The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

In 2020, the global lingerie retail market was valued at approximately 42 billion U.S. dollars and it was forecast to reach a value of 78.66 billion U.S. dollars in 2027.

The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a 55.5 percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to 25.5 percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, 24 percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

The Report Covers Global Lingerie Industry Report & Growth and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Retailers benefit from the cost savings associated with operating in the online space, allowing them to offer competitive pricing and expand their customer base. The advent of subscription services has also fueled market growth, providing consumers with convenient and frequent access to new lingerie styles. 
However, increasing competition from the unorganized sector poses a challenge to established players. To remain competitive, companies must focus on offering unique lingerie, exceptional customer service, and effective marketing strategies. As consumer preferences continue to shift towards online shopping, the market is expected to witness robust growth In the coming years.

What will be the Size of the Online Lingerie Market During the Forecast Period?

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The market experiences robust growth, driven by the increasing preference for convenience and accessibility among women, particularly millennials. This market encompasses a wide range of product types, including daily wear, sportswear, bridal wear, and men's undergarments. Designs cater to diverse tastes, with an emphasis on natural beauty, flexible fabrics, and luxurious materials such as lace, cotton, nylon, silk, and sheer fabrics. 
Embroidery and designs from renowned fashion houses and independent designers continue to influence the industry. The market's expansion is also fueled by the rise of working women seeking comfortable, yet stylish undergarments. According to the Bureau of Labor Statistics, employment of women in professional and managerial roles has been steadily increasing.
The industry's growth is further propelled by the trend towards luxury materials and the fusion of fashion and functionality.

How is this Online Lingerie Industry segmented and which is the largest segment?

The online lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bras
  Panties
  Others


Price Range

  Economy
  Premium


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Product Insights

The bras segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of intimate apparel, including bras, panties, shapewear, and briefs. Bras represent a significant market share due to their higher price point and replacement cycle. Consumers prioritize comfort and correct fit, leading to a willingness to invest in high-quality bras. Designers incorporate luxurious materials, such as silk, nylon, and cotton, as well as lace, embroidery, and jacquard patterns. Customization and the convenience of online shopping have fueled market growth. Additionally, the expansion of mobile technology has facilitated increased sales in this sector. The market caters to various customer segments, including women, millennials, and working women. Comfortable fabrics and flexible designs are essential for daily wear, while sportswear and bridal wear require specialized features.

The industry continues to evolve, with an emphasis on body positivity and inclusive sizing. Online distribution channels, including multi-brand stores and premium brands, have disrupted traditional physical retail outlets. Returns, discounts, and flexible fabric technologies are key considerations for consumers. Mergers, alliances, and global expansion are ongoing trends in the market.

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The Bras segment was valued at USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the region's large population, increasing disposable income, and expanding online retail sector. China and India, as the most populous countries, are major contributors to the market's volume. Flipkart, for instance, generates substantial sales during its annual big billion-day sales, with the apparel segment, which encompasses lingerie, generating a substantial revenue. The growth of B2C e-commerce in key markets like Japan and C

The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

Attributes	Details
Lingerie Market Value for 2024	US$ 92,871.6 million
Lingerie Market Value for 2034	US$ 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034	5.80%

Historical Performance and Future Growth of the Lingerie Market

CAGR from 2019 to 2023	4.40%
CAGR from 2024 to 2034	5.80%

2019	US$ 76,727.60 million
2023	US$ 91,023.50 million

2024	US$ 92,871.6 million
2029	US$ 123,115.08 million

2029	US$ 123,115.08 million
2034	US$ 1,63,207.4 million

Category-wise Insights

Attributes	Detail
By Product Type	Briefs
Market Share in 2024	53.40%

Attributes	Detail
Top Distribution Channel	Offline
Market Share in 2024	54.80%

Country-wise Insights

Country	CAGR through 2034
United States	5.30%
Germany	4.70%
China	7.10%
India	6.40%
Australia	6.00%

The retail stores that sell lingerie items today are, for the most part, generalists retailers. Among the five French retailers with the highest market share, there were only three specialized ones in 2019: Etam, the French leader in the sale of lingerie (with a market share reaching ten percent), Undiz (more than three percent), and Darjeeling. The second retailer selling lingerie was E.Leclerc, with a market share of around eight percent.

The India lingerie market size reached USD 5.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.0 Billion by 2033, exhibiting a growth rate (CAGR) of 8.40% during 2025-2033. The increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income, and rising influence of celebrity endorsements are among the key factors driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 5.4 Billion
Market Forecast in 2032	USD 12.0 Billion
Market Growth Rate 2024-2032	9.32%

IMARC Group provides an analysis of the key trends in each segment of the India lingerie market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

The global market for intimate lingerie is estimated to be worth US$ 14,584.80 million in 2024. The market is expected to reach US$ 35,166.30 million by 2034, growing at a CAGR of 9.20% over the forecast period.

Attributes	Key Statistics
Intimate Lingerie Market Value (2024)	US$ 14,584.80 million
Anticipated Intimate Lingerie Market Size (2034)	US$ 35,166.30 million
Value-based CAGR (2024 to 2034)	9.20%

Historical Analysis of the Intimate Lingerie Market

Attributes	Key Statistics
Historical Intimate Lingerie Market Value (2023)	US$ 14,010.10 million
Intimate Lingerie Market Value (2024)	US$ 14,584.80 million
HCAGR (2019 to 2023)	7.80%

Category-wise Insights

Top Product	Market share in 2024
Briefs	55.20%

Top Distribution channel	Market share in 2024
Offline Distribution	56.40%

Country-wise Insights

Country	CAGR (2024 to 2034)
United States	8.30%
China	11.30%
India	10.10%
Australia	9.50%
Germany	7.50%

According to Cognitive Market Research, the global Ladies underwear market size will be USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry lead...

According to Cognitive Market Research, the global erotic lingerie market size is USD 21541.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 8616.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6462.36 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4954.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Latin America had a market share for more than 5% of the global revenue with a market size of USD 1077.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 430.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031. The Bra segment held the highest Erotic lingerie market revenue share in 2024. Market Dynamics of Erotic Lingerie market Key Drivers for Erotic Lingerie market Western cultural norms and styles significantly shape consumer preferences and boost market growth globally Western cultural norms and styles promote principles like body positivity, sexual empowerment, and forward-thinking fashion, which greatly influence customer tastes and accelerate market expansion abroad. The desire for chic and sexy lingerie is fueled by the impact of Western media, which includes TV shows, movies, and social media. These platforms expose customers worldwide to the attitudes and trends that are common in Western nations. Western celebrities' high-profile endorsements and marketing activities further intensify these trends, turning Western-inspired lingerie into a sought-after product on a global scale. Erotic underwear becomes more popular and in demand as a result of this cultural diffusion, especially in emerging nations where Western cultural products are extremely aspirational. Urbanization leads to greater exposure to global fashion trends and an increased demand for sophisticated lingerie products Urbanization increases exposure to global fashion trends and demand for sophisticated lingerie items by concentrating populations in urban regions where foreign cultural influences are more common. Fashion exhibitions, global retail chains, and media outlets that disseminate the newest trends gather in cities. Customers who want to imitate the fashions they see in Western media and international fashion hubs are encouraged to adopt a more fashion-conscious attitude by this metropolitan lifestyle. Urban dwellers may afford more lingerie because they have more access to a wider range of offline and online purchasing alternatives and often have higher discretionary earnings. Brands that cater to these urban populations see an increase in demand for their sophisticated and fashionable goods. Restraint Factor For The Erotic Lingerie Market High level of competition among established and emerging brands makes market penetration challenging and can pressure profit margins The erotic lingerie business is very competitive, making it difficult for new manufacturers to enter the market and potentially putting pressure on profit margins. High entry barriers prevent new competitors from entering the market because well-known brands with devoted followings and robust market presence control a large portion of the industry. New businesses frequently find it difficult to stand out from the competition and draw in clients, which makes them need to make large expenditures in marketing and innovation. To retain or increase their market positions, all competitors are compelled by this fierce competition to constantly improve their products and use aggressive pricing schemes. As businesses aggressively engage in product development, promotion, and competitive pricing to gain and hold market share, profit margins are being squeezed.? Impact of Covid-19 on the Erotic Lingerie Market The sensual lingerie business was greatly affected by the Covid-19 outbreak due to changes in customer behavior brought forth by social distancing measures and economic anxiety. Temporary shutdown of brick-and-mortar establishments led to an increase in in...

The retail stores that sell lingerie items today are, for the most part, generalists retailers. In 2018, they occupied more than a quarter of the market (26.3 percent), just behind the downtown chains, with 30.2 percent of the market share. Behind these came Internet sales, at 13.7 percent, then department stores (6.3 percent), independent stores (five percent), discounters (4.6 percent), and suburban chains (4.2 percent).

According to Cognitive Market Research, the global Underwear market size will be USD 79514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 31805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 23854.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 18288.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.00% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3975.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1590.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Women held the highest Underwear market revenue share in 2024.

Market Dynamics of Underwear Market

Key Drivers for Underwear Market

Rising Disposable Income to Increase the Demand Globally

Rising disposable incomes lead to extra patron spending on top-rate and branded underwear. As people earn extra, they are trying to find higher quality, comfort, and emblem recognition for their purchases. This trend is especially obtrusive within the underclothes marketplace, wherein consumers are willing to pay a premium for merchandise that provides advanced materials, progressive designs, and better consolation. Brand loyalty also plays a large position, as higher-earnings consumers often pick well-known manufacturers that align with their lifestyle and standing. Additionally, increased earnings allow for greater frequent purchases and exploration of recent styles, further driving the call for top-rate and branded underwear. This shift reflects broader client conduct, where higher earnings translate into a choice for first-class over amount.

Growing Awareness of Personal Hygiene to Propel Market Growth

Growing recognition of personal hygiene is notably using demand for snug, breathable, and antimicrobial undies. As human beings turn out to be extra health-conscious, they prioritize merchandise that helps cleanliness and well-being. Underwear that offers breathability enables freshness for the day, while antimicrobial properties prevent the boom of microorganisms, reducing the threat of infections and odors. This fashion is especially prominent in activewear and everyday essentials, wherein purchasers seek undies that combine hygiene with consolation. The accelerated awareness of personal hygiene also influences buying decisions, with purchasers favoring brands that emphasize these functions. As a result, the market is seeing an upward thrust in modern undie designs that cater to those evolving preferences, reflecting a broader shift in the direction of health-centered merchandise.

Restraint Factor for the Underwear Market

Economic Downturns to Limit the Sales

During financial downturns, client spending on non-critical objects like underwear regularly declines as humans prioritize basic wishes and savings. Recessions commonly result in decreased disposable profits, main consumers to scale back on discretionary purchases. In the undies market, this indicates a shift far from premium or branded products towards more affordable alternatives or delaying purchases altogether. Brands may additionally reply with the aid of imparting reductions or specializing in price-pushed merchandise to retain clients. Additionally, customers can also opt for multipurpose or long lasting items that offer lengthy-time period use, similarly reducing the frequency of purchases. Overall, economic recessions compel customers to be more price range-conscious, impacting calls for non-vital objects like underclothes and reshaping marketplace dynamics briefly.

Impact of Covid-19 on the Underwear Market

The COVID-19 pandemic substantially impacted the underclothes marketplace, leading to shifts in patron behavior and marketplace dynamics. Lockdowns and remote work decreased demand for formal and style-orientated undies, at the same time as elevated time spent at home b...

According to Cognitive Market Research, the global online lingerie market will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for over 30% of the global market size of USD XX million.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America's market will account for more than 5% of global revenue and have a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The economy segment held the highest online lingerie market revenue share in 2024.

Market Dynamics of Online Lingerie Market

Key Drivers of Online Lingerie Market

Growing Consumer Preference for Convenience and Privacy is Propelling Market Growth

The online lingerie market is experiencing significant growth, largely driven by the increasing consumer preference for convenience and privacy. In today's fast-paced lifestyle, consumers are increasingly turning to online platforms for their lingerie shopping needs due to their ease and convenience. The ability to browse and purchase lingerie products from the comfort of their homes, any time of the day or night, appeals to busy individuals seeking convenience in their shopping experience. Moreover, privacy is a crucial factor driving the growth of the online lingerie market. Many consumers prefer the discreet nature of online shopping, where they can explore a wide range of intimate apparel without needing face-to-face interactions. This anonymity allows shoppers to confidently browse and purchase lingerie products, overcoming any potential embarrassment or discomfort associated with traditional brick-and-mortar stores. As a result, the growing consumer preference for convenience and privacy propels the market forward, driving increased sales and expansion opportunities for online lingerie retailers.

Expansion of Online Lingerie Brands Drives Market Growth

The expansion of online lingerie brands has emerged as a significant driver propelling the growth of the online lingerie market. These brands have capitalized on the digital landscape to reach a broader audience, offering diverse product ranges, sizes, and styles catering to various consumer preferences. With the convenience of online shopping, consumers can browse an extensive selection from the comfort and privacy of their homes, driving the popularity of online lingerie purchases. Furthermore, online lingerie brands often leverage social media platforms and digital marketing strategies to effectively engage with their target demographic. By fostering direct communication channels and creating personalized shopping experiences, these brands establish stronger connections with consumers, fostering brand loyalty and driving repeat purchases. As a result, the expansion of online lingerie brands stimulates market growth. It reshapes the lingerie retail landscape, emphasizing the importance of digital presence and customer-centric approaches in driving competitiveness and success.

Restraint Factors Of Online Lingerie Market

Concerns over Sizing Accuracy and Fit Hinder Market Growth

Concerns over sizing accuracy and fit stand as significant hurdles are impeding the growth of the online lingerie market. Compared to traditional brick-and-mortar stores, online shoppers need more opportunities to physically try on garments before purchasing. This absence of a tactile experience can lead to uncertainty regarding sizing and fit, contributing to hesitancy in completing transactions. Consumers often need help receiving ill-fitting lingerie, which can deter them from further exploring online shopping options. Moreover, the diversity of body shapes and sizes among consumers exacerbates the challenge of ensuring accurate sizing in online lingerie purchases. While some brands offer size guides and fit ...

The size and share of the market is categorized based on Type (Linen, Silk, Cotton, Synthetic Fiber, ) and Application (Retail Outlets, Online Stores, Specialty Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, The Global Sexy Lingerie market estimation is USD 14.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2023 to 2030.

The demand for Sexy Lingerie is rising due to body positivity; lingerie companies now provide a wider variety of goods in more sizes.
Demand for briefs remains higher in the Sexy Lingerie market.
The offline category held the highest Sexy Lingerie market revenue share in 2023.
North America will continue to lead, whereas the Europe Sexy Lingerie market will experience the most robust growth until 2030.

Increasing Desire for Premium Brands to Drive Market Output

The global sexy lingerie market is driven by women's increasing desire for premium brands. Women are more likely to have a wide variety of lingerie in their wardrobe due to increased spending power and a propensity to buy lingerie as contemporary clothing.During the anticipated time, the variables above are expected to generate exceptional demand for erotic lingerie services. The middle class's aspirational rise and rising disposable money will help the sensual lingerie business grow even faster. Additionally, the growing number of significant multi-brand online retailers will fuel market value growth over the anticipated period. Further, the rise in women's desire for luxury brands contributes to the expansion of the market as a whole.

Rising Trend for Body Positivity to Propel Market Growth

Individuals are encouraged by body positivity to accept their bodies and express themselves freely. This newly discovered self-acceptance has resulted in a need for lingerie that displays originality and elegance. Customers are looking for lingerie that suits their tastes, whether for vivid patterns, bright colors, or uncommon styles. To satisfy consumers' growing desire for self-expression, brands have expanded their range of products. Due to this shift in mindset, consumers are more interested in goods that celebrate and emphasize natural body traits than those that adhere to false standards. In response, lingerie companies create goods that enhance natural curves and flatter various body types.

In March 2022: Along with expanding the selection of underwear styles in various sizes, including fringe sizes like 2XS and 2XL, and introducing possibilities in a 3XL, Victoria's Secret underwent a fairly noticeable image shift.

(Source: stylesage.co/blog/the-new-era-of-victorias-secret/)

Influence of Endorsement and Online Marketing Fuels the Market Growth

Market Dynamics of the Sexy Lingerie

Socio-Cultural Taboo to Hinder Market Growth

among some cultures, wearing or even talking about lingerie openly might cause discomfort among women because it is still regarded as a taboo or private subject. As a result, the market may not expand as quickly as it might otherwise. For instance, underwear is sometimes viewed as a sign of promiscuity and sexuality in some traditional nations. Even if they are interested in wearing it, this may make women feel humiliated or ashamed. Furthermore, some societies have rigid dress regulations that forbid women from donning provocative attire, like lingerie.

Impact of COVID-19 on the Sexy Lingerie Market

The latest coronavirus pandemic severely impacted the sensual lingerie sector. There was a decline in revenue and sales of sensuous lingerie due to lockdowns caused by the COVID-19 outbreak in several nations. Additionally, customers are less interested in seductive lingerie since they are more focused on fundamental needs. The lack of workers and raw supplies hampered the production and manufacturing processes in the fashion sector. However, deliveries made via e-commerce and the import-export of raw materials from foreign countries were restricted in the early phases of the pandemic. Introduction of The Sexy Lingerie Market

Women's underwear, light dresses, and sleepwear are all in erotic lingerie. Some of the soft, elastic, and delicate fabrics utilized are silk, lycra, satin, cotton, and chiffon. Many styles include body stockings, hosiery, corsets, and bustiers. It has been noted that women want to have a variety of seductive lingerie in their wardrobe due to increased purchasing power and a desire to obtain lingerie as trendy clothing. The market is expanding due to the rising demand for sexy lingerie from online stores and i...

The global lingerie market is expected to expand from USD 94.28 billion in 2024 to USD 201.09 billion by 2037, exhibiting a CAGR of over 6% during the forecast timeline, between 2025 and 2037. Key industry players include Jockey International Inc., Zivame, Chantelle Group, Hanesbrands Inc., among others.

According to Cognitive Market Research, Asia Pacific is having more than 24% of the global revenue due to several variables. The massive consumer base, which includes a growing middle class, rising consumer knowledge, and shifting cultural views toward sensuality and self-expression, characterizes the Asia Pacific sexy lingerie market.

The size and share of the market is categorized based on Application (Online Stores, Store Front) and Product (Bra, Knickers and Panties, Lounge Wear, Shape Wear, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The market size of the Women Sexy Lingerie Market is categorized based on Type (Linen, Silk, Cotton, Synthetic Fiber, Other Fabric) and Application (Retail Outlets, Online Stores, Specialty Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

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