LINE is a Japanese instant messenger app, produced by the eponymous corporation. In Asia, the most popular instant messenger apps have evolved to become platforms in their own right. On these, users...

As of October 2025, three billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed 1.41 billion users, and Facebook Messenger was reported to have a potential ad reach of 942 million users worldwide. Instant messaging is a type of online chat that offers real-time text transmission via the internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video, and even audio messages, as well as stickers or emoticons.

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LINE was used by almost **** percent of people in Japan in fiscal year 2024. The instant messaging app is operated by LY Corporation. A breakdown by age group shows that LINE, unlike many other social media, is also well-received among older age cohorts.

Line Messaging for Restaurants Market Outlook

According to our latest research, the Global Line Messaging for Restaurants market size was valued at $1.2 billion in 2024 and is projected to reach $4.8 billion by 2033, expanding at a robust CAGR of 16.4% during 2024–2033. This remarkable growth trajectory is primarily fueled by the rapid digitization of restaurant operations and the increasing demand for seamless, real-time communication between restaurants and their customers. The proliferation of smartphones and the widespread adoption of messaging platforms like LINE have revolutionized customer engagement, making it easier for restaurants to manage orders, reservations, and promotions while enhancing overall customer satisfaction and operational efficiency.

Regional Outlook

The Asia Pacific region holds the largest share in the Line Messaging for Restaurants market, accounting for over 48% of the global market value in 2024. This dominance can be attributed to the region’s mature digital ecosystem, high penetration of messaging apps like LINE, and an advanced mobile payment infrastructure, especially in countries like Japan, South Korea, and Thailand. The region’s restaurant industry has been quick to embrace digital transformation, leveraging LINE’s suite of services to streamline order management, customer engagement, and marketing efforts. Supportive government policies promoting digital innovation and a tech-savvy consumer base have further accelerated the adoption of line messaging solutions, making Asia Pacific a pioneer in this market segment.

North America emerges as the fastest-growing region in the Line Messaging for Restaurants market, with a projected CAGR of 18.2% from 2024 to 2033. The region’s rapid growth is driven by increased investments in restaurant technology, the growing popularity of contactless interactions, and a heightened focus on personalized customer experiences. Major quick service and full-service restaurant chains are integrating line messaging platforms to automate order processing, manage reservations, and launch targeted marketing campaigns. The rising trend of omnichannel engagement and the influx of venture capital into food tech startups are also fueling innovation and adoption, positioning North America as a critical growth engine for the global market.

Emerging economies in Latin America and the Middle East & Africa are gradually adopting Line Messaging for Restaurants solutions, though they face unique challenges such as limited digital infrastructure, lower smartphone penetration, and varying regulatory landscapes. Localized demand is rising as urbanization accelerates and consumer preferences shift toward digital convenience. However, the pace of adoption remains uneven, with smaller independent outlets often constrained by budget and technical expertise. Policy reforms promoting digital inclusion and targeted incentives for restaurant digitization are expected to unlock future growth potential in these regions, provided that infrastructure and education gaps are addressed.

Report Scope

The messaging app LINE is Japan’s most popular online communication tool. The app reached ** million monthly actives users (MAU) in Japan during the fourth quarter of 2024. The rise of LINE in JapanThe success story of the messaging service LINE started back in 2011 during the Great East Japan Earthquake. While conventional communication channels had broken down due to power failures and destroyed infrastructure, official sources turned to online options for communicating news and confirming the safety of citizens. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Today, the app is operated by LY Corporation, which is a subsidiary of a joint venture by SoftBank Corp. and Naver Corporation.LINE usage in Japan While globally leading networks do get their fair share of popularity within the Japanese social media market, a ranking of the most popular social media shows that LINE has a significantly higher penetration rate compared to internationally successful services such as Instagram or X. Compared to other services, LINE also enjoys a high popularity among older age groups. Survey figures show that contacting friends, acquaintances, or family is the leading reason for using LINE in Japan, although some people also use it to gather information regarding their hobbies or to get the latest news on current events.

Line Messaging for Restaurants Market Outlook

According to our latest research, the global Line Messaging for Restaurants market size reached USD 1.84 billion in 2024, reflecting a robust digital transformation across the food service sector. The market is expected to grow at a CAGR of 13.2% from 2025 to 2033, with the market size forecasted to reach USD 5.36 billion by 2033. This remarkable growth is primarily driven by the increasing adoption of digital communication platforms, rising consumer expectations for seamless engagement, and the ongoing integration of automation in restaurant operations.

One of the most significant growth factors for the Line Messaging for Restaurants market is the rapid digitalization of the food service industry. As restaurants seek to enhance operational efficiency and improve customer experiences, they are increasingly leveraging messaging platforms like LINE to streamline order management, customer engagement, and marketing initiatives. The widespread use of smartphones and the growing preference for contactless interactions have further fueled this shift, enabling restaurants to connect with patrons in real time, facilitate personalized offers, and gather actionable insights from communication data. This ongoing digital transformation is expected to continue propelling market growth as both large chains and independent outlets invest in advanced messaging solutions to stay competitive and relevant in a fast-evolving landscape.

Another key driver is the rising demand for personalized customer engagement. Modern diners expect more than just good food—they seek convenience, timely updates, and tailored promotions. LINE messaging solutions empower restaurants to deliver targeted campaigns, respond instantly to inquiries, and automate reservation confirmations, all while maintaining a human touch. The integration of AI-powered chatbots and analytics tools within messaging platforms enables restaurants to analyze customer preferences and buying patterns, leading to more effective marketing strategies and higher conversion rates. This trend is particularly prominent among younger, tech-savvy consumers who favor digital channels for communication and transactions, compelling restaurants to prioritize messaging-based engagement as a core component of their customer service strategy.

The COVID-19 pandemic has also played a pivotal role in accelerating the adoption of messaging solutions in the restaurant sector. As dine-in restrictions and safety concerns reshaped consumer behavior, restaurants increasingly turned to digital channels for order management, customer support, and marketing outreach. Messaging platforms like LINE provided a lifeline for businesses to maintain customer relationships, facilitate contactless ordering, and promote delivery or takeaway options. Even as restrictions ease, the convenience and efficiency offered by these platforms have cemented their role in restaurant operations, making them indispensable tools for resilience and growth in the post-pandemic era. The continued evolution of messaging technologies, including integration with payment gateways and loyalty programs, is expected to further boost market expansion.

Regionally, Asia Pacific dominates the Line Messaging for Restaurants market, accounting for the largest share due to LINE's entrenched presence in countries like Japan, Thailand, and Taiwan. The region's high smartphone penetration, digitally savvy population, and vibrant food service industry create fertile ground for messaging-driven innovation. North America and Europe are also witnessing rapid adoption, driven by the growing demand for digital engagement and the proliferation of cloud-based restaurant management solutions. Meanwhile, emerging markets in Latin America and the Middle East & Africa are experiencing rising interest as local restaurants embrace digital transformation to attract younger consumers and boost operational efficiency. This regional diversity underscores the global relevance and adaptability of LINE messaging solutions in the ever-evolving restaurant industry.

Component Analysis

The Component segment of the Line Messaging for Restaurants market is bifurcated into Software and Services, each playing a crucial role in shaping the digital communication landscape for food service providers. The software component encompasses messaging applications, chatbot platform

LINE's dominance in Taiwan's instant messenger market continues, according to a 2024 survey. About ** percent of surveyed internet users were using the platform. Facebook Messenger held only a market share of **** percent.

The mobile voice social application market is booming, projected to reach $50 billion in 2025 and grow at a 15% CAGR through 2033. Discover key trends, regional insights, and leading players shaping this dynamic sector.

We asked Japanese consumers about "Most used messenger by brand" and found that ****** takes the top spot, while ********** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,736 consumers in Japan.

The size of the Blockchain Messaging App Market market was valued at USD 49.78 Billion in 2024 and is projected to reach USD 591.63 Billion by 2033, with an expected CAGR of 42.42% during the forecast period. Recent developments include: , The global Blockchain Messaging App market is projected to grow from an estimated USD 2.8 billion in 2023 to USD 1200.0 billion by 2032, exhibiting a CAGR of 42.42% during the forecast period. The market growth is primarily driven by increasing demand for secure and transparent communication, rising adoption of blockchain technology in various industries, and growing popularity of decentralized applications.Recent developments in the market include the launch of new blockchain-based messaging apps with enhanced features, such as end-to-end encryption, decentralized storage, and support for multiple cryptocurrencies. Additionally, partnerships and collaborations between industry players are fostering innovation and expanding the reach of blockchain messaging services. Key players in the market include LINE Corporation, Telegram, Signal Foundation and Status., Blockchain Messaging App Market Segmentation Insights. Key drivers for this market are: Decentralized data storage enhanced privacy, secure messaging immutable transaction records cross-platform compatibility. Potential restraints include: Growing adoption of blockchain technology Increasing demand for secure messaging The rising popularity of decentralized applications Government regulations Strategic partnerships and acquisitions.

Discover the booming super-app market! Our analysis reveals a projected $3 trillion valuation by 2033, driven by soaring adoption in Asia and a 25% CAGR. Learn about key players, regional trends, and market segmentation for social, payment, and delivery apps.

Explore the dynamic Super-app market analysis, uncovering key insights, growth drivers, and future trends. Discover market size, CAGR, regional shares, and leading companies shaping the future of integrated mobile experiences.

The smartphone's instant popularity and high consumer adoption rate have translated into rapid demand for smartphone apps, paving the way for the app developer industry. Between tech advances and the saturation of smartphones, apps have grown in complexity, quickly becoming ingrained into consumers' daily lives. With low entry barriers, the app market's rapid growth has encouraged new developers to join the space in recent years. Smartphone users now rely on apps for grocery shopping, health appointments and many other tasks as the world has become increasingly more digital. With smartphones continuing to receive boosts and framework upgrades, app developers now leverage AI and 5G technology to create apps that provide users with even more enhanced experiences. Though competition for skilled labor has been a challenge for companies, operating conditions for the industry remain favorable as industry revenue has expanded at a CAGR of 6.0% to an estimated $234.0 billion over the past five years, including expected growth of 2.5% in 2025. The emergence of cloud technology and no-code platforms has led to the dominance of small development teams within the industry. Meanwhile, developers are using AI in their app development operations and are also deploying the technology as app features for users. App store commission fees have limited profit, however, with fees reaching up to 30% of developer revenue. Expanding 5G service across the US will support the rising adoption and complexity of mobile apps moving forward. As smartphone and AI technology advance, companies will face the pressure of upgrading or introducing new smartphone apps to keep up with competitors, ultimately creating positive demand conditions for developers. Still, growth will slightly decelerate following the rapid growth the industry experienced following the pandemic, leading to revenue expanding at a CAGR of 2.4% to an estimated $263.3 billion over the next five years.

According to a survey conducted in South Korea in 2025 among mobile messenger users, ** percent of surveyed mobile messenger users stated that they use KakaoTalk. It was by far the most used messenger service in South Korea. KakaoTalk’s massive user base In South Korea, almost every person with access to the internet and a suitable device is using KakaoTalk. In 2025, domestic user numbers amounted to over ** million active users. Over the years, user numbers have only increased, with only one major fluctuation being recorded in 2018. The popularity of the messenger app has also stretched to other countries. Including its domestic users, KakaoTalk’s user base breached the 50-million mark back in 2018. What other Kakao Corp. services are commonly used?  Kakao Corporation, the internet-based company running KakaoTalk, offers numerous services. Many of these can be accessed via the messenger app itself and include services related to navigation, transportation, entertainment, and finances. In fact, the mobile banking service Kakao Bank attracted millions of users by the end of 2024 despite being only established as a digital bank in 2017.

The Messaging Security Gateway (MSG) market is rapidly evolving as businesses increasingly prioritize the security of their communications. A Messaging Security Gateway serves as a critical line of defense against a multitude of threats, including spam, phishing attacks, and malware, by filtering inbound and outboun

Conversational Commerce Market Outlook

According to our latest research, the Global Conversational Commerce market size was valued at $13.2 billion in 2024 and is projected to reach $55.8 billion by 2033, expanding at a robust CAGR of 17.6% during the forecast period from 2025 to 2033. One of the major factors propelling the growth of the conversational commerce market globally is the rapid adoption of AI-powered chatbots and voice assistants, which are revolutionizing how businesses interact with their customers by providing seamless, real-time, and highly personalized shopping experiences across multiple digital channels. This transformation is not only optimizing customer engagement but also driving higher conversion rates and brand loyalty, making conversational commerce an indispensable tool in the modern digital economy.