The global wellness tourism industry was predicted to be worth around 1.35 trillion U.S. dollars in 2028. This marked an increase of more than 100 percent on the market size from 2022, which stood at just over 637 billion U.S. dollars.

According to Cognitive Market Research, The Global Wellness Tourism Market size is USD 815425.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.50 % from 2024 to 2031.

North America Wellness Tourism Market held 40% of the global revenue with a market size of USD 323170.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
Europe Wellness Tourism is projected to expand at a compound annual growth rate (CAGR) of 6.0 % from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 244627.56 million.
Asia Pacific Wellness Tourism Market held 23% of the global revenue with a market size of USD 187547.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.
Latin America Wellness Tourism Market held 5% of the global revenue with a market size of USD 40771.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Middle East and Africa Wellness Tourism Market held 2% of the global revenue with a market size of USD 16308.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Wellness tourism is becoming more accessible and appealing thanks to technological advancements that make booking simpler, offer personalized recommendations, and create seamless travel experiences.
People are looking for travel options that foster eco-consciousness and allow them to connect with nature, and they are becoming more and more drawn to natural locations and sustainable methods.

Rising Focus on Health and Wellbeing to Increase the Demand Globally

People are beginning to value activities that support their physical, mental, and emotional well-being, which clearly indicates the growing emphasis on health and well-being. People are seeking preventive measures and holistic approaches to health due to growing knowledge of stress and chronic diseases. The demand for wellness activities that promote rest, renewal, and self-care—like yoga retreats, meditation classes, spa treatments, and outdoor excursions—is being driven by this trend. The wellness sector is growing as people realize how important it is to lead healthy lives. It offers a wide range of easily available solutions to help people on their path to better general health.

Experiential Travel to Propel Market Growth

Experiential travel is growing in popularity as tourists look for unique and rewarding experiences that go beyond standard sightseeing. People are drawn to immersive experiences that enable them to establish deeper connections with local cultures, communities, and environments, emphasizing self-discovery and transformation. Experience travelers value genuineness and deep connections, whether traveling for wellness retreats, picking up a new skill, or volunteering for neighborhood projects. This transition reflects a desire for lasting experiences, cross-cultural learning, and personal development. Destinations and travel companies are changing to create distinctive and life-changing experiences that meet the changing tastes of today's discriminating travelers as the demand for experiential travel keeps growing.

Rising tourism spending is driving market growth

Market Restraints of the Wellness Tourism

Lack of Standardization to Limit the Sales

One major issue facing visitors in the wellness tourism sector is the need for industry standards. Because the term "wellness" is subjective, different destinations and providers have different offerings and quality requirements, which can cause misunderstanding and inconsistencies. Travelers may thus need help to compare experiences and select those that meet their unique requirements and expectations. There is a chance of deceptive marketing and disappointment for tourists looking for authentic health-focused activities without well-defined and widely accepted standards for what defines a wellness experience. To improve consumer confidence and happiness in the market, industry players must work to create clear standards, certifications, and rules that guarantee the legitimacy and caliber of wellness tourism offers.

Impact of COVID-19 on the Wellness Tourism Market

There have been major hurdles and interruptions in the wellness tourism business due to the COVID-19 outbreak. Travel restrictions, lockdown...

The wellness tourism market in the United Kingdom experienced an increase of almost 80 percent between 2020 and 2022, showing signs of recovery after the coronavirus (COVID-19) pandemic. The market size of the wellness tourism industry in the UK was estimated at just over 15.6 billion U.S. dollars in 2022.

Global Wellness Tourism market size is expected to reach $1411.62 billion by 2029 at 9.6%, segmented as by service type, transport, lodging, food and beverage, shopping, activities and excursions, other services

The Report Covers Wellness Tourism Market Statistics in India and It is Segmented by Service Type (Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions, and Others). By Location (Domestic Wellness Tourism and International Wellness Tourism), and by Travelers Type (Primary Wellness Travel and Secondary Wellness Travel). The Market Size and Forecasts are Provided in Value (USD Million) for all the Above Segments.

Market Overview The Indian wellness tourism market holds significant growth potential, boasting a market size of 19.43 million and a CAGR of 6.45%. Fueled by rising health consciousness, disposable incomes, and a growing emphasis on holistic well-being, the market is expected to reach new heights by 2033. Key drivers include the burgeoning medical tourism industry and government initiatives promoting wellness. Market Segments and Trends The market is segmented based on service type, location, and traveler type. Lodging, food and beverage, and activities and excursions are prominent service categories. Domestic wellness tourism accounts for the majority of the market share, while international wellness tourism is gaining traction. Primary wellness travel, where individuals travel specifically for wellness purposes, is the dominant traveler type. Emerging trends include the integration of advanced technologies such as wearable devices and the personalization of wellness experiences to meet individual needs. Recent developments include: August 2022: Ananda in the Himalayas completed the final stage of its three-year renovation. This will help them keep themselves updated and give a good standard of service. This will help the company better cater to its customers and gain market share., August 2021: Carnoustie Group partnered with South City Ayurvedic Wellness Center to launch Inr 100 Crore luxury Ayurvedic and ancient Indian wellness center on the outskirts of Kolkata. The project is just 16 km from Science City to Sunderbans.. Key drivers for this market are: Increase in the online travel agencies in Russia, Due to factors including digital trends and technical improvements, the online booking industry is undergoing significant transformation. Potential restraints include: Booking Cancellation. Notable trends are: The Tourism Expenditure in India is Growing.

The Africa Wellness Tourism Market report segments the industry into Travel Type (Domestic, International), Activity (In-Country Transport, Lodging, Food and Beverage, Shopping, Activities and Excursions, Other Services), Purpose (Primary, Secondary), and Geography (Tunisia, Morocco, Kenya, Egypt, Tanzania, Mauritius, Ethiopia, South Africa, Other Countries). Get five years of historical data alongside five-year market forecasts.

The European wellness tourism industry is anticipated to experience steady growth over the forecast period, expanding at a CAGR of 4.79% from 2025 to 2033. In 2025, the market size was estimated at Million and is projected to reach Million by 2033. The increasing popularity of healthy lifestyles, rising disposable income, and growing awareness of the benefits of wellness tourism are key drivers of this growth. Key trends in the European wellness tourism market include the demand for personalized and immersive experiences, the integration of technology, and the growing popularity of wellness retreats. Additionally, the rise in medical tourism is expected to contribute to the growth of the industry as people seek destinations with advanced medical facilities and renowned healthcare professionals. The increasing popularity of spa and wellness centers, as well as the expansion of wellness offerings in traditional tourism destinations, is also contributing to the growth of the industry. Recent developments include: In January 2024, Hotel Group (IHG), one of the largest hotel brands in the world, announced nine new signings in the UK & Ireland, bringing its total UK signings to over 1,000 rooms – as it continues to expand rapidly across all market segments. The new signings, spread across five brands – Hotel Indigo, Voco Hotels, Holiday Inn, and Holiday Inn Express – complement IHG's existing footprint of over 350 open hotels across the UK and Ireland., In January 2024, Hotel Group IHG signed the contract for its first hotel in Europe, a 170-room holiday inn and suite property in the capital city of Budapest, Hungary. The property will be in the capital’s XIV district, a stone’s throw from Budapest’s most congested metro station, and close to the country’s intermodal transportation hubs.. Key drivers for this market are: Rise in the Number of Domestic & International Tourists Arrivals in Europe, Increasing Corporate Workplace Wellness Tourism is Driving the Growth of the Market. Potential restraints include: Lack of Skilled and Trained Staff, Lack of Awareness and Understanding the Benefits of Wellness. Notable trends are: Increasing Awareness Regarding Healthcare to Influence the European Wellness Tourism Market.

The Asia Pacific Wellness Tourism Market is poised to witness substantial growth, with a market size of USD 146.59 million in 2025 and projected to reach USD 293.19 million by 2033, exhibiting a CAGR of 7.00%. Key drivers propelling the market include the rising awareness of health and well-being, increasing disposable income, and government initiatives. The market is segmented by travel type (domestic and international), activity (in-country transport, lodging, food and beverage, shopping, activities and excursions, other services), travelers type (primary wellness travelers, secondary wellness travelers), and geography (China, India, Japan, Australia, Thailand, Rest of Asia-Pacific). China and India are anticipated to dominate the market, driven by factors such as a large population base, growing disposable income, and rising health consciousness. The presence of major players like Accor, Hilton Worldwide Holdings Inc., Marriot International, and Four Seasons Hotels further contribute to the market's growth in the region. Recent developments include: In April 2024, BDMS Wellness Clinic partnered with Movenpick, a Swiss hotel operator, and provides various health and preventive care programs, to tap the growing market for wellness tourism,, In November 2023, 2Herr and IGOAFRIKA announced a Strategic Collaboration to Enhance Medical Wellness Tourism with End-to-End Support for African Patients and Visitors.. Key drivers for this market are: Increasing Focus on Personal Health and Well Being, Growing Interest in Holistic and Alternative Healing Practices. Potential restraints include: High Cost Associated with Wellness Travel. Notable trends are: Increasing Awareness Regarding Wellness as Travel Category.

The Wellness Tourism Market is expected to grow robustly over the forecast period of 2025-2035 based on the rising demand from customers for general well-being and health. The market is expected to grow to USD 1,213.8 billion in 2025 and is also expected to grow to USD 3,276.5 billion in 2035, with a compound annual growth rate (CAGR) of 10.4% over the forecast period.

Country-wise Insights

Competitive Outlook

The Medical Tourism Market report segments the industry into Cosmetic Treatment (Dental Treatment, Cardiovascular Treatment, Orthopedics Treatment, Fertility Treatment, Bariatric Treatment, Ophthalmic Treatment, and more) and Geography (North America, Europe, Asia-Pacific, and more).

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Medical Tourism Market Size 2025-2029

The medical tourism market size is forecast to increase by USD 132.8 billion at a CAGR of 36.6% between 2024 and 2029.

The market is experiencing significant growth due to the increasing availability of affordable treatment options in developing countries and the growing focus on technological advancements in healthcare. key areas of growth include non-surgical cosmetic procedures, oral care, and bone replacment surgeries such as knee replacement and angio suites. Patients from developed nations, particularly in the US, are seeking cost-effective medical solutions by traveling to countries like India, Thailand, and Mexico. This trend is expected to continue as the cost difference between treatments in developed and developing countries continues to widen. However, the challenges are lack of advanced infrastructure in some developing nations poses a significant risk to patient safety and quality of care.
Additionally, cultural differences, language barriers, and logistical challenges can make medical tourism a complex endeavor. To capitalize on this market opportunity, companies must prioritize patient safety and quality of care while navigating the complex regulatory environment in various countries. Investment in advanced technology and infrastructure, as well as strategic partnerships with local healthcare providers, can help companies overcome these challenges and establish a strong presence in the medical tourism industry.

What will be the Size of the Medical Tourism Market during the forecast period?

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Medical tourism, the practice of traveling abroad for dental procedures and cosmetic treatments, has gained significant traction in the global healthcare landscape. This trend is driven by several factors, including affordable care and lower treatment costs for certain procedures. Cosmetic treatments, such as gluteal augmentation and breast augmentation, are popular choices for medical tourists. Oncology treatments and surgical procedures, including heart bypass surgery and knee replacement, also attract a large number of foreign patients due to the advanced care and shorter waiting times offered at healthcare destinations. Non-surgical procedures, like acne treatment and spinal procedures, are also increasingly sought after.
Medical tourism apps have emerged as convenient tools for facilitating these journeys. The geriatric population is another demographic that contributes to the growth of medical tourism. Medical devices and body fat reduction treatments are other areas of interest for medical tourists. The trend is expected to continue, with a growing number of people opting for outbound medical tourism for various reasons, including access to advanced care and cost savings. Healthcare expenditure is a significant consideration for many individuals, leading them to explore options beyond their local healthcare systems. This shift is influencing the dynamics of the healthcare services industry, with providers adapting to cater to the unique needs of medical tourists.
In the realm of cosmetic procedures, non-surgical options and advanced technologies, like robotic surgery and liposuction, are gaining popularity. The trend is not limited to dental procedures and cosmetic treatments; orthopedic procedures and cosmetic surgeries are also popular choices for medical tourists. In summary, medical tourism is a growing trend in the global healthcare landscape, driven by factors such as affordable care, shorter waiting times, and access to advanced treatments. The trend is influencing various aspects of the healthcare industry, from medical devices to healthcare services, and is expected to continue shaping the future of healthcare.

How is this Medical Tourism Industry segmented?

The medical tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Source

  Domestic
  International


Service Type

  Private
  Public


Type

  Cardiovascular treatment
  Cosmetic treatment
  Fertility treatment
  Orthopedics treatment
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Singapore
    South Korea


  South America



  Rest of World (ROW)

By Source Insights

The domestic segment is estimated to witness significant growth during the forecast period.

The market in the US is experiencing significant shifts between 2025 and 2029. Several factors are driving these changes, such as advancements in healthcare infrastructure and technology. Domestic medical tourism is gaining prominence, with providers focusing on specialized treatments and services catering to local p

The African wellness tourism market, valued at $89.56 million in 2025, is projected to experience robust growth, with a Compound Annual Growth Rate (CAGR) exceeding 5% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing disposable incomes across key African nations, particularly in South Africa, Kenya, and Tanzania, are empowering more individuals to prioritize health and wellness, leading to greater demand for spa treatments, wellness retreats, and holistic experiences. Furthermore, the rising popularity of eco-tourism and sustainable travel aligns perfectly with the wellness trend, attracting travelers seeking authentic and responsible experiences. The growing awareness of the mental health benefits of travel and relaxation, coupled with the unique natural beauty and cultural richness of Africa, further bolsters the sector's growth. The market is segmented by travel type (domestic and international), activity (e.g., yoga retreats, meditation, spa treatments), and purpose (e.g., stress reduction, rejuvenation). While data on specific segment sizes is unavailable, it is reasonable to assume that the domestic market currently holds a larger share, given the higher cost associated with international travel. However, with increased global interest in African wellness tourism, the international segment is poised for significant growth. Challenges include inconsistent infrastructure in some regions, potentially limiting access to luxurious wellness facilities, and the need to address sustainability concerns to ensure the long-term viability of the sector. Despite these challenges, the overall outlook for the African wellness tourism market remains exceptionally promising. The substantial growth potential hinges on effective marketing strategies that effectively communicate the unique selling points of African wellness offerings. This includes highlighting the continent’s diverse landscapes, cultural experiences, and unique wellness traditions. Investing in the development of high-quality wellness infrastructure, strengthening local partnerships with established wellness brands, and promoting responsible tourism practices are crucial for maximizing the industry’s potential. The success of established players like Healing Earth, Mazagan Beach and Golf Resort, and Singita demonstrates the existing market demand and the potential for further expansion with strategic investment and targeted marketing. The focus should be on creating diverse, high-quality wellness experiences tailored to a range of budgets and preferences, catering to both local and international travelers. This will lead to a substantial increase in market share and overall economic contribution to the participating African nations. Recent developments include: August 2023: Africa’s leading conservation and ecotourism brand, Singita, partnered with the Prue Leith Culinary Institute, founded by the globally renowned culinary expert and television personality Dame Prue Leith. The goal is to build a more robust and internationally recognized qualification for students from nearby rural communities., March 2023: Healing Earth continues to expand its footprint on the continent with dedicated training, inspiration, and empowerment in East Africa. Healing Earth has started with their highly anticipated training program this year run by their highly professional and experienced Head of Wellness Operation.. Key drivers for this market are: Increasing demand for healthy living, stress reduction, meditation and other activities. Potential restraints include: Government travel and tourism policies and regulations. Notable trends are: Increasing Number of Tourists in South Africa.

The African wellness tourism market, valued at $89.56 million in 2025, is poised for substantial growth, exhibiting a Compound Annual Growth Rate (CAGR) exceeding 5.00% from 2025 to 2033. This robust expansion is driven by several key factors. Firstly, increasing disposable incomes across various African nations are fueling demand for premium travel experiences, including wellness retreats and spa treatments. Secondly, a growing awareness of the importance of mental and physical well-being, coupled with the promotion of holistic health practices, is significantly contributing to market growth. The rising popularity of eco-tourism and sustainable travel further complements this trend, with many wellness destinations in Africa emphasizing their commitment to environmental responsibility. Finally, the unique natural beauty and diverse cultural heritage of Africa offer compelling attractions for wellness travelers seeking authentic and transformative experiences. Countries like South Africa, Morocco, Kenya, and Mauritius, already established as popular tourist destinations, are well-positioned to capitalize on this increasing demand. The market segmentation reveals opportunities across production (spa services, retreats), consumption (individual and group wellness packages), and import/export of related products and services. However, certain challenges persist. Infrastructure limitations in some regions, particularly accessibility to remote wellness destinations, can hinder market penetration. Moreover, maintaining consistent service quality and addressing potential sustainability concerns are critical to sustaining long-term growth. The competitive landscape is dynamic, featuring established luxury resorts like Villa Rosa Kempinski and Singita alongside burgeoning smaller businesses. Successfully navigating these challenges requires strategic investments in infrastructure development, consistent quality control, and effective marketing strategies that highlight Africa’s unique wellness offerings to attract a wider global audience. The forecast period of 2025-2033 suggests a promising trajectory, provided these challenges are proactively addressed. The diverse range of segments, from production to consumption analysis and import/export data, offer a comprehensive understanding of the market dynamics and inform strategic decision-making for stakeholders. Recent developments include: August 2023: Africa’s leading conservation and ecotourism brand, Singita, partnered with the Prue Leith Culinary Institute, founded by the globally renowned culinary expert and television personality Dame Prue Leith. The goal is to build a more robust and internationally recognized qualification for students from nearby rural communities., March 2023: Healing Earth continues to expand its footprint on the continent with dedicated training, inspiration, and empowerment in East Africa. Healing Earth has started with their highly anticipated training program this year run by their highly professional and experienced Head of Wellness Operation.. Key drivers for this market are: Increasing demand for healthy living, stress reduction, meditation and other activities. Potential restraints include: Increasing demand for healthy living, stress reduction, meditation and other activities. Notable trends are: Increasing Number of Tourists in South Africa.

Wellness tourism is travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Health and wellness tourism has diverse offerings that allow travelers to experience wellness tourism that suits them. This report looks at the health and wellness tourism segment in detail, exploring current and future trends in traveler types and destinations. Read More

In 2018, the market size of health and wellness tourism in China reached 69.1 billion yuan, steadily growing from 40 billion yuan in 2015. The wellness tourism market in China was estimated to reach 100 billion yuan in 2020. Wellness tourism is travel pursuing physical and psychological health.

Wellness tourism, a sector increasingly gaining traction, combines travel with the pursuit of enhancing one's physical, mental, and spiritual well-being. This burgeoning market is defined by travelers seeking rejuvenation and holistic healing experiences, often in tranquil environments known for their rejuvenating p

The global medical tourism market size reached USD 144.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 704.8 Billion by 2033, exhibiting a growth rate (CAGR) of 19.08% during 2025-2033. The heightened need for affordable and effective healthcare services, rising occurrence of critical health conditions among the masses, and increasing popularity of adopting minimally invasive cosmetic surgeries are some of the key factors impelling the growth of the market.

The global health and wellness market size was evaluated at $5,244 billion in 2022 and is slated to hit $8,946 billion by the end of 2030

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.