Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The average Twitter user spends 5.1 hours per month on the platform.

Over the last two observations, the reach by social network is forecast to significantly increase in all segments. Concerning the nine selected segments, the segment Facebook has the largest reach by social network with 470.66 million users. Contrastingly, Tumblr is ranked last, with 9.31 million users. Their difference, compared to Facebook, lies at 461.35 million users. Find further statistics on other topics such as a comparison of the social network reach in Argentina and a comparison of the ad spending in the United States. The Statista Market Insights cover a broad range of additional markets.

More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok. Social media usage in Russia In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively. YouTube From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Social network X/Twitter is particularly popular in the United States, and as of April 2024, the microblogging service had an audience reach of 106.23 million users in the country. Japan and the India were ranked second and third with more than 69 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

As of January 2025, 78 percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were 75 percent of 30 to 39 year olds in the country. Overall, 66 percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits. The global social media landscape As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

There are over 875 million registered users on LinkedIn in 2024.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.

There are currently over 1.5 billion active users on TikTok worldwide.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

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In March 2025, Facebook accounted for 56 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 16.73 percent of all U.S. social media site visits, while X (previously Twitter) accounted for 11.73 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than 1.9 million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with 1,3 million and 1.03 million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of 151 minutes per day in 2023, with a decrease to 143 daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Apps Discovery Platform Market Outlook

The global Apps Discovery Platform market size was valued at USD 4.2 billion in 2023 and is projected to reach USD 12.7 billion by 2032, growing at a CAGR of 12.8% during the forecast period. This impressive growth trajectory is spurred by the increasing proliferation of smartphones and mobile applications, which have become integral to modern-day life. The need for effective app discovery methods is growing as the number of apps available continues to skyrocket, making it challenging for users to find relevant and high-quality applications.

One of the primary growth factors for the apps discovery platform market is the exponential increase in smartphone penetration globally. With smartphones becoming more affordable and internet accessibility expanding, there is a significant rise in mobile app downloads. This has created an urgent need for platforms that can help users navigate through millions of available apps to find those that best meet their needs. Additionally, the rapid advancements in technology, such as artificial intelligence and machine learning, are enhancing the app discovery process, making it more personalized and efficient, thereby driving market growth.

Another significant growth driver is the increasing importance of mobile marketing for businesses. Companies are investing heavily in mobile advertising to reach a broader audience, and app discovery platforms serve as a critical tool in this endeavor. By facilitating targeted advertising and user engagement, these platforms help businesses increase app downloads and user retention rates. The integration of analytics and user feedback mechanisms also allows companies to refine their marketing strategies, further boosting the market.

The growing user base of app stores like Google Play and Apple App Store is another contributing factor. These platforms are continuously optimizing their app discovery algorithms to improve user experience. Enhanced search functionalities, curated lists, and personalized recommendations are making it easier for users to discover new apps. This, in turn, is encouraging developers to launch their applications on these platforms, thereby expanding the app ecosystem and driving the demand for app discovery solutions.

In the realm of digital marketing, Cross-Platform And Mobile Advertising have emerged as pivotal strategies for businesses aiming to maximize their reach and engagement. As consumers increasingly rely on multiple devices for their digital interactions, advertisers are leveraging cross-platform capabilities to deliver seamless and consistent messaging across smartphones, tablets, and desktops. This approach not only enhances brand visibility but also ensures that marketing efforts are not siloed, allowing for a more cohesive and integrated advertising strategy. Furthermore, mobile advertising, with its ability to target users based on location, behavior, and preferences, offers unparalleled opportunities for personalization and engagement. As app discovery platforms continue to evolve, integrating cross-platform and mobile advertising solutions becomes essential for businesses to effectively capture and retain their target audience.

Regionally, North America holds a significant share of the apps discovery platform market, primarily due to the high smartphone penetration and advanced technological infrastructure. However, markets in Asia Pacific are anticipated to witness the fastest growth during the forecast period. The rapid adoption of smartphones, coupled with increasing internet penetration in countries like India and China, is creating a burgeoning demand for app discovery platforms in this region.

Platform Type Analysis

The platform type segment of the apps discovery platform market can be categorized into Android, iOS, Windows, and Others. Android holds the largest market share due to its extensive user base and the open-source nature of its operating system, which encourages a plethora of developers to create and publish applications. The flexibility offered by Android allows for greater customization and innovation, enabling a diverse range of apps to flourish on the platform. Additionally, the affordability of Android devices has significantly contributed to its dominance.

iOS, developed by Apple, commands a substantial market share, particularly in regions such as North America and Europe. iOS is renowned for its high-quality user ex

Public data available on the ruti.gov.ro platform, for 2023, namely: List of dignitaries voluntarily enrolled in the RUTI platform and List of meetings published in the RUTI platform. The dataset includes 2 resources: the list of users enrolled in the platform (with unique identification code) and the list of published meetings, together with the unique identification code of the user. The data will be updated every six months.

A survey done in March 2022 found that 31% of Republican voters said they would use Truth Social often and 14% said they plan to use the platform a lot.

These are the key social media statistics that you need to know.

52 million people use LinkedIn every week to search for new jobs.