhance sales performance. Compared to traditional methods, sales force automation streamlines processes, reducing lea
According to our latest research, the global Revenue Assurance market size is valued at USD 6.4 billion in 2024, reflecting the rapidly growing adoption of advanced solutions across key industries. This market is forecasted to reach USD 15.3 billion by 2033, expanding at a robust CAGR of 10.2% during the period from 2025 to 2033. The growth of the Revenue Assurance market is primarily driven by the increasing need for organizations to minimize revenue leakage, optimize operational efficiency, and comply with stringent regulatory requirements in a highly competitive digital landscape.
A major growth factor for the Revenue Assurance market is the exponential rise in digital transactions and billing complexities across industries such as telecommunications, banking, and utilities. As organizations increasingly digitize their operations, the risk of revenue leakage due to billing errors, fraud, and process inefficiencies escalates. This has led to a surge in demand for robust revenue assurance solutions that can monitor, detect, and prevent revenue losses in real-time. The integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics into revenue assurance platforms is enabling businesses to automate error detection, enhance accuracy, and accelerate the reconciliation process. These technological advancements are further fueling market growth by providing organizations with actionable insights to optimize their revenue streams and improve profitability.
Additionally, the growing complexity of regulatory compliance is propelling the adoption of revenue assurance solutions across various sectors. Industries such as BFSI, healthcare, and energy are subject to stringent regulatory frameworks that require accurate reporting and transparency in revenue management. Failure to comply can result in hefty fines, reputational damage, and legal repercussions. Revenue assurance solutions help organizations ensure compliance by providing comprehensive audit trails, automated reporting, and robust controls over financial data. This not only mitigates the risk of regulatory breaches but also enhances trust among stakeholders and customers. As regulatory environments continue to evolve, the need for adaptable and scalable revenue assurance solutions is expected to intensify, further driving market expansion.
Another significant driver is the increasing focus on customer experience and retention. In highly competitive sectors like telecom and retail, customer churn due to billing errors or service discrepancies can have a substantial impact on revenue and brand loyalty. Revenue assurance solutions play a critical role in identifying and rectifying discrepancies before they affect customers, thereby improving service quality and customer satisfaction. Organizations are leveraging these solutions to gain a holistic view of their revenue processes, streamline operations, and deliver seamless customer experiences. The shift towards customer-centric business models is thus amplifying the importance of revenue assurance in sustaining long-term growth and competitiveness.
Telecom Service Assurance is becoming increasingly vital as telecommunications companies navigate the complexities of modern digital ecosystems. With the advent of technologies like 5G and IoT, telecom operators are under pressure to deliver seamless, reliable services while managing vast amounts of data and maintaining high customer satisfaction. Telecom Service Assurance solutions enable operators to monitor network performance, detect anomalies, and ensure service quality, thereby reducing churn and enhancing customer loyalty. By integrating these solutions with revenue assurance platforms, telecom companies can not only safeguard their revenue streams but also optimize their operational efficiency, ensuring a competitive edge in a rapidly evolving market landscape.
Regionally, the Asia Pacific market is witnessing the fastest growth, driven by rapid digitalization, expanding telecom infrastructure, and increasing investments in IT modernization. North America remains the largest market, supported by early technology adoption and a strong presence of leading revenue assurance solution providers. Europe is also experiencing steady growth, fueled by regulatory pressures an
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Management consultants continue to benefit from the demand for strategic planning and marketing services across commercial and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and interest rate increases in 2023 accelerated business costs. Major consultancy firms such as Deloitte and Accenture PLC pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against an increasingly uncertain tariff landscape when pursuing a new investment or acquisition. However, while economic turbulence curtailed consultants’ growth rate, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. Revenue grew at a CAGR of 3.7% to an estimated $407.3 billion over the past five years, including an estimated 1.1% boost in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, curtailing profitability. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54.0% of consumers procure information via social media platforms, per 2024 data from the Pew Research Center. Revenue is poised to grow at a CAGR of 1.1% to an estimated $429.5 billion over the next five years.
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Business Process Management As A Service (BPMaaS) Market Size 2025-2029
The business process management as a service (BPMaaS) market size is valued to increase USD 94.44 billion, at a CAGR of 44.6% from 2024 to 2029. Increasing demand for process automation and digital transformation will drive the business process management as a service (BPMaaS) market.
Major Market Trends & Insights
North America dominated the market and accounted for a 39% growth during the forecast period.
By Deployment - On-premises segment was valued at USD 4.03 billion in 2023
By End-user - BFSI segment accounted for the largest market revenue share in 2023
Market Size & Forecast
Market Opportunities: USD 1.00 million
Market Future Opportunities: USD 94441.70 million
CAGR : 44.6%
North America: Largest market in 2023
Market Summary
The market represents a dynamic and continuously evolving landscape, driven by the increasing demand for process automation and digital transformation. According to recent estimates, the global BPM market is expected to reach a significant market share by 2025, underscoring its growing importance in the digital business world. Core technologies and applications, such as Robotic Process Automation (RPA) and Business Process Intelligence (BPI), are revolutionizing the way organizations manage their operations. For instance, RPA is projected to account for over 40% of the total BPM market share by 2023, enabling businesses to automate repetitive tasks and enhance productivity.
Meanwhile, the emergence of mobile BPM solutions is addressing the need for flexibility and accessibility, enabling users to manage their business processes on-the-go. However, concerns around data security and privacy issues persist, with regulatory bodies increasingly focusing on data protection and compliance. Despite these challenges, opportunities abound for BPMaaS providers, particularly in sectors such as healthcare, finance, and manufacturing, where complex processes and data security requirements are paramount. By leveraging advanced technologies and adhering to regulatory frameworks, BPMaaS companies can help organizations streamline their operations, reduce costs, and improve overall efficiency.
What will be the Size of the Business Process Management As A Service (BPMaaS) Market during the forecast period?
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How is the Business Process Management As A Service (BPMaaS) Market Segmented and what are the key trends of market segmentation?
The business process management as a service (BPMaaS) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Deployment
On-premises
Cloud-based
End-user
BFSI
Manufacturing
Retail
Others
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
China
India
Japan
South America
Brazil
Rest of World (ROW)
By Deployment Insights
The on-premises segment is estimated to witness significant growth during the forecast period.
Business Process Management as a Service (BPMaaS) is a continuously evolving market, with significant adoption and growth anticipated across various sectors. According to recent studies, the current market adoption of BPMaaS solutions stands at approximately 25%, with integration platforms being a key driver. Furthermore, future industry growth is projected to reach 30% in terms of human workflow automation. Scalability features, real-time monitoring, and performance dashboards are essential components of BPMaaS, enabling businesses to optimize processes and enhance productivity. APIs, process simulation, data governance, and task automation are other critical elements that contribute to the market's expansion. BPMaaS solutions offer advanced capabilities such as business rules engines, high availability, service level agreements, security protocols, process orchestration, compliance management, case management, access control, event processing, workflow automation, fault tolerance, process mining, digital transformation, microservices architecture, process visibility, and cloud-based BPM.
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The On-premises segment was valued at USD 4.03 billion in 2019 and showed a gradual increase during the forecast period.
Moreover, BPMaaS solutions provide businesses with the flexibility to choose between on-premises and Software as a Service (SaaS) deployments. On-premises BPMaaS solutions, for instance, cater to large enterprises with a global presence, as they offer control over IT infrastructure, data security, and process ownership. In summary, the BPMaaS market is witnessing substantial growth, with integra
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Printing is in the midst of a considerable and steady decline as digital products and services continue to displace printed materials. The two largest markets, advertising and publishing, have accelerated their online footprint, reducing printing demand. Recent years have witnessed a significant decline in newspaper and magazine subscriptions, exacerbating the challenges for printers. Even though printing technology has advanced, demand for traditional print has plummeted, leaving printers with excess capacity and intensifying price pressures. Shaky corporate profit, coupled with increased interest rates, has caused overall advertising expenditure to plummet. Other products, like retail catalogs and banking forms, have also experienced low demand because of the increased prevalence of e-commerce and online financial transactions. These trends and consumer habits have caused revenue to fall at a CAGR of 2.8% to an estimated $76.7 billion over the past five years, including an estimated 4.5% slump in 2025. Higher input costs and consumers’ shift to digital materials have also harmed profit for printing services. Rising paper prices, coupled with supply chain disruptions, have squeezed profit, compelling companies to seek local suppliers and explore alternative materials. The industry's players have turned to diversification, expanding into areas like web hosting and marketing services. Companies have increasingly moved into value-added creative and logistics services to offset declining print demand and provide a one-stop shop that strengthens customer relationships. Dropping demand and price pressures from excess capacity have forced printers to consolidate to maintain profit, with the number of establishments and employees declining in recent years. Greater proliferation of internal technology, such as artificial intelligence (AI), continues to impact printers’ internal workflows, boosting efficiency and lowering dependence on manual labor. Moving forward, printing services face a continuous decline fueled by consumer actions and digitization trends. Substitutes for commercially printed material, like online media, will continue to adversely affect demand. Strained profit in downstream newspaper and magazine markets may lead publishers to outsource more printing, presenting printers with short-term opportunities even as the declining publishing market remains a long-term threat. Over the next five years, revenue is expected to sink at a CAGR of 6.0% to an estimated $56.2 billion in 2030.
In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.