How high is the brand awareness of Lindt in the UK?When it comes to chocolate & candy bar eaters, brand awareness of Lindt is at 90 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Lindt in the UK?In total, 49 percent of UK chocolate & candy bar eaters say they like Lindt. What is the consumption share of Lindt in the UK?All in all, 41 percent of chocolate & candy bar eaters in the UK use Lindt.How loyal are the customers of Lindt?Around 35 percent of chocolate & candy bar eaters in the UK say they are likely to use Lindt again. What's the buzz around Lindt in the UK?In 2024, about 21 percent of UK chocolate & candy bar eaters had heard about Lindt in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Lindt has exceeded profit projections for 2024, demonstrating resilience against high cocoa prices through strategic cost management. This success highlights opportunities for premium brands in the growing global chocolate market.

Embark on a delectable journey into low-calorie chocolate , where indulgence meets innovation. According to Future Market Insights' updated report, this thriving ecosystem is poised for sweet success, with a current valuation of US$ 1.23 billion in 2024.

Unwrapping the Past and Savoring the Future of Low-Calorie Chocolate

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In 2024, Mars Incorporated was the world’s second leading confectionery company, with generated sales of around 22 billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals. Mondelēz International outperformed Mars in 2024. Both companies sales values include items beyond confectionery. Americans favorite chocolate and candy bar brands In 2024, many brands of chocolate and candy were consumed in the United States, the favorite confectionery brands of the year were Reese’s and Hershey's. About 63 percent of survey respondents identified the two brands as brands they bought in the past three months. Butterfinger ranked third. A Swiss brand on the other side of the Atlantic Ranked among the favorite candy bar and chocolate brands of Americans is one Swiss brand. Lindt, or Chocoladefabriken Lindt & Sprüngli AG with its full name, was bought by 41 percent of Americans in the last three months. However, the brand is known to almost three quarters of Americans who eat candy bars and chocolate. For the Swiss brand, there is still room left to expand its customer base.

Premium chocolates have entered the realm of traditional consumer behavior patterns. These chocolates are expected to enjoy elevated demand figures, with an expected valuation of US$ 6.87 billion in 2024. The market is expected to realize a valuation of US$ 12.86 billion by 2034. From 2024 to 2034, a CAGR of 8.7% is projected for the premium chocolate market.

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In 2024, the chocolate confectionery market generated a revenue of approximately 133.6 billion U.S. dollars worldwide. According to estimates of the Statista Digital Market Outlook, the generated revenue in this market is expected to increase in the coming years, reaching a value of 168.6 billion dollars in 2029. Chocolate shopping in Canada In 2020, almost 28 percent of Canadians stated they bought chocolate a few times a month, making it the most common purchasing rate among Canadian consumers. It is rare for people in Canada to buy chocolate every single day. For over half of consumers within the country, monthly chocolate spending would typically amount to anywhere between one and 15 Canadian dollars. Chocolate brands in North America In the same year, Canada’s favorite brand of chocolate was Lindt, a Swiss confectionery brand. Other favorites included Cadbury, Hershey’s, and Ferrero. Consumers in the United States favored Hershey's about twice as often as Lindt. Approximately 70 percent of U.S. respondents who knew Hershey's consumed the brand's products.

The Hershey Company was the leading chocolate manufacturer in the United States in 2022 in terms of market share. The company held approximately 35.5 percent of the total market, with only Mars as a significant competitor for market leader. In terms of the total confectionery market, Mars has Hershey beat for largest market share, but only barely edged out their competitor by about 0.4 percent. Hershey’s history The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton Hershey, and many places in the town bear the Hershey name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as of January 2019, with a cost of 150 million dollars. Hershey’s popularity Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. In a 2018 survey, three of the top four most popular chocolate brands among consumers were sold by Hershey. When it comes to Halloween candy, the company’s Reese’s Peanut Butter Cups were the prized chocolate among trick-or-treaters of all ages.

In September 2023, total monthly manufacturer sales of chocolate and chocolate confectionery in Canada amounted to roughly 280.5 million Canadian dollars. Sales were usually at their highest during the months of December and March. Chocolate purchasing habits The top consideration that may lead Canadian consumers in 2020 to buy chocolate was the flavor. When shopping for chocolate, consumers often also thought about the price, the quality, and the brand of the product. That same year, nearly 60 percent of Canadians would typically spend anywhere between one and 15 Canadian dollars on chocolate. Less than one percent of the population spent over 100 Canadian dollars each month. Chocolate market share In 2018, the Canadian chocolate market was led by companies such as Nestlé, Mondelez, and Lindt. With a market share of just under 20 percent, Nestlé, a Swiss multinational food and drink corporation, was the market leader that year. Private labels accounted for a total market share of over five percent.

The global net sales of the Hershey Company amounted to about 11.17 billion U.S. dollars in 2023. Headquartered in Hershey, Pennsylvania, and founded by Milton Hershey in 1894, the company is one of the largest manufacturers of chocolate in North America. Hershey also manufactures baked product, including cookies and cakes, and milk shakes and drinks. The fiscal year end of the company is December 31st. How does Hershey compare to other chocolate manufacturers? One of Hershey’s biggest competitors Lindt & Sprüngli, a Swiss chocolate manufacturer founded in 1845. The company also owns brands such as Ghirardelli, Russel Stover, and Whitman’s. Lindt had total sales amounting to about 4.59 billion CHF worldwide. Nestlé generated sales of approximately 5.7 billion CHF from its chocolate segment. In the United States, the Hershey Company had a 43.8 and 38.2 percent share in the chocolate and mint markets, respectively. In 2020, the company spent a total of 517 million U.S. dollars on advertising worldwide, whereas Nestlé spent nearly 2.4 billion U.S. dollars that year on advertising in the United States.