The North America Lingerie Market is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk, and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

The global lingerie market size was USD 104.4 billion in 2024 & is projected to grow from USD 109.2 billion in 2025 to USD 156.5 billion by 2033.
Report Scope:

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

The global lingerie market size was valued at over USD 81.87 billion in 2025 and is expected to expand at a CAGR of over 6.2%, surpassing USD 149.41 billion revenue by 2035, driven by increasing preference for fashionable and comfortable clothing.

The size of the North America Lingerie Market was valued at USD 13.94 Million in 2023 and is projected to reach USD 18.71 Million by 2032, with an expected CAGR of 4.29% during the forecast period. Recent developments include: March 2024: ThirdLove partnered with Neiman Marcus to expand its reach and gain access to luxury shoppers through the department store across America., March 2024: DOUBL, a Canadian company specializing in made-to-measure bras fueled by AI technology, introduced the first AI-fitted bra. DOUBL developed the first made-to-measure bra that can be fitted and ordered from the comfort of a consumer’s home. Using advanced smartphone technology to capture body measurements directly from an app on the phone, the app creates a 3D body rendering without taking or storing photos or videos, ensuring the customer's privacy. DOUBL, then fits and adjusts the bra pattern to the measurement points, taking note of the customer’s breasts, shoulders, and back., January 2024: Victoria's Secret & Co. and Google Cloud announced a strategic, multi-year partnership. Victoria's Secret & Co. leverages Google Cloud's AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. Through this partnership, VS&Co would also leverage Google Cloud's AI technologies to improve customer and associate experiences and drive operational efficiencies within the business.. Key drivers for this market are: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle and Athleisure. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Influence of Endorsements and Aggressive Marketing.

Lingerie Market size is expected to be worth around USD 77.4 Billion by 2033, from USD 39.0 Billion in 2023, growing at a CAGR of 7.1%.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion, at a CAGR of 10.87% between 2023 and 2028.

The market exhibits a dynamic business landscape, marked by continuous evolution and growth. Retailers increasingly recognize the cost benefits of operating in the digital space, enabling them to reach a wider customer base and offer greater convenience. This shift is further fueled by the emergence of subscription services, which provide customers with regular deliveries of lingerie, enhancing their shopping experience. Competition in the market is intensifying, with both organized and unorganized players vying for market share. The unorganized sector, comprising individual sellers and small businesses, poses a significant challenge due to their ability to offer competitive pricing and niche product offerings.
However, organized players, with their economies of scale and brand recognition, continue to hold a strong presence. Market trends indicate a growing preference for personalized shopping experiences, with consumers seeking customized lingerie options based on their unique body types and preferences. Additionally, the increasing popularity of social media influencers and bloggers in the fashion industry is driving demand for innovative and trendy lingerie designs. Moreover, technological advancements, such as virtual fitting rooms and augmented reality try-on features, are transforming the online lingerie shopping experience, making it more interactive and engaging for customers. These trends underscore the importance of staying abreast of market developments and adapting to evolving consumer preferences to maintain a competitive edge.
The number of online lingerie shoppers in the US has grown by 23.3% over the past three years, while the market share of unorganized players has increased by 15.2% during the same period. This data highlights the intensifying competition in the market and the need for organized players to innovate and differentiate themselves to retain market share.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
The market is expected to grow significantly in Second Largest Region as well over the forecast period.
By the Product, the Bras sub-segment was valued at USD 4.67 billion in 2022
By the Price Range, the Economy sub-segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 0 billion
Future Opportunities: USD USD 0 billion 
CAGR : 10.87%
APAC: Largest market in 2022

What will be the Size of the Online Lingerie Market during the forecast period?

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The market is a significant and continuously evolving sector within the retail industry. According to recent data, the market has experienced a notable increase in sales, with a reported 15% growth year-over-year. This expansion is driven by various factors, including the rising trend of e-commerce and the increasing demand for convenience and personalized shopping experiences. Moreover, future industry projections indicate a continued growth trajectory, with a reported 12% increase in sales anticipated over the next five years. This growth is attributed to several factors, including the increasing popularity of subscription services, the growing acceptance of body positivity, and the ongoing advancements in technology that enhance the online shopping experience.
In just one year, sales have grown by 15%, and over the next five years, they are expected to increase by an additional 12%. This growth is a testament to the market's resilience and adaptability, as well as its ability to meet the evolving needs and preferences of consumers. Elastic recovery rate is a crucial aspect of online lingerie sales, as it directly impacts the customer experience and the overall quality of the product. For instance, elastic tensile strength is a significant factor in determining the longevity and comfort of lingerie items.
Additionally, UV resistance rating and colorfastness testing are essential considerations for customers seeking high-quality and long-lasting lingerie. Fabric moisture wicking and wear comfort assessment are other essential factors that influence consumer purchasing decisions. The circular knitting method and thermal bonding fabric are popular techniques used to enhance fabric breathability and moisture absorption, respectively. These features contribute to the overall comfort and appeal of online lingerie offerings. In terms of production methods, spandex fiber blending and warp knitting processes are widely used in the market. These techniques enable the creation of seamless, comfortable, and high-quality garments. Furthermore, the use of biodegradable textile fibers and gusset panel integration reflects the growing trend

The global intimate lingerie market size was USD 67.3 billion in 2025 and is anticipated to expand at a 5.2% CAGR between 2025 and 2035. The intimate lingerie industry is forecast to reach USD 111.5 billion by 2035. One of the main drivers for this growth is the greater focus on self-expression, body positivity, and comfort on a daily basis, fueled by evolving consumer sentiments and inclusive branding.

Competitive Outlook

The value of the lingerie market was USD 84.7 billion in 2025 and is expected to grow at a 6.8% CAGR from 2025 to 2035. The value of the global industry is expected to be USD 163.6 billion in 2035. One of the major drivers of this growth is growing consumer demand for trendy yet practical innerwear that aligns with evolving body positivity, inclusivity and lifestyle trends.

Competitive Outlook

Global Luxury Lingerie market size 2021 was recorded $8639.07 Million whereas by the end of 2025 it will reach $12105.5 Million. According to the author, by 2033 Luxury Lingerie market size will become $23769.2. Luxury Lingerie market will be growing at a CAGR of 8.8% during 2025 to 2033.

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Lingerie Market Size 2024-2028

The lingerie market size is valued to increase USD 18 billion, at a CAGR of 4.2% from 2023 to 2028. Mass customization and personalization of lingerie will drive the lingerie market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 41% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 60.90 billion in 2022
By Product Type - Bras segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 36.75 billion
Market Future Opportunities: USD 18.00 billion
CAGR : 4.2%
APAC: Largest market in 2022

Market Summary

The market represents a dynamic and evolving industry, characterized by innovative technologies, diverse applications, and shifting consumer preferences. Core technologies such as mass customization and personalization are revolutionizing the way lingerie is produced and sold, with an increasing number of brands offering custom-fit solutions to meet individual customer needs. This trend is further fueled by the growing organized retail sector, which accounts for a significant market share. However, the industry also faces challenges, including the availability of counterfeit products and increasing regulations. For instance, the European Union's REACH regulation sets strict guidelines for the production and sale of textiles, impacting lingerie manufacturers and retailers.
Despite these challenges, the market presents numerous opportunities for growth, particularly in emerging regions like Asia-Pacific and South America, where consumer awareness and disposable income are on the rise. According to a recent study, The market is expected to reach a value of 32.3 billion USD by 2026, reflecting a steady growth trajectory.

What will be the Size of the Lingerie Market during the forecast period?

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How is the Lingerie Market Segmented and what are the key trends of market segmentation?

The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Bras
  Knickers/Panties
  Shapewear
  Lingerie Sets
  Sleepwear/Nightwear
  Hosiery


Price Range

  Mass Market/Economy
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various aspects, from pattern cutting and supply chain management to sales strategies and design aesthetics. Notable trends include the integration of 3D body scanning for customized fit, enhanced quality control, and the growing popularity of sustainable materials. Brassiere design evolves with stretch materials and innovative garment construction techniques, while shapewear technology and hosiery production cater to diverse consumer preferences. In terms of sales, specialty stores dominate the retail landscape, with prominent players like Jockey International Inc. And Victoria's Secret Stores and Co. Selling their products through this channel. Fast-fashion retailers also contribute significantly due to their quick turnaround and affordability.

Manufacturers invest in marketing, advertising, and promotion activities to boost product and brand visibility. Design trends shift towards comfort features, body shaping, and ethical sourcing. Technological advancements in seamless construction, digital printing, lace fabrication, and embroidery techniques add value to the market. The industry anticipates a 15% increase in sales this year and a 17% expansion in the next five years. Additionally, consumers seek superior customer experiences, driving the need for efficient production and textile innovation.

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The Offline segment was valued at USD 60.90 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the Asia-Pacific region (APAC) is experiencing significant expansion due to several key factors. Increasing disposable income, Westernization of buying

The size of the Lingerie Market was valued at USD 94.78 Million in 2023 and is projected to reach USD 167.67 Million by 2032, with an expected CAGR of 8.49% during the forecast period. Recent developments include: March 2024: Hanesbrands Inc. launched Hanes Original with SuperSoft fabrics featuring a collection of body basics in modern styles, soft fabrics, and luxurious colors. The range includes high-quality bras for women, available on the company's website, Hanes retail stores, and authorized retailers, including Amazon, Target, Walmart, and Kohl's., March 2024: Wacoal launched its new Comfortable Cool Underwire Bra to cater to women experiencing menopausal symptoms that come with cooling capabilities, moisture-wicking fabric, and endless support., February 2024: Calvin Klein launched the first installment of the Spring 2024 campaign with the global brand ambassador and musical sensation Jennie in Calvin Klein underwear and jeans.. Key drivers for this market are: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle And Athleisure. Potential restraints include: Prevalence of Counterfeit Goods. Notable trends are: Growing Influence of Endorsements and Aggressive Marketing.

Women’s Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.• Rising Disposable Income: Increasing purchasing power, especially among women, is a major catalyst for the lingerie market. As more women enter the workforce and achieve higher levels of financial independence, they're allocating a larger portion of their disposable income to personal well being and fashion. This trend has shifted consumer behavior from buying basic, functional undergarments to investing in premium and fashionable lingerie.• Changing Fashion Trends: The women's lingerie market is being reshaped by the powerful influence of evolving fashion trends and a growing body positive movement. Consumers are moving away from traditional, restrictive undergarments toward more diverse and inclusive styles.

The global lingerie market reached a value of approximately USD 87.10 Billion in 2024. The market is further expected to grow at a CAGR of 7.30% between 2025 and 2034, reaching a value of USD 176.20 Billion by 2034.

The size of the Lingerie Market was valued at USD 91.17 billion in 2023 and is projected to reach USD 137.99 billion by 2032, with an expected CAGR of 6.1 % during the forecast period.

Asia-Pacific Lingerie Market is Segmented Based On Product Type (Brassiere, Briefs, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), by Country (China, Japan, India, Australia, and the Rest of Asia-Pacific). The Report Offers Market Size and Forecasts in Value (USD Million) for the Above Segments.

According to Cognitive Market Research, Europe accounted for a share of more than 25% of the global revenue. The rising desire for seductive underwear from women of all ages and body kinds is blamed for the market's expansion.

Lingerie Market Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type, By Pricing, By Distribution Channel, By Region, By Company