LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

The number of LinkedIn users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Canada and Mexico.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

The LinkedIn posts dataset is a comprehensive collection of user-generated content on LinkedIn, featuring key fields such as post ID, user ID, URL, title, post text, date posted, hashtags, and engagement metrics like the number of likes and comments. This dataset also includes additional elements such as embedded links, images, videos, top visible comments, and links to more posts by the user or relevant content. It is ideal for social media analysts, marketers, and researchers looking to analyze user behavior, content trends, and engagement on LinkedIn.

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

Unlock the full potential of LinkedIn data with our extensive dataset that combines profiles, company information, and job listings into one powerful resource for business decision-making, strategic hiring, competitive analysis, and market trend insights. This all-encompassing dataset is ideal for professionals, recruiters, analysts, and marketers aiming to enhance their strategies and operations across various business functions. Dataset Features

Profiles: Dive into detailed public profiles featuring names, titles, positions, experience, education, skills, and more. Utilize this data for talent sourcing, lead generation, and investment signaling, with a refresh rate ensuring up to 30 million records per month. Companies: Access comprehensive company data including ID, country, industry, size, number of followers, website details, subsidiaries, and posts. Tailored subsets by industry or region provide invaluable insights for CRM enrichment, competitive intelligence, and understanding the startup ecosystem, updated monthly with up to 40 million records. Job Listings: Explore current job opportunities detailed with job titles, company names, locations, and employment specifics such as seniority levels and employment functions. This dataset includes direct application links and real-time application numbers, serving as a crucial tool for job seekers and analysts looking to understand industry trends and the job market dynamics.

Customizable Subsets for Specific Needs Our LinkedIn dataset offers the flexibility to tailor the dataset according to your specific business requirements. Whether you need comprehensive insights across all data points or are focused on specific segments like job listings, company profiles, or individual professional details, we can customize the dataset to match your needs. This modular approach ensures that you get only the data that is most relevant to your objectives, maximizing efficiency and relevance in your strategic applications. Popular Use Cases

Strategic Hiring and Recruiting: Track talent movement, identify growth opportunities, and enhance your recruiting efforts with targeted data. Market Analysis and Competitive Intelligence: Gain a competitive edge by analyzing company growth, industry trends, and strategic opportunities. Lead Generation and CRM Enrichment: Enrich your database with up-to-date company and professional data for targeted marketing and sales strategies. Job Market Insights and Trends: Leverage detailed job listings for a nuanced understanding of employment trends and opportunities, facilitating effective job matching and market analysis. AI-Driven Predictive Analytics: Utilize AI algorithms to analyze large datasets for predicting industry shifts, optimizing business operations, and enhancing decision-making processes based on actionable data insights.

Whether you are mapping out competitive landscapes, sourcing new talent, or analyzing job market trends, our LinkedIn dataset provides the tools you need to succeed. Customize your access to fit specific needs, ensuring that you have the most relevant and timely data at your fingertips.

There are more male LinkedIn users than females – although it is pretty balanced.

The dataset used in this study consists of job posting data collected from LinkedIn Indonesia, curated to support research on predicting job post popularity using machine learning classification models. It contains structured information from publicly available job listings, with each row representing a unique job post. Key features include job title, company name, industry, employment type, job function, job location, seniority level, and description length, along with metadata such as the number of company followers and the date the job was posted.

LinkedIn's popularity has been increasing in Hong Kong. As of December 2024, the professional social networking platform had approximately *** million users from the region. The majority of these users were aged 25 to 34.

As of January 2025, there were **** million LinkedIn users in the Netherlands, accounting for over **** percent of the country's population. Overall, ** percent of users were aged between 25 and 34 years, while **** were aged between 35 and 54 years. The professional social networking platform was the least popular among those aged 55 years and above.

These are the most popular hashtags on LinkedIn by follower count right now.

Context

Social Media has been taking up everything on the Internet. People getting the latest news, useful resources, life partner and what not. In a world where Social media plays a big role in giving news, we must also know that news which affects our sentiments are going to get spread like a wildfire. Based on the Headline and the title, and according to the date given and the Social media platforms, you have to predict how it has affected the human sentiment scores. You have to predict the column “SentimentTitle” and “SentimentHeadline”.

Content

This is a subset of the dataset of the same name available in the UCI Machine Learning Repository The collected data relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine.

Dataset Information

The attributes for each of the dataset are : - IDLink (numeric): Unique identifier of news items - Title (string): Title of the news item according to the official media sources - Headline (string): Headline of the news item according to the official media sources - Source (string): Original news outlet that published the news item - Topic (string): Query topic used to obtain the items in the official media sources - Publish-Date (timestamp): Date and time of the news items' publication - Facebook (numeric): Final value of the news items' popularity according to the social media source Facebook - Google-Plus (numeric): Final value of the news items' popularity according to the social media source Google+ - LinkedIn (numeric): Final value of the news items' popularity according to the social media source LinkedIn - SentimentTitle: Sentiment score of the title, Higher the score, better is the impact or +ve sentiment and vice-versa. (Target Variable 1) - SentimentHeadline: Sentiment score of the text in the news items' headline. Higher the score, better is the impact or +ve sentiment. (Target Variable 2)

Paradores was the travel brand with the highest consumer valuation among LinkedIn users in Spain between January and December 2023, with a positive sentiment share of **** percent. Bahía Príncipe came in second, with a positive sentiment share of ** percent.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Nearly ************** Swedes were interviewed in a survey from the third quarter of2020 on the usage of LinkedIn, and ** percent of them stated to use it. The social network popularity grew over the last few years from ** percent of people using it in 2015, to ** percent in 2017 and 2018 and ** percent as of 2020. The Swedes who worked within the IT and communication branch used LinkedIn most, compared to representatives from other branches. Over ** percent of IT employees used the platform and over ** percent of the employees within the finance sector did.

  Why LinkedIn?   

When people were asked why they used LinkedIn in Sweden in 2019, the most common purpose was to strengthen professional network, according to ** percent of the respondents. ** percent of the respondents used LinkedIn to follow brands or companies and ** percent used it for news. Regarding usage frequency, most of the Swedes (** percent) used it once a week in 2019. Only **** percent reported to be using the network several times a day.
  Social media in Sweden   

The popularity of social media , in general, grew over the years. In fact, ** percent of the interviewed Swedes participated in social networks in 2011, while in 2019 the percentage was ** percent, which was the peak over the evaluated period.

The number of LinkedIn users in the Netherlands has remained stable at approximately five million people since 2021. Among Millennials, LinkedIn was among the more popular social media platforms in the country.

LinkedIn had the highest reach on smartphone LinkedIn had an online reach (the percentage of visitors that visited specific content at least once during a certain period) of 27.2 percent in the Netherlands in January 2019. This is a decrease when compared to the same period one year before. The highest reach was on smartphone: 16.2 percent or roughly 2.6 million devices.

Fake news on LinkedIn? LinkedIn was considered an untrustworthy source of information in the Netherlands. Approximately eight percent of survey participants thought that LinkedIn posts were trustworthy, whereas 40 percent distrusted them. Compared to other social media, however, there were more respondents who had a neutral viewpoint or no opinion at all.

How high is the brand awareness of LinkedIn in the UK?When it comes to social media users, brand awareness of LinkedIn is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is LinkedIn in the UK?In total, **% of UK social media users say they like LinkedIn.What is the usage share of LinkedIn in the UK?All in all, **% of social media users in the UK use LinkedIn. How loyal are the users of LinkedIn?Around **% of social media users in the UK say they are likely to use LinkedIn again.What's the buzz around LinkedIn in the UK?In 2024, about **% of UK social media users had heard about LinkedIn in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The market for cover letter and resume writing services is experiencing robust growth, driven by increasing competition for jobs and a rising demand for professional career assistance. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation, considering industry trends and the presence of numerous established and emerging players, suggests a market size of approximately $2 billion in 2025, expanding at a compound annual growth rate (CAGR) of 8% through 2033. This growth is fueled by several key factors: the increasing prevalence of online job applications requiring polished resumes and cover letters, the growing popularity of professional resume writing services among job seekers aiming to stand out from the competition, and the emergence of specialized services catering to specific industries and career levels. The market exhibits various segments based on service type (e.g., resume writing only, combined resume and cover letter packages, LinkedIn profile optimization), target audience (e.g., entry-level, experienced professionals, executives), and pricing models (e.g., tiered packages, hourly rates). This competitive landscape features a mix of established companies like Monster and TopResume alongside smaller, specialized firms such as Find My Profession and Resume Spice. The success of individual businesses hinges on their ability to offer high-quality, tailored services, effective marketing strategies targeting specific demographics, and a strong online presence. Restraints to growth include the emergence of AI-powered resume tools and the potential for price sensitivity among job seekers. However, the persistent need for human expertise in crafting compelling narratives and showcasing unique skills ensures the continued relevance and growth of professional resume and cover letter writing services. The market is poised for further expansion with advancements in technology facilitating personalized services and improved client experiences.