In 2022, LinkedIn generated 5.91 billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach 10.35 billion U.S. dollars by 2027. The business platform is responsible for roughly 0.9 percent of the global ad revenue.
In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly **** billion U.S. dollars, up from the **** billion dollars in the previous year.
LinkedIn is a business and employment focused social networking site that was launched in 2002 and is owned by Microsoft. According to estimates, LinkedIn generated over 6.44 billion U.S. dollars in revenue from users who subscribed to premium accounts, as well as 3.95 billion U.S. dollars in other revenues, and 5.93 billion USD in revenues from advertising.
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LinkedIn Statistics: LinkedIn is the largest professional networking site in the world with over 1 billion members as of 2024. LinkedIn's relevance in connecting professionals, business opportunities, and industry news is justified by its ever-growing member base.
In 2024, LinkedIn's revenue reached USD 17.14 billion, marking a 10% increase over the previous year. This article will explore key LinkedIn statistics and trends, analysing user demographics, engagement, marketing potential, and content generation trends.
In the fiscal year 2024, LinkedIn's annual revenue amounted to more than ***** billion U.S. dollars, up from **** billion U.S. years during the 2022 fiscal period. The social networking site, which focuses on business contacts, was acquired by Microsoft in 2016. LinkedIn offers a job search board and a social media-style news feed. The fiscal year end of the company is June, 30th.
The reach by social network in the 'LinkedIn' segment of the advertising market in Poland was forecast to continuously increase between 2025 and 2030 by in total 11.9 million users (+159.3 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 19.34 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'LinkedIn' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the search advertising segment of the advertising market in Czechia and the ad spending concerning the audio advertising segment of the advertising market in the Philippines. The Statista Market Insights cover a broad range of additional markets.
In the past 12 months, LinkedIn generated around 16 billion U.S. dollars in revenue. Overall, seven billion U.S. dollars were made through Talent, which includes the selling of solutions to help companies hire or train people. Over five million U.S. dollars were generated via advertising and return on investment (ROI) from B2B customers, and one million USD was generated via Sales Navigator, which allows people to better understand the LinkedIn network, potential customers, and existing clients. Additionally, two million USD were generated through subscriptions to LinkedIn Premium.
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License information was derived automatically
This dataset is about book subjects. It has 2 rows and is filtered where the books is LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn. It features 10 columns including number of authors, number of books, earliest publication date, and latest publication date.
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Leverage the data for your Account-Based Marketing (ABM) strategy
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The Database, sourced through multiple sources and validated using proprietary methods on an ongoing basis, is highly customizable. It contains parameters such as employee size, job title, domain, industry, Technography, Ad spends, Funding data, and more, which can be tailored to create segments that perfectly align with your targeting needs. That is exactly why our Database is perfect for licensing!
FAQs
Can licensed data be resold or redistributed? Answer: No, The customer shall not, directly or indirectly, sell, distribute, license, or otherwise make available the licensed data to any third party that intends to resell, sublicense, or redistribute the data. The Customer must take reasonable steps to ensure that any recipient of the licensed data is using it for internal purposes only and not for resale or redistribution. Any breach of this provision shall be considered a material breach of this Order Form and may result in the immediate termination of the Customer's rights under this agreement, as well as any applicable remedies available under law.
What is the duration of the data license and usage terms? Answer: The data license is valid for 12 months (1 year) for unlimited usage. Customers also have the option to license the data for multiple years. At the end of the first year, Customers can renew the license to maintain continued access.
What happens if the customer misuses the data? Answer: The data can be used without limits for a period of one year or multiple years (depending on the contract tenure); however, Thomson Data actively monitors its usage. If any unusual activity is detected, Thomson Data reserves the right to terminate the account.
How frequently is the data updated? Answer: The data is updated on a quarterly basis and fresh records added on a monthly basis
What is the accuracy rate of the data? Answer: Customers can expect 90% accuracy for all data points, with email accuracy ranging between 85% and 90%. Cell phone data accuracy is around 80%.
What types of information are included in the data? Answer: Thomson Data provides over 70+ data points, including contact details (name, job title, LinkedIn profile, cell number, email address, education, certifications, work experience, etc.), company information, department/team sizes, SIC and NAICS codes, industry classification, technographic detai...
Success.ai’s LinkedIn Data Solutions offer unparalleled access to a vast dataset of 700 million public LinkedIn profiles and 70 million LinkedIn company records, making it one of the most comprehensive and reliable LinkedIn datasets available on the market today. Our employee data and LinkedIn data are ideal for businesses looking to streamline recruitment efforts, build highly targeted lead lists, or develop personalized B2B marketing campaigns.
Whether you’re looking for recruiting data, conducting investment research, or seeking to enrich your CRM systems with accurate and up-to-date LinkedIn profile data, Success.ai provides everything you need with pinpoint precision. By tapping into LinkedIn company data, you’ll have access to over 40 critical data points per profile, including education, professional history, and skills.
Key Benefits of Success.ai’s LinkedIn Data: Our LinkedIn data solution offers more than just a dataset. With GDPR-compliant data, AI-enhanced accuracy, and a price match guarantee, Success.ai ensures you receive the highest-quality data at the best price in the market. Our datasets are delivered in Parquet format for easy integration into your systems, and with millions of profiles updated daily, you can trust that you’re always working with fresh, relevant data.
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Why Choose Success.ai’s LinkedIn Data: Success.ai stands out for its tailored approach and white-glove service, making it easy for businesses to receive exactly the data they need without managing complex data platforms. Our dedicated Success Managers will curate and deliver your dataset based on your specific requirements, so you can focus on what matters most—reaching the right audience. Whether you’re sourcing employee data, LinkedIn profile data, or recruiting data, our service ensures a seamless experience with 99% data accuracy.
Key Use Cases:
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 12.3(USD Billion) |
MARKET SIZE 2024 | 13.8(USD Billion) |
MARKET SIZE 2032 | 34.5(USD Billion) |
SEGMENTS COVERED | Type ,Objective ,Industry Vertical ,Campaign Type ,Platform ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Increasing Demand for Digital Marketing Rising Adoption of Paid Advertising Advancements in AI and Automation Expansion of Ecommerce Emergence of Niche Ppc Management Services |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Meta ,Twitter ,YouTube ,Google ,Pinterest ,Alibaba ,Amazon ,TikTok ,Snapchat ,Reddit ,Twitch ,Quora ,Microsoft ,LinkedIn ,Discord |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Growing digital advertising expenditure Rising demand for performancebased marketing Increasing adoption of AI and automation in PPC management Need for specialized expertise in PPC management Growing awareness of the benefits of PPC management |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 12.14% (2025 - 2032) |
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The global internet advertising market is experiencing robust growth, driven by the increasing adoption of digital devices, the expansion of e-commerce, and the rise of targeted advertising technologies. The market's size in 2025 is estimated at $500 billion (a reasonable estimation given typical market sizes for this sector), with a Compound Annual Growth Rate (CAGR) of approximately 12% projected from 2025 to 2033. This sustained growth is fueled by several key factors. Firstly, the proliferation of smartphones and other connected devices provides advertisers with a wider audience reach. Secondly, the increasing sophistication of programmatic advertising and data analytics allows for highly targeted campaigns, maximizing return on investment for businesses. Thirdly, the ongoing shift in consumer behavior towards online shopping and digital content consumption naturally increases demand for online advertising solutions. Major players like Facebook, Google, LinkedIn, and Twitter dominate the market, leveraging their vast user bases and advanced ad platforms. However, the market also faces restraints, including increasing concerns about data privacy, ad blocking technology, and the evolving regulatory landscape governing online advertising practices. Segmenting the market reveals further nuances. The type of advertising (e.g., display ads, video ads, search ads, social media ads) and the application (e.g., e-commerce, entertainment, finance) both play significant roles in market dynamics. While specific data for individual segments is unavailable, we can infer that the dominance of specific ad types and applications varies over time and across regions, highlighting opportunities for specialized advertising solutions and platforms. Geographic distribution shows a significant concentration of ad spending in North America and Europe, reflecting higher digital penetration and economic activity. However, rapid growth is anticipated in Asia-Pacific, fueled by expanding internet access and increasing digital adoption in emerging markets like India and China. This regional disparity presents considerable opportunities for both established and emerging advertising businesses to expand their global reach.
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Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.
Maximize your business potential with Success.ai's LinkedIn Company and Contact Data, a comprehensive solution designed to empower your business with strategic insights drawn from one of the largest professional networks in the world. This extensive dataset includes in-depth profiles from over 700 million professionals and 70 million companies globally, making it a goldmine for businesses aiming to enhance their marketing strategies, refine competitive intelligence, and drive robust B2B lead generation.
Transform Your Email Marketing Efforts With Success.ai, tap into highly detailed and direct contact data to personalize your communications effectively. By accessing a vast array of email addresses, personalize your outreach efforts to dramatically improve engagement rates and conversion possibilities.
Data Enrichment for Comprehensive Insights Integrate enriched LinkedIn data seamlessly into your CRM or any analytical system to gain a comprehensive understanding of your market landscape. This enriched view helps you navigate through complex business environments, enhancing decision-making and strategic planning.
Elevate Your Online Marketing Deploy targeted and precision-based online marketing campaigns leveraging detailed professional data from LinkedIn. Tailor your messages and offers based on specific professional demographics, industry segments, and more, to optimize engagement and maximize online marketing ROI.
Digital Advertising Optimized Utilize LinkedIn’s precise company and professional data to create highly targeted digital advertising campaigns. By understanding the profiles of key decision-makers, tailor your advertising strategies to resonate well with your target audience, ensuring high impact and better expenditure returns.
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Why Partner with Success.ai for LinkedIn Data? - Competitive Pricing Assurance: Success.ai guarantees the most aggressive pricing, ensuring you receive unbeatable value for your investment in high-quality professional data. - Global Data Access: With coverage extending across 195 countries, tap into a rich reservoir of professional information, covering diverse industries and market segments. - High Data Accuracy: Backed by advanced AI technology and manual validation processes, our data accuracy rate stands at 99%, providing you with reliable and actionable insights. - Custom Data Integration: Receive tailored data solutions that fit seamlessly into your existing business processes, delivered in formats such as CSV and Parquet for easy integration. - Ethical Data Compliance: Our data sourcing and processing practices are fully compliant with global standards, ensuring ethical and responsible use of data. - Industry-wide Applications: Whether you’re in technology, finance, healthcare, or any other sector, our data solutions are designed to meet your specific industry needs.
Strategic Use Cases for Enhanced Business Performance - Email Marketing: Leverage accurate contact details for personalized and effective email marketing campaigns. - Online Marketing and Digital Advertising: Use detailed demographic and professional data to refine your online presence and digital ad targeting. - Data Enrichment and B2B Lead Generation: Enhance your databases and accelerate your lead generation with enriched, up-to-date data. - Competitive Intelligence and Market Research: Stay ahead of the curve by using our data for deep market analysis and competitive research.
With Success.ai, you’re not just accessing data; you’re unlocking a gateway to strategic business growth and enhanced market positioning. Start with Success.ai today to leverage our LinkedIn Company Data and transform your business operations with precision and efficiency.
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In 2024, social media advertising spending worldwide will amount to an estimated ****** billion U.S. dollars, up from less than ** billion dollars in 2019 – an increase of *** percent in half a decade. The value was forecast to grow by nearly ** percent by the end of the decade, exceeding *** billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by ** and ** percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.
Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4MM+ companies, and is updated regularly to ensure we have the most up-to-date information.
We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.
What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.
Products: API Suite Web UI Full and Custom Data Feeds
Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.
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As of 2023, the global internet ad spending market size is estimated to be valued at approximately USD 500 billion and is projected to reach about USD 1.2 trillion by 2032, growing at a compound annual growth rate (CAGR) of 10.5%. This robust growth is driven by increasing internet penetration, the rise of social media platforms, and the digital transformation of businesses worldwide, which have collectively fueled the demand for internet advertising.
One of the primary growth factors in the internet ad spending market is the rapid adoption of mobile devices. With over 5 billion mobile users globally, businesses are increasingly shifting their ad budgets towards mobile platforms to reach a wider audience. Mobile advertising, including in-app ads and mobile web ads, has shown significant growth, driven by the ubiquity of smartphones and the high engagement levels of users on mobile apps and social media platforms. Additionally, advancements in mobile technology, such as 5G, are expected to further enhance mobile ad experiences, thereby driving ad spending.
Another significant factor contributing to the growth of the internet ad spending market is the evolution of social media advertising. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have become essential channels for businesses to connect with their target audiences. These platforms offer sophisticated targeting options, enabling advertisers to deliver personalized and relevant ads to users based on their interests, behavior, and demographics. The increasing time spent on social media by users has made it an attractive option for advertisers, leading to a continuous rise in social media ad spending.
The growing importance of video advertising is also a major driver of the internet ad spending market. Video ads are highly engaging and have higher retention rates compared to other ad formats. Platforms like YouTube, TikTok, and various streaming services have seen a surge in video content consumption, prompting advertisers to allocate more budget towards video ads. The integration of video ads in social media feeds and the rise of short-form video content have further boosted the appeal of video advertising. Innovations in video technology, such as interactive and shoppable video ads, are expected to propel market growth.
Interactive Advertising has emerged as a pivotal component in the digital marketing landscape, offering brands the ability to engage consumers in more meaningful and dynamic ways. Unlike traditional static ads, interactive ads invite users to participate, whether through clicking, swiping, or engaging with content in real-time. This form of advertising not only captures attention but also enhances user experience by providing personalized and immersive interactions. As brands seek to differentiate themselves in a crowded digital space, the use of interactive elements in advertising campaigns is becoming increasingly prevalent. The ability to gather real-time feedback and insights from consumers further empowers advertisers to refine their strategies and improve campaign effectiveness.
Regionally, North America holds a substantial share of the internet ad spending market, driven by the high digital ad spend in the United States and Canada. The presence of major tech companies and a mature digital ecosystem contribute to the region's dominance. However, significant growth is also expected in the Asia Pacific region, where increasing internet penetration, the proliferation of mobile devices, and the rapid digitalization of economies like China and India are key factors. Europe, Latin America, and the Middle East & Africa are also witnessing steady growth, supported by rising digital ad investments and expanding online consumer bases.
The ad format segment of the internet ad spending market is diverse, encompassing search ads, display ads, social media ads, video ads, classifieds, and others. Search ads remain a cornerstone of internet advertising, driven by the prominence of search engines like Google and Bing. Businesses invest significantly in search ads to capture users' intent-driven searches, which often result in higher conversion rates. The efficiency and measurability of search ads make them a preferred choice for many advertisers looking to optimize their marketing efforts.
Display ads, which include banner ads, rich media ads, and
Access over 70 million LinkedIn company profiles with enriched global B2B firmographic data. This dataset provides a comprehensive view of businesses worldwide, including detailed information such as company name, industry classification, employee size, estimated revenue, headquarters location, and LinkedIn public URL.
Built for B2B sales teams, martech vendors, recruiters, and market analysts, this dataset enables precise targeting, segmentation, enrichment, and research across any vertical or region.
Included Fields
70M+ LinkedIn Company Records
Company Name and LinkedIn Profile URL
Company Domain and Website
Industry
Company Size (Employee Range)
Estimated Revenue Range
Headquarters Location (City, State, Country)
Global Office Locations (where available)
Company Description and About Section
Year Founded & Funding (where available)
Bi-Weekly Updates
Delivered via CSV, JSON, PostgreSQL, or API
Use Cases
Market Research: Map out markets by industry, size, and region. Analyze competitors or industry trends.
Sales Prospecting: Build ideal customer profiles (ICPs) using firmographics and industry filters.
CRM & CDP Enrichment: Add missing company data to existing lead or contact records.
Recruiting Intelligence: Discover fast-growing companies or specific company types for talent targeting.
VC/PE Research: Filter for companies by size, sector, location, and growth signals.
Ad Targeting: Fuel account-based advertising strategies using accurate company data.
SaaS & Platform Integration: Embed company intelligence directly into your SaaS workflow or product.
Key Features
Highly structured, enriched, and deduplicated LinkedIn company data
Global coverage across all industries and geographies
Updated bi-weekly for accuracy and freshness
Multiple delivery formats: flat file (CSV/JSON), PostgreSQL, or real-time API
GDPR & CCPA compliant
Scalable data access with transparent pricing
Who This Data Is For
Sales & Marketing Teams
Data Vendors & Platforms
CRM and CDP Providers
HR Tech and Recruiting Tools
Market Intelligence Teams
PE & VC Research Analysts
AdTech and Martech Firms
Enterprise SaaS Applications
Delivery Options
Flat file delivery (CSV, JSON, or PostgreSQL)
Real-time API access via credit-based pricing
One-time exports or ongoing subscriptions
Bi-weekly refresh cadence with custom update options
Pricing starts from $100 (credit-based or file-based access)
Trial & Access We provide API test credits and sample LinkedIn company datasets on request. Custom queries and filters can be supported for bulk licensing, segment-based exports, or integrations into your tool stack.
Access over 825 million global LinkedIn profiles data enriched with detailed B2B LinkedIn people profiles and LinkedIn company data. This LinkedIn dataset offers accurate, structured information for professionals across industries, geographies, and company sizes. It is designed to support sales intelligence, recruiting, marketing, enrichment, investment research, and data platforms.
Our LinkedIn profile dataset includes verified and frequently updated records, making it ideal for data-driven teams looking to scale outreach, identify decision-makers, enrich CRM records, and improve targeting.
LinkedIn profile dataset :
755M+ LinkedIn People Profiles
70M+ LinkedIn Company Profiles
Full Name, Job Title, Company, Industry
LinkedIn Public Identifier and Profile URL
Location, Seniority, Education, Skills
Company Size, Revenue Range, Company Domain, Domain rank
Bi-Weekly Data Updates
Delivery Formats: CSV, JSON, PostgreSQL
API Access with Credit-Based Pricing
Use Cases
Sales Prospecting: Target decision-makers and buyers by title, seniority, region, and industry.
Recruiting: Source passive candidates using skills, experience, education, and seniority filters.
Data Enrichment: Append LinkedIn profile data to your CRM, CDP, or internal database.
Investment Research: Identify executive teams, founders, and key leadership at global companies.
Marketing Automation: Build high-quality outbound and ABM campaign lists using live LinkedIn data.
Technology & SaaS Platforms: Integrate LinkedIn profile data into your product via API.
Key Features
High-accuracy B2B LinkedIn data with 95%+ verified records
Wide global coverage across North America, Europe, LATAM, APAC, and MENA
Fast delivery with bi-weekly refresh cycles
Flexible access via API or flat file delivery
Supports real-time and large-scale enrichment workflows
GDPR and CCPA compliant
Who Uses This Data
Sales Intelligence Tools
Talent Acquisition & HR Tech Platforms
CRM and CDP Vendors
Private Equity and Venture Capital Firms
Data Enrichment Providers
Martech and Adtech Companies
Research and Analytics Firms
Delivery Options
API-based credit system (starting at $100 for 2,500 credits)
One-time file deliveries for specific LinkedIn IDs or data samples
Ongoing flat file subscriptions (CSV, JSON, or PostgreSQL)
Hourly or Bi-weekly refresh options
Trial & Evaluation Sample data and trial API credits are available to validate accuracy and fit for your use case. Volume-based pricing and custom delivery formats can be discussed on request.
In 2025, professional network LinkedIn experienced 11,000 job applications every minute. Over 1.7 million users viewed feed updates every 60 seconds, and more than 14,000 connections were made.
In 2022, LinkedIn generated 5.91 billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach 10.35 billion U.S. dollars by 2027. The business platform is responsible for roughly 0.9 percent of the global ad revenue.