In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly 4.21 billion U.S. dollars, up from the 3.73 billion dollars in the previous year.

During a December 2023 survey, Microsoft Advertising had the highest trust, with 60 percent of respondents indicating neutral or higher trust levels. TikTok Ads followed at 59 percent, and LinkedIn Ads ranked third at 61 percent.

In the past 12 months, LinkedIn generated around 16 billion U.S. dollars in revenue. Overall, seven billion U.S. dollars were made through Talent, which includes the selling of solutions to help companies hire or train people. Over five million U.S. dollars were generated via advertising and return on investment (ROI) from B2B customers, and one million USD was generated via Sales Navigator, which allows people to better understand the LinkedIn network, potential customers, and existing clients. Additionally, two million USD were generated through subscriptions to LinkedIn Premium.

According to a global survey conducted among marketers in 2024, 76 percent of marketers felt confident on LinkedIn and Instagram's return on investment (ROI), if the organization did social listening, respectively. In comparison, 30 percent of respondents felt confident about Threads ROI, using social listening.

A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were 175.5 million premium users on the platform in 2023, up from around 154.4 million in 2022.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

During a December 2023 survey, around 51 percent of responding pay-per-click marketers worldwide said they planned to maintain their LinkedIn Ads budgets for 2025. Slight increases were reported by 28 percent, while 6 percent stated they planned significant increases.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, paid media and creative development and production were the leading categories for budget allocation, cited by 23 and 21 percent of respondents, respectively. Events and sponsorships was the third leading category, cited by 18 percent of respondents.

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

From our comprehensive US Data Lake, we proudly present 8M+ high-quality enhanced US decision-makers and influencers.

Take your ABM strategy to the next level, build a strong pipeline and close deals by laser targeting key decision-makers and influencers based on their department, job functions, job responsibilities, interest areas and expertise, then utilise essential prospect information, including verified work email addresses and business phone and social links.

Our data is sourced directly from executives, businesses, official sources and registries, standardised, de-duped, and verified, and then processed through vigorous compliance procedures for GDPR/PECR on a legitimate interest basis and RTBI etc. This results in a highly accurate single source of quality and compliant B2B data.

It is with our B2B Live Data Lake that we can enrich your CRM data, supply new prospect data, verify leads, and provide you with a custom dataset tailored to your target audience specifications. We also cater for big data licensing to software providers and agencies that intend to supply our data to their customers and use it in their software solutions.

and much more

Why Choose 1 Stop Data?

• We offer our clients a unique, single source of quality and compliant data.
• We don't rely on 3rd party vendors.
• We utilise extensive verification processes to help ensure phone numbers and emails are accurate and connect to the right person.
• We are budget-friendly and our team are highly experienced.

Products and Services:

The oscar4.io web platform for self-service data on demand Bulk data feeds Data hygiene, standardisation, cleansing and enrichment Know Your Business (KYB)

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Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

During a 2025 survey among marketers worldwide, approximately 67 percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, 63 percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

Success.ai’s B2B Email Data for European Marketing & Advertising Professionals provides deep access to the people driving customer growth, brand strategy, and media campaigns across Europe. Built from our 700M+ professional profile dataset, this segment focuses specifically on marketers, advertising managers, digital strategists, and CMOs across all EU and non-EU markets. You’ll receive verified work emails, phone numbers, company info, and LinkedIn profiles for every contact.

Why Use Success.ai for European Marketing Data? Country-Targeted Accuracy: Drill down by country (e.g., Germany, UK, France, Netherlands). Role-Specific Access: Target CMOs, digital leads, performance marketers, and agency execs. Firmographic Precision: Filter by industry, company size, and employee range. GDPR-Safe & Fully Verified: Ethically sourced and validated to 99% accuracy. Seamless Delivery: Receive via API, CSV, or Excel. Ready for import.

Data Fields Available: Work Email Address (verified) Phone Number (optional) Company Name & Domain Job Title & Function LinkedIn URL Industry, Region, Country

Popular Applications: B2B Email Campaigns: Reach digital leads in top European markets. Demand Gen & Funnel Building: Feed your CRM with conversion-ready contacts. Agency Outreach: Connect with media buyers, campaign directors, and brand strategists. Event Marketing: Invite marketing leaders to webinars, meetups, and product launches. ABM Targeting: Build account lists tailored to specific verticals and territories.

Perfect for: SaaS & Martech vendors Advertising platforms Agencies & media buyers Events & conference organizers Design & brand services

Why Success.ai? - Best Price Guarantee: You’ll never overpay for quality data again. - Local + Regional Precision: From London to Stockholm to Milan—we’ve got the coverage. - Real-Time Updating: Stay current with dynamic changes in employment and company data. - Dedicated Manager Support: Get custom queries fulfilled on demand.

Success.ai provides extensive access to LinkedIn data, featuring over 700 million public profiles and 70 million company records. This service is ideal for professionals in marketing, advertising, and B2B marketing, aiming to enhance market research and lead generation strategies. With a focus on LinkedIn profile data, our offerings are meticulously curated to support businesses in identifying and engaging with key decision-makers through detailed insights.

• LinkedIn Profile Data: Detailed insights into individual professional histories and qualifications.
• LinkedIn Data: Comprehensive access to user activities and engagement metrics.
• LinkedIn Company Data: In-depth company profiles including industry, size, and employee data.
• User Profiles Data: General user demographics and professional backgrounds.
• Licensed Professionals Data: Verified data on professionals with credentials and certifications.

Key Use Cases:

• Marketing: Leverage LinkedIn data to create targeted marketing campaigns.
• Advertising: Utilize detailed demographic and professional data for precision advertising.
• B2B Marketing: Engage directly with key industry players and decision-makers.
• Market Research: Analyze industry trends and gather competitor insights.
• Lead Generation: Generate and qualify leads based on detailed company and professional data.

Why Choose Success.ai for LinkedIn Data?

• Unmatched Data Integrity: With AI-enhanced validation, we ensure 99% accuracy across all data points.
• Global Reach: From startups to multinational companies, our data spans across all major regions including North America, Europe, and Asia.
• Customization and Flexibility: Tailor your data sets with filters that meet your specific needs, delivered in formats like CSV, Excel, or through our API.
• Compliance and Reliability: Adherence to GDPR and other privacy laws makes our data not only reliable but also ethically sourced.
• Competitive Pricing: Our best price guarantee ensures you receive the most value for your investment.

Our LinkedIn Data Solutions are designed to provide actionable insights that help businesses grow by understanding their market better and connecting with potential clients more effectively. Success.ai is committed to delivering high-quality, up-to-date data that empowers your business operations.

Get Started Now: Unlock the potential of LinkedIn with Success.ai and transform your business strategies with our advanced data solutions. Contact us today to learn more about our services and how we can help you achieve your business goals with precision and efficiency.

Success.ai – Where data meets precision at the best price.

LinkedIn data will be a strong resource for businesses and marketers. Such data is useful as it consists of user profiles, job titles, and company information. LinkedIn is a platform that has around 900 million users around the globe, making this one of the largest networks available. With this material, you can create specific campaigns that speak to professionals. You can take advantage of this database because it is kept fresh, which means it still has corrected contacts and individuals. You are using LinkedIn data that gives you access to business decision-makers and industry leaders. Incorporating this dataset into your marketing plan allows you to consolidate outreach efforts. Find your LinkedIn datasets and revamp your outreach strategy at List To Data! LinkedIn number database assists in reaching the target audience and building relationships; this directory provides you with vital information, including contact and user profiles. An essential database, particularly for B2B marketers. You will have access to a comprehensive list of all the LinkedIn members. By using this data, you can better customize your messaging and increase response rates. Furthermore, this resource is updated often, giving your campaigns access to new leads. You may make your outreach efforts more efficient by using this dataset in your marketing strategy. To improve your B2B marketing success and gain access to premium LinkedIn number databases, visit List To Data!

Target marketing and ad professionals across Europe with verified work emails and LinkedIn profiles. Over 170M+ profiles enriched with firmographic and contact data. API or flatfile delivery. GDPR-compliant. Best Price Guarantee.

LinkedIn has become a central hub for professional networking, career development, and B2B marketing. As the platform evolves, the balance between mobile and desktop usage is shifting, influencing how users interact with content and how advertisers design their campaigns. From corporate recruiters reviewing profiles on desktops to sales professionals networking...

Success.ai’s LinkedIn Data Solutions provide unparalleled access to a comprehensive dataset of 700 million public LinkedIn profiles and 70 million company records. This vast collection of corporate data is essential for businesses aiming to enhance recruitment, lead generation, and personalized B2B marketing campaigns.

Our LinkedIn data offerings are designed to streamline your operations, whether you’re enhancing CRM systems with up-to-date LinkedIn profile data, refining email address data for targeted outreach, or utilizing UK B2B data for expansive market reach. Every dataset includes detailed insights across more than 40 critical data points per profile, encompassing education, professional history, and specialized skills.

• Global Reach: Access data across industries globally, including detailed insights on 259M profiles in the USA and 22M in the UK.
• Real-Time Updates: Profiles updated daily to provide the most current data, helping you make informed business decisions quickly.
• AI-Verified Accuracy: Rigorous data validation ensures 99% accuracy, offering you reliability in data-driven strategies.
• Ethical Data Sourcing: Compliance with GDPR and other global privacy standards ensures responsible data utilization.
• Tailored Data Solutions: Our white-glove service customizes data delivery, catering to specific business requirements without the need for you to navigate complex platforms.

Why Success.ai stands out:

• Best Price Guarantee: We confidently beat any competitor’s pricing, ensuring you receive the best deal for comprehensive LinkedIn data.
• Comprehensive Corporate Coverage: From small business contact data to extensive corporate profiles, we cover all bases.
• Flexible Data Integration: Receive data in formats that seamlessly integrate into your systems, enhancing both efficiency and productivity.
• Dedicated Support: Our Success Managers ensure a hassle-free experience by managing the data curation and delivery process for you.

Key Use Cases:

• Sales Prospecting: Utilize detailed corporate data to build precise lead lists and engage with decision-makers effectively.
• Recruitment: Access up-to-date employee data to identify and attract top talent worldwide.
• Account-Based Marketing (ABM): Leverage detailed firmographic data to create highly personalized marketing campaigns targeted at key accounts.
• Market Research: Use comprehensive industry data to gain insights into market trends and competitor strategies.
• CRM Enrichment: Enhance your CRM with real-time data updates, maintaining the accuracy and relevance of your sales and marketing tools.

Start transforming your business strategies with Success.ai’s LinkedIn Data Solutions today. Contact us to customize your dataset and leverage our best price guarantee along with our specialized personal service to propel your business forward with confidence.

No one beats us on price. Period.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contact ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contact to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

Maximize your business potential with Success.ai's LinkedIn Company and Contact Data, a comprehensive solution designed to empower your business with strategic insights drawn from one of the largest professional networks in the world. This extensive dataset includes in-depth profiles from over 700 million professionals and 70 million companies globally, making it a goldmine for businesses aiming to enhance their marketing strategies, refine competitive intelligence, and drive robust B2B lead generation.

Transform Your Email Marketing Efforts With Success.ai, tap into highly detailed and direct contact data to personalize your communications effectively. By accessing a vast array of email addresses, personalize your outreach efforts to dramatically improve engagement rates and conversion possibilities.

Data Enrichment for Comprehensive Insights Integrate enriched LinkedIn data seamlessly into your CRM or any analytical system to gain a comprehensive understanding of your market landscape. This enriched view helps you navigate through complex business environments, enhancing decision-making and strategic planning.

Elevate Your Online Marketing Deploy targeted and precision-based online marketing campaigns leveraging detailed professional data from LinkedIn. Tailor your messages and offers based on specific professional demographics, industry segments, and more, to optimize engagement and maximize online marketing ROI.

Digital Advertising Optimized Utilize LinkedIn’s precise company and professional data to create highly targeted digital advertising campaigns. By understanding the profiles of key decision-makers, tailor your advertising strategies to resonate well with your target audience, ensuring high impact and better expenditure returns.

Accelerate B2B Lead Generation Identify and connect directly with key stakeholders and decision-makers to shorten your sales cycles and close deals quicker. With access to high-level contacts in your industry, streamline your lead generation process and enhance the efficiency of your sales funnel.

Why Partner with Success.ai for LinkedIn Data? - Competitive Pricing Assurance: Success.ai guarantees the most aggressive pricing, ensuring you receive unbeatable value for your investment in high-quality professional data. - Global Data Access: With coverage extending across 195 countries, tap into a rich reservoir of professional information, covering diverse industries and market segments. - High Data Accuracy: Backed by advanced AI technology and manual validation processes, our data accuracy rate stands at 99%, providing you with reliable and actionable insights. - Custom Data Integration: Receive tailored data solutions that fit seamlessly into your existing business processes, delivered in formats such as CSV and Parquet for easy integration. - Ethical Data Compliance: Our data sourcing and processing practices are fully compliant with global standards, ensuring ethical and responsible use of data. - Industry-wide Applications: Whether you’re in technology, finance, healthcare, or any other sector, our data solutions are designed to meet your specific industry needs.

Strategic Use Cases for Enhanced Business Performance - Email Marketing: Leverage accurate contact details for personalized and effective email marketing campaigns. - Online Marketing and Digital Advertising: Use detailed demographic and professional data to refine your online presence and digital ad targeting. - Data Enrichment and B2B Lead Generation: Enhance your databases and accelerate your lead generation with enriched, up-to-date data. - Competitive Intelligence and Market Research: Stay ahead of the curve by using our data for deep market analysis and competitive research.

With Success.ai, you’re not just accessing data; you’re unlocking a gateway to strategic business growth and enhanced market positioning. Start with Success.ai today to leverage our LinkedIn Company Data and transform your business operations with precision and efficiency.

Did we mention that we'll beat any price on the market? Try us.