The social commerce market, valued at $1.18 billion in 2025, is experiencing explosive growth, projected to expand at a compound annual growth rate (CAGR) of 28.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access globally has broadened the reach of social media platforms, creating a fertile ground for businesses to connect directly with consumers. Simultaneously, evolving consumer behavior, characterized by a preference for seamless and engaging shopping experiences, fuels the adoption of social commerce. The integration of shopping features within popular platforms like Instagram, Facebook, and TikTok allows for immediate purchases, removing friction from the traditional e-commerce journey. Furthermore, the rise of influencer marketing and social media advertising strategies effectively targets specific demographics, driving sales and brand awareness within these platforms. The diverse range of product categories available through social commerce – from personal care and apparel to home products and food – caters to a wide spectrum of consumer needs, further fueling market expansion. The diverse business models, encompassing B2C, B2B, and C2C transactions, contribute to the market's dynamism and resilience. Significant regional variations are expected, with North America and Asia Pacific anticipated as leading markets due to high internet penetration and established social media usage. The competitive landscape is highly dynamic, with established giants like Amazon and Facebook alongside rapidly emerging players leveraging innovative social selling strategies and specialized platforms. While challenges such as data privacy concerns and the need for robust fraud prevention measures exist, the overall trajectory indicates a sustained and significant expansion of the social commerce market throughout the forecast period. The focus will increasingly be on personalized shopping experiences, leveraging AI and data analytics to refine targeting and enhance customer engagement. The continued innovation in platform features and payment solutions will further accelerate this growth, transforming the way businesses interact with and sell to their customers. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

The AI in social media market is experiencing explosive growth, projected to reach $2.10 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 28.04%. This expansion is fueled by several key drivers. Firstly, the increasing volume of social media data necessitates AI-powered tools for efficient analysis and insights extraction. Businesses leverage AI for improved customer experience management, targeted advertising campaigns, and enhanced brand monitoring. Secondly, advancements in machine learning, deep learning, and natural language processing (NLP) are continuously improving the accuracy and capabilities of AI solutions for social media. NLP enables sentiment analysis, trend identification, and real-time response to customer inquiries, while image recognition facilitates automated content moderation and brand asset tracking. Finally, the rising adoption of AI across diverse industries – from retail and e-commerce to BFSI and media – creates a wide spectrum of applications, driving market expansion. The market is segmented by technology (machine learning, deep learning, NLP), application (customer experience, sales & marketing, image recognition, predictive risk assessment), service (managed and professional services), organization size (SMEs and large enterprises), and end-user industry (retail, e-commerce, BFSI, media, education). The competitive landscape includes major technology giants like Google, Microsoft, Meta, and Amazon, alongside specialized social media analytics firms. While the market enjoys robust growth, challenges remain. Data privacy concerns and ethical considerations regarding AI usage on social media platforms need careful management. Furthermore, the integration of AI solutions into existing social media infrastructure can be complex and expensive, potentially acting as a restraint for smaller businesses. However, ongoing technological advancements and the increasing awareness of AI's value proposition are expected to overcome these hurdles, ensuring the continued expansion of the AI in social media market throughout the forecast period (2025-2033). The North American market currently holds a significant share, followed by Europe and Asia Pacific, with growth expected across all regions due to rising social media penetration and digital transformation initiatives. The dominance of large enterprises in AI adoption is likely to continue, though SMEs are gradually increasing their investment in these technologies. Recent developments include: October 2022: Meta announced a collaboration with Microsoft to provide consumers with unique experiences in various sectors, including gaming and the future of work. Microsoft will introduce Microsoft 365 apps to Meta Quest devices as part of this collaboration, allowing individuals to interact with content from productivity programs such as Excel, Word, Outlook, PowerPoint, and SharePoint within virtual reality (VR). It also wants to bring Windows 365 to devices so that users can stream their whole Windows experience, including their own apps, content, and preferences, through a Windows Cloud PC., October 2022: Adobe announced new AI features that maximize creativity and accuracy across Creative Cloud products, and Adobe Express, the industry's leading all-in-one tool, allows anyone to make professional-quality, unique content. In addition, Adobe stated its intention to assist creators by leveraging its Content Authenticity Initiative (CAI) to maintain transparency when using generative AI. New AI features in Adobe Express allow Quick Actions for users to immediately compress images and videos for quick social media sharing, discover appropriate color palettes for the maximum visual aspect, and instantly canvas over 22,000 Adobe Fonts for the ideal typeface.. Key drivers for this market are: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Potential restraints include: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Notable trends are: Retail Industry to Witness a Significant Growth.

According to Cognitive Market Research, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Market Dynamics of the Digital Video Advertising Market

Key Drivers of the Digital Video Advertising Market

Rising Adoption of Social Media Platforms to Boost Market Growth 

The rising adoption of social media platforms is significantly boosting the growth of the digital video advertising market. Since more consumers are engaging with platforms like Facebook, Instagram, YouTube, TikTok, and others, brands are increasingly leveraging these channels to reach their target audiences with video content. Social media platforms offer advanced targeting capabilities, allowing advertisers to tailor their messages based on demographics, interests, and behavior. This hyper-targeting, combined with the immense reach of these platforms, makes social media a powerful tool for video advertising, driving higher engagement and increasing the overall effectiveness of digital video ad campaigns, thus fueling market expansion.

Key Restraints of the Digital Video Advertising Market

Rising Use of Ad Blockers to Hamper Market Growth

The rising use of ad blockers presents a significant restraint to the growth of the digital video advertising market. As more consumers adopt ad-blocking software to avoid intrusive or irrelevant ads, advertisers face challenges in reaching their target audiences effectively. This trend reduces the visibility of video ads, especially on websites and platforms where users are increasingly bypassing traditional ad formats. Consequently, advertisers may see diminished returns on their investments, as fewer viewers are exposed to their content. This growing resistance to online ads may force marketers to seek alternative, non-intrusive methods, impacting the overall market growth.

Key Trends of the Digital Video Advertising Market

Computerized Advertising to Create Opportunities in the Market 

The rise of computerized advertising presents significant opportunities for growth in the digital video advertising market. Advancements in artificial intelligence (AI), machine learning, and data analytics enable advertisers to optimize video ad targeting, personalization, and delivery in real-time. AI-powered algorithms can analyze consumer behavior and preferences, allowing for more precise ad placements across various digital platforms. Additionally, automation tools streamline campaign management, improving efficiency and reducing costs. As brands increasingly adopt computerized advertising solutions, they can deliver more relevant, engaging video content to consumers, enhancing user experience and driving higher conversion rates, thereby expanding market potential. Introduction of the Digital Video Advertising Market

The Digital Video Advertising market refers to the segment of online advertising that involves delivering promotional video content through digital channels such as websites, social media, mobile apps, and streaming platforms. It includes formats like in-stream ads, out-stream ads, bumper ads, and interactive videos, designed to engage users with dynamic, visual storytelling. This market is driven by the increasing consumption of online video content, advancements in ad targeting technologies, and the shift from traditional TV advertising to digital platforms. Digital video advertising allows brands to reach specific audiences more effectively, track engagement metrics in real-time, and enhance overall campaign performance.

The Programmatic Advertising market in Latin America is experiencing robust growth, driven by the increasing adoption of digital media and the expanding e-commerce sector. While precise figures for Latin America are not provided, we can extrapolate based on the global CAGR of 8.34% and regional market dynamics. Considering the rapid digitalization across countries like Brazil, Mexico, and Argentina, and the rising mobile penetration, we can project substantial growth in the programmatic advertising market within the region. Key drivers include the increasing sophistication of ad tech platforms, the demand for targeted advertising campaigns, and the growing preference for data-driven marketing strategies among businesses of all sizes (SMBs and large enterprises). The preference for Real-Time Bidding (RTB) and Private Marketplaces (PMP) is likely high, mirroring global trends. However, challenges remain, including inconsistencies in data quality across the region, limited transparency in some programmatic operations, and a need for greater digital literacy among advertisers and publishers. The segments of Digital Display and Mobile Display will likely dominate the market share due to high smartphone and internet usage in the region. Further growth hinges on factors such as enhanced infrastructure to support advanced programmatic functionalities and increased regulatory clarity around data privacy and ad transparency. Market players need to invest in localized strategies tailored to specific cultural contexts and language requirements. The market is expected to see increased competition among both global and regional programmatic advertising platforms, as well as a rising emphasis on mobile-first advertising strategies to capture the large and growing mobile user base. The forecast period (2025-2033) presents significant opportunities for players who can successfully navigate these challenges and leverage the region’s evolving digital landscape. Understanding specific market penetration and ad spending within key countries like Brazil and Mexico will be crucial in forecasting more precise figures. This report provides a comprehensive analysis of the Programmatic Advertising Market in Latin America, covering the period 2019-2033. It delves into market dynamics, growth drivers, challenges, and future trends, offering invaluable insights for businesses operating or planning to enter this rapidly evolving sector. The report uses 2025 as the base year and provides forecasts up to 2033, leveraging data from the historical period (2019-2024). Key players like MediaMath, Smartyads, Google, InMobi, Amazon, Adsmovil, Bidmind, Jampp, and Integral Ad Science Inc. are analyzed, along with market segments including RTB, Private Marketplace, Automated Guaranteed, and Unreserved Fixed-rate trading platforms, as well as Digital Display and Mobile Display advertising media across SMBs and Large Enterprises. Recent developments include: July 2022: Place Exchange, a supply-side platform for programmatic out-of-home media, has expanded into major markets in Latin America, including Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, and Peru. The expansion allows marketers access to more than 9,000 digital-out-of-home screens from media companies such as Billboard Planet, Brapex, Doohmain, LatinAD, OLA Media, and many more., April 2022: Hivestack, an independent, programmatic digital out-of-home (DOOH) ad tech company, partnered with Clear Channel Outdoor LatAm, an out-of-home (OOH) media advertising company in Latin America. This partnership enables the integration of Clear Channel LatAm's premium DOOH inventory into the Hivestack Supply Side Platform (SSP), and will be available programmatically via Private Marketplace (PMP) deals through the Hivestack Demand Side Platform (DSP), as well as leading omnichannel DSPs who are integrated into Hivestack's platform. Key drivers for this market are: Growth of Digital Media Advertisement, Better use of Data for Programmatic Advertising. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: Growth of Digital Media Advertisement Due to Increased Use of Data.

The social listening market, currently valued at $8.44 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.90% from 2025 to 2033. This expansion is fueled by several key factors. The increasing reliance on social media for brand building and customer engagement necessitates comprehensive monitoring and analysis of online conversations. Businesses across diverse sectors, including BFSI (Banking, Financial Services, and Insurance), retail & e-commerce, IT & telecom, media & entertainment, and others, are adopting social listening tools to understand customer sentiment, identify emerging trends, and proactively manage their online reputation. The rise of sophisticated analytics capabilities within social listening platforms, allowing for deeper insights into customer behavior and preferences, further contributes to market growth. Competitive pressures and the need for rapid response to online crises also drive adoption. However, challenges remain, such as data privacy concerns, the complexity of analyzing vast amounts of unstructured data, and the need for skilled professionals to interpret the insights effectively. The market is segmented by industry vertical, reflecting the widespread applicability of social listening. BFSI institutions leverage it for risk management and customer service improvements, while retailers use it to gauge customer satisfaction and product feedback. IT & telecom companies monitor online conversations to identify technical issues and improve customer support, and media & entertainment organizations track brand perception and consumer engagement. A diverse range of providers, including Talkwalker, Brandwatch, Digimind, and others, compete in this dynamic market, offering varying functionalities and pricing models. Geographic expansion, particularly in rapidly developing economies within the Asia-Pacific region, is expected to be a significant driver of future growth. Though specific regional market share data is unavailable, we can reasonably expect North America and Europe to maintain strong positions due to high social media penetration and advanced technological adoption. The continuous innovation in artificial intelligence (AI) and machine learning (ML) will further enhance the capabilities of social listening tools, fostering greater market expansion and sophistication in the coming years. Recent developments include: September 2022: Mention made monitoring the business's online reputation easy. One of the most challenging aspects of monitoring goods, services, or brand names across millions of sources is comprehending the worldwide perspective regarding their societal influence. Mention announced a Dashboard, its newest analytics feature, that gives customers a centralized view of all their alerts. The dashboard provides marketers and professionals with KPIs for sentiment, volume, activity, tags, sources, spikes, and quota use for all or selected alerts., July 2022: Synthesio, a player in social listening and AI-enabled consumer intelligence, has announced the broad availability of an advanced solution: topic modeling. Using the power of machine learning, this artificial intelligence (AI)-powered discovery engine automatically reads, categorizes, and visualizes hundreds of thousands of online discussions in just a few clicks. Topic modeling identifies consumer-defined topics, reveals undiscovered or hidden phenomena, and facilitates trend analysis.. Key drivers for this market are: Rising Number of Social Media Users, Rising Need for Social Media Measurement to Enhance the Customer Experience. Potential restraints include: Rising Number of Social Media Users, Rising Need for Social Media Measurement to Enhance the Customer Experience. Notable trends are: Rising Number of Social Media Users is Expected to Drive the Market.

The Web Portal Operation industry is highly concentrated, with three companies controlling almost the entire industry. Search engines generate most of their revenue from advertising. Technological growth has led to more households being connected to the internet and a boom in e-commerce has made the industry increasingly innovative as players strive to keep up. Revenue growth has also been supported by changes in societal behaviours like heightened leisure time and the proliferation of remote working, both of which have contributed to a hike in online spending. With a continued swell in online spending, revenue is forecast to climb by 3.7% in 2025. In the wake of the digital world, French and global businesses have capitalised on these trends by investing heavily in digital advertising to boost their online footprint, as evidenced by the 15% jump in French digital ad spending in 2022, according to IAB France. More transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to grow at a compound annual rate of 17.7% over the five years through 2025, reaching €5.3 billion, while profit has remained high. Moving forward, revenue growth will likely be steered by advances in mobile advertising and localisation strategies. With approximately 70% of French internet users accessing the web via mobile devices according to Médiamétrie, there’s a fertile ground for exploiting mobile advertising revenue. However, challenges loom as the industry grapples with the growing influence of social media platforms that effectively leverage user data to attract advertisers. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that don’t use Google as the default engine benefits other businesses. Technological advancements that incorporate user data are likely to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 3.1% over the five years through 2030 to reach €6.2 billion.

The Digital Asset Management (DAM) Market size was valued at USD 3.96 USD billion in 2023 and is projected to reach USD 11.88 USD billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Digital asset management (DAM) is a type of software that companies use to store, organize, find, and share digital files. DAM systems provide employees and internal and external stakeholders with access to a brand’s digital asset library of images, videos, presentations, and documents. DAM platforms help teams work more efficiently and leverage digital content to achieve their strategic goals. The digital asset is a key component of the DAM process. It is any file type of value that is owned by an enterprise or individual, comes in a digital format, is searchable via metadata and includes access and usage rights. Recent developments include: February 2024 – Zoniqx (Tassets) completed its partnership with Ripple, which specializes in cryptocurrency and blockchain technologies. With this, the company intends to use the acquired company’s XRP Ledger (XRPL) expertise to make tokenization more enhanced and liquid within the digital asset ecosystem., November 2023 – A part of 3iQ Corp, 3iQ Digital Assets based in the U.S., introduced a complete package of crypto hedge fund managed accounts via the 3iQ Managed Account Platform (QMAP). The new platform is supposed to be launched using the USD 50 million investments from the company’s dedicated investors., April 2023 – Image Relay launched Marketing Delivery to eliminate the chaos of managing digital assets. The cloud-based solution combines Product Information Management (PIM) and Digital Asset Management capabilities to enable organizations to organize digital assets accurately., September 2022 – Tenovos (DAM platform) partnered with MACH Alliance (a group of independent tech companies) to strengthen the integrated approach to DAM for enterprises. This approach empowers enterprise brands to select a technology that facilitates information and data to pass seamlessly., July 2022 – Acquia and Widen developed new technology integrations for the product information management (Acquia PIM) solution and digital asset management (Acquia DAM), enabling customers to offer an automatic content supply chain., June 2022 – Imagen partnered with a cloud-based digital media software platform, Greenfly. The collaboration strengthened their distributed and automated collection and storage sharing of digital assets for the global entertainment and sports industry. . Key drivers for this market are: Rising Demand for Cloud-based DAM Solutions to Bolster Market Growth. Potential restraints include: High Integration and Implementation Costs to Hinder the Market Growth. Notable trends are: Integration of Artificial Intelligence and Machine Learning Capabilities in DAM Solutions to Bolster the Market Growth.

The size of the United States Sports Promoter Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.00">> 7.00% during the forecast period. The United States sports promoter market encompasses the various organizations and individuals involved in the promotion, marketing, and management of sports events and athletes across multiple disciplines, including professional, collegiate, and amateur sports. Sports promoters play a crucial role in orchestrating events, ensuring effective marketing strategies, securing sponsorships, and enhancing the overall visibility of sports activities. This market has seen significant growth in recent years, driven by increasing consumer interest in sports, the rising popularity of e-sports, and the continuous expansion of digital media platforms. Key players in the sports promoter market include independent promoters, sports marketing agencies, and event management companies. These entities collaborate with sports teams, leagues, athletes, and corporate sponsors to create compelling experiences for fans and maximize revenue opportunities. The market is characterized by various promotional activities, such as organizing live events, conducting promotional campaigns, negotiating broadcast rights, and leveraging social media to engage audiences. Recent developments include: March 2023: WME (William Morris Endeavor) acquired full ownership of BDA Sports Management, which has built up a formidable client list of NBA players during its business. The acquisition is part of WME Sports' strategy to build a bridge for sports stars in media and entertainment., September 2022: Brand Velocity Group acquired SCORE Sports, which existed as a leading designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG had strategic partnerships with specialty brand marketing agencies, leveraging its vast sports and entertainment networks to create partnerships with athletes, teams, leagues, celebrities, and other businesses.. Key drivers for this market are: E-sports and Rising digital sports viewership driving the market, Rising Sports Event In United States Driving The Market. Potential restraints include: Increasing Web Streaming Sports affecting Television sports market, A Large number of sports fan engagement is limited to a few sports. Notable trends are: Increasing Sports Sponsorships Driving Sports Promoter Market.

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Customer Engagement Solutions Market Size 2024-2028

The customer engagement solutions market size is forecast to increase by USD 16.31 billion, at a CAGR of 13.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of e-commerce business models and the growing demand for social interaction. E-commerce's rise has created a need for more effective ways to engage customers, leading to increased investment in customer engagement solutions. Additionally, consumers' preference for personalized and interactive experiences is fueling this trend. However, the market faces challenges, most notably data security concerns. As businesses collect and store more customer data, ensuring its protection becomes paramount. This requires robust security measures and adherence to data privacy regulations. Navigating these challenges while capitalizing on market opportunities will require strategic planning and innovative solutions. Companies seeking to succeed in this landscape must focus on delivering personalized, secure, and engaging customer experiences. By addressing these trends and challenges, businesses can differentiate themselves and build strong customer relationships.

What will be the Size of the Customer Engagement Solutions Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by the increasing importance of data-driven insights and personalized interactions. Companies across various sectors are leveraging tools such as marketing automation, feedback management, and data analytics to enhance customer experiences and drive business growth. Churn rate reduction is a key focus, with personalized marketing and customer advocacy strategies aiming to retain valuable customers. Brand awareness is another priority, with content marketing and social media marketing playing essential roles. Customer success teams utilize lead scoring, loyalty programs, and customer journey mapping to identify and engage high-value prospects and customers. Reputation management and survey tools help businesses gather and analyze customer feedback, leading to improved customer satisfaction (CSAT) and overall experience (CX). Predictive analytics and machine learning (ML) enable more effective lead generation and customer support. API integrations, call centers, and omnichannel marketing ensure seamless interactions across multiple channels. Data privacy and security are paramount, with cloud computing platforms providing robust solutions. Customer segmentation and self-service portals empower customers to engage on their terms. Account-based marketing (ABM) and user experience (UX) strategies further personalize interactions, while Adobe Experience Cloud and email marketing platforms facilitate targeted, data-driven campaigns. Lead nurturing and live chat features help businesses engage prospects and convert them into customers. Help desks and customer service teams leverage data analytics to resolve issues efficiently and effectively. Ultimately, the customer engagement solutions landscape is characterized by continuous innovation and adaptation to meet the evolving needs of businesses and consumers alike.

How is this Customer Engagement Solutions Industry segmented?

The customer engagement solutions industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSolutionsServicesDeploymentCloudOn-premisesSizeSMEsLarge enterprisesSMEsLarge enterprisesGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Component Insights

The solutions segment is estimated to witness significant growth during the forecast period.In today's business landscape, delivering personalized and seamless experiences is crucial for customer engagement. Customer engagement solutions are transforming the way companies interact with their clients, enabling real-time communication across multiple channels. These solutions encompass a range of tools and software, from live chat and email marketing to machine learning and predictive analytics. Data security is a top priority, ensuring that customer information remains protected. Big data plays a significant role in these solutions, providing valuable insights for retention strategies, lead scoring, and customer segmentation. Knowledge bases and self-service portals empower customers to find answers on their own, reducing the workload on customer service teams. Artificial intelligence and machine learning enhance customer experiences by offering personalized recommendations and automating repetitive tasks. Omnichannel marketing, incl

Social media advertising spending in the Baltic states surged in 2022. Both Lithuania and Estonia recorded increases of ** percent from the previous year, showcasing the advertisers' commitment to leveraging social platforms for marketing purposes.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Bite-sized video format has taken social media usage to another level. Douyin, TikTok’s sister app, is the Chinese household name for short-form videos. In May 2025, the app had amassed *** million monthly active users in the country. Douyin’s supremacy Sophisticated algorithms, engaging features, a user-friendly interface, and a robust content ecosystem have given Douyin’s an edge in digital entertainment. Its closest local rival, Kuaishou – targeting app users from small towns and villages – only managed to secure *** million monthly active user mark in May 2025. Other contenders, such as Xigua Video and Douyin Huoshan, were far behind with less than 100 million users each. When it comes to monthly user time spent, Douyin and its speed version were leading the pack by at least ***** hours. More than a social media Such massive app usage makes the bite-sized video app an effective channel for e-commerce and brand marketing. By 2024, the most-used Chinese online shopping platform was set to expand its retail sales by ** percent. Countless brands are leveraging the platform for product promotion and consumer engagement. Automotive manufacturers **** and ***** , and high-end fashion houses ************ and ************* have created the most successful brand profiles on Douyin.