The global leisure travel market size reached USD 931.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,723.5 Billion by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the global leisure travel market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type and sales channel.

The size and share of the market is categorized based on Type (?3 days, 3-7days, 7-14 days) and Application (Group Travel, Personal travel) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Leisure Travel Market was valued at USD 4,405.5 Bn in 2021 and is projected to reach USD 6,347.8 Bn by 2027, growing at a CAGR of 5.7% during the forecast period.

Explore the Leisure Travel Market trends! Covers key players, growth rate 13.8% CAGR, market size $2409.76 Billion, and forecasts to 2033. Get insights now!

In 2024, the global travel experience market was estimated at 1.1 trillion to 1.3 trillion U.S. dollars. That year, paid and structured activities, such as professionally guided tours or live-ticketed events, accounted for roughly 25 percent of the travelers' total expenditure on experiences worldwide. Leading companies in the experiential travel market: Viator Viator is Tripadvisor, Inc.'s company that focuses on the experiential travel market. In 2024, it accounted for almost half of Tripadvisor, Inc.'s revenue, representing the company's brand that reported the highest growth over the past five years. Meanwhile, the number of aggregated downloads of the Viator app worldwide increased by over 70 percent in 2024 over the previous year, exceeding four million. Leading companies in the experiential travel market: GetYourGuide vs. Klook Even though global downloads of the Viator app grew sharply in 2024, it was the Berlin-based company GetYourGuide that had the most downloaded app in the travel experience market that year. In 2024, aggregated downloads of the GetYourGuide app worldwide reached almost 14 million. Meanwhile, Klook, which focuses on the Asia-Pacific region, was one of the leading players in the market based on online traffic. In 2025, global website visits to klook.com totaled approximately 30 million.

Forecasts show that between 2022 and 2030, the travel and tourism industry will grow to be worth USD 492.89 billion. Market size, growth, share

Leisure tourism is the largest sector of the tourism industry. Leisure travel generally consists of taking a vacation from work or everyday life. During vacation, the traveler typically aims to relax, experience new cultures and locations, broaden their mindset and more, depending on the type of travel chosen. The outlook for global leisure tourism spending in 2029 is 9,332 billion U.S. dollars.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

The demand for outbound tourism in the United States is expected to be valued at US$ 108.81 billion in 2024 and reach US$ 412.26 billion by 2034. Outbound tourism is expected to progress at an impressive CAGR of 14.2% through 2034.

Industry Outlook

Category-wise Insights

Scope of the Report

Global Travel and Tourism Spending Market size worth $204.96 Billion in 2023 and projected to $749.74 Billion by 2032, a CAGR of 15.5% By 2024-2032.

The global travel market, valued at $4113.74 million in 2025, is projected to experience robust growth, driven by several key factors. A significant driver is the rising disposable incomes across emerging economies, fueling increased leisure travel and business trips. Technological advancements, particularly in online booking platforms and travel apps, are streamlining the booking process and enhancing the overall travel experience, further boosting market expansion. The increasing preference for personalized travel experiences, including customized itineraries and unique accommodation options, is also shaping market demand. Sustainable and responsible tourism is gaining traction, with travelers increasingly seeking eco-friendly travel options and supporting local communities. However, the market faces certain restraints, including geopolitical uncertainties, fluctuating fuel prices impacting airfares, and the potential for unforeseen events like pandemics disrupting travel plans. Segmentation reveals a strong demand across various travel types, including leisure, business, and adventure tourism, further diversified by accommodation preferences like hotels, resorts, and alternative accommodations such as Airbnb. The competitive landscape is highly fragmented, with established players like Booking Holdings, Expedia Group, and Marriott International competing alongside innovative startups and niche players focusing on specific segments or travel styles. Regional variations exist, with North America and Europe currently dominating the market, yet Asia-Pacific is expected to show significant growth in the coming years fueled by a rapidly expanding middle class. The forecast period of 2025-2033 anticipates continued growth, with a Compound Annual Growth Rate (CAGR) of 18.52%. This growth trajectory suggests a substantial market expansion over the next decade. However, maintaining this growth will depend on effective management of the identified challenges, including mitigating the impact of external economic and geopolitical factors, and adapting to evolving consumer preferences for environmentally conscious and personalized travel options. The strategic focus of key players will likely be on technological innovation, expansion into new markets, and targeted marketing campaigns to capture the ever-evolving travel preferences of consumers globally. Continued investment in enhancing customer experience and building robust and resilient supply chains will be crucial for success in this dynamic market.

The North America online travel market is projected to reach a value of USD 443.38 million by 2033, expanding at a CAGR of 9.80% from 2023 to 2033. The market growth is primarily driven by the increasing adoption of online travel booking platforms, rising disposable income, and growing popularity of leisure travel. Additionally, the convenience and cost-effectiveness offered by online travel agents (OTAs) have further fueled market expansion. Major drivers of the market include the surge in mobile travel bookings, the rise of budget airlines, and the growing popularity of package tours. Holiday package bookings, desktop bookings, and direct bookings are the leading segments in terms of service type, platform, and mode of booking, respectively. The United States holds a dominant position in the North American online travel market and is expected to maintain its dominance throughout the forecast period. Key players in the market include JTB Americas Group, TripAdvisor, Booking Holdings, Expedia, and Airbnb, among others. Recent developments include: In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI., In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Stringent Company Policies, Suitability of Business Travel Destinations. Notable trends are: The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions.

Recent developments include: July 2022: Corporate Travel Management Limited completed the acquisition of 1000 Mile Travel Group Ltd. The aim was to broaden its involvement in the business travel market using the independent consultant model., July 2022: BCD Group (BCD Travel) forged a partnership with Airbus, an aerospace products manufacturing company. The collaboration was geared towards serving four European home markets, namely France, Germany, Spain, and the UK.. Key drivers for this market are: Globalization and increased international business

Growing need for face-to-face interactions. Potential restraints include: Economic downturns and fluctuations in currency exchange rates

Visa requirements and travel restrictions. Notable trends are: Bleisure travel: Combining business and leisure travel

Virtual and hybrid meeting platforms.

The market size of the sustainable tourism sector in the United States totaled 0.83 billion U.S. dollars in 2023. This is predicted to grow 2.89 billion U.S. dollars 2029, at a compound annual growth rate (CAGR) of 23.3 percent.

According to Cognitive Market Research, the global Travel and Tourism Spending market size is USD 14845295.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5938118.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4453588.68 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3414417.99 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 742264.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 296905.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Couple Traveler held the highest Travel and Tourism Spending market revenue share in 2024.

Market Dynamics of Travel and Tourism Spending Market

Key Drivers of Travel and Tourism Spending Market

Growing Disposable Income and Middle-Class Expansion to Increase the Demand Globally

The Travel and Tourism Spending Market is being significantly driven by the rise in disposable income and the expanding middle class in emerging economies. As more people enter the middle-income bracket, there is a noticeable shift in spending patterns towards leisure activities, including travel and tourism. This trend is particularly evident in countries like China, India, Brazil, and several Southeast Asian nations, where rapid economic growth has lifted millions out of poverty and into the middle class. The increasing affordability of travel, coupled with aspirations for new experiences and exposure to different cultures, is fueling the demand for tourism services and experiences.

Technological Advancements and Digitalization to Propel Market Growth

Another key driver for the Travel and Tourism Spending Market is the rapid advancement of technology and digitalization. The travel industry has undergone a profound transformation with the advent of the internet, smartphones, and various digital platforms. These technologies have made travel planning more accessible, convenient, and personalized, influencing consumer behavior and preferences. Online booking platforms, travel apps, and social media have revolutionized how people research, book, and share their travel experiences. Additionally, technologies such as virtual reality (VR) and augmented reality (AR) are enhancing the travel experience by offering immersive previews of destinations and attractions, further driving the demand for travel and tourism services.

Restraint Factors Of Travel and Tourism Spending Market

Economic Uncertainty and Exchange Rate Volatility to Limit the Sales

One of the key restraints affecting the Travel and Tourism Spending Market is economic uncertainty and exchange rate volatility. Fluctuations in exchange rates can affect the cost of travel, particularly for international tourists. A strong currency in the destination country can make travel more expensive for foreign visitors, leading to a decline in tourism spending. Similarly, economic downturns or recessions can result in reduced disposable income and consumer confidence, leading individuals to cut back on discretionary spending, including travel and tourism. Economic instability in key source markets can also impact outbound travel, affecting the overall tourism industry.

Impact of Covid-19 on the Travel and Tourism Spending Market

The Covid-19 pandemic has had a profound impact on the Travel and Tourism Spending Market, causing unprecedented disruptions worldwide. Travel restrictions, border closures, and lockdown measures implemented to curb the spread of the virus have led to a significant decline in tourism activity. The closure of hotels, restaurants, and attractions has resulted in massive revenue losses for the tourism industry. Travelers have canceled or postponed trips, leading to a sharp decline in tourist arrivals and spending. The aviation industry has been particularly hard hit, with airlines facing...

In 2023, the average unit price of same-day leisure trips per person recorded in Japan amounted to about 19.35 thousand Japanese yen, the highest price of the past decade. This number continues the upward trend for travel prices that was unaffected even by the impact of the restrictions during the COVID-19 pandemic.

UAE Leisure, Entertainment, and Tourist (LET) Digital Services Market is expected to grow at a CAGR of around 9.73% between the forecast period 2023-2028, .

The global Travel Agency Services market is experiencing robust growth, projected to reach a value of $306.89 billion in 2025 and exhibiting a compound annual growth rate (CAGR) of 8.6% from 2025 to 2033. This expansion is fueled by several key factors. The rising disposable incomes in developing economies are driving increased leisure travel, while the growing business travel sector necessitates the expertise of travel agencies for efficient trip planning and management. Furthermore, advancements in technology, such as online booking platforms and sophisticated travel management systems, are enhancing customer experience and streamlining agency operations. The increasing preference for personalized travel itineraries and curated experiences further contributes to the market's growth. However, challenges remain, including increasing competition from online travel agents (OTAs) and the volatility of the global economy impacting travel budgets. Market segmentation reveals significant variations in growth across regions and application types. For example, North America and Europe currently hold significant market share due to established tourism industries and high per capita spending on travel. However, the Asia-Pacific region is expected to experience considerable growth in the coming years, driven by rapid economic development and an expanding middle class with a growing appetite for travel. The diverse range of services offered by leading companies, such as Abercrombie and Kent, American Express, and Expedia, highlights the evolving nature of the industry with a focus on providing specialized and high-value services catering to both leisure and corporate travelers. The competitive landscape is characterized by intense competition among established players and the emergence of innovative start-ups, leading to continuous product development and service diversification. The future of the Travel Agency Services market hinges on the industry's ability to adapt to evolving consumer preferences and technological advancements. The integration of artificial intelligence (AI) and machine learning (ML) in areas like personalized recommendations and dynamic pricing is expected to redefine the customer journey. Focus on sustainable travel practices and environmentally responsible tourism will likely shape future market trends. Companies are focusing on enhancing their digital presence, improving customer service, and leveraging data analytics to personalize offerings and improve efficiency. This emphasis on technology, customization, and sustainability positions the industry for continued growth, despite the challenges posed by economic fluctuations and competitive pressures. The ability to cater to the diverse needs of an increasingly discerning global traveler base will be a critical factor in determining market success in the years ahead.

The China outbound travel market is set to experience strong growth. It is expected to increase from an estimated USD 167.7 billion in 2025 to USD 419.2 billion by 2035, reflecting a CAGR of 9.6% during the forecast period from 2025 to 2035. This growth is driven by rising middle-class income, a growing number of international flight routes, and an increasing interest in cultural and leisure tourism experiences outside of China.

Global Leisure Space Tourism market size 2025 was XX Million. Leisure Space Tourism Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.