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LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...
As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.
Success.ai’s Company Financial Data for Banking & Capital Markets Professionals in the Middle East offers a reliable and comprehensive dataset designed to connect businesses with key stakeholders in the financial sector. Covering banking executives, capital markets professionals, and financial advisors, this dataset provides verified contact details, decision-maker profiles, and firmographic insights tailored for the Middle Eastern market.
With access to over 170 million verified professional profiles and 30 million company profiles, Success.ai ensures your outreach and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers your organization to build meaningful connections in the region’s thriving financial industry.
Why Choose Success.ai’s Company Financial Data?
Verified Contact Data for Financial Professionals
Targeted Insights for the Middle East Financial Sector
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Decision-Maker Profiles in Banking & Capital Markets
Advanced Filters for Precision Targeting
Firmographic and Leadership Insights
AI-Driven Enrichment
Strategic Use Cases:
Sales and Lead Generation
Market Research and Competitive Analysis
Partnership Development and Vendor Evaluation
Recruitment and Talent Solutions
Why Choose Success.ai?
https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy
The Account-Based Marketing (ABM) market, valued at $0.92 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 12.10% from 2025 to 2033. This growth is fueled by several key drivers. Increasingly sophisticated marketing technologies are empowering businesses to personalize outreach at scale, leading to higher conversion rates and improved Return on Investment (ROI). The rising adoption of cloud-based ABM solutions offers flexibility and scalability, attracting businesses of all sizes. Furthermore, a growing preference for data-driven marketing strategies and the need for improved customer relationship management are pushing organizations towards ABM. Across key end-user industries like Retail & E-commerce, BFSI (Banking, Financial Services, and Insurance), and IT & Telecommunications, ABM is proving to be an effective strategy for targeting high-value accounts and nurturing long-term relationships. The competitive landscape includes established players like Adobe (Marketo), HubSpot, and Demandbase, alongside emerging innovative companies like 6sense and Drift. The market's segmentation across components (tools and services), deployment models (on-premise and cloud), and end-user industries reflects the diverse needs and approaches adopted by businesses implementing ABM strategies. The projected growth trajectory indicates significant expansion in the ABM market over the forecast period. While the specific regional breakdown is not provided, considering global market trends, we can anticipate North America to maintain a dominant market share initially, followed by Europe and the Asia-Pacific region. Factors such as increased digital adoption in emerging markets and the growing need for personalized marketing in these regions will contribute to higher growth rates in these areas over time. However, the sustained growth of the ABM market is contingent on factors like the ability of vendors to adapt to evolving customer needs, the integration of ABM with other marketing technologies, and the ongoing development of effective ABM strategies that deliver measurable results for businesses. Sustained investment in research and development, especially in AI-powered capabilities for personalization and automation, will play a crucial role in shaping the future trajectory of the ABM market. Recent developments include: November 2023 - Intellimize, an AI experience optimization platform, announced the launch of Artificial Intelligence-powered Account Based Marketing experiences (ABX). Intellimize's recent feature releases, alongside their ABM partner integrations allow marketers to efficiently orchestrate personalized experiences across every touchpoint in the buyer's journey., November 2023 - 6sense, the platform to revolutionize how B2B organizations create, manage, and convert pipelines to revenue, has launched 6sense Campaigns for LinkedIn, a new campaign management integration with LinkedIn. This native integration provides a comprehensive advertising solution, allowing 6sense consumers to launch cost-effective, hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform.. Key drivers for this market are: Optimization of Marketing Spending and Lead Generation, Increased Adoption of Technologies like AI, Big Data, and Cloud Computing in Marketing. Potential restraints include: Skepticism About Shifting from Traditional Marketing Practices, Privacy and Security Issues in Maintaining the Confidentiality of Customer Data. Notable trends are: BFSI Sector to Exhibit Maximum Adoption.
In 2024, Meta Platforms had a total annual revenue of over ****billion U.S. dollars, up from *** billion in 2022. LinkedIn reported its highest annual revenue to date, generating over ***billion USD, whilst Snapchat reported an annual revenue of *** billion USD.
During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.
The global social media marketing segment
According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.
Social media for B2B marketing
Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.
During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.
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Attribution-NonCommercial-NoDerivs 4.0 (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/
License information was derived automatically
LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...