In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The global market size for Market Research Service is expected to reach XXX million by 2033, with a CAGR of XX% from 2023 to 2033. Key drivers of this growth include the increasing need for data-driven decision-making, the rise of big data and analytics, and the growing adoption of market research services by companies of all sizes. Additionally, technological advancements such as artificial intelligence (AI) and machine learning (ML) are also expected to contribute to the growth of this market. The market is segmented by application (large enterprises, SMEs) and type (online service, offline service). North America and Europe are expected to remain the largest markets, while Asia-Pacific is expected to experience the fastest growth over the forecast period. Major players in the market include SmartSites, CIENCE, Mintel, ReportLinker, SurveyMonkey, Euromonitor International, WPP, Ravenry, Leading Solution, buzzback, Competiscan, 451 Research, Brandwatch, Ziff Davis Performance Marketing, Healthcare Business Insights, Kai Analytics and Survey Research, Informa, PSFK, and Streetbees. These companies offer a range of market research services, including primary research, secondary research, and data analytics. Market research service providers are increasingly investing in technology and innovation to meet the evolving needs of their clients. This includes the use of AI and ML to automate tasks and improve the accuracy and speed of data collection and analysis. As the demand for data-driven insights continues to grow, market research service providers are well-positioned for continued success in the years to come.

The global research revenue of the ** leading United States market research firms combined reached nearly ** billion U.S. dollars in 2020. When considering the geographic distribution of their revenues, the leading U.S. market research firms generated approximately **** billion U.S. dollars in the U.S. market, and approximately **** million U.S. dollars in foreign markets.

Our datasets of Company and Employee data complement each other very well, offering a broader perspective and an in-depth look. All data is collected from the largest professional network and updated every day. That's why it fits more than one purpose.

For Market Research

Obviously, doing market research on your own is no longer viable. Only dealing with the big data can give you an edge over competitors.

Use cases

1. Real-time insights into consumer behavior
2. Improved accuracy over traditional market research
3. Helps with more compelling and targeted marketing campaigns
4. Allows to assess the effectiveness of your marketing strategies
5. Increased conversion rate

For Investors

Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal’s global Employee Data and Company Data.

Use cases

1. Screen startups and industries showing early signs of growth
2. Identify companies hungry for the next investment
3. Check if a startup is about to reach the next maturity phase
4. Identify and predict a startup's potential at the founding moment

For HR tech

Coresignal’s global Employee Data and Company Data enable you to make intelligent talent acquisition possible by building or improving AI-based talent-sourcing solutions.

Use cases

1. Build AI-based tools
2. Find qualified candidates
3. Enrich existing hiring data
4. Reduce hiring costs
5. Minimize the chance of unqualified hires

Management consultants continue to benefit from a robust demand stream for strategic planning and marketing services across the business and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and subsequent interest rate increases in 2023 accelerated the costs of business. Major consultancy firms such as Deloitte and Accenture Plc pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against inflation when looking to pursue a new investment or acquisition. However, while economic turbulence did curtail consultants’ rate of growth, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. These trends revenue to grow an annualized 3.5% to an estimated $404.1 billion over the past five years, including an estimated 1.2% growth rate in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. In the age of digital transformation, advisory roles require employees with unique and expert skill sets. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, causing dampened profit in the past five years. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants will undoubtedly face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54% of consumers procure information via social media platforms, per 2024 data from Pew Research Center. The anticipated increase in business sentiment and aggregate private investment will bolster clients’ fiscal flexibility in securing longer-term consultant commitments, with revenue poised to grow an annualized 0.8% to an estimated $419.5 billion over the next five years.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.

How big is the Marketing Technology Market? The Marketing Technology Market size is expected to reach USD 0.48 trillion in 2024 and grow at a CAGR of 20.60% to reach USD 1.02 trillion by 2029.

   What is the current Marketing Technology Market size?
   In 2024, the Marketing Technology Market size is expected to reach USD 0.48 trillion.

   Who are the key players in Marketing Technology Market?
   Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc and Microsoft Corporation are the major companies operating in the Marketing Technology Market.

   Which is the fastest growing region in Marketing Technology Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Marketing Technology Market?
   In 2024, the North America accounts for the largest market share in Marketing Technology Market.

   What years does this Marketing Technology Market cover, and what was the market size in 2023?
   In 2023, the Marketing Technology Market size was estimated at USD 0.38 trillion. The report covers the Marketing Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   Statistics for the 2024 ing Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ing Technology analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Marketing Technology Also Known As: MarTech, Marketing Software

IBISWorld's annual ranking of the Top 1,000 companies in Australia and New Zealand, based on their financial performance in 2024 or the latest available financial data.

The Data Analytics Consulting Services market is experiencing robust growth, driven by the increasing adoption of data-driven decision-making across various industries. The market, estimated at $150 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $400 billion by 2033. This expansion is fueled by several key factors. The surge in data volume and variety necessitates specialized expertise in data analytics, pushing organizations to seek professional consulting services. Furthermore, the growing need for advanced analytics techniques, including predictive modeling, machine learning, and AI, is driving demand for sophisticated consulting solutions. The rise of cloud computing and big data technologies is also contributing to market growth by enabling easier data storage, processing, and analysis. Finally, regulatory compliance requirements, such as GDPR and CCPA, are prompting businesses to invest in data governance and analytics consulting to ensure data security and privacy. The competitive landscape is characterized by a mix of large multinational consulting firms (Accenture, Deloitte, EY, PwC, McKinsey, BCG) and specialized data analytics consultancies (DataArt, Infosys, Appnovation, InData Labs, etc.). These firms offer a wide range of services, including data strategy development, data warehousing and integration, business intelligence implementation, advanced analytics solutions, and data visualization services. While significant growth is anticipated, challenges remain. These include the shortage of skilled data scientists and analysts, the complexity of integrating various data sources, and the need for robust data security measures. The market is segmented based on various factors such as service type, industry vertical, and geographic region, allowing firms to target specific niches and maximize their market penetration. The North American market currently holds the largest market share, followed by Europe and Asia Pacific, but growth in emerging economies is expected to be substantial in the coming years.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.

Key Features

• 100 leading SaaS companies across various industries
• 11 comprehensive data points per company
• Current 2025 data including latest valuations and ARR figures
• Verified information from multiple reliable sources
• Clean, analysis-ready format with consistent data structure

Use Cases

1. Market Research: Analyze SaaS industry trends and market dynamics
2. Investment Analysis: Evaluate growth patterns and valuation multiples
3. Competitive Intelligence: Benchmark companies within sectors
4. Academic Research: Study business models and growth strategies
5. Data Science Projects: Build predictive models for SaaS metrics
6. Business Strategy: Identify successful patterns in SaaS businesses

Industries Covered

Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services

Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.

Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:

Company Financial Reports (Q4 2024 - Q1 2025)

Official earnings releases and investor relations documents SEC filings for public companies

Investment Databases

Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements

Market Research Reports

Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports

Industry Publications

TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements

Product Review Platforms

G2 Crowd ratings and reviews Capterra and GetApp user feedback

Data Verification

Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available

The global Data Science Services market is experiencing robust growth, driven by the increasing adoption of data analytics across various sectors, including SMEs and large enterprises. The market's expansion is fueled by the need for businesses to extract valuable insights from their data to improve decision-making, optimize operations, and gain a competitive edge. Key trends include the rising demand for data cleaning and collection services, reflecting the crucial initial steps in any successful data science project. The increasing complexity of data and the need for specialized expertise are also significant drivers. While challenges exist, such as data security concerns and the high cost of skilled professionals, the overall market outlook remains positive, with a projected CAGR of around 15% between 2025 and 2033. This growth is anticipated across all regions, with North America and Europe currently holding the largest market shares. The presence of numerous established consulting firms like EY, Deloitte, and McKinsey, alongside specialized data science companies, indicates a highly competitive yet dynamic market landscape. The market segmentation by application (SMEs vs. Large Enterprises) and service type (Data Collection vs. Data Cleaning) provides valuable insights for strategic market positioning and tailored service offerings. Future growth will likely be driven by advancements in artificial intelligence (AI), machine learning (ML), and big data technologies, further enhancing the capabilities of data science services and expanding their applications across industries. The competitive landscape is characterized by both large consulting firms leveraging their existing infrastructure and expertise and specialized data science firms offering focused solutions. This mix contributes to innovation and the availability of a wide range of services to meet diverse business needs. The market's geographical distribution reflects the global adoption of data-driven strategies, with developed economies leading the way, but significant growth potential is evident in emerging markets in Asia-Pacific and other regions as digital transformation accelerates. Companies will need to focus on building robust data security protocols and nurturing talent pools to capitalize fully on the market's potential. Strategic partnerships and investments in advanced technologies are also crucial for maintaining a competitive edge in this rapidly evolving market.

Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

Discover some of the largest American trucking companies and learn about their significant impact on the economy and modern logistics practices.

Snapshot img { margin: 10px !important; } Some of the key findings from the machine learning as a service market analysis report are summarized below

See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Get a FREE sample now!

Global Machine Learning as a Service Industry Overview

Enterprises across industries are focusing on improving the customer experience as a business strategy to improve their competitive edge. The current digitalization of enterprises has improved their operational efficiency. However, they are seeking upgraded technologies for effective data management, such as customer data, to analyze them in the future to optimize business strategies. MLaaS is one such technology that is being adopted across end-user industries to gain better data insights about customer buying patterns and interests. The ability of ML in reducing or removing tasks is another significant factor prompting end-users to adopt the technology. The use of ML is increasing among enterprises for customer experience management, which will drive MLaaS market growth at a CAGR of over 38% during 2019-2023.

The digitalization of the retail sector has increased the usage of technologies such as MLaaS. Significant rise in online shopping has prompted e-commerce vendors in adopting MLaaS for inventory optimization, fraud detection, demand forecasting by price optimization, marketing, and product placement with behavioral tracking, and customer servicing. The growing awareness about the benefits of automating processes using MLaaS has been increasing its adoption, which, in turn, has augmented the sales of market vendors. The retail industry will continue to make investments in technologies to improve sales and efficiency, and this will be one of the key machine learning as a service market trends that will drive market growth in the coming years.

Top Machine Learning as a Service Companies Covered in this Market Research Report

The global machine learning as a service market is concentrated. To help clients improve their market positions, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this machine learning as a service market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

The report offers a detailed analysis of several leading machine learning as a service companies, including:

Google LLC
Hewlett Packard Enterprise Development LP
IBM Corp.
Microsoft Corp.
SAS Institute Inc.

Machine Learning as a Service Market Segmentation Based on Product

BFSI
Retail
Telecommunications
Healthcare
Manufacturing
Other end-users

The BFSI sector held the largest market share in 2018 and will account for the highest machine learning as a service market share over the forecast period. The rising need for BFSI companies to automate customer service operations and improve risk management is expected to boost the growth of the market segment in the forthcoming years. This report provides an accurate prediction of the contribution of all the segments to the growth of machine learning as a service market size.

Machine Learning as a Service Market Segmentation Based on Geographic Region

APAC
Europe
MEA
North America
South America

With a complete study of the growth opportunities for the companies, it has been identified that APAC will account for the highest share of the machine learning as a service market throughout the forecast period. Factors such as the high adoption of cloud solutions and ML and a significant amount of data generation from data-driven industries such as the BFSI sector are contributing to the machine learning as a service market growth in the region.

Key Highlights of the Global Machine Learning as a Service Market Forecast Report for the Period 2019-2023

CAGR of the market during the forecast period 2019-2023
Detailed information on factors that will accelerate the growth of machine learning as a service market during the next five years
Precise estimation of the global machine learning as a service market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of machine learning as a service industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive details of factors that will challenge the growth of machine learning as a service companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.