In January 2025, there were around 44.6 million LinkedIn users in the United Kingdom, up from 44.4 million the previous examined month. LinkedIn user numbers grew steadily throughout 2023 and during the first half of 2024. Furthermore, the employment oriented network has witnessed a 13.3 percent growth in users since November 2023.

There were 44 600 000 Linkedin users in United Kingdom in February 2025, which accounted for 64.6% of its entire population. People aged 25 to 34 were the largest user group (20 000 000).

In January 2025, 45 percent of LinkedIn users in the United Kingdom were aged between 25 and 34 years. Overall, almost one in four users in the country belonged to the 35 to 54 year age group, and the same share were aged 18 to 24 years. LinkedIn has a high brand awareness in the UK, with 82 percent of social media users knowing of the platform.

A share of 14 percent of adults surveyed in the United Kingdom (UK) in the first quarter of 2020 said that they used LinkedIn several times a day. A share of 30 percent stated that they used the platform once a week.

LinkedIn users: a snapshot

LinkedIn targets professionals, job-seekers, entrepreneurs, and others looking to create professional networks. The niche LinkedIn operates is reflected in the age profile of LinkedIn users, with those aged 15-24 years of age making up the smallest group of users by age among British users. LinkedIn users in Great Britain are were also more likely to be male. As of February 2018, an estimated 65 percent of users were male.

United States more linked in than any other country

There are more LinkedIn users in the United States than any other country, as of April 2019. With 150 million users, the United States has nearly three times as many LinkedIn members as second-placed India. The United Kingdom places fifth on the list, with 26 million members.

As of early 2025, LinkedIn had an audience reach of 250 million users in the United States. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of 150 million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over eight billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of 987 million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

Only 23 percent of all British LinkedIn users logged on daily, according to a survey run during the third quarter of 2020. The majority at 89 percent said they used the platform at least once a month while 64 percent did so weekly.

In the six months ending March 2024, the United States accounted for 31.25 of traffic to the professional networking website LinkedIn.com. India and the United Kingdom were ranked second and third, each accounting for 6.98 and 6.01 percent of web visits to the platform.

This statistic displays the gender split of LinkedIn users in Great Britain from May 2013 to March 2018. Of LinkedIn users, 65 percent were male in February 2018.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

There were 11 500 000 Linkedin users in United Kingdom in January 2023, which accounted for 16.6% of its entire population. People aged 35 to 54 were the largest user group (4 400 000).

There were 5 900 Linkedin users in British Indian Ocean Territory in April 2022. People aged 25 to 34 were the largest user group (3 700).

There were 26 200 Linkedin users in British Virgin Islands in January 2025, which accounted for 70.8% of its entire population. People aged 25 to 34 were the largest user group (12 000).

There were 8 900 Linkedin users in British Indian Ocean Territory in February 2024. People aged 25 to 34 were the largest user group (4 300).