Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ****, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

With an estimated 95.4 percent market share in July 2025, Baidu, Bing, and Haosou were among the top desktop search engines in China. In contrast, Google only accounted for less than two percent of the page views after being blocked by the Chinese government.

In July 2025, Baidu dominated China's mobile search engine market, with a market share of nearly 71.93 percent. Bing secured the second place with a 10.09 percent market share, up from 5.3 percent last year.

In July 2025, Google held the largest share of 83.71 percent in desktop search engine market in Hong Kong. The most popular desktop search engine in China, Baidu, accounted for about 1.74 percent in Hong Kong's market.

In July 2025, Baidu controlled approximately 64.56percent of the Chinese tablet search engine market. Bing followed with 25.13 percent, ranking second.

We asked Chinese consumers about "Most used search engines by brand" and found that ******* takes the top spot, while ***** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 6,421 consumers in China.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

A video of Digit Ranking providing Search Engine Optimization services in Hong Kong

In a 2023 survey conducted among Chinese search engine users, more than two-thirds of respondents stated that they used search engines on PC mainly for collecting information and materials for work and study. Meanwhile, respondents tend to use search engines on mobile devices to access to instant news and information.

As of August 2025, Google was the leading search engine in Hong Kong, dominating the market with 90.97 percent share across all devices. Baidu, the most popular search engine in China, accounted for merely one percent of Hong Kong's market.

BackgroundAIDS is a worrying public health issue in China and lacks timely and effective surveillance. With the diffusion and adoption of the Internet, the ‘big data’ aggregated from Internet search engines, which contain users’ information on the concern or reality of their health status, provide a new opportunity for AIDS surveillance. This paper uses search engine data to monitor and forecast AIDS in China.MethodsA machine learning method, artificial neural networks (ANNs), is used to forecast AIDS incidences and deaths. Search trend data related to AIDS from the largest Chinese search engine, Baidu.com, are collected and selected as the input variables of ANNs, and officially reported actual AIDS incidences and deaths are used as the output variable. Three criteria, the mean absolute percentage error, the root mean squared percentage error, and the index of agreement, are used to test the forecasting performance of the ANN method.ResultsBased on the monthly time series data from January 2011 to June 2017, this article finds that, under the three criteria, the ANN method can lead to satisfactory forecasting of AIDS incidences and deaths, regardless of the change in the number of search queries.ConclusionsDespite the inability to self-detect HIV/AIDS through online searching, Internet-based data should be adopted as a timely, cost-effective complement to a traditional AIDS surveillance system.

A Machine Learning Method to Monitor China’s AIDS Epidemics with Data from Baidu TrendsThe file contains the minimal anonymized data set and program necessary to replicate study findings of all tables and graphs. And it contains detailed variable definitions and guidelines.Data and Program.zip

In a country with over *********** internet users, China's search engine industry was estimated to reach *** billion yuan in 2023. Baidu has been the largest online search provider in the country while Google has been officially banned since 2010.

According to a survey in China in April 2023, Baidu was the leading search engine in the country among monthly active users on both PC and mobile devices with penetration rates of approximately ** percent and ** percent respectively. Other search engines lagged behind with a wide margin.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of March 2022, about ** percent of Baidu app users in China were older than 51 years. Baidu is currently the leading search engine provider in China with over *** million daily active users of its app.

In 2020, Sogou reported an annual revenue of 925 million U.S. dollars, a majority of which came from its search and search-related advertising business. The Chinese third-largest search engine completed its merger with Tencent and went private in the fall of 2021. Its input software Sogou Input Method is widely used among Chinese internet users.

As of December 2025, Google continued to dominate the global search engine industry by far, with an 90.82 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.03 percent, while Russia-based Yandex hikes to the third place with a share of around 1.57 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

According to a survey in China in May 2023, mobile users were the most satisfied with the search experience of using Shenma Search and Quark Search. Both search engine platforms gained a mean score of *** points among the respondents. Regarding search response speed and search content quality, *** Search scored the highest points.

According to a survey in China in May 2023, almost ** percent of advertisers said that they considered the visibility of the platform when placing advertisements on search engines. Target audience and cost-effectiveness were other important factors.