Nearly ** percent of business-to-business (B2B) marketers surveyed worldwide in 2022 considered LinkedIn "extremely" or "very effective" in reaching marketing goals. For another ** percent of respondents, the platform was "somewhat effective" for marketing purposes. LinkedIn was considered the social media where marketers get the best results from paid content.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, ** percent of respondents reported using LinkedIn for B2B marketing in the past year. YouTube ranked second, mentioned by nearly two-thirds (or ** percent) of responding marketers.

A comprehensive dataset of over 120 LinkedIn statistics, covering demographics, video engagement, marketing, advertising, freelancing, AI trends, and revenue performance.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

Solution Publishing by Allforce LinkedIn Data is a sophisticated data product crafted specifically for businesses aiming to bolster their B2B marketing and outreach efforts. This data set amalgamates a wealth of information, providing businesses with unparalleled insights into their target audience, paving the way for more personalized and impactful marketing campaigns.

Key Features of the Product:

LinkedIn Data LinkedIn Datasets LinkedIn Databases Comprehensive Contact Information: Gain access to full contact details for an astounding 120 million US business contacts. This vast repository ensures you have the means to reach out to potential leads across a diverse range of sectors.

Multiple Contact Points: The product is equipped with Business Email details, Telemarketing numbers, and Mobile Phones, ensuring multiple avenues of communication for your marketing and sales teams.

Locational Data: Receive detailed information about both company and individual locations. This geospatial data can be invaluable in tailoring your marketing strategies based on regional preferences and nuances.

Insightful Intent Data Signals: Benefit from intent data signals for 35 million US businesses. This data provides a glimpse into the future needs and preferences of businesses, allowing you to adapt your marketing strategies proactively.

Rich Technographics and Firmographics: Dive deep into the technology landscape and organizational structures of businesses with the available B2B Technographics and Firmographic data. This ensures that your messaging is not just broad but intricately tailored to resonate with your audience.

LinkedIn Profile Insights: Leverage valuable LinkedIn Profile data to get a holistic view of your target contacts. This feature provides deeper insights into professional backgrounds, endorsements, connections, and more, enabling even more personalized engagement strategies.

Benefits:

Precision Targeting: With a wealth of contact points and detailed firmographic data, you can ensure that your outreach efforts are directed precisely where they matter the most.

Enhanced Engagement: Leveraging intent data lets you align your messaging with the prospective needs of businesses, leading to increased engagement and improved conversion rates.

Holistic Outreach: Whether it's through email, phone, or telemarketing, the multiple contact points ensure that your message reaches its intended audience through their preferred channel.

Strategic Planning: With access to technographic data, businesses can plan their offerings based on the technology stack of their potential clients, ensuring greater compatibility and alignment.

Data-Driven Insights: This product empowers businesses to make decisions rooted in data, ensuring strategies that are both impactful and efficient.

In essence, our LinkedIn Data is not just a data product, but a strategic tool that empowers businesses to redefine their B2B outreach, fostering relationships that drive growth and success.

In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly **** billion U.S. dollars, up from the **** billion dollars in the previous year.

Solution Publishing by Allforce delivers comprehensive programmatic and digital audience segments designed specifically for sophisticated B2B marketers and advertisers. Our data product combines multiple powerful datasets that enable more precise targeting, improved engagement, and higher campaign performance.

Extensive Data Coverage

Comprehensive Business Contact Database: Access to 120 million US business professionals Business Intelligence: Detailed data on 35 million US companies Intent Signal Integration: Real-time buying signals that reveal active research behavior B2C Connections: Over 100 million B2B-to-B2C linkages that connect professional and personal identities Mobile Reach: 100+ million Mobile Advertising IDs (MAIDs) with 75% onboarding match rates

Advanced Targeting Capabilities

Our solution delivers the critical data points you need for sophisticated audience development:

Technographic Insights: Understand technology ecosystems and adoption patterns Firmographic Details: Company size, industry classification, revenue metrics, and growth indicators Professional Context: Job roles, seniority levels, departmental affiliations Cross-Device Mapping: Reach your audience across all their devices and platforms

Strategic Marketing Advantages

Precision Targeting: Create highly segmented campaigns that connect with exactly the right audiences Enhanced Campaign Performance: Leverage intent signals to engage prospects at the perfect moment Unified View: Connect business and consumer personas for consistent multi-channel messaging Data-Driven Optimization: Make strategic decisions based on comprehensive audience insights

Solution Publishing by Allforce transforms your programmatic and digital advertising strategy by providing the audience intelligence needed to deliver the right message to the right professional at the optimal time—maximizing engagement while improving ROI.

Contact us today to explore how our programmatic audience segments can elevate your digital marketing strategy.

During a 2024 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

Success.ai provides extensive access to LinkedIn data, featuring over 700 million public profiles and 70 million company records. This service is ideal for professionals in marketing, advertising, and B2B marketing, aiming to enhance market research and lead generation strategies. With a focus on LinkedIn profile data, our offerings are meticulously curated to support businesses in identifying and engaging with key decision-makers through detailed insights.

• LinkedIn Profile Data: Detailed insights into individual professional histories and qualifications.
• LinkedIn Data: Comprehensive access to user activities and engagement metrics.
• LinkedIn Company Data: In-depth company profiles including industry, size, and employee data.
• User Profiles Data: General user demographics and professional backgrounds.
• Licensed Professionals Data: Verified data on professionals with credentials and certifications.

Key Use Cases:

• Marketing: Leverage LinkedIn data to create targeted marketing campaigns.
• Advertising: Utilize detailed demographic and professional data for precision advertising.
• B2B Marketing: Engage directly with key industry players and decision-makers.
• Market Research: Analyze industry trends and gather competitor insights.
• Lead Generation: Generate and qualify leads based on detailed company and professional data.

Why Choose Success.ai for LinkedIn Data?

• Unmatched Data Integrity: With AI-enhanced validation, we ensure 99% accuracy across all data points.
• Global Reach: From startups to multinational companies, our data spans across all major regions including North America, Europe, and Asia.
• Customization and Flexibility: Tailor your data sets with filters that meet your specific needs, delivered in formats like CSV, Excel, or through our API.
• Compliance and Reliability: Adherence to GDPR and other privacy laws makes our data not only reliable but also ethically sourced.
• Competitive Pricing: Our best price guarantee ensures you receive the most value for your investment.

Our LinkedIn Data Solutions are designed to provide actionable insights that help businesses grow by understanding their market better and connecting with potential clients more effectively. Success.ai is committed to delivering high-quality, up-to-date data that empowers your business operations.

Get Started Now: Unlock the potential of LinkedIn with Success.ai and transform your business strategies with our advanced data solutions. Contact us today to learn more about our services and how we can help you achieve your business goals with precision and efficiency.

Success.ai – Where data meets precision at the best price.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, ** percent of respondents expected to increase their use of social media in the future. Another ** percent stated they plan to increase their use of connected TV (CTV). Email newsletter use was expected to stay the same, according to ** percent of respondents.

Gain access to hundreds of millions of high-quality B2B leads data with Success.ai's user-friendly SaaS platform. Easily search, filter, and export verified contacts to fuel your sales and marketing efforts. Includes automated email outreach at scale! Unbeatable price without compromises!

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Solution Publishing by Allforce offers a cutting-edge data product designed to revolutionize how businesses approach B2B marketing and outreach. This expansive dataset provides unparalleled access to detailed LinkedIn profiles of 90 million US business professionals, enabling more precise and impactful marketing strategies.

Key Features

Comprehensive LinkedIn Profiles: Access to LinkedIn profiles of 90 million US business contacts across various industries

Monthly Data Updates: Stay competitive with freshly updated information Detailed Education and Job Histories: Leverage complete professional backgrounds for personalized engagement

Multiple Contact Points: Email addresses, LinkedIn profile data, and telemarketing numbers

Rich Technographics and Firmographics: Detailed technological landscape and organizational structure data

Benefits

Enhanced Precision Targeting: Direct outreach where it matters most Improved Engagement: Align messaging with professional histories and preferences

Comprehensive Outreach: Reach your audience through their preferred channels

Strategic Insights: Align your offerings with potential clients' technology stacks Data-Driven Decision Making: Empower your strategy with actionable insights

Solution Publishing by Allforce provides not just a data product, but a strategic tool that empowers businesses to redefine their B2B outreach, fostering relationships that drive growth and success.

• Marketing and Advertising Professionals
• Full Contact info for 2M+ US Business Contacts
• @500k US Companies
• LinkedIn Profile Data, Telemarketing Data
• Company & Personal locations
• Technographics and Firmographic
• B2B Contact Data
• Safe for you to Email - We Email Newsletters to the Data

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contact ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contact to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

Explore LinkedIn Profile Data for 700M+ public profiles and 70M+ company records with Success.ai's LinkedIn Profile Data Solutions. Perfectly suited for marketing, B2B strategies, and lead generation, our service is GDPR-compliant and guarantees the best pricing on the market.

Leverage Success.ai’s LinkedIn Company Data to tap into 70M+ company records 700M+ Professional Profiles for superior email marketing, data enrichment, and B2B lead generation. Guaranteed best price and GDPR-compliant data.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, paid media and creative development and production were the leading categories for budget allocation, cited by ** and ** percent of respondents, respectively. Events and sponsorships was the third leading category, cited by ** percent of respondents.