The number of international tourist arrivals in Lithuania was forecast to continuously increase between 2024 and 2029 by in total one million arrival (+18.02 percent). After the ninth consecutive increasing year, the arrivals is estimated to reach 6.54 million arrivals and therefore a new peak in 2029. Depicted is the number of inbound international tourists. According to World Bank this refers to tourists travelling to a country which is not their usual residence, whereby the main purpose is not work related and the planned visitation period does not exceed 12 months. The forecast has been adjusted for the expected impact of COVID-19.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find more key insights for the number of international tourist arrivals in countries like Estonia and Latvia.

The absolute economic contribution of tourism in Lithuania was forecast to continuously increase between 2024 and 2029 by in total 1.2 billion U.S. dollars (+38.95 percent). After the ninth consecutive increasing year, the economic contribution is estimated to reach 4.2 billion U.S. dollars and therefore a new peak in 2029. Depited is the economic contribution of the tourism sector in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the absolute economic contribution of tourism in countries like Estonia and Latvia.

Lithuania LT: International Tourism: Expenditures: for Travel Items data was reported at 1.012 USD bn in 2016. This records an increase from the previous number of 950.000 USD mn for 2015. Lithuania LT: International Tourism: Expenditures: for Travel Items data is updated yearly, averaging 796.000 USD mn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 1.530 USD bn in 2008 and a record low of 106.000 USD mn in 1995. Lithuania LT: International Tourism: Expenditures: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Lithuania – Table LT.World Bank.WDI: Tourism Statistics. International tourism expenditures are expenditures of international outbound visitors in other countries. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These may include expenditures by residents traveling abroad as same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Lithuania LT: International Tourism: Number of Arrivals data was reported at 2,296,000.000 Person in 2016. This records an increase from the previous number of 2,071,000.000 Person for 2015. Lithuania LT: International Tourism: Number of Arrivals data is updated yearly, averaging 1,499,000.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 2,296,000.000 Person in 2016 and a record low of 650,000.000 Person in 1995. Lithuania LT: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Lithuania – Table LT.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

The international tourism receipts per capita in Lithuania were forecast to continuously increase between 2024 and 2029 by in total 119.4 U.S. dollars (+19.4 percent). After the twenty-first consecutive increasing year, the receipts per capita is estimated to reach 734.7 U.S. dollars and therefore a new peak in 2029. Receipts denote expenditures by inbound tourists from other countries. Domestic tourism expenditures are not included. The forecast has been adjusted for the expected impact of COVID-19. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find more key insights for the international tourism receipts per capita in countries like Latvia and Estonia.

Lithuania LT: International Tourism: Receipts: for Passenger Transport Items data was reported at 195.000 USD mn in 2016. This records an increase from the previous number of 157.000 USD mn for 2015. Lithuania LT: International Tourism: Receipts: for Passenger Transport Items data is updated yearly, averaging 43.000 USD mn from Dec 1995 (Median) to 2016, with 12 observations. The data reached an all-time high of 195.000 USD mn in 2016 and a record low of 25.000 USD mn in 1995. Lithuania LT: International Tourism: Receipts: for Passenger Transport Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Lithuania – Table LT.World Bank.WDI: Tourism Statistics. International tourism receipts for passenger transport items are expenditures by international inbound visitors for all services provided in the international transportation by resident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Lithuania LT: International Tourism: Expenditures: for Passenger Transport Items data was reported at 208.000 USD mn in 2016. This records an increase from the previous number of 181.000 USD mn for 2015. Lithuania LT: International Tourism: Expenditures: for Passenger Transport Items data is updated yearly, averaging 8.000 USD mn from Dec 1995 (Median) to 2016, with 12 observations. The data reached an all-time high of 208.000 USD mn in 2016 and a record low of 1.000 USD mn in 1995. Lithuania LT: International Tourism: Expenditures: for Passenger Transport Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Lithuania – Table LT.World Bank.WDI: Tourism Statistics. International tourism expenditures for passenger transport items are expenditures of international outbound visitors in other countries for all services provided during international transportation by nonresident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

More than 1.1 million inbound tourists visited Lithuania in 2024, up from 470,900 in 2021. Over the observed period, the number of international tourists in the Baltic country peaked in 2019 at over 1.7 million.

The industry includes companies that sell travel, tour, transportation and accommodation services to households or commercial clients. It includes the arranging and assembling of tours sold through travel agencies or agents like tour operators and reservation services. Tourist guides and tourism promotion activities are included.

Revenue in the Tour Operators industry in Europe is anticipated to contract at a compound annual rate of 6.2% to €78.3 billion over the five years through 2024. The decline in revenue over the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe has reached 91% of its pre-pandemic level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel is a trend tour operators have become accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. High inflation in the two years through 2024 is curbing demand as people’s pockets are squeezed. As a result, tour operator’s revenue is set to contract by 3.1% in 2024. The weather continues to dictate seasonal demand and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator.

Revenue is expected to grow at a compound annual rate of 1.1% over the five years through 2029 to €82.6 billion. Tour operators will continue to benefit from the growing travel industry, with people keen to travel for once-in-a-lifetime trips, city breaks, walking tours, culinary hotspots and beach retreats. Tour operators that give their customers more flexibility and the ability to book at the last minute will see significant demand as Europeans opt to travel at the last minute to reduce the risk of cancellations and airport strikes. Operators will face the challenge of adjusting packages, deals and holiday destinations to suit changing preferences. Sustainable travel tours are a growing market as travellers aim to travel more responsibly and lessen the environmental impact of tourism, which will encourage more operators to appeal to the environmentally conscious traveller.

Residents of Lithuania spent a total of around 199 million euros on domestic holiday and leisure trips and 567 million euros on outbound holiday trips in 2022. The overall spending on outbound travel and domestic holiday and leisure travel saw an increase from the previous year.

The number of nights spent in tourist accomodations incl. hotels and similar accommodation in Lithuania stood at approximately 4.78 million in 2023. Between 1993 and 2023, the number of nights spent rose by around 3.69 million, though the increase followed an uneven trajectory rather than a consistent upward trend.

The per capita consumer spending on restaurants and hotels in Lithuania was forecast to continuously increase between 2024 and 2029 by in total 472.8 U.S. dollars (+56.86 percent). After the ninth consecutive increasing year, the restaurants- and hotels-related per capita spending is estimated to reach 1,304.37 U.S. dollars and therefore a new peak in 2029. Consumer spending, in this case per capita spending concerning restaurants and hotels, refers to the domestic demand of private households and non-profit institutions serving households (NPISHs) in the selected region. Spending by corporations or the state is not included. Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in the context of national accounts. The other components in this approach are consumption expenditure of the state, gross domestic investment as well as the net exports of goods and services. Consumer spending is broken down according to the United Nations' Classification of Individual Consumption By Purpose (COICOP). The shown data adheres broadly to group 11. As not all countries and regions report data in a harmonized way, all data shown here has been processed by Statista to allow the greatest level of comparability possible. The underlying input data are usually household budget surveys conducted by government agencies that track spending of selected households over a given period.The data is shown in nominal terms which means that monetary data is valued at prices of the respective year and has not been adjusted for inflation. For future years the price level has been projected as well. The data has been converted from local currencies to US$ using the average exchange rate of the respective year. For forecast years, the exchange rate has been projected as well. The timelines therefore incorporate currency effects.Find more key insights for the per capita consumer spending on restaurants and hotels in countries like Estonia and Latvia.

Europe’s Inland Passenger Water Transport industry thrives thanks to the abundance of navigable waterways stretching across Europe's beautiful landscapes, enriching tourism experiences by providing unique voyages and sightseeing tours around some major destinations like Switzerland, Italy, Germany and France. Key drivers of demand are tourism and disposable income levels. Seasonal demand fluctuations and weather conditions also impact inland passenger water transport companies. Water transport demand has been recovering from the plunge caused by the pandemic in 2020 and 2021, with rebounding tourism numbers driving revenue. However, challenging economic conditions have caused revenue to stutter. Revenue is expected to contract at a compound annual rate of 1.2% over the five years through 2025 to €2.8 billion, including a 0.8% dip in 2025. Tourism in Europe nosedived during the pandemic, wreaking havoc and substantially reducing industry revenue in 2020. The relaxation of restrictions and a rebound in tourism, particularly domestic travel, supported demand and revenue growth in 2022. However, severe inflationary pressures and prolonged economic uncertainty have dented consumer sentiment and weakened disposable incomes, hampering industry growth since 2022. Competition from alternative transport modes and cost increases have also weighed on the industry. Further, companies have to deal with climate-related disruptions, like fluctuating water levels and extreme weather, creating operational unpredictability and threatening profitability and bookings. Revenue is forecast to expand at a compound annual rate of 1.7% to €3.1 billion over the five years through 2030. An anticipated improvement in economic conditions, growing tourism across Europe and escalating interest among travellers, especially younger ones, towards sustainable inland water transport will drive revenue growth. Consumers will increase spending on premium-tailored luxury offerings that provide comfort. Companies will begin investing more actively, focusing primarily on improved customer experience enhancements via digital technology adoption, including real-time route planning and mobile ticketing. They will also adopt more eco-friendly practices through revamped fleets, fostering greener energy solutions and ultimately reducing carbon footprint while satisfying increasing demand from environmentally conscious consumers. Companies that align with eco-friendly trends and leverage smart solutions are poised to capture higher-margin segments and realise long-term profitability.

The purpose of the study: assess how Lithuanian population perceive their own and the country's identity and how the country's people evaluate Lithuania.
Major investigated questions: respondents were asked what things, words, associations come to them when they hear the word "Lithuania"? It was clarified whether they are proud to be Lithuanian citizens, whether they think that Lithuania has made huge progress since independence and how they think life in Lithuania has changed in the last 5 years. The aim was to understand how respondents personally evaluate different areas of Lithuanian life, which achievements in this area they value most, and which individuals can best represent Lithuania abroad. Respondents' pride in food quality, high technology, the education system, scientific achievements, the economy and business life, domestic and foreign policy, the country's infrastructure and healthcare were assessed. Asked whether it is better to present Lithuanian guests from abroad traditional culture or through professional art, it was further asked what is recommended to foreigners coming to Lithuania for the first time in the areas of culture and traditions, art and tourist areas and objects. It was clarified whether Lithuania is a green and ecological country in the opinion of the respondents, and it was asked to indicate the reasons to protect Lithuania as an ecological country. During the survey the opinion was asked which of the world regions belongs to Lithuania and with which region Lithuania would be associated abroad. It was asked whether Lithuania performs better or worse than Latvia, Estonia and Poland. Next, the respondents evaluated the groups of statements about Lithuania. It was clarified whether they were aware of the brand skirt of the Lithuanian tourism sector for the foreign audience "Real is beautiful" and the brand skirt for the domestic audience "And here you were?". When asked to imagine Lithuania becoming an animal, they were asked what kind of animal it would be. Survey was conducted to determine which positive and negative descriptions best describe Lithuanians. Some nations value and appreciate some things more, it was asked what things are most important to the respondents personally. At the end of the survey respondents have a possibility to indicate why it is good to live in Lithuania.
Socio-demographic characteristics: gender, age, region, place of residence, education, marital status, occupation, average family income per month, household size, nationality.

Domestic tourists made around 3.1 million trips within Lithuania in the second quarter of 2024. Most of them were same-day trips.

LT：国际旅游：旅行项目收入在12-01-2016达1,210.000百万美元，相较于12-01-2015的1,153.000百万美元有所增长。LT：国际旅游：旅行项目收入数据按年更新，12-01-1995至12-01-2016期间平均值为939.000百万美元，共22份观测结果。该数据的历史最高值出现于12-01-2014，达1,383.000百万美元，而历史最低值则出现于12-01-1995，为77.000百万美元。CEIC提供的LT：国际旅游：旅行项目收入数据处于定期更新的状态，数据来源于World Bank，数据归类于全球数据库的立陶宛 – Table LT.World Bank.WDI：旅游业统计。

In September 2024, arrivals at accommodation establishments in Lithuania reached around 358,000. Over the observed period, the highest number of arrivals was recorded in August 2024.

Approximately 3.8 million people arrived in tourist accommodation in Lithuania in 2022. Of these arrivals, 1.15 million were international tourists. The number of arrivals has been increasing steadily since 2020.

Accommodation market in Lithuania and Eastern Europe

As the number of arrivals in accommodation establishments has been growing, so has the number of nights spent. In 2018, the number of overnight stays in travel accommodation reached approximately eight million. The travel accommodation industry, and specifically the hotel industry, has been performing well not only in Lithuania but also across the rest of Eastern Europe. While still showing lower occupancy rates than Western Europe, the hotel market in Eastern Europe is one of the fastest-growing in Europe.

Tourism in Eastern Europe

Lithuania is one of three Baltic countries (along with Estonia and Latvia) that form a part of the wider Eastern European region. Along with the rest of Eastern Europe, Lithuania has seen a significant increase in inbound tourism. Neighbor Latvia has also seen a noticeable growth in the number of international tourist arrivals. Overall, inbound tourism in Europe continues to develop across all regions, maintaining Europe’s position as a leader in international tourism.

Over ******* residents of Lithuania went on tourist trips abroad in 2023, up from ******* n the previous year. Over the observed period, the number of outbound tourists from the country peaked in 2019.