100+ datasets found
  1. Number of registered LINE app users in selected countries 2014

    • statista.com
    Updated Oct 9, 2014
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    Statista (2014). Number of registered LINE app users in selected countries 2014 [Dataset]. https://www.statista.com/statistics/250927/number-of-registered-line-app-users-in-selected-countries/
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    Dataset updated
    Oct 9, 2014
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2014
    Area covered
    Worldwide
    Description

    This statistic gives information on the number of registered users of the chat-app LINE in selected countries as of October 2014. During that month, the Japanese chat app had 33 million users in Indonesia. International chat app Originally developed in Japan in the wake of the Tōhoku earthquake in March 2011, LINE app was created as an online messaging alternative that did not have to rely on Japan’s then-damaged telecommunications structure. The app was released to the public in 2011 and reached 100 million users only 18 months after its initial release.

    Apart from over-the-top messaging, LINE also offers free voice calls similar to Skype and thus provides an attractive alternative to paid mobile operating services. Furthermore, the app has also integrated social features such as timelines where users can post status messages to contacts. Aside from social networking features, LINE has also released a camera app and a gaming platform, LINE game. The in-app store of LINE enables users to purchase stickers that can be used similarly to emoji in chat discussions or to decorate photographs. LINE’s unique features are particularly popular in its home market Japan and other Asian countries. The company’s aggressive local marketing strategies, such as television commercials in Indonesia or flash sales in Thailand, ensure its continuous dominance of the Asian market.

  2. Number of monthly active LINE users worldwide 2014-2016

    • statista.com
    Updated Jul 22, 2025
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    Statista (2025). Number of monthly active LINE users worldwide 2014-2016 [Dataset]. https://www.statista.com/statistics/327292/number-of-monthly-active-line-app-users/
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    Dataset updated
    Jul 22, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    This statistic shows a timeline with the amount of monthly active LINE users worldwide as of the fourth quarter of 2016. As of that period, the mobile messaging app recorded 217 million monthly active users (MAU).The Japanese messenger app LINE was developed by engineers at NHN Japan, an arm of the South Korean Naver Corporation, in response to damaged telecommunications infrastructure nationwide in the aftermath of the devastating Tōhoku earthquake in March 2011. It was initially meant as an alternative communication channel for internal company use, but was released to the general public later that year. Although it was intended as a mobile app for devices such as smartphones and tablet computers, later versions were made available on personal computers. Its main functions are exchanges of text, photo, video and audio messages, as well as performing of free Voice over IP (VoIP) conversations and video conferences, playing games and interacting with both personal connections and public accounts. As of 2012, LINE developed into a social network, with features similar to Facebook, such as a timeline where users can post status updates and other content. The sticker store, where users can create and sell their own LINE chat stickers, is one of LINE’s most popular features among Japanese users.

  3. Number of monthly active LINE users in Japan Q1 2023-Q4 2024

    • statista.com
    Updated Feb 22, 2024
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    Statista Research Department (2024). Number of monthly active LINE users in Japan Q1 2023-Q4 2024 [Dataset]. https://www.statista.com/topics/1999/line/
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    Dataset updated
    Feb 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    The messaging app LINE is Japan’s most popular online communication tool. The app reached 98 million monthly actives users (MAU) in Japan during the fourth quarter of 2024. The rise of LINE in JapanThe success story of the messaging service LINE started back in 2011 during the Great East Japan Earthquake. While conventional communication channels had broken down due to power failures and destroyed infrastructure, official sources turned to online options for communicating news and confirming the safety of citizens. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Today, the app is operated by LY Corporation, which is a subsidiary of a joint venture by SoftBank Corp. and Naver Corporation.LINE usage in Japan While globally leading networks do get their fair share of popularity within the Japanese social media market, a ranking of the most popular social media shows that LINE has a significantly higher penetration rate compared to internationally successful services such as Instagram or X. Compared to other services, LINE also enjoys a high popularity among older age groups. Survey figures show that contacting friends, acquaintances, or family is the leading reason for using LINE in Japan, although some people also use it to gather information regarding their hobbies or to get the latest news on current events.

  4. LINE app: number of registered users as of October 2014

    • statista.com
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    Statista, LINE app: number of registered users as of October 2014 [Dataset]. https://www.statista.com/statistics/250926/number-of-registered-line-app-users/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2011 - Oct 2014
    Area covered
    Worldwide
    Description

    This statistic gives information on the number of registered users of the chat-app LINE. As of the beginning of October 2014, the Japanese chat app had 560 million users worldwide, up from 400 million users in April 2014. LINE and LINE Game LINE is a global chat app developed for Android and iOS smartphones which has since expanded to other mobile platforms and a desktop client. Originally created during the aftermath of the Tōhoku earthquake in March 2011, LINE was initially developed as an internet-based communication platform that could function without the then-damaged telecommunications infrastructure in Japan. LINE supports text and multimedia messaging and revealed a daily message volume of 10 billion messages in early April 2014. Users can also send photos, purchase stickers similar to emoji and make free voice calls similar to Skype.

    LINE’s free messaging service proved a popular alternative to text-messaging and the app reached 100 million registered users within 18 months of its release. Aside from the instant messaging features, LINE has also integrated social networking elements such as user profiles as well as a personal timeline that allows users to share personal status messages with contacts in real-time.

    Despite being devised as a mobile messenger, LINE has successfully transformed into a social app platform with a strong social gaming presence. Since launching in July 2012, the chat app’s gaming platform LINE Game has passed 300 million downloads. To access LINE Game content, users need a LINE account. The games feature strong social components as well as in-app purchases and thus strongly contribute to the company’s revenue stream.

  5. Most popular global mobile messaging apps 2025

    • statista.com
    • ai-chatbox.pro
    Updated Feb 21, 2025
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    Statista (2025). Most popular global mobile messaging apps 2025 [Dataset]. https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
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    Dataset updated
    Feb 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

  6. M

    Macau SAR, China Internet Subscribers: Leased Line

    • ceicdata.com
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    CEICdata.com, Macau SAR, China Internet Subscribers: Leased Line [Dataset]. https://www.ceicdata.com/en/macau/internet-statistics/internet-subscribers-leased-line
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    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    May 1, 2017 - Apr 1, 2018
    Area covered
    Macao
    Variables measured
    Internet Statistics
    Description

    Macau Internet Subscribers: Leased Line data was reported at 123.000 Unit in Oct 2018. This records an increase from the previous number of 122.000 Unit for Sep 2018. Macau Internet Subscribers: Leased Line data is updated monthly, averaging 144.000 Unit from Jan 2000 (Median) to Oct 2018, with 226 observations. The data reached an all-time high of 234.000 Unit in Sep 2001 and a record low of 92.000 Unit in Jan 2000. Macau Internet Subscribers: Leased Line data remains active status in CEIC and is reported by Statistics and Census Service. The data is categorized under Global Database’s Macau SAR – Table MO.TB002: Internet Statistics.

  7. M

    Myanmar No of Internet Users: ADSL Line

    • ceicdata.com
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    CEICdata.com, Myanmar No of Internet Users: ADSL Line [Dataset]. https://www.ceicdata.com/en/myanmar/communication-statistics/no-of-internet-users-adsl-line
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    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Sep 1, 2019 - Sep 1, 2021
    Area covered
    Myanmar (Burma)
    Variables measured
    Phone Statistics
    Description

    Myanmar Number of Internet Users: ADSL Line data was reported at 3,935.000 Number in 2021. This records a decrease from the previous number of 136,630.000 Number for 2020. Myanmar Number of Internet Users: ADSL Line data is updated yearly, averaging 136,630.000 Number from Sep 2019 (Median) to 2021, with 3 observations. The data reached an all-time high of 152,730.000 Number in 2019 and a record low of 3,935.000 Number in 2021. Myanmar Number of Internet Users: ADSL Line data remains active status in CEIC and is reported by Ministry of Planning and Finance. The data is categorized under Global Database’s Myanmar – Table MM.TB001: Communication Statistics.

  8. LINE Pay global quarterly active users 2018-2020

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). LINE Pay global quarterly active users 2018-2020 [Dataset]. https://www.statista.com/statistics/1149593/line-corporation-line-pay-global-quarterly-quarterly-active-users/
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    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Japan, Worldwide
    Description

    More than *** million users worldwide were using LINE Pay during the second quarter of 2020. This constituted an increase of *** percent compared to the same quarter of the previous year. The online payment system has been available since 2014. LINE Corporation is known for operating Japan's most successful messaging app. As a breakdown of LINE Corporation's business segments shows, more than half of the company's revenues in 2019 were generated via advertising.

  9. s

    Twitter Users Broken down By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Users Broken down By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

  10. D

    Travel Application Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Apr 25, 2024
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    Dataintelo (2024). Travel Application Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-travel-application-market
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    pdf, csv, pptxAvailable download formats
    Dataset updated
    Apr 25, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Travel Application Market Outlook 2032



    The global travel application market size was USD 1.27 Billion in 2023 and is projected to reach USD 6.41 Billion by 2032, expanding at a CAGR of 19.7% during 2024–2032. The market is propelled by the surge in smartphone penetration and the increasing demand for personalized travel experiences.



    Growing incorporation of AR and VR technologies is a major market trend that enhances user experiences by offering immersive previews of destinations, accommodations, and experiences. This empowers travelers to make informed decisions by virtually exploring locations before booking, improving customer satisfaction and engagement.





    • In May 2023, Google ARCore and the Singapore Tourism Board introduced immersive AR experiences in the Visit Singapore application for Merlion Park and Victoria Theatre. It was announced at Google I/O 2023, enabling users to enjoy guided tours through advanced AR technology.







    Major travel applications are rapidly adopting these technologies to stand out in a competitive market, thereby driving user acquisition and retention rates. Moreover, increasing emphasis on sustainability within the travel sector propels the development and adoption of applications offering eco-friendly travel options.



    Travel apps are integrating features that allow users to book sustainable accommodations, flights, and experiences, responding to the rising consumer demand for responsible travel. This trend supports environmental conservation efforts and aligns with global sustainability goals, influencing consumer choice and loyalty.



    In 2022, the European Union enacted the Digital Services Act (DSA) to ensure safer digital spaces, affecting travel applications by requiring transparency in advertising and algorithms. This regulation is set to enhance user trust and necessitate compliance investments from travel apps, potentially leading to innovative engagem

  11. Seair Exim Solutions

    • seair.co.in
    Updated Apr 2, 2024
    + more versions
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    Seair Exim (2024). Seair Exim Solutions [Dataset]. https://www.seair.co.in
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    .bin, .xml, .csv, .xlsAvailable download formats
    Dataset updated
    Apr 2, 2024
    Dataset provided by
    Seair Info Solutions PVT
    Authors
    Seair Exim
    Area covered
    United States
    Description

    Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

  12. LINE Games monthly active users (MAU) Q1 2013-Q3 2017

    • statista.com
    Updated May 22, 2025
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    Statista (2025). LINE Games monthly active users (MAU) Q1 2013-Q3 2017 [Dataset]. https://www.statista.com/statistics/560703/line-app-games-monthly-active-users-global/
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    Dataset updated
    May 22, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    This statistic provides information on the number of monthly active users (MAU) of LINE Games worldwide from the first quarter of 2013 to the third quarter of 2017. In the third quarter of 2017, LINE Games had approximately **** million MAU.

  13. S

    Spain Average Revenue per User: Fixed Line

    • ceicdata.com
    Updated Feb 15, 2025
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    CEICdata.com (2025). Spain Average Revenue per User: Fixed Line [Dataset]. https://www.ceicdata.com/en/spain/revenue/average-revenue-per-user-fixed-line
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    Dataset updated
    Feb 15, 2025
    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 1, 2005 - Dec 1, 2016
    Area covered
    Spain
    Description

    Spain Average Revenue per User: Fixed Line data was reported at 134.280 EUR in 2016. This records a decrease from the previous number of 158.570 EUR for 2015. Spain Average Revenue per User: Fixed Line data is updated yearly, averaging 342.280 EUR from Dec 2000 (Median) to 2016, with 17 observations. The data reached an all-time high of 494.110 EUR in 2001 and a record low of 134.280 EUR in 2016. Spain Average Revenue per User: Fixed Line data remains active status in CEIC and is reported by National Commission of Markets and Competition. The data is categorized under Global Database’s Spain – Table ES.TB010: Revenue.

  14. Fixed phone subscriptions per 100 people in Latin America and the Caribbean...

    • statista.com
    Updated Aug 6, 2024
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    Statista (2024). Fixed phone subscriptions per 100 people in Latin America and the Caribbean 2023 [Dataset]. https://www.statista.com/statistics/218147/fixed-line-penetration-in-latin-america-by-country/
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    Dataset updated
    Aug 6, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Latin America, Americas, LAC
    Description

    Out of the Latin American and Caribbean profiled, Barbados had the highest fixed-line telephone penetration rate in 2023, with 43 fixed phone subscriptions per 100 inhabitants. Uruguay followed with over 35 subscriptions per 100 inhabitants.

  15. Most popular mobile messenger apps based in Asia 2021

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Most popular mobile messenger apps based in Asia 2021 [Dataset]. https://www.statista.com/statistics/250548/most-popular-asian-mobile-messenger-apps/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Asia
    Description

    As of December 2021, WeChat and Weixin had about **** billion monthly active users, ranking first among the most popular Asia-based mobile messengers. This was followed by runner-up LINE with *** million monthly active users in the key markets Japan, Taiwan, Thailand and Indonesia. WeChat (China), LINE (Japan), and KakaoTalk (South Korea) are market leaders in their country of origin.Mobile messengers in Asia PacificBesides text and voice messaging, WeChat, LINE, Hike and KakaoTalk also provide various other features such as photo and video sharing, digital payment and mobile gaming through mini apps that are integrated in the app itself while offering accounts for both private and business users. Combining all these features in one application is one of the reasons why these messenger apps have been witnessing increasing user numbers in the past years. Further factors for the popularity of messenger apps is the importance of social networks in countries such as China and the high internet usage and internet connectivity in places like South Korea.Global players User demand for special features, such as photo-sharing, video-sharing, voice messages or emoticons, as well as zero or low costs of messaging via an internet connection, have created a need for mobile messenger apps on the market. Globally, WhatsApp has been the market leader with 1.6 billion monthly users around the world as of October 2019, followed by Facebook Messenger and WeChat.

  16. Number of internet users in selected countries in Africa 2025

    • statista.com
    Updated Apr 22, 2025
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    Statista (2025). Number of internet users in selected countries in Africa 2025 [Dataset]. https://www.statista.com/statistics/505883/number-of-internet-users-in-african-countries/
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    Dataset updated
    Apr 22, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Africa
    Description

    As of February 2025, Nigeria had 107 million internet users - the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 96 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices - in Nigeria, one of the countries with the largest number of internet users worldwide, 86.2 percent of web traffic was generated via smartphones and roughly 13.3 percent via PC devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections. Anticipating remarkable growth: Africa's internet user surge and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent – which was below the global average, measured at around 68 percent. Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most substantial internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

  17. Instant messaging and communication apps global MAU 2022

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Instant messaging and communication apps global MAU 2022 [Dataset]. https://www.statista.com/statistics/1365803/mau-communication-apps-worldwide/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    Worldwide
    Description

    In 2022, WhatsApp was the chat and communication app most used on daily basis among Android users, with **** billion monthly active users (MAU). Facebook messenger ranked second, with over *** million MAU, while Telegram counted *** million users active on monthly basis. Chat and VoIP communication app Line saw ** million monthly active users mainly in its Asian market.

  18. Users of various mobile payment apps in Japan in 2020, with forecasts to...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Users of various mobile payment apps in Japan in 2020, with forecasts to 2025 [Dataset]. https://www.statista.com/statistics/1271312/mobile-wallet-user-forecast-in-japan/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2021
    Area covered
    Japan
    Description

    Line Pay and Rakuten Pay each are to have around ** percent more users by 2025 when compared to 2020. The two apps are just a few examples inside a fragmented market where several payment methods exist alongside each other. Japan is said to increasingly adopt more cashless payment methods, however. One noticeable name in this list, for example is that of PayPay, an app responsible for nearly half of the QR code payments in the country.

  19. Number of global social network users 2019-2029

    • statista.com
    Updated Jul 16, 2025
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    Statista (2025). Number of global social network users 2019-2029 [Dataset]. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
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    Dataset updated
    Jul 16, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

  20. Countries with the highest number of internet users 2025

    • statista.com
    Updated Feb 10, 2025
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    Statista (2025). Countries with the highest number of internet users 2025 [Dataset]. https://www.statista.com/statistics/262966/number-of-internet-users-in-selected-countries/
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    Dataset updated
    Feb 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    World
    Description

    As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

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Statista (2014). Number of registered LINE app users in selected countries 2014 [Dataset]. https://www.statista.com/statistics/250927/number-of-registered-line-app-users-in-selected-countries/
Organization logo

Number of registered LINE app users in selected countries 2014

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4 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Oct 9, 2014
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Oct 2014
Area covered
Worldwide
Description

This statistic gives information on the number of registered users of the chat-app LINE in selected countries as of October 2014. During that month, the Japanese chat app had 33 million users in Indonesia. International chat app Originally developed in Japan in the wake of the Tōhoku earthquake in March 2011, LINE app was created as an online messaging alternative that did not have to rely on Japan’s then-damaged telecommunications structure. The app was released to the public in 2011 and reached 100 million users only 18 months after its initial release.

Apart from over-the-top messaging, LINE also offers free voice calls similar to Skype and thus provides an attractive alternative to paid mobile operating services. Furthermore, the app has also integrated social features such as timelines where users can post status messages to contacts. Aside from social networking features, LINE has also released a camera app and a gaming platform, LINE game. The in-app store of LINE enables users to purchase stickers that can be used similarly to emoji in chat discussions or to decorate photographs. LINE’s unique features are particularly popular in its home market Japan and other Asian countries. The company’s aggressive local marketing strategies, such as television commercials in Indonesia or flash sales in Thailand, ensure its continuous dominance of the Asian market.

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