WhatsApp and Tiktok were the most frequently used social media platforms in Kenya, according to a survey conducted as of January 2024. Around ** to ** percent of respondents mentioned each channel. Around **** percent and **** percent reported using Meta's Facebook and Instagram, respectively. Kenya's soaring social media landscape In January 2023, Kenya had a social media user base of **** million, ranking as the third largest within the observed timeframe. This marked a ********* increase in social media users compared to the figures recorded in 2014. A majority of people in the country used social media to keep in touch with their loved ones or to read news stories, with both categories having a share of ** percent and upwards. Digital Dominance in Kenya The websites with the highest traffic in Kenya were Google with *** million visitors in 2022, whereas YouTube had *** million visitors. The distribution of these visitors shows that the majority of Kenyan people use their mobile phones to connect to the World Wide Web.

As of December 2024, Facebook was the most popular social media platform in Kenya with its users counting as high as roughly ** million. Facebook Messenger and LinkedIn followed with the number of accounts amounting to roughly **** million and *** million, respectively.

WhatsApp was named the favorite social media platform among internet users aged 16-64 years in Kenya, according to a survey conducted in the third quarter of 2023. Around ** percent of respondents chose the messaging app as their favorite, while ** percent preferred Tiktok. Both WhatsApp and Tiktok are the most used social media in Kenya.

Nearly **** percent of internet users aged 16-64 years in Kenya used social media platforms to keep in touch with family and friends, according to a survey conducted in the third quarter of 2023. About **** percent of the respondents cited reading news stories as a reason for using the channels. Around **** percent mentioned using social media for seeing what's being talked about, while **** percent adopted the tools for reading news stories. Lastly, finding content from brands and filling spare time were the least cited reasons by the respondents, indicated by **** percent and **** percent of the respondents, respectively.

** percent of Kenyan respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ***** consumers.Access millions of exclusive survey results with Statista Consumer Insights.

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

As of January 2024, the number of social media users in Kenya stood at ***** million, marking the ****** highest volume in the period observed. Compared to 2014, the country had roughly ***** times more social media users in 2024.

Based on an online survey, ******** was registered as the favorite social network in Africa, with varying proportions in four out of six nations. In Ghana, over ** percent of the respondents said that the media platform was their favorite. WhatsApp was also the most popular in Kenya, Nigeria, and South Africa, with ** percent, ** percent, and ** percent, respectively. Facebook was most preferred in Egypt and Morocco, with ** percent and ** percent of the respondents, respectively.

The number of Pinterest users in Kenya was forecast to continuously increase between 2024 and 2028 by in total 1.6 million users (+108.11 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 3.12 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Rwanda and Zimbabwe.

Links between occupations are indicated by arrows The size of a node indicates the relative involvement in that occupational sector (larger node means more people are involved). The direction of the arrows indicates the priority of ranking. Thus an arrow into an occupation indicates that the occupation was ranked lower than the occupation the arrow came from. The thickness of the arrows corresponds to the proportion of households being engaged in the, by themselves, higher ranked occupation that are also engaged in the lower ranked occupation. The proportion of the node that is shaded represents the proportion of people that ranked that occupation as a primary occupation.

The number of Reddit users in Kenya was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+102.56 percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach 0.83 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Uganda and Tanzania.

As of 2022, Facebook was the main social media platform used by internet users to access the news across Kenya, South Africa, and Nigeria. A representative average of ** percent of online users in Africa used this social network for news, followed by WhatsApp and YouTube.

As of January 2024, the potential advertising reach of X (formally known as Twitter) for Kenya amounted to *** percent. Furthermore, this figure was higher for individuals aged 18 years and older, with roughly *** percent of the aggregated population.

In December 2024, Facebook Messenger had a penetration rate of **** percent in Kenya. There was a total of over **** million users of the messaging platform in the country. Overall, the largest audience of Facebook Messenger was users aged 18 to 34 years, who made up ** percent of the user base. Furthermore, users aged 55 to 64 years accounted for just *** percent of Messenger's audience in Kenya.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

According to the Information Community for the Assessment of the Circulation of Media (IVW), the average paid circulation of weekly papers was around **** million copies in 2023. This was a slight decrease compared with the previous year and back to the level of 2021. Since 1995, however, the general trend has shown a decrease in the number of weekly papers circulated. Are newspapers dying out? It is not just in Germany that newspaper sales are decreasing, the same is true in the U.S. which has seen a consistent decrease since 2010. Life for most people is relatively fast-paced, and so perhaps sitting down with a broadsheet and coffee is no longer conducive to the lifestyles that people lead. A good share, however, still trust the media to provide them with reliable information, so media companies must find new formats to do so. A popular option is to read the newspaper online, most newspaper companies now offer a subscription system in which the subscribers pay a fixed fee and can access exclusive newspaper content on the internet. In the second quarter of 2024, the New York Times Media Group made around ****** million U.S. dollars from subscriptions alone, showing that there is room for lucrative profits in the sector. When people in Germany were asked about their online newspaper subscription habits, around ** percent of respondents stated that they actually took out additional news subscriptions. This perhaps indicates there is still a bright future for newspapers and journalism, but it will just have to take on a new form. Social media news For some, social media is a convenient alternative method to access the news. There is still a large discrepancy, however, between countries that favor social media as a news source and those that do not. In countries such as Kenya, Nigeria and Thailand, ** percent or more of adults used social media platforms to keep themselves apprised of current events; in Germany, this figure was only ** percent in 2024. Despite this, around ** percent of 16- to 29-year-olds in Germany said that social networks gave them the quickest access to updates about what is going on in the world. ** percent of them believed that it gave them the ability to influence politics. Therefore, although it may appear that Germans are not reliant on social media for the news, perhaps the younger generations will continue to turn towards online sources for their news consumption. Although modern methods of obtaining the news may be more convenient, there are constant questions about the trustworthiness of these sources because it is often unclear where the information comes from. As AI becomes more developed and intelligent, it is more difficult to separate reliable from unreliable information on social media.

As of February 2025, Nigeria had 107 million internet users - the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 96 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices - in Nigeria, one of the countries with the largest number of internet users worldwide, 86.2 percent of web traffic was generated via smartphones and roughly 13.3 percent via PC devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections. Anticipating remarkable growth: Africa's internet user surge and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent – which was below the global average, measured at around 68 percent. Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most substantial internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

This statistic presents the leading advertisers in Kenya in 2017, ranked by ad spend. According to the findings, Lotto was a leader in advertising, having spent more than 10 billion Kenyan shillings on promotional activities that year. Coming in second was Safaricom, with ad expenses of 7.9 billion shillings.

The timeline presents the advertising revenue in Kenya from 2011 to 2016, with a forecast until 2021. The ad revenue is expected to grow from 1.04 billion U.S. dollars in 2016 to 1.53 billion U.S. dollars in 2021.