Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ************************, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

With an estimated 95.4 percent market share as of January 2025, Bing, Baidu, and Haosou were among the top desktop search engines in China. In contrast, Google only accounted for less than two percent of the page views after being blocked by the Chinese government.

We asked Chinese consumers about "Most used search engines by brand" and found that "Baidu" takes the top spot, while "AOL" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in China.

As of January 2025, Baidu dominated China's mobile search engine market, with a market share of nearly 58.85 percent. Bing secured the second place with a 25.38 percent market share, up from 5.3 percent last year.

As of January 2025, Baidu controlled approximately 49.5 percent of the Chinese tablet search engine market. Bing followed with 43.65 percent, ranking second.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In a country with over *********** internet users, China's search engine industry was estimated to reach *** billion yuan in 2023. Baidu has been the largest online search provider in the country while Google has been officially banned since 2010.

In April 2025, bing.com was the most visited website in China, with around *** million visits registered during that month. Being among the world's most important internet companies, its search engine is among the main alternatives to Google in China, holding more than ** percent of the nation's search market. Additionally, streaming website youtube.com ranked second among the most popular websites in China, with around ****** million visits, while douyin.com ranked fifth, with around *** million visits from Chinese audiences.

As of early 2021, an estimation of ** minutes and ** seconds were spent per visitor daily on Sogou.com, the second-largest search engine after Baidu.com in China. The Tencent-backed search engine is integrated in Wechat to index the search content exclusively. It also works with the largest Chinese question-and-answer platform Zhihu to provide search results.

BackgroundAIDS is a worrying public health issue in China and lacks timely and effective surveillance. With the diffusion and adoption of the Internet, the ‘big data’ aggregated from Internet search engines, which contain users’ information on the concern or reality of their health status, provide a new opportunity for AIDS surveillance. This paper uses search engine data to monitor and forecast AIDS in China.MethodsA machine learning method, artificial neural networks (ANNs), is used to forecast AIDS incidences and deaths. Search trend data related to AIDS from the largest Chinese search engine, Baidu.com, are collected and selected as the input variables of ANNs, and officially reported actual AIDS incidences and deaths are used as the output variable. Three criteria, the mean absolute percentage error, the root mean squared percentage error, and the index of agreement, are used to test the forecasting performance of the ANN method.ResultsBased on the monthly time series data from January 2011 to June 2017, this article finds that, under the three criteria, the ANN method can lead to satisfactory forecasting of AIDS incidences and deaths, regardless of the change in the number of search queries.ConclusionsDespite the inability to self-detect HIV/AIDS through online searching, Internet-based data should be adopted as a timely, cost-effective complement to a traditional AIDS surveillance system.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

In 2024, Baidu spent more than 22 billion yuan on research and development, which was 2 billion yuan lower compared to the previous year. Having started out as China’s largest search engine, Baidu has branched out into developing several more technologies within the AI sector, particularly voice assistant and autonomous driving. The Chinese AI pioneer In 2023, China’s artificial intelligence market size amounted to three times its size back in 2019. For a long time, it has been clear for Baidu that AI will be the future tech arena. In 2013, it opened an AI research lab in Silicon Valley, developing technologies like visual perception, speech recognition, and human-machine interaction. Baidu’s active AI venture made it the largest owner of machine learning and AI patents in 2022. Baidu’s AI investments Among all trending arms of AI, Baidu has gained a foothold in voice control systems and smart vehicle software. Its self-developed voice assistant DuerOS reported billions of monthly voice queries, and its smart speaker Xiaodu accounted for nearly 31 percent of all smart speaker shipments in China. When it comes to self-driving car systems, Baidu was among the second-largest owners of autonomous driving patents worldwide in 2022. The AI race has not ended here; the tech company is currently looking into other opportunities, such as robots and smart healthcare.

This statistic presents the market share of leading search engines in China as of August 2014, sorted by unique visitors. As of August 2014, Baidu accounted for 54.02 percent of search visits in China.

This statistic shows the market share of most preferred mobile search engines in China between ************* and ************. In that period, over ** percent of the respondents in a survey about mobile search in China stated that they were using Baidu mobile search engine.

The expected and actual web search activities in top 250.

The ranking of search content for cities in one week (from 2016.12.26 to 2017.01.01).

The largest share of smart speaker shipments in China during the third quarter of 2021 was *** million units manufactured by Baidu. Established in 2000 by Robin Li, Baidu China Co. Ltd., has developed into one of China’s largest technological corporations and runs the country’s most popular search engine, Baidu.

Baidu – China’s leading tech brand  

As of the ************** of 2018, the Alibaba group held the largest share of China’s smart speaker market followed by Baidu. However, by the end of 2019, Baidu’s market share escalated over ten percent surpassing China’s other tech giants, including Alibaba. In a survey conducted in 2019 concerning brand awareness of smart speakers, Baidu ranked third after companies such as Xiaomi and Huawei.

Chinese smart speaker market  

Smart speakers were the second most popular smart home product, after home monitors, owned by a large number of Chinese households in 2019. The sales revenue generated by this product had already seen a massive leap between 2017 and 2018 and was estimated to grow by nearly ***** billion yuan by 2020. However, the outbreak of COVID-19 impacted the development of the sales volume. Among the various smart speaker models, the Alibaba Tmall Genie is known to have dominated the market as of April 2019.

According to a survey in China in April 2023, Baidu was the leading search engine in the country among monthly active users on both PC and mobile devices with penetration rates of approximately ** percent and ** percent respectively. Other search engines lagged behind with a wide margin.

BackgroundAcute pancreatitis is a prevalent condition in China. A plethora of information pertaining to acute pancreatitis is readily available on the Internet, including on major search engines and various short video applications. The objective of this study was to evaluate and compare the quality, content completeness, and accuracy of information related to acute pancreatitis on web pages of the four major search engines and short videos on the two major short video platforms.Materials and methodsA search was conducted on four major search engines (Bing, Baidu, Haosou, and Sougou) and two short video apps (TikTok and BiliBili) using the Chinese keyword “acute pancreatitis.” The sources can be divided into four categories: scientific resources, news/media reports, industrial/commercial profit organizations, and healthcare providers. The quality of the web pages and short videos was evaluated using the DISCERN instrument, the Global Quality Score (GQS), and the Journal of the American Medical Association (JAMA). In accordance with established guidelines and reviews of acute pancreatitis, two lists and scoring systems were devised for the evaluation of content comprehensiveness and accuracy.ResultsA total of 120 unique web pages and 120 unique videos were identified using four search engines and two short video applications, respectively. The most prevalent identity among those producing short videos was that of healthcare providers. With regard to the source of the web pages, the most prevalent category was that of industrial/commercial profit organizations. The median DISCERN total score, median GQS score, and median JAMA score were 26, 3, and 2, respectively. Web pages exhibited significantly higher ratings than short videos (p 

Search engines have become indispensable in the daily life in China. As of June 2019, over 70 percent of Chinese search engine users used search engines for professional purposes, such as work, study, and getting medical and legal knowledge. Searching for news and online entertainment were other main reasons for using search engines in China.