A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were ***** million premium users on the platform in 2023, up from around ***** million in 2022.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

In 2025, professional network LinkedIn experienced 11,000 job applications every minute. Over 1.7 million users viewed feed updates every 60 seconds, and more than 14,000 connections were made.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

LinkedIn, owned by Microsoft and founded in 2002, is a business and employment-based social networking platform. Although the service is free, LinkedIn users have the option to become premium members. In 2023, the social network for professionals made about 6.44 billion U.S. dollars from paying for premium memberships. This was an increase of about 13 percent from 2022.

The Online Recruitment Sites industry has boomed since the 2000s as job searches have moved online and the internet has become an indispensable part of daily life. The internet has become the primary medium for communicating and accessing information, the main driving force behind this industry's rise. Job seekers and employers have increasingly turned to online recruitment sites to look for new openings and find new talent pools. Revenue generated from online recruitment sites is expected to grow at a CAGR of 8.3% to $15.7 billion over the five years to 2023. While growth has been fueled by an extremely tight labor market following pandemic disruptions, revenue is forecast to contract 4.6% in 2023. Low costs associated with starting an online company have encouraged new companies to begin operations online. The largest online recruitment sites have increased market share through organic growth and via the acquisition of smaller players, which have targeted niche industries. Incumbents hold a competitive advantage in developing brand names, which has made it difficult for new sites to gain market share. Nonetheless, low barriers to entry and strength in demand for professional and technical recruiting have enabled some niche job boards to succeed within their respective markets. The growing advantages associated with using online recruitment sites and the scalability of online platforms enable sizable profit margins. Online hiring played an integral role across the economy during the COVID-19 pandemic, as employers have also to interact with customers and employees in new ways. Driven by the rapid development and adoption of big data analytics and mobile computing, online recruitments sites are expected to provide a broader range of services that go beyond standard job posting services and resume collection. These services will enable online recruiters to compete more effectively with traditional recruiting companies and in-house hiring departments. Meanwhile, a steady labor market will likely create new job openings even as interest rates rise, particularly in small- and medium-sized businesses. Revenue across online recruitment sites is forecast to grow at a CAGR of 4.4% to $19.5 billion over the five years to 2028.

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