As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

In January 2025, ** percent of LinkedIn users in the United Kingdom were aged between 25 and 34 years. Overall, almost *** in **** users in the country belonged to the ** to ** year age group, and the same share were aged 18 to 24 years. LinkedIn has a high brand awareness in the UK, with ** percent of social media users knowing of the platform.

As of the end of 2024, LinkedIn advertising was estimated to reach around *** million people in Taiwan, roughly **** percent of the democratic island's total population. Among LinkedIn ad viewers living in Taiwan, males accounted for about **** percent.

There are more male LinkedIn users than females – although it is pretty balanced.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

There are over 875 million registered users on LinkedIn in 2024.

In 2024, LinkedIn advertising was estimated to reach around *** million people in Hong Kong, roughly **** percent of its total population. The advertising of the business and employment-focused social media platform managed to reach **** percent of the adult male population in the financial hub.

52 million people use LinkedIn every week to search for new jobs.

As of February 2025, over 43 percent of LinkedIn users worldwide were women. The professional social networking platform, which saw an audience of over 220 million users in the United States, reported that over 56 percent of its audience was composed by male users in the examined period.

There were 15 540 000 Linkedin users in Australia in February 2024, which accounted for 56.6% of its entire population. People aged 25 to 34 were the largest user group (7 700 000).

In 2022, more than 9.38 million of the LinkedIn profiles in Spain were with ages between 25 to 34 years old, representing more than a half of the accounts in the social platform. Users with 35 to 44 years old and young adults with 18 to 24 years old represented much smaller shares, while people older than 55 years accounted for only 2.7 percent of the profiles.

There were 1 561 000 Linkedin users in Kazakhstan in June 2024, which accounted for 7.9% of its entire population. People aged 25 to 34 were the largest user group (920 000).

Success.ai’s LinkedIn Data for Creative Industry Professionals enables businesses and organizations to connect with global creators, designers, and innovators in the digital, artistic, and creative fields. With access to over 700 million verified LinkedIn profiles, this dataset provides actionable insights and contact details for graphic designers, content creators, photographers, artists, and other professionals in the creative space. Whether your goal is to identify collaborators, market tools tailored to creatives, or analyze emerging trends in the industry, Success.ai ensures your outreach is supported by accurate, enriched, and continuously updated data.

Why Choose Success.ai’s LinkedIn Data for Creative Industry Professionals? Comprehensive Professional Profiles

Access verified LinkedIn profiles of creative professionals, including designers, illustrators, animators, content marketers, photographers, and digital creators. Gain AI-driven validation for accuracy, ensuring minimal bounce rates and effective communication. Global Coverage Across Creative Sectors

Includes professionals from various industries, such as advertising, media, entertainment, technology, and fashion. Covers key markets like North America, Europe, APAC, and emerging creative hubs worldwide. Continuously Updated Dataset

Reflects real-time professional updates, role changes, and new industry trends to keep your targeting relevant and effective. Tailored for Creative Insights

Enriched profiles include work history, professional achievements, areas of expertise, and creative specialties for deeper audience understanding. Data Highlights: 700M+ Verified LinkedIn Profiles: Access a vast network of verified creative professionals worldwide. 100M+ Work Emails: Direct communication with designers, creators, and industry leaders. Enriched Professional Histories: Gain insights into career trajectories, collaborations, and creative projects. Industry-Specific Segmentation: Target creatives in advertising, film, tech, and more with precision filters. Key Features of the Dataset: Creative Industry Profiles

Identify and connect with graphic designers, UX/UI specialists, motion graphic artists, video editors, photographers, and other creative professionals. Engage with individuals who drive innovation in marketing, branding, and design. Detailed Firmographic Data

Leverage firmographic insights, including company size, industry focus, and regional activity, to tailor your approach to specific creative segments. Advanced Filters for Targeting

Refine your search by job title, creative specialty, region, or years of experience for precision outreach. Customize campaigns based on emerging design trends, content needs, or artistic expertise. AI-Driven Enrichment

Enhanced datasets deliver actionable data for personalized campaigns, highlighting creative portfolios, awards, and career milestones. Strategic Use Cases: Product Marketing and Outreach

Promote design software, content creation tools, or creative platforms to designers, video editors, and content strategists. Engage with professionals who shape marketing campaigns, advertising, and digital media production. Talent Acquisition and Recruitment

Target creative recruiters, agency leads, and in-house HR professionals seeking designers, animators, and content creators. Simplify hiring for roles requiring artistic and technical expertise. Collaboration and Partnerships

Identify collaborators for design projects, creative campaigns, or artistic ventures. Build partnerships with agencies, freelance networks, and individual creators for co-branded initiatives. Market Research and Trend Analysis

Explore shifts in creative technologies, design aesthetics, and artistic practices across global markets. Use insights to refine product development and marketing strategies. Why Choose Success.ai? Best Price Guarantee

Get industry-leading data quality at unmatched pricing, ensuring your campaigns are cost-effective and impactful. Seamless Integration

Easily integrate LinkedIn Data into your CRM or marketing platforms with downloadable formats or API access. AI-Validated Accuracy

Rely on 99% data accuracy to minimize waste and maximize engagement outcomes in your campaigns. Customizable Solutions

Tailor datasets to focus on specific creative fields, industry verticals, or geographical areas, ensuring a perfect fit for your objectives. Strategic APIs for Enhanced Campaigns: Data Enrichment API

Update your internal records with verified creative profiles for better audience targeting and engagement. Lead Generation API

Automate lead generation to maintain a steady flow of qualified creative professionals, scaling your campaigns efficiently. Success.ai’s LinkedIn Data for Creative Industry Professionals empowers you to connect with the creative minds shaping today’s industries. With verified contact details, enriched prof...

Success.ai’s LinkedIn Profile Data for Global Media Professionals provides a comprehensive dataset tailored for businesses, PR agencies, and organizations looking to connect with journalists, producers, editors, and other key figures in the media industry worldwide. Covering professionals from news outlets, television networks, digital media platforms, and production studios, this dataset includes verified LinkedIn profiles, professional histories, and actionable contact details.

With access to over 700 million verified global profiles, Success.ai ensures your outreach, marketing, and collaboration strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is indispensable for navigating the dynamic media landscape.

Why Choose Success.ai’s LinkedIn Profile Data?

1. Verified Profiles for Precision Outreach

   • Access verified LinkedIn profiles, work emails, and phone numbers of media professionals across the globe.
   • AI-driven validation ensures 99% accuracy, improving communication efficiency and engagement rates.

2. Comprehensive Coverage of the Global Media Industry

   • Includes professionals from top media hubs such as North America, Europe, Asia-Pacific, and the Middle East.
   • Gain insights into regional media trends, audience preferences, and content creation strategies.

3. Continuously Updated Datasets

   • Real-time updates capture changes in roles, organizations, and industry developments.
   • Stay ahead of media trends to seize opportunities and refine your outreach strategies.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights

• 700M+ Verified Global Profiles: Access LinkedIn profile data for media professionals and decision-makers worldwide.
• Leadership and Professional Insights: Connect with journalists, producers, and media executives driving industry innovation.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Professional Histories: Understand career trajectories, areas of expertise, and content creation roles.

Key Features of the Dataset

1. Comprehensive Media Professional Profiles

   • Identify and connect with professionals managing editorial strategies, news coverage, content creation, and production.
   • Target individuals responsible for media campaigns, audience engagement, and broadcast planning.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (news, entertainment, digital media), geographic location, or job function.
   • Tailor campaigns to align with specific goals, such as promoting new tools, pitching stories, or building partnerships.

3. Regional and Industry Insights

   • Leverage data on global media consumption trends, audience preferences, and digital content strategies.
   • Refine approaches to align with the needs of specific media sectors or regions.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. PR and Media Outreach Campaigns

   • Connect with journalists and editors to pitch stories, press releases, or media events effectively.
   • Use verified contact data for multi-channel outreach, including email, phone, and LinkedIn.

2. Partnership Development and Collaboration

   • Build relationships with media companies, production houses, and digital platforms seeking strategic alliances.
   • Foster collaborations that enhance visibility, content distribution, or audience engagement.

3. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers recruiting for media roles such as producers, editors, or content strategists.
   • Provide workforce optimization platforms or training solutions tailored to the media sector.

4. Market Research and Industry Analysis

   • Analyze trends in global media, from content preferences to audience engagement metrics.
   • Benchmark against competitors to identify growth opportunities and innovative solutions.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality LinkedIn data at competitive prices, ensuring strong ROI for your marketing, outreach, and strategic initiatives.

2. Seamless Integration

   • Integrate verified LinkedIn profile data into CRM systems, analytics tools, or PR platforms via APIs or downloadable formats, streamlining workflows and enhancing productivity.

3. Data Accuracy with AI Validation

   • Trust in 99% accuracy to guide data-driven decisions, refine targeting, and boost engagement rates in media campaigns.

4. Customizable and Scalable Solutions

   • Tailor datasets to ...

Success.ai’s LinkedIn Data Solutions offer unparalleled access to a vast dataset of 700 million public LinkedIn profiles and 70 million LinkedIn company records, making it one of the most comprehensive and reliable LinkedIn datasets available on the market today. Our employee data and LinkedIn data are ideal for businesses looking to streamline recruitment efforts, build highly targeted lead lists, or develop personalized B2B marketing campaigns.

Whether you’re looking for recruiting data, conducting investment research, or seeking to enrich your CRM systems with accurate and up-to-date LinkedIn profile data, Success.ai provides everything you need with pinpoint precision. By tapping into LinkedIn company data, you’ll have access to over 40 critical data points per profile, including education, professional history, and skills.

Key Benefits of Success.ai’s LinkedIn Data: Our LinkedIn data solution offers more than just a dataset. With GDPR-compliant data, AI-enhanced accuracy, and a price match guarantee, Success.ai ensures you receive the highest-quality data at the best price in the market. Our datasets are delivered in Parquet format for easy integration into your systems, and with millions of profiles updated daily, you can trust that you’re always working with fresh, relevant data.

Global Reach and Industry Coverage: Our LinkedIn data covers professionals across all industries and sectors, providing you with detailed insights into businesses around the world. Our geographic coverage spans 259M profiles in the United States, 22M in the United Kingdom, 27M in India, and thousands of profiles in regions such as Europe, Latin America, and Asia Pacific. With LinkedIn company data, you can access profiles of top companies from the United States (6M+), United Kingdom (2M+), and beyond, helping you scale your outreach globally.

Why Choose Success.ai’s LinkedIn Data: Success.ai stands out for its tailored approach and white-glove service, making it easy for businesses to receive exactly the data they need without managing complex data platforms. Our dedicated Success Managers will curate and deliver your dataset based on your specific requirements, so you can focus on what matters most—reaching the right audience. Whether you’re sourcing employee data, LinkedIn profile data, or recruiting data, our service ensures a seamless experience with 99% data accuracy.

• Best Price Guarantee: We offer unbeatable pricing on LinkedIn data, and we’ll match any competitor.
• Global Scale: Access 700 million LinkedIn profiles and 70 million company records globally.
• AI-Verified Accuracy: Enjoy 99% data accuracy through our advanced AI and manual validation processes.
• Real-Time Data: Profiles are updated daily, ensuring you always have the most relevant insights.
• Tailored Solutions: Get custom-curated LinkedIn data delivered directly, without managing platforms.
• Ethically Sourced Data: Compliant with global privacy laws, ensuring responsible data usage.
• Comprehensive Profiles: Over 40 data points per profile, including job titles, skills, and company details.
• Wide Industry Coverage: Covering sectors from tech to finance across regions like the US, UK, Europe, and Asia.

Key Use Cases:

• Sales Prospecting and Lead Generation: Build targeted lead lists using LinkedIn company data and professional profiles, helping sales teams engage decision-makers at high-value accounts.
• Recruitment and Talent Sourcing: Use LinkedIn profile data to identify and reach top candidates globally. Our employee data includes work history, skills, and education, providing all the details you need for successful recruitment.
• Account-Based Marketing (ABM): Use our LinkedIn company data to tailor marketing campaigns to key accounts, making your outreach efforts more personalized and effective.
• Investment Research & Due Diligence: Identify companies with strong growth potential using LinkedIn company data. Access key data points such as funding history, employee count, and company trends to fuel investment decisions.
• Competitor Analysis: Stay ahead of your competition by tracking hiring trends, employee movement, and company growth through LinkedIn data. Use these insights to adjust your market strategy and improve your competitive positioning.
• CRM Data Enrichment: Enhance your CRM systems with real-time updates from Success.ai’s LinkedIn data, ensuring that your sales and marketing teams are always working with accurate and up-to-date information.
• Comprehensive Data Points for LinkedIn Profiles: Our LinkedIn profile data includes over 40 key data points for every individual and company, ensuring a complete understanding of each contact:

LinkedIn URL: Access direct links to LinkedIn profiles for immediate insights. Full Name: Verified first and last names. Job Title: Current job titles, and prior experience. Company Information: Company name, LinkedIn URL, domain, and location. Work and Per...

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

Users aged between 25 and 34 years made up over ** percent of the LinkedIn audience in Kazakhstan as of January 2025. Furthermore, those from 18 to 24 years old accounted for nearly ** percent of the platform's user base in the same period.

Solution Publishing by Allforce LinkedIn Data is a sophisticated data product crafted specifically for businesses aiming to bolster their B2B marketing and outreach efforts. This data set amalgamates a wealth of information, providing businesses with unparalleled insights into their target audience, paving the way for more personalized and impactful marketing campaigns.

Key Features of the Product:

LinkedIn Data LinkedIn Datasets LinkedIn Databases Comprehensive Contact Information: Gain access to full contact details for an astounding 120 million US business contacts. This vast repository ensures you have the means to reach out to potential leads across a diverse range of sectors.

Multiple Contact Points: The product is equipped with Business Email details, Telemarketing numbers, and Mobile Phones, ensuring multiple avenues of communication for your marketing and sales teams.

Locational Data: Receive detailed information about both company and individual locations. This geospatial data can be invaluable in tailoring your marketing strategies based on regional preferences and nuances.

Insightful Intent Data Signals: Benefit from intent data signals for 35 million US businesses. This data provides a glimpse into the future needs and preferences of businesses, allowing you to adapt your marketing strategies proactively.

Rich Technographics and Firmographics: Dive deep into the technology landscape and organizational structures of businesses with the available B2B Technographics and Firmographic data. This ensures that your messaging is not just broad but intricately tailored to resonate with your audience.

LinkedIn Profile Insights: Leverage valuable LinkedIn Profile data to get a holistic view of your target contacts. This feature provides deeper insights into professional backgrounds, endorsements, connections, and more, enabling even more personalized engagement strategies.

Benefits:

Precision Targeting: With a wealth of contact points and detailed firmographic data, you can ensure that your outreach efforts are directed precisely where they matter the most.

Enhanced Engagement: Leveraging intent data lets you align your messaging with the prospective needs of businesses, leading to increased engagement and improved conversion rates.

Holistic Outreach: Whether it's through email, phone, or telemarketing, the multiple contact points ensure that your message reaches its intended audience through their preferred channel.

Strategic Planning: With access to technographic data, businesses can plan their offerings based on the technology stack of their potential clients, ensuring greater compatibility and alignment.

Data-Driven Insights: This product empowers businesses to make decisions rooted in data, ensuring strategies that are both impactful and efficient.

In essence, our LinkedIn Data is not just a data product, but a strategic tool that empowers businesses to redefine their B2B outreach, fostering relationships that drive growth and success.

The social network marketing market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the ever-evolving digital landscape. Between 2019 and 2024, the market demonstrated significant expansion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% during this period, and given a 2025 market size of $500 million (a reasonable estimate based on industry reports of similar markets), we can project continued strong growth. Key drivers include the expanding user base of social media platforms, particularly amongst younger demographics, the rise of influencer marketing, and the increasing sophistication of social media advertising tools and analytics. Businesses are increasingly leveraging these platforms for targeted advertising, brand building, customer engagement, and lead generation. This growth trajectory is expected to continue through 2033, albeit potentially at a slightly reduced CAGR of 12%, reflecting market maturation and increased competition. Trends such as the growing importance of short-form video content, the increased use of social commerce, and the continuing development of artificial intelligence (AI)-powered marketing tools are shaping the market landscape. However, restraints such as data privacy concerns, algorithm changes impacting organic reach, and the need for ongoing adaptation to evolving platform policies pose challenges for marketers. The market is segmented by platform (Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, Tumblr etc.), target audience demographics, and marketing techniques employed. Regional variations in market penetration and growth rates are also significant.

In the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using the social network LinkedIn. Among users aged 40 to 49 years old, almost half of all men were using the platform, making this demographic LinkedIn's largest audience in the country. In contrast, only ** percent of women in the same age group used the business-focused platform.