As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

In January 2025, ** percent of LinkedIn users in the United Kingdom were aged between 25 and 34 years. Overall, almost *** in **** users in the country belonged to the ** to ** year age group, and the same share were aged 18 to 24 years. LinkedIn has a high brand awareness in the UK, with ** percent of social media users knowing of the platform.

Introduction

LinkedIn Statistics: LinkedIn is the largest professional networking site in the world with over 1 billion members as of 2024. LinkedIn's relevance in connecting professionals, business opportunities, and industry news is justified by its ever-growing member base.

In 2024, LinkedIn's revenue reached USD 17.14 billion, marking a 10% increase over the previous year. This article will explore key LinkedIn statistics and trends, analysing user demographics, engagement, marketing potential, and content generation trends.

There were 255 000 000 Linkedin users in United States of America in May 2025, which accounted for 74% of its entire population. People aged 25 to 34 were the largest user group (110 000 000).

There were 44 600 000 Linkedin users in United Kingdom in January 2025, which accounted for 64.5% of its entire population. People aged 25 to 34 were the largest user group (20 000 000).

There are more male LinkedIn users than females – although it is pretty balanced.

There were 249 000 000 Linkedin users in United States of America in February 2025, which accounted for 72.2% of its entire population. People aged 25 to 34 were the largest user group (110 000 000).

There were 17 420 000 Linkedin users in Germany in February 2024, which accounted for 21.3% of its entire population. People aged 25 to 34 were the largest user group (8 600 000).

As of February 2025, over 43 percent of LinkedIn users worldwide were women. The professional social networking platform, which saw an audience of over 220 million users in the United States, reported that over 56 percent of its audience was composed by male users in the examined period.

As of February 2025, ** percent of LinkedIn users in the United States were Millennials, whilst ** percent belonged to Generation Z. Additionally, *** in *** U.S. users were Baby boomers.

According to an online survey conducted in February 2025 in the United States, ********* of LinkedIn users held a bachelor degree or equivalent. Additionally, ** percent of LinkedIn users in the U.S. held a masters degree or equivalent.

LinkedIn had 27.4 million users in Canada as of January 2025, and more than 43 percent of these users were aged between 25 and 34 years. Users aged 18 to 24 years made up 23 percent of all users of LinkedIn in Canada, and more than 27 percent of users were aged between 35 and 54 years.

According to NapoleonCat, in 2024, the highest share of LinkedIn users in Malaysia or approximately **** percent of the overall user base, were between the ages of 25 to 34 years old. The second-largest age group, with around **** percent of LinkedIn users, were those between 18 and 24 years old. In total, there were approximately **** million market share in the social media industry in Malaysia, the platform is well known as the social media for professionals. Many people use this social platform to connect with their colleagues or to search for jobs. Employers and headhunters can also find new talents through LinkedIn. In Malaysia, around ** percent of internet users said one of the revenue from its premium subscriptions. With a focus on business and professionals, LinkedIn will still be one of the most used social media platforms in Malaysia.

According to information from NapoleonCat as of December 2024, the highest share of LinkedIn users in Indonesia, ****percent, were between the ages of 25 and 34 years old. As of this time, there were approximately **** million LinkedIn users in Indonesia.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

There are over 875 million registered users on LinkedIn in 2024.

According to information from NapoleonCat and as of ************, the highest share of LinkedIn users in Singapore, **** percent, were between the ages of 25 to 34 years old. In total, there were approximately *** million LinkedIn users in Singapore.

There were 71 100 000 Linkedin users in Brazil in June 2024, which accounted for 32% of its entire population. People aged 25 to 34 were the largest user group (37 000 000).

There were 121 200 000 Linkedin users in India in January 2024, which accounted for 8.2% of its entire population. People aged 25 to 34 were the largest user group (61 000 000).