In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Global Market Research Services market size is expected to reach $109.67 billion by 2029 at 4.1%, segmented as by type, marketing research and analysis services, public opinion and election polling

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The North American market was the largest, valued at almost 24 billion U.S. dollars in 2023, with the United States accounting for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly 5.9 billion U.S dollars in 2023, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported 5.6 billion U.S. dollars in global revenue in 2023.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately 90 billion Colombian pesos in net sales throughout 2020. That is over three times more than the 27.5 billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

The market research services industry, currently valued at $8.761 billion (2025), is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% from 2025 to 2033. This growth is fueled by several key factors. The increasing need for data-driven decision-making across various sectors, including consumer goods, healthcare, and technology, is a primary driver. Businesses are increasingly relying on sophisticated market research to understand consumer behavior, preferences, and emerging trends, enabling them to optimize product development, marketing strategies, and overall business operations. Furthermore, advancements in data analytics and technological tools, including AI and machine learning, are enhancing the efficiency and accuracy of market research, making it more accessible and cost-effective for a wider range of businesses. The rise of big data and the growing sophistication of data analysis techniques are also pushing the demand for specialized market research services. Several trends are shaping the future of this industry. The growing adoption of qualitative research methods, like in-depth interviews and focus groups, alongside quantitative methodologies, offers a holistic understanding of consumer sentiment. Furthermore, the increasing demand for real-time data and agile research approaches enables businesses to respond swiftly to market changes and seize opportunities proactively. While challenges like data privacy concerns and the need to maintain research integrity remain, the overall outlook for the market research services industry is positive, indicating sustained growth throughout the forecast period. The competitive landscape comprises both large multinational firms like WPP and Euromonitor International, as well as specialized boutique agencies catering to niche markets, indicating a healthy balance of innovation and established expertise.

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Big Data Analytics In Healthcare Market size is estimated at USD 37.22 Billion in 2024 and is projected to reach USD 74.82 Billion by 2032, growing at a CAGR of 9.12% from 2026 to 2032.

Big Data Analytics In Healthcare Market: Definition/ Overview

Big Data Analytics in Healthcare, often referred to as health analytics, is the process of collecting, analyzing, and interpreting large volumes of complex health-related data to derive meaningful insights that can enhance healthcare delivery and decision-making. This field encompasses various data types, including electronic health records (EHRs), genomic data, and real-time patient information, allowing healthcare providers to identify patterns, predict outcomes, and improve patient care.

How big is the Marketing Technology Market? The Marketing Technology Market size is expected to reach USD 0.48 trillion in 2024 and grow at a CAGR of 20.60% to reach USD 1.02 trillion by 2029.

   What is the current Marketing Technology Market size?
   In 2024, the Marketing Technology Market size is expected to reach USD 0.48 trillion.

   Who are the key players in Marketing Technology Market?
   Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc and Microsoft Corporation are the major companies operating in the Marketing Technology Market.

   Which is the fastest growing region in Marketing Technology Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Marketing Technology Market?
   In 2024, the North America accounts for the largest market share in Marketing Technology Market.

   What years does this Marketing Technology Market cover, and what was the market size in 2023?
   In 2023, the Marketing Technology Market size was estimated at USD 0.38 trillion. The report covers the Marketing Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   Statistics for the 2024 ing Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ing Technology analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Marketing Technology Also Known As: MarTech, Marketing Software

The market for advertising services has changed massively over the past decade, with online and digital advertising services to reach customer across the web replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2024, advertising services revenue is expected to drop at a compound annual rate of 4.1% to €219.8 billion. COVID-19 caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Revenue recovery has proved weak, with sky-high inflation offsetting formidable growth in emerging markets. Postponed major events, including the 2020 Olympics and UEFA's 2020 European Championship, took place in 2021, boosting demand. However, inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and constrained revenue in 2023. In 2024, industry revenue is expected to tumble by 3.1%, with in-house social media advertising eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2029, revenue is forecast to climb at a compound annual rate of 3% to reach €254.5 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies.

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Big Data Market Outlook

According to our latest research, the global big data market size reached USD 332.7 billion in 2024, reflecting robust adoption across diverse industries. The market is projected to grow at a CAGR of 13.2% during the forecast period, reaching USD 862.5 billion by 2033. This remarkable growth is primarily driven by increasing data volumes, the proliferation of connected devices, and the rising demand for actionable insights to support strategic business decisions. The rapid evolution of digital transformation initiatives and the integration of artificial intelligence and machine learning into analytics platforms are further accelerating market momentum, as enterprises strive to harness the full potential of big data to gain a competitive edge.

One of the primary growth factors fueling the big data market is the exponential increase in data generation from various sources, including social media, IoT devices, enterprise applications, and digital transactions. Organizations are increasingly recognizing the value of leveraging this data to extract actionable insights, optimize operations, and personalize customer experiences. As the digital ecosystem expands, the need for advanced analytics tools capable of processing and analyzing vast, complex datasets has become paramount. The integration of big data analytics with cloud computing platforms further enhances scalability and accessibility, enabling even small and medium-sized enterprises (SMEs) to deploy sophisticated data-driven strategies without incurring significant infrastructure costs. This democratization of data analytics is significantly broadening the market’s addressable base.

Another significant driver is the surge in regulatory requirements and compliance mandates, particularly in sectors such as banking, healthcare, and government. These industries are compelled to implement robust data management and analytics frameworks to ensure data integrity, security, and regulatory compliance. Big data solutions offer advanced capabilities for real-time monitoring, risk assessment, and fraud detection, which are critical for organizations operating in highly regulated environments. Additionally, the growing emphasis on customer-centric strategies is prompting businesses to invest in customer analytics, enabling them to anticipate market trends, improve customer satisfaction, and foster loyalty through personalized offerings. The convergence of big data with emerging technologies like artificial intelligence, blockchain, and edge computing is opening new avenues for innovation and value creation.

Despite the positive outlook, the big data market faces challenges related to data privacy, security, and talent shortages. The increasing complexity of data ecosystems necessitates skilled professionals proficient in data science, analytics, and cybersecurity. Organizations are actively investing in workforce development and partnering with technology vendors to bridge these gaps. Furthermore, the shift towards hybrid and multi-cloud environments is driving demand for interoperable big data solutions that can seamlessly integrate disparate data sources while maintaining compliance with data sovereignty regulations. As businesses continue to navigate these complexities, the adoption of advanced big data platforms is expected to remain a critical enabler of digital transformation and business agility.

From a regional perspective, North America continues to dominate the big data market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The presence of leading technology companies, advanced digital infrastructure, and a strong focus on innovation underpin North America’s leadership. However, Asia Pacific is witnessing the fastest growth, driven by rapid digitalization, government initiatives, and the proliferation of internet-enabled devices. Countries such as China, India, and Japan are investing heavily in big data analytics to enhance public services, healthcare delivery, and industrial productivity. Meanwhile, Europe’s emphasis on data protection and digital sovereignty is spurring demand for secure and compliant big data solutions. The Middle East & Africa and Latin America are also emerging as promising markets, supported by increasing investments in smart city projects and digital transformation initiatives.

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Big Data Analytics for Clinical Research Market Outlook

As per our latest research, the Big Data Analytics for Clinical Research market size reached USD 7.45 billion globally in 2024, reflecting a robust adoption pace driven by the increasing digitization of healthcare and clinical trial processes. The market is forecasted to grow at a CAGR of 17.2% from 2025 to 2033, reaching an estimated USD 25.54 billion by 2033. This significant growth is primarily attributed to the rising need for real-time data-driven decision-making, the proliferation of electronic health records (EHRs), and the growing emphasis on precision medicine and personalized healthcare solutions. The industry is experiencing rapid technological advancements, making big data analytics a cornerstone in transforming clinical research methodologies and outcomes.

Several key growth factors are propelling the expansion of the Big Data Analytics for Clinical Research market. One of the primary drivers is the exponential increase in clinical data volumes from diverse sources, including EHRs, wearable devices, genomics, and imaging. Healthcare providers and research organizations are leveraging big data analytics to extract actionable insights from these massive datasets, accelerating drug discovery, optimizing clinical trial design, and improving patient outcomes. The integration of artificial intelligence (AI) and machine learning (ML) algorithms with big data platforms has further enhanced the ability to identify patterns, predict patient responses, and streamline the entire research process. These technological advancements are reducing the time and cost associated with clinical research, making it more efficient and effective.

Another significant factor fueling market growth is the increasing collaboration between pharmaceutical & biotechnology companies and technology firms. These partnerships are fostering the development of advanced analytics solutions tailored specifically for clinical research applications. The demand for real-world evidence (RWE) and real-time patient monitoring is rising, particularly in the context of post-market surveillance and regulatory compliance. Big data analytics is enabling stakeholders to gain deeper insights into patient populations, treatment efficacy, and adverse event patterns, thereby supporting evidence-based decision-making. Furthermore, the shift towards decentralized and virtual clinical trials is creating new opportunities for leveraging big data to monitor patient engagement, adherence, and safety remotely.

The regulatory landscape is also evolving to accommodate the growing use of big data analytics in clinical research. Regulatory agencies such as the FDA and EMA are increasingly recognizing the value of data-driven approaches for enhancing the reliability and transparency of clinical trials. This has led to the establishment of guidelines and frameworks that encourage the adoption of big data technologies while ensuring data privacy and security. However, the implementation of stringent data protection regulations, such as GDPR and HIPAA, poses challenges related to data integration, interoperability, and compliance. Despite these challenges, the overall outlook for the Big Data Analytics for Clinical Research market remains highly positive, with sustained investments in digital health infrastructure and analytics capabilities.

From a regional perspective, North America currently dominates the Big Data Analytics for Clinical Research market, accounting for the largest share due to its advanced healthcare infrastructure, high adoption of digital technologies, and strong presence of leading pharmaceutical companies. Europe follows closely, driven by increasing government initiatives to promote health data interoperability and research collaborations. The Asia Pacific region is emerging as a high-growth market, supported by expanding healthcare IT investments, rising clinical trial activities, and growing awareness of data-driven healthcare solutions. Latin America and the Middle East & Africa are also witnessing gradual adoption, albeit at a slower pace, due to infrastructural and regulatory challenges. Overall, the global market is poised for substantial growth across all major regions over the forecast period.

Over the five years through 2024-25, revenue is expected to climb at a compound annual rate of 6.4% to £40.9 billion. Advertising agencies have benefitted from expanding advertising budgets. Resilient consumer spending and surging online advertising work as internet and device access reach new heights have lifted revenue. Major sporting events have also underpinned demand for TV advertising. However, the cost-of-living crisis has forced businesses to become more cautious when considering marketing budgets, weighing on demand. Business and consumer confidence has plunged in reaction to economic woes, with the GFK hitting its lowest point in 2022-23, slashing ad spending as companies attempted to cut to save money. Revenue recovery has proved successful, driven by formidable growth in emerging markets and the urge to return to business as usual with the confidence rebooting. In 2024-25, revenue is expected to swell by 3.9% off the back of strong online advertising sales, with the 2024 Paris Olympic Games, Euros and general election providing a marked jump. Revenue is forecast to hike at an annual rate of 3.1% over the five years through 2029-30 to £47.6 billion. Inflation will continue stabilising and falling interest rates will encourage investment, requiring advertisers to promote new projects. This will continue to improve household finances and business confidence. Companies' efforts to enhance research and development in advanced digital and AI products are likely to boost demand, as businesses typically promote new products and services through ads. This increased focus on innovation could lead to new offerings that need visibility, driving higher advertising expenditure to capture consumer attention. However, while demand for online advertising services is projected to boom, the benefits may be limited, resulting from more companies dealing directly with online providers, increased competition and market saturation. The rapid emergence of AI technology has led to mass investment from big companies, like WPP, meaning smaller companies may want to find niche markets to cater to as they could be unable to match the AI arsenal of the heavy hitters.

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.