In 2024, *********************** was the largest digital advertising market in Europe, with a spend of ***** billion euros. ******* ranked second with an expenditure of **** billion euros. Bright future for digital marketing A glance at digital advertising spend in the UK shows a steady year by year increase. Roughly *** billion British pounds was spent on online advertising in 2008. This had increased more than ten-fold by 2024 to **** billion British pounds. By that time, digital accounted for more than ** percent of total advertising spending in the UK, reflecting not only an ever-increasing but continual shift towards digital marketing. According to Statista’s Advertising Market Insights, mobile advertising is expected to grow by a year-over-year average of ***** percent between 2025 and 2029. Relative to this, desktop advertising is projected to increase by roughly the half of this amount each year during this period. Growth of mobile advertising With ** percent of households in the United Kingdom citing having at least one mobile phone, it is no wonder that marketers are seizing the opportunity to reach their audience through mobile advertisements such as banners, push notifications and text messages. Unlike desktops, the average person has their mobile phone constantly on hand, using it to access the internet continually throughout the day. As of August 2024, Google Chrome was the leading browser in the United Kingdom with a **** percent market share. This was followed by Apple's Safari with ** percent.

In 2023, ****** accounted for an estimated **** percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. ******** and ****** followed, with **** and **** percent, respectively.

Internet advertising spending has been increasing worldwide for the past two decades, albeit at vastly different speeds. While North America maintains the top digital ad market globally, with spending set to surpass *** billion U.S. dollars in 2022, other regions such as Latin America, the Middle East, and North Africa are trailing behind. The North American digital advertising landscape North America is known as the trailblazer of the global advertising scene, thanks to the strong performance and ongoing industry innovations in the United States. For many years, the U.S. has maintained its top spot as among the world’s largest ad markets, with spending exceeding *** billion U.S. dollars in 2021 alone. Even though the industry saw investments and revenues plummet in the first year of the pandemic, digital advertising activities were not impacted nearly as much as their offline counterparts thanks to the unprecedented boost in digital consumption. What are digital advertisers spending their money on? In 2022, digital advertising spending worldwide is forecast to amount to an estimated *** billion U.S. dollars, up from around *** billion in 2021. Advertisers are digging deeper into their pockets than ever to catch the attention of their digitally savvy customers, but on which channels and technologies are they placing their bets? In 2021, search and social media were among the most invested-in digital ad formats globally, drawing between ***** billion and ***** billion U.S. dollars in digital ad budgets respectively. Meanwhile, mobile ad expenditures are also reaching new heights as millions of online users access and browse the web on their mobile devices every day.

Among the presented countries, the United States ranked first as the largest digital advertising market, with ***** billion U.S. dollars in digital advertising spending and was followed by China (****** billion U.S. dollars). In Norway, the market was estimated at **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

In 2022, Amazon invested approximately *** million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Capital One Financial Corporation followed, having spent *** million dollars on internet display ads. Surging programmatic display ad spend in the U.S. Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the second half of 2022, mobile app display advertising had a viewability of ** percent in the United States. In the same period, ** percent of desktop display ads were in view in the country. Consequently, as programmatic digital display advertising becomes more popular in the United States, its spending is also rising rapidly. By 2024, the amount of money spent on this type of digital advertising is expected to increase by just over *** billion dollars. Display advertising leads the digital ad market with rapid growth worldwide In 2022, display advertising spending might increase, reaching nearly *** billion dollars worldwide. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to just over *** billion dollars.

In May and June 2024, Mitsubishi alone invested an estimated **** million U.S. dollars in digital advertising in Brazil, making it the leading online advertiser in the South American country during that period. Samsung and the video streaming platform Max followed with digital ad expenditures of around **** million and **** million dollars, respectively.

China's digital advertising market has seen a major change. Alibaba, the industry trendsetter for many years, has lost its luster. In 2024, the e-commerce giant and TikTok's parent ByteDance comprised about 48.6 percent of the country's digital ad spending.

During a December 2023 survey, 38 percent of female consumers in the United States said they found influencer posts most likely to encourage them to try a new product, while 24 percent of male consumers felt the same. Television ads where stated by 33 percent of females and 30 percent of males. Social ads, banner ads, magazine ads, and radio ads followed with lower reported percentages.

In 2025, Alphabet was expected to be the company with the highest digital advertising revenue worldwide, at *** billion U.S. dollars. Alphabet owns Google and YouTube, whose digital ad revenues were projected to amount to *** and ** billion dollars, respectively. Meta - the owner of Facebook and Instagram - ranked second, with revenues of *** billion dollars.

In 2023, Google's share of digital advertising revenues worldwide was projected to amount to ** percent. Facebook followed with a projected digital ad revenue share of ** percent, while Amazon came in third with an expected ***** percent. The player from Asia with the highest share is TikTok, with ***** percent, followed by *****, ******, as well as *******, all three with *** percent.

In 2024, digital ad spending in Central and Eastern Europe (CEE) was estimated at over 14 billion U.S. dollars. The segment’s revenue decreased in 2022, but it was forecast to grow steadily in the years until 2029. Digital advertising market share in CEE The internet is the largest advertising medium in CEE, with a share of over 50 percent. Ukraine has the highest digital advertising share in the region, at almost 80 percent in 2024. In contrast, within Serbia’s ad expenditure, online ads occupied 45 percent. Leading digital advertising markets in CEE In 2022, Czechia, Poland, and Ukraine had the highest spending on online ads in the CEE region. Advertisers across Czechia invested nearly 2.2 billion euros in digital advertising in that year. The fastest-growing markets were Croatia and Czechia, where the expenditure on online ads grew by over 20 percent relative to the previous year.

In 2023, Peru was expected to be the fastest-growing digital advertising market in the world, with an annual growth rate of about ** percent. Argentina and Chile rounded out the top three with annual increases of approximately ** and ** percent, respectively. Digital advertising in Latin America Based on the latest projections, five of the ** fastest-growing digital ad markets will be in Latin America in 2023. While traditional media channels still have a firm grip over the region’s advertising landscape due to media consumption habits and infrastructural hurdles, there has been a steady shift towards digital approaches in recent years. In 2022, internet advertising spending in Latin America was expected to reach roughly **** billion U.S. dollars, more than twice the amount that was invested in 2018. Interestingly, social media is set to draw the largest share of expenditures and outperform search in the running for the top digital advertising format in Latin America and the Caribbean. What are the top digital advertising markets worldwide? Data on the global distribution of internet advertising spending shows that North America and the Asia-Pacific region remain the largest spenders, with the United States setting the pace. And yet, forecasts also suggest that the most prominent players will see their market shares decline in the following years. Smaller fish such as Latin America or the Middle East and Africa (MENA), which currently represent less than *** percent of global digital ad spend, are set to slowly but steadily leverage their massive growth potential in the future.

After years of constant growth, online advertising revenue in the United States reached 73.7 billion U.S. dollars during the last quarter of 2024. This figure represents quarter-on-quarter growth of 14 percent and can be linked to the upward trend in advertising efforts during the holiday season. Digital advertising in the United States is reaching new heights In 2024, online advertising revenue in the United States amounted to roughly 260 billion U.S. dollars. This record figure marked a year-over-year increase of 15 percent. As the leading digital advertising market in the world, the United States has also seen a steady rise in digital ad expenditure over the last few years, which is not surprising, as many of the companies behind the world’s largest digital ad platforms are headquartered there. Which formats are driving online ad revenue growth? Among the various types of digital advertising, search and banner campaigns account for the highest share of online ad revenue in the United States. While these two formats have been the most profitable avenues for digital marketers in the past, new channels and formats are attracting the attention of advertisers and reshaping the distribution of digital advertising budgets. As such, U.S. ad spend on social media, digital video, and mobile channels is forecast to increase at a fast pace in the following years.

In 2024, Google was forecast to generate ***** billion U.S. dollars in global online advertising revenue, securing the tech giant's top spot among leading digital ad sellers worldwide. This was followed by Meta with an ad revenue of ***** billion U.S. dollars, while Amazon clinched bronze with a revenue of **** billion.

In 2022, search advertising spending is expected to amount to ***** billion U.S. dollars worldwide. This amount is projected to grow to about ***** billion U.S. dollars by the end of 2024. Display advertising, which reached *** billion U.S. dollars, accounted for the largest ad spend share in 2021. Digital ads in selected countries worldwide In 2022, the United States is forecast to spend nearly *** billion U.S. dollars on digital ads, which was more than that of China, the United Kingdom, Japan, and Germany combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2021, the UK spent roughly *** billion GBP on search advertising, specifically. Digital ads in the United States In 2019, retail-related products and services made up about ** percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.

According to the source, Caliente invested around 67 million U.S. dollars in digital advertising in Mexico in 2022, making the sports betting company the leading online advertiser in the country that year. My Recompensas followed with digital ad expenditure of approximately 42 million dollars. Among the leading advertisers in Mexico, Amazon Prime Video invested some 11.9 million dollars in digital ads in 2022.

In 2024, digital advertising spending in Brazil amounted to approximately **** billion Brazilian reals, up ***** percent from ** billion reals a year earlier. Compared to 2020, the 2024 figure represent a growth of almost ** percent. Brazil's top online advertisers According to the same study, retail alone accounted for almost ********* of Brazil's digital ad expenditure in 2024. The sector encompasses numerous brands, with a few standing out for their investments in online ads that year. Another source estimated that Brazil's leading retail advertisers by share of the online ad spend were warehouse store chain Assaí Atacista and Mercado Livre, the Brazilian version of Latin America's giant marketplace Mercado Libre. Another e-commerce giant, Singapore-based Shopee, ranked third. Formats & channels Social media platforms dominate Brazil's online ad landscape. In 2024, they attracted more than **** of Brazil's digital ad expenditure, leaving search at a relatively distant second and less than ** percent of the total. In terms of online ad formats, video is king, accounting for over ** percent of Brazilian digital ad revenues, followed by display with around ** percent.

In 2024, roughly 40 percent of online ad revenue in the United States was generated through search advertising. Slightly less than one in three dollars came from digital static display ads that year. Digital advertising in the United States In 2024, online advertising in the United States generated a total revenue of about 260 billion U.S. dollars. U.S. internet ad revenue has been increasing steadily since 2009 and in the last measured year by about 15 percent compared to 2023. Search was the most invested-in digital ad format, commanding 40 percent of the market, followed by display with 30 percent, and video with 24 percent. Audio was the digital ad format with the smallest market share and the slowest growth in 2024. Mobile's king Roughly two in three dollars generated by digital advertising in 2024 came from mobile ads. The share generated by mobile has been increasing annually for the last decade, as has the share of digital in total advertising spending. Among formats of mobile ads, search is also the leader, followed by video and banner ads.

HBO Max was the leading brand for digital advertising spending in the United States in 2021, with a spend of 634.52 million U.S. dollars. Disney Plus trailed behind with 403.02 million U.S. dollars, while Walmart secured the third spot with 331.35 million.

In 2023, Amazon topped the ranking of highest-spending advertisers in the United States again, having invested over ** billion U.S. dollars in advertising that year. That was more than the second- (Comcast Corp.) and third-placed (Procter & Gamble) companies combined. The battle for digital ad revenue share in the United States Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2026, it is projected to exceed ** percent. Digital advertising leads the global ad market Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2025, global ad spending will likely reach approximately *** trillion dollars, up from *** billion dollars in 2019. The most significant factor in this growth is the dominance of digital advertising. In 2024, online advertising accounted for over two-thirds of the total advertising spending in most regions worldwide – the only exception was Latin America.