In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

United States's complete top websites ranking list: Click here for free access to the top websites in United States, ranked by traffic and engagement

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

Top websites ranking: See the full list of most visited websites in every category and country in the world for free - Click here

Context

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. (from Wikipedia)

The categories list was going out by September, 17h, 2020. So I would like to save it. https://support.alexa.com/hc/en-us/articles/360051913314

This dataset was elaborated by this python script (V2.0): https://github.com/natanael127/dump-alexa-ranking

Content

The sites are grouped in 17 macro categories and this tree ends having more than 360.000 nodes. Subjects are very organized and each of them has its own rank of most accessed domains. So, even the keys of a sub-dictionary may be a good small dataset to use.

Acknowledgements

Thank you my friend André (https://github.com/andrerclaudio) by helping me with tips of Google Colaboratory and computational power to get the data until our deadline.

Inspiration

Alexa ranking was inspired by Library of Alexandria. In the modern world, it may be a good start for AI know more about many, many subjects of the world.

The complete Social Media Networks websites ranking list: Click here for free access to the top Social Media Networks websites in the world, ranked by traffic and engagement

This dataset contains a list of 3654 Dutch websites that we considered the most popular websites in 2015. This list served as whitelist for the Newstracker Research project in which we monitored the online web behaviour of a group of respondents.

The research project 'The Newstracker' was a subproject of the NWO-funded project 'The New News Consumer: A User-Based Innovation Project to Meet Paradigmatic Change in News Use and Media Habits'.

For the Newstracker project we aimed to understand the web behaviour of a group of respondents. We created custom-built software to monitor their web browsing behaviour on their laptops and desktops (please find the code in open access at https://github.com/NITechLabs/NewsTracker). For reasons of scale and privacy we created a whitelist with websites that were the most popular websites in 2015. We manually compiled this list by using data of DDMM, Alexa and own research. The dataset consists of 5 columns:
- the URL
- the type of website: We created a list of types of websites and each website has been manually labeled with 1 category
- Nieuws-regio: When the category was 'News', we subdivided these websites in the regional focus: International, National or Local
- Nieuws-onderwerp: Furthermore, each website under the category News was further subdivided in type of news website. For this we created an own list of news categories and manually coded each website
- Bron: For each website we noted which source we used to find this website.

The full description of the research design of the Newstracker including the set-up of this whitelist is included in the following article: Kleppe, M., Otte, M. (in print), 'Analysing & understanding news consumption patterns by tracking online user behaviour with a multimodal research design', Digital Scholarship in the Humanities, doi 10.1093/llc/fqx030.

The people from Czech are publishing a dataset for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

The complete Jobs and Employment websites ranking list: Click here for free access to the top Jobs and Employment websites in the world, ranked by traffic and engagement

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

The complete Food and Drink websites ranking list: Click here for free access to the top Food and Drink websites in the world, ranked by traffic and engagement

From a list of the most popular and performing e-commerce websites in France in 2019, the source has measured which of these websites had the best and worst perfomance in terms of carbon dioxide (CO2) emissions by minute by visitor, measured in grams of CO2 equivalent. Hotels.fr ranked in frist place with 0.11 grams of CO2 equivalent.

We are publishing a dataset we created for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, we omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During our research, we divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

We have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. We also used several popular websites that primarily focus on the audience in our country. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live

Video Player DailyMotion, Stream.cz, Vimeo, YouTube

Music Player AppleMusic, Spotify, SoundCloud

File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive

Website and Other Traffic Websites from Alexa Top 1M list

In November 2024, Xvideos.com, MercadoLibre.com.ar, and Pornhub.com were the websites with the most pages per visit in Argentina, with an average of 8.34, 7.68, and 7.22 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked tenth in this list, with 3.9 pages per visit.

Department store chain myer.com.au topped the list of popular apparel and fashion retail websites shopped from in Australia in February 2025, registering around **** million site visits. Coming in second, online-only fashion retailer shein.com recorded approximately **** million site visits in Australia that same month. theiconic.com.au dropped to fourth place in the ranking, increasingly challenged by shein.com.

Between September and November 2023, Google.com ranked as the most visited website in Ghana, with an average of nearly ********** total visits per month. The video content platform, YouTube.com, was the website with the second highest average monthly visitors, at roughly ********** visits, while Xvideos.com placed third with around ************* visits in the same period.