The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.
As of early 2025, LinkedIn had an audience reach of 250 million users in the United States. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of 150 million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over eight billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of 987 million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.
The number of LinkedIn users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.4 million users (+5.23 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 209.26 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Canada and Mexico.
In 2022, professional networking platform LinkedIn is projected to reach 66.8 million monthly active users in the United States, up from 58.5 million users in 2018. LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network.
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There are over 875 million registered users on LinkedIn in 2024.
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52 million people use LinkedIn every week to search for new jobs.
As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.
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There are more male LinkedIn users than females – although it is pretty balanced.
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There were 42 000 000 Linkedin users in United Kingdom in February 2024, which accounted for 60.8% of its entire population. People aged 25 to 34 were the largest user group (20 000 000).
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There were 121 200 000 Linkedin users in India in January 2024, which accounted for 8.3% of its entire population. People aged 25 to 34 were the largest user group (61 000 000).
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There were 2 910 000 Linkedin users in Ireland in February 2024, which accounted for 56.5% of its entire population. People aged 25 to 34 were the largest user group (1 400 000).
In December 2022, LinkedIn had about 2.93 million active users from Taiwan, showing a steady increase in the past few years. The majority of the Taiwanese LinkedIn users were between 25 and 34 years old.
The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
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There were 15 720 000 Linkedin users in Germany in May 2023, which accounted for 19.2% of its entire population. People aged 25 to 34 were the largest user group (8 500 000).
The number of LinkedIn users in Russia was forecast to continuously increase between 2022 and 2028 by in total 0.4 million users (+5.26 percent). According to this forecast in 2028, the LinkedIn user base will have increased for the sixth consecutive year to 8.04 million users. Notably, the number of LinkedIn users was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Northern Europe and Central & Western Europe.
The number of LinkedIn users in Ghana was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+10.6 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 3.14 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Ivory Coast and Nigeria.
The number of LinkedIn users in Nigeria was forecast to continuously increase between 2024 and 2028 by in total 2.4 million users (+25.89 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 11.64 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Ghana and Senegal.
As of March 2021, 17.1 percent of Android LinkedIn app owners in the United States accessed the job searching app on a daily basis. According to App Ape, 48.5 percent of U.S. LinkedIn app audiences were monthly active users.
The number of LinkedIn users in Thailand was forecast to continuously decrease between 2024 and 2028 by in total 0.1 million users (-6.1 percent). After the ninth consecutive decreasing year, the LinkedIn user base is estimated to reach 1.58 million users and therefore a new minimum in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Vietnam and Malaysia.
According to a survey conducted in December 2022 in the United States, 69 percent of LinkedIn users used the social network on daily. Overall, 15 percent of LinkedIn users used the platform several times a week, and one in twenty accessed LinkedIn once a week.
The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.