Price comparison portals can be useful in various ways. While they allow buyers to find the best possible price available for a product, they can also help sellers to make sure that the pricing of their products remain competitive. Sellers also can use these portals to market their products in front of a very targeted audience.

In the U.S., Google Shopping is the most well-known price comparison portal with a brand awareness of 59 percent. Second on this list are Yahoo Shopping and Bing Shop, that are recognized by almost half of the internet respondents. Shopzilla comes in fourth, followed by Shopping.com and PriceGrabber.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Price comparison portals can be useful for both retailers and consumers. On one side, buyers can use them to ensure that they are not overpaying for their favorite products. Sellers, on the other hand, can use these tools to sell their products at a market competitive price. But, which one of these portals are actually popular?

comparethemarket is the most well-known price comparison portal in the UK, with a brand awareness of 87 percent. Slightly behind on this list is GoCompare which is recognized by 85 percent of internet consumers, followed by another 84 percent of consumers who are aware of Confused.com.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

According to Cognitive Market Research, the global Product Comparison Website Market size is USD 26251.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 10500.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 7875.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 6037.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 1312.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 525.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031. 
The Personal held the highest Product Comparison Website Market revenue share in 2024.

Market Dynamics of Product Comparison Website Market

Key Drivers of Product Comparison Website Market

Increased Online Shopping to Increase the Demand Globally

The global increase in online shopping is a significant driver propelling the demand for product comparison websites. With the convenience and accessibility offered by e-commerce platforms, consumers worldwide are increasingly turning to online channels for their shopping needs. Various factors, including the proliferation of smartphones, the expansion of internet connectivity, and the convenience of doorstep delivery, fuel this shift. As consumers embrace online shopping as a preferred method of purchasing goods and services, there is a growing need for tools and resources to navigate the vast array of options available. Product comparison websites address this need by providing users with a centralized platform to compare products, prices, and features from multiple retailers and brands. By empowering consumers to make informed purchasing decisions and find the best deals, these platforms play a crucial role in facilitating the global growth of online shopping. As the trend towards online retail continues to accelerate, the demand for product comparison websites is expected to rise correspondingly, driving further expansion and innovation in the market.

Wide Product Selection to Propel Market Growth

The extensive product selection offered by product comparison websites serves as a significant catalyst for market growth on a global scale. With consumers increasingly seeking diverse options and personalized shopping experiences, the availability of a wide range of products across various categories is paramount. Product comparison websites curate comprehensive catalogs encompassing numerous brands, retailers, and product types, empowering users to explore an extensive array of options conveniently. This breadth of selection not only caters to diverse consumer preferences but also fosters competition among sellers, driving innovation and competitive pricing. Additionally, a wide product selection enhances the value proposition of these platforms, attracting a broader audience and fostering user engagement. As consumers continue to prioritize choice and variety in their purchasing decisions, the market for product comparison websites is poised for sustained growth, propelled by the appeal of a diverse and expansive product selection.

Restraint Factors Of Product Comparison Website Market

Data Accuracy and Reliability to Limit the Sales

The reliability and accuracy of data pose significant challenges for product comparison websites, potentially limiting their sales and market penetration. Consumers heavily rely on these platforms to provide trustworthy information for making informed purchasing decisions. However, inaccuracies, outdated information, or inconsistencies in product details, prices, and reviews can erode consumer trust and confidence in the platform. Such discrepancies may lead to frustration, dissatisfaction, and ultimately, abandonment of the website in favor of more reliable sources. Moreover, negative user experiences resulting from unreliable data can tarnish the reputation of ...

The platform Trovaprezzi.it is the most visited price comparison site in Italy. From April to June 2022, the platform never recorded less than 14 million monthly visits, peaking in May at 15.1 million. Idealo.it followed, receiving between 2.5 and 2.8 million visits in each of the three months listed.

Most online consumers in the United States usually check prices before buying online. In an August 2022 survey, a total of 82 percent of respondents answered affirmatively when asked whether they often compared prices before making an online purchase. In turn, another 18 percent did not usually do so.

In the United Kingdom, comparethermarket.com was the leading insurance website in terms of share of voice, with approximately 7.25 percent. The websites gocompare.com and aviva.co.uk followed with 4.31 and 2.38 percent, respectively.

Comparison of Image Input Price: USD per 1k images at 1MP (1024x1024) by Model

Comparison of Output Speed (Output Tokens per Second) vs. Price (USD per M Tokens) by Model

As of 2022, Israel had the highest price level index among listed countries, amounting to 138, with 100 being the average of OECD countries. Switzerland and Iceland followed on the places behind. On the other hand, Turkey and India had the lowest price levels compared to the OECD average. This price index shows differences in price levels in different countries. Another very popular index indicating the value of money is the Big Mac index, showing how much a Big Mac costs in different countries. This list was also topped by Switzerland in 2023.

Comparison of Artificial Analysis Intelligence Index vs. Price (USD per M Tokens) by Model

In fiscal year 2024, the price comparison shopping website kakaku.com generated 8.82 billion Japanese yen in revenue through its service segment, such as telecommunications or personal finance. Shopping followed as the second major segment with 7.44 billion yen. Kakaku.com is operated by the Japanese e-commerce company Kakaku.com, Inc. headquartered in Tokyo. It further operates other platforms like a new aggregator, an online movie database, and Tabelog, a booking service for restaurants.

Comparison of Artificial Analysis Intelligence Index vs. Context Window (Tokens) by Model

Global Online Stationery Market Drivers

The market drivers for the Online Stationery Market can be influenced by various factors. These may include:

• Convenience

Accessibility: Shopping online for stationery provides unparalleled convenience to consumers. They can browse a vast range of products from the comfort of their own homes or offices without the need to physically visit multiple stores. This is particularly valuable for those with busy schedules.
Time-Saving: Consumers can quickly compare products and prices across different e-commerce platforms, saving time that would otherwise be spent traveling and searching through physical stores. The ability to filter products by categories, brands, and prices enhances the shopping experience.
Availability: Online stationery stores operate round-the-clock, allowing customers to shop at any time, whether early in the morning or midnight. This level of accessibility caters to various lifestyles and work schedules.
Home Delivery: The convenience of having stationary items delivered directly to one’s doorstep cannot be overstated. This is especially beneficial for bulk orders for schools, offices, or events, reducing the hassle of transportation and handling.

• Better Pricing

Competitive Pricing: Online retailers typically have lower overhead costs compared to brick-and-mortar stores. These savings are often passed down to consumers in the form of lower prices. Additionally, customers can easily compare prices across different websites to ensure they are getting the best deal.
Discounts and Offers: E-commerce platforms frequently offer discounts, loyalty programs, and seasonal sales, providing additional financial benefits to consumers. Special deals during events like Black Friday, Cyber Monday, or back-to-school sales can result in substantial savings.
Price Transparency: Online platforms offer better price transparency, allowing consumers to see the cost breakdown of products, including any additional fees like shipping. This transparency builds trust and influences buying decisions.

• Growing E-commerce Adoption

Increasing Internet Penetration: With the growing penetration of the internet, more people are becoming comfortable with online shopping. The rise of smartphones and mobile internet usage has also made e-commerce more accessible.
Improved Payment Systems: The development of secure online payment systems has made consumers more confident in shopping online. Various payment options, such as credit/debit cards, digital wallets, and Buy Now Pay Later (BNPL) schemes, cater to a wide range of customer preferences.
Logistics and Delivery Innovations: Advancements in logistics and delivery services, including same-day or next-day delivery, real-time tracking, and easy returns, have improved the overall online shopping experience.
Digital Literacy: As digital literacy increases, a larger segment of the population is able to navigate e-commerce platforms effectively. Educational and instructional content related to product use and reviews further assist consumers in making informed decisions.

• Customization Options

Personalization: Online platforms offer a range of customization options that are not typically available in physical stores. Customers can get stationery items like notebooks, planners, and pens personalized with names, logos, or specific designs.
Niche Products: Online stores can cater to niche markets by offering specialized stationery products that might not be available in local stores. This includes eco-friendly products, artist supplies, limited edition items, and more.
On-Demand Printing: Some online stationery stores offer on-demand printing services for custom planners, calendars, or business stationery, enabling businesses and individuals to create unique, branded items.
Design Tools: Many e-commerce platforms provide interactive tools that allow customers to design their own products. This user-friendly approach attracts creative individuals and businesses seeking tailor-made solutions.
Subscription models: Subscription boxes for regular supplies.
Corporate demand: Large orders from businesses and educational institutions.
Environmental awareness: Eco-friendly products gaining popularity.
Marketing innovations: Using social media and influencers to reach customers.
Technological advancements: Enhanced shopping experience with AR and VR.
Product variety: Access to unique and niche stationery products.

Comparison of Context Window: Tokens Limit; Higher is better by Model

Comparison of Artificial Analysis Intelligence Index vs. End-to-End Seconds to Output 100 Tokens by Model

Comparison of Latency (Time to First Token) vs. Output Speed (Output Tokens per Second) by Model

Comparison of Represents the average of coding benchmarks in the Artificial Analysis Intelligence Index (LiveCodeBench & SciCode) by Model

Comparison of Represents the average of math benchmarks in the Artificial Analysis Intelligence Index (AIME 2024 & Math-500) by Model

Comparison of Artificial Analysis Intelligence Index vs. Output Speed (Output Tokens per Second) by Model

Comparison of Intelligence Index incorporates 7 evaluations spanning reasoning, knowledge, math & coding by Model