LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

In 2022, professional networking platform LinkedIn is projected to reach 66.8 million monthly active users in the United States, up from 58.5 million users in 2018. LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network.

LinkedIn's popularity in Romania had been increasing since 2018. As of August 2018, approximately 18.5 percent of the working population had an account on the social media platform. One year later, the value increased to 20.9 percent.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total ***** million users (+**** percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

LinkedIn, a leading professional social media platform, held *** percent of all social networks' visits in Italy as of July 2018, while in October 2020 the share decreased to **** percent.

Users The number of LinkedIn users in Italy increased, passing from ************ unique users as of 2014, to **** million users as of February 2018. By offering the possibility of uploading one's own CV and promoting one's own profile, LinkedIn seems to be one of the essential online tools for professionals looking for new job challenges.
 

Job search As reported by a 2018 survey about job search , over ** percent of the young people in Italy, who had applied for a job in the year preceding the survey, had sent their resumes directly to prospective employers. **** percent stated that they had searched for a job by clicking on job ads on social network websites. By contrast, only *** percent of the respondents stated that they had taken use of job search websites. **** percent of the young people stated that they had posted their resume on social network websites, like LinkedIn.

This statistic shows the share of LinkedIn users in Australia as of April 2018, by the frequency of use. During the survey, ** percent of LinkedIn users said they checked their LinkedIn page less than once per week in Australia.

In the fiscal year 2024, LinkedIn's annual revenue amounted to more than ***** billion U.S. dollars, up from **** billion U.S. years during the 2022 fiscal period. The social networking site, which focuses on business contacts, was acquired by Microsoft in 2016. LinkedIn offers a job search board and a social media-style news feed. The fiscal year end of the company is June, 30th.

Like other sub-sectors in the education app market, skills and online training courses experienced significant growth at the beginning of the coronavirus pandemic, as many people lost jobs or were...

In 2018, black talent accounted for *** percent of technical roles at LinkedIn, one of the largest tech companies in the United States, by market capitalization. By 2021, the share of black employees slightly increased to *** percent.

This statistic shows the average number of LinkedIn contacts in Australia as of April 2018, by age group. During the survey, respondents aged between 40 and 49 said they had on average *** contacts on LinkedIn.

Nearly ************** Swedes were interviewed in a survey from the third quarter of2020 on the usage of LinkedIn, and ** percent of them stated to use it. The social network popularity grew over the last few years from ** percent of people using it in 2015, to ** percent in 2017 and 2018 and ** percent as of 2020. The Swedes who worked within the IT and communication branch used LinkedIn most, compared to representatives from other branches. Over ** percent of IT employees used the platform and over ** percent of the employees within the finance sector did.

  Why LinkedIn?   

When people were asked why they used LinkedIn in Sweden in 2019, the most common purpose was to strengthen professional network, according to ** percent of the respondents. ** percent of the respondents used LinkedIn to follow brands or companies and ** percent used it for news. Regarding usage frequency, most of the Swedes (** percent) used it once a week in 2019. Only **** percent reported to be using the network several times a day.
  Social media in Sweden   

The popularity of social media , in general, grew over the years. In fact, ** percent of the interviewed Swedes participated in social networks in 2011, while in 2019 the percentage was ** percent, which was the peak over the evaluated period.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of February 2021, LinkedIn had an online reach of just around ********* in the Netherlands, an increase when compared to the same period one year before. Dutch audiences were most exposed to LinkedIn on their smartphone. As of 2019, approximately *********** people in the Netherlands used LinkedIn, making it one of the more popular social media platforms of the country. As of 2018, roughly 40 percent of Millennials in the Netherlands indicated they actively make use of LinkedIn.

Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

In 2023, there were around **** thousand LinkedIn employees worldwide, down from an estimated ** thousand in 2022, indicating an year-on-year decrease in employees of over seven percent. Microsoft owns the business focused social media platform, which was established in 2002.

A share of 14 percent of adults surveyed in the United Kingdom (UK) in the first quarter of 2020 said that they used LinkedIn several times a day. A share of 30 percent stated that they used the platform once a week.

LinkedIn users: a snapshot

LinkedIn targets professionals, job-seekers, entrepreneurs, and others looking to create professional networks. The niche LinkedIn operates is reflected in the age profile of LinkedIn users, with those aged 15-24 years of age making up the smallest group of users by age among British users. LinkedIn users in Great Britain are were also more likely to be male. As of February 2018, an estimated 65 percent of users were male.

United States more linked in than any other country

There are more LinkedIn users in the United States than any other country, as of April 2019. With 150 million users, the United States has nearly three times as many LinkedIn members as second-placed India. The United Kingdom places fifth on the list, with 26 million members.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

Facebook was the most popular social media platform among daily social media users in Denmark in 2018. 54 percent of internet users in Denmark reported to have used Facebook several times on a daily basis. The social media platform had 2.91 million users in 2016 and was forecast to have around 3.12 million users by 2022. Snapchat were the platform which followed in the ranking of most frequently used social media with 41 percent with several daily uses each.

Denmark takes second place among Nordic countries using Facebook

Compared to other Nordic countries, Denmark took second place regarding monthly Facebook users. Sweden was reported to have the highest number of monthly Facebook users as of January 2018, amounting to over seven million users.

Why social media?

Other social media platforms, such as LinkedIn, had seven percent of Danish respondents using them several times on a daily basis in 2018. The main reason to use LinkedIn in 2017 was reported to be strengthening the professional network, according to 89 percent of respondents. In contrast, 55 percent of Instagram users were using the platform for entertainment purposes the same year in Denmark