Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Which countries spent the most and least time on social media?

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

Metaverse Social Media Platforms Market Outlook

The global metaverse social media platforms market size was valued at approximately $69.9 billion in 2023 and is projected to grow to a massive $1,527.4 billion by 2032, reflecting a staggering CAGR of 41.9% over the forecast period. The remarkable growth of this market is primarily driven by the increasing adoption of advanced technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), coupled with the rising demand for immersive social experiences. The continued technological advancements in these areas, along with the proliferation of high-speed internet and growing investments by leading tech companies, are expected to further fuel market expansion over the coming years.

One of the key growth factors of the metaverse social media platforms market is the technological advancements that have led to the development of more sophisticated and accessible VR and AR devices. These technologies have significantly improved user experiences by providing immersive and interactive environments that replicate real-world social interactions. Companies are heavily investing in R&D to innovate and launch new products and services that cater to the ever-evolving needs of consumers. This has created a fertile ground for the adoption of metaverse platforms, especially among the tech-savvy younger generation.

Another critical factor propelling the market's growth is the increasing consumer inclination towards digital and virtual spaces due to the COVID-19 pandemic. The pandemic has accelerated the shift towards remote interactions, with people seeking alternative ways to socialize, work, and entertain themselves. As a result, there has been a substantial rise in the adoption of metaverse social media platforms, which offer unique and engaging ways to connect with others virtually. This trend is expected to continue post-pandemic, as people have grown accustomed to the convenience and novelty of virtual interactions.

Furthermore, the growing popularity of virtual events and online gaming is significantly contributing to the market's expansion. Metaverse platforms are increasingly being used to host virtual concerts, conferences, and other events, providing users with novel and immersive experiences. The gaming industry, in particular, has been quick to adopt metaverse technologies, with numerous game developers integrating social features into their games to enhance user engagement and retention. This convergence of gaming and social media is creating a vibrant ecosystem that is poised for substantial growth.

From a regional perspective, North America currently holds the largest share of the metaverse social media platforms market, driven by the presence of major tech giants and high consumer adoption rates. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, owing to the rapid technological advancements, increasing internet penetration, and growing investments in the region. Europe and Latin America are also anticipated to experience steady growth, supported by the rising demand for innovative social media platforms and growing consumer awareness.

The Metaverse In Entertainment is revolutionizing how audiences engage with content, offering immersive experiences that transcend traditional media boundaries. As entertainment companies explore the metaverse, they are creating virtual worlds where users can interact with their favorite shows, movies, and music in unprecedented ways. This new frontier allows for personalized experiences, where fans can become part of the story, attend virtual concerts, or explore digital theme parks. The integration of entertainment into the metaverse is not only enhancing user engagement but also opening up new revenue streams through virtual merchandise and exclusive content offerings. As the technology continues to evolve, the potential for storytelling and audience interaction in the metaverse is limitless, promising a future where entertainment is more interactive and immersive than ever before.

Platform Type Analysis

The metaverse social media platforms market can be segmented by platform type into Virtual Reality (VR) Platforms, Augmented Reality (AR) Platforms, and Mixed Reality (MR) Platforms. VR platforms have been increasingly adopted for their ability t

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

59% of adults in the united states are using Instagram daily.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By the Type - Advertising segment was valued at USD 80.70 billion in 2023
By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 318.56 billion
Market Future Opportunities: USD 312.30 billion 
CAGR : 21.6%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.

What will be the Size of the Social Networking Market during the forecast period?

Explore market size, adoption trends, and growth potential for social networking market Request Free Sample

The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

52 million people use LinkedIn every week to search for new jobs.

Social Media Management Software Market Outlook

The global Social Media Management Software market size was valued at USD 15.9 billion in 2023 and is forecasted to reach USD 40.1 billion by 2032, growing at a CAGR of 10.9% from 2024 to 2032. The market's impressive growth can be attributed to the increasing importance of social media for brand communication, customer engagement, and marketing strategies across various industries. With businesses globally recognizing the power of social media platforms in reaching targeted audiences, the demand for effective management tools continues to escalate.

One of the primary growth factors driving the Social Media Management Software market is the rising penetration and influence of social media platforms. Sites like Facebook, Instagram, Twitter, LinkedIn, and TikTok have become central to how businesses communicate with their customers and manage their brand image. As these social networks continue to grow in user base and functionality, companies increasingly invest in sophisticated management tools to track performance, analyze data, and streamline communication efforts. The need for comprehensive tools that can handle everything from content scheduling to performance analytics is more pressing than ever.

Another significant growth driver is the increasing adoption of data analytics and artificial intelligence (AI) in social media management. Businesses are leveraging AI-powered tools to gain deeper insights into customer behavior, predict trends, and personalize content. These advanced technologies help companies make data-driven decisions, optimizing their social media strategies for better engagement and higher ROI. With AI capabilities integrated into social media management software, businesses can automate routine tasks, enhance targeting accuracy, and improve overall efficiency.

The shift towards remote work and digital transformation across various industries has further propelled the demand for social media management solutions. As organizations adapt to the changing work environment, the need to maintain a robust online presence has become paramount. Social media management software enables companies to manage multiple accounts, schedule posts, and monitor interactions from a single platform, ensuring consistent and effective communication. This trend is expected to continue as businesses increasingly rely on digital solutions to stay connected with their audience.

Regionally, North America holds the largest market share in the Social Media Management Software market, driven by high social media penetration and the presence of major tech companies. Europe follows closely, with significant growth observed in the adoption of these tools among enterprises of all sizes. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, spurred by the rapid digitalization of businesses and increasing social media usage. The Middle East & Africa and Latin America are also expected to experience steady growth as more organizations in these regions recognize the benefits of social media management solutions.

In the evolving landscape of digital communication, Online Community Management Software is becoming increasingly essential for businesses looking to foster engagement and build strong relationships with their audience. These platforms provide tools to manage and moderate online communities, facilitating interaction and collaboration among users. By leveraging such software, companies can create vibrant online spaces that encourage user participation, feedback, and loyalty. The integration of community management features with social media management tools allows businesses to seamlessly engage with their audience across multiple channels, enhancing their overall communication strategy. As organizations recognize the value of nurturing online communities, the demand for comprehensive management solutions is expected to rise, driving further innovation in this area.

Component Analysis

The Social Media Management Software market can be segmented by Component into Software and Services. The software segment dominates the market, driven by the increasing demand for comprehensive solutions that encompass a wide range of functionalities. These software solutions offer features such as content creation, scheduling, analytics, and reporting, enabling businesses to manage their social media activities efficiently. The continuous advancement

Global Social Media Advertising market was valued at USD 374.01billion in 2024 and is expected to grow to USD 468.91 billion by 2030 with a CAGR of 3.90% during the forecast period

The average Twitter user spends 5.1 hours per month on the platform.