The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

The number of LinkedIn users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.4 million users (+5.23 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 209.26 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Canada and Mexico.

In 2022, professional networking platform LinkedIn is projected to reach 66.8 million monthly active users in the United States, up from 58.5 million users in 2018. LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

The number of LinkedIn users in France was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+6.06 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 26.21 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Luxembourg and Netherlands.

The number of LinkedIn users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+23.02 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 22.93 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Canada and United States.

LinkedIn's popularity has been increasing in Hong Kong. As of December 2024, the professional social networking platform had approximately 3.9 million users from the region. The majority of these users were aged 25 to 34.

The number of LinkedIn users in Vietnam was forecast to increase between 2024 and 2028 by in total 0.1 million users (+3.65 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The LinkedIn user base is estimated to amount to 2.88 million users in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Thailand and Indonesia.

The number of LinkedIn users in Brazil was forecast to continuously increase between 2024 and 2028 by in total 12.1 million users (+18.43 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 77.69 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of LinkedIn users in Thailand was forecast to continuously decrease between 2024 and 2028 by in total 0.1 million users (-6.1 percent). After the ninth consecutive decreasing year, the LinkedIn user base is estimated to reach 1.58 million users and therefore a new minimum in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Vietnam and Malaysia.

As of February 2025, the number of LinkedIn users in Singapore stood at *** million. This reflected a substantial rise from *** million LinkedIn users in 2019.

In February 2025, the employment oriented platform LinkedIn had 3.7 million users in Denmark, up from 3.3 million users the previous year. As of 2024, Denmark had the second-largest social media audience out of the Nordic countries, after Sweden.

The number of Linkedin users in Poland has fluctuated over the time observed. In March 2025, **** million Poles used the online platform to connect with other professionals.

According to the source, the number of LinkedIn users in Slovakia increased in the observed period. While in August 2019, it amounted to 563 thousand users, this figure rose to 823 thousand users in December 2023 and January 2024, the highest number in the period under review.

The number of LinkedIn users in Romania varied, in December 2023 the app peaked at nearly 4.25 million. By January 2025, the number of people who were using the professional network in question was measured at 672 thousand users.

In September 2024, LinkedIn's user base in Colombia was of 15.37 million people, the professional network's highest number of users in the country so far. Experiencing steady growth since the beginning of the analyzed period in the Latin American country, more than eight out of ten Colombian LinkedIn users were 18 to 34 years old.

As of May 2023, Russia had the largest number of LinkedIn users in Central and Eastern Europe (CEE), at nearly 7.4 million accounts. Poland ranked second, with approximately six million people using the professional network in question. In the third place was Ukraine, counting over 4.6 million users in the period under consideration.

As of December 2024, the number of LinkedIn users in Egypt continued rising, reaching some 13 million users. Compared to the preceding month, this was an increment of around 200,000 new users. Since January 2021, the social media platform users in the country have been following a rising trend, increasing by over 7.5 million new accounts. On the other hand, a sharp drop can be seen in January 2023, where the number of users on the platform reached approximately 2.5 million.

The number of LinkedIn users in Lithuania fluctuated in recent years. As of February 2025, 141.6 thousand people used the professional social network in the country.