This statistic shows which type of dinnerware most likely to be purchased by consumers in the United States as of 2020. The survey revealed that nearly ** percent of U.S. consumers would most likely purchase casual dinnerware.

This statistic shows the likelihood of consumers to purchase glass beverageware in the next 12 months in the United States as of 2020. The survey revealed that **** percent of U.S. consumers were extremely likely to make a glass beverageware purchase in the next 12 months.

This statistic shows which home storage products consumers would most likely purchase, if they were to make a home storage purchase in the next 12 months, in the United States as of 2020. The survey revealed that **** percent of U.S. consumers would most likely purchase food storage, if they were to purchase a home storage product in the next 12 months.

According to a survey conducted in 2024, out of all generations surveyed Gen Z are most likely to purchase second-hand clothing. Millenials closely followed with ** percent sharing the sentiment.

This statistic shows which vacuum products consumers would most likely purchase, if they were to make a vacuum product purchase in the next 12 months, in the United States as of 2018. The survey revealed that **** percent of U.S. consumers would most likely purchase an upright vacuum cleaner, if they were to make a vacuum product purchase in the next 12 months.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

Young people between 18 and 29 years old were the age group most likely to consider the purchase of an electric vehicle in the United States as of May 2022. Around ** percent of the Americans between 18 and 29 years old surveyed reported being somewhat or very likely to consider buying an electric car. By contrast, only ** percent of the respondents over 65 years old surveyed declared having an interest for the vehicle segment. The likelihood to consider the purchase of an electric vehicle also depended on consumers' previous EV knowledge.

As of September 2024, the average star rating stood out as the predominant element of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over ** percent of consumers affirmed that they were swayed by rating reviews when making purchases.

Globally, about ** percent of consumers said they were more likely to buy from a brand with a clear commitment to sustainability in 2021. Specifically, the EMEA region found it most important for brands to have actions that match their values that year.

Among craft beer drinkers in the United States who claimed they would be likely to purchase craft beer through direct-to-consumer channels, ** percent were between the ages of 21 and 34 in 2025. Craft beer consumers aged 65 and older were the least likely to be interested in direct-to-consumer purchasing.

According to a survey conducted among consumers in the United States in August 2022, ** percent of respondents said they had purchased products or services based on recommendations from family, while ** percent said they did so based on suggestions from close friends. Gen X respondents were those most inclined towards following the recommendations of family and friends. In contrast, Gen Z and Millennial respondents were more likely to adhere to the endorsements of companies or brands on social media.

As of 2018, ** percent of female respondents stated that they were likely to buy candles, when asked about their home-fragrance product purchase behavior. Male consumers were less likely to buy home-fragrance products than females across all product types.

The statistic shows the likelihood of purchasing peppers by ethnicity in the United States in 2022. White and Caucasian consumers were the group most likely to purchase peppers, with 46 percent of respondents saying that they bought this item in the last 12 months.

According to a 2024 survey, millennials made up the largest share of consumers globally who mostly shopped for beauty products online (** percent). Gen Z (** percent) and Gen X (** percent) consumers followed, while around ** percent of Baby Boomers did so.

Doubling the money The online beauty and personal care market worldwide generated a revenue of about **** billion U.S. dollars in 2022, with China, the United States, and Japan being the three biggest markets. The cosmetics market is the fastest growing segment of the beauty market worldwide and is estimated to incur almost double its current revenue by 2027. In 2023, around *** million people around the world purchased beauty products online. This number is expected to increase to over *** billion by 2027.
Trending on TikTok With social media becoming more and more prominent, especially in younger generations, it is not a surprise that more people also engage in social commerce and purchase beauty products from apps. In the United States, TikTok has become the leading social media platform for purchasing various beauty items, followed by Instagram and Facebook. On TikTok, content creators and brands promote sales in two main ways, video sales and live sales. The majority of app-based sales are made through live sales, which refer to livestreams that promote products and offer shopping links. It is easy to see how popular beauty products are on TikTok from the number of views they receive, with Dyson, Cerave, and The Ordinary being the most popular beauty brands.

This statistic shows the number of hours spent researching possible vehicle purchases in 2018 by consumers in five European nations, measured in share of population. It can be noted that in every surveyed country, more than half of the consumers spent less than ** hours researching their current vehicle. In Italy, the consumers were split evenly between less than ** hours of research and more than ** hours of research.

Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2026. Hispanics spent around **** trillion U.S. dollars in 2021. This buying power is expected to increase to over *** trillion U.S. dollars by 2026.

The statistic shows the likelihood of purchasing avocados by ethnicity in the United States in 2021. Hispanics were the group most likely to purchase avocados, with ** percent of respondents saying that they bought this item in the last 12 months.

This statistic displays the share of individuals in Great Britain who purchased books, newspapers and magazines online in 2019, by age and gender. Purchasing online was most common among the 35 to 44 with 45 percent of individuals within these group having purchased online.

44 percent of male consumers and 50 percent of female consumers expected that they would spend more on personal hygiene items such as hand sanitizers and hand soaps as a result of the coronavirus pandemic.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.