In 2024, the majority of live music attendees in the United States said that being a fan of the artist(s) performing or the social connection were one of the main reasons to attend a music festival or a concert. While the social aspect was the main reason for ** percent of festival attendees, concertgoers attended an event far more likely because they were fans of the artist(s).

A study conducted across generations in the United States in 2023 found that the younger the generation was, the more likely they were to frequently attend performances by their favorite artist. More than **** of the respondents from Gen Z attended such concerts two to five times a year, another ** percent even more frequently. In comparison, only *** in three respondents from Gen X indicated to see their favorite artist live between two and five times.

According to a survey conducted in the United Kingdom in 2025, live perfomance experiences were the main reasons to attend live music events. Nearly ** percent of repondents loved seeing their favorite artists and their favorite music being performed live. Supporting artists and live music in general was another important reason for going to live music events.

Based on data published in 2025, the tourist figures for live music events in the United Kingdom reached a new high in 2024. Around **** million tourists attending live music events were recorded, of which the vast majority were domestic travelers. The number of foreign music tourists also rose sharply to *** million, up from *** million in 2023, marking a significant milestone in international interest.

Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under ** million. This was thanks to a rise in the number of people going to music festivals; with more than **** million attending festivals in 2019. Regions all over the UK will feel the benefit of the growing attendance numbers which will contribute to an increase in spending, but it’s London in particular that saw the highest music tourist spending figures in 2019. Music festivals in the UK Music fans don’t seem to be put off by the annual rise in ticket prices at major festivals like Glastonbury. But how far into line-up announcements do people buy their festival tickets? The majority wait for three quarters of the line-up to be announced. Headline acts Most music fans have seen an artist at a gig or festival that was previously unknown to them. Almost *** percent said they had done so in the last week. These newly discovered acts are unlikely to be on the list of the most-followed UK musicians on Instagram.

The concert and event promotion industry remains a resilient force in the entertainment landscape, seeing strong attendance even as ticket prices have climbed to all-time highs. Consumer demand for live experiences hasn’t waned, with fans willing to pay premium prices for memorable moments, exclusive packages and VIP perks. Social media virality and livestreaming have magnified the reach of events, propelling artists and concerts into the digital spotlight. While dynamic pricing and add-on services are inflating ticket costs, appetite for live entertainment persists across demographics, signaling ongoing confidence in the industry despite regulatory and market headwinds. Revenue ultimately grew at a CAGR of 19.9% over the years to 2025, including an uptick of 3.1% that year, totaling $62.5 billion. Rising ticket prices, driven by inflation and high demand, have presented challenges, yet fans continue to prioritize unique experiences over cost considerations. Viral concert moments and artist-driven branding have played a crucial role in building anticipation and driving repeat attendance, contributing to profit from ticket and merchandise sales. At the same time, the dominance of Live Nation has stoked regulatory scrutiny, with the Department of Justice launching a high-profile antitrust suit to challenge concentration and boost competition. Meanwhile, advancements such as livestreamed performances and immersive stage technology have opened new promotional frontiers, Over the next few years, total revenue will expand at a CAGR of 2.3%, reaching $70.1 billion in 2030. Continued demand for live event experiences will support revenue growth moving forward. The DOJ’s antitrust battle against Live Nation could reshape the competitive landscape, encouraging diversification of ticketing platforms and giving independent promoters more room to thrive. Meanwhile, the integration of advanced stage production, eco-conscious event management and streamlined travel packages is expected to climb engagement and broaden appeal. While ticket prices are unlikely to drop in the near term because of production costs, ongoing innovation and regulatory changes should lead to greater transparency, richer experiences and a more dynamic market for fans and artists alike.

Dataset Description: Concert Tour Data

This dataset contains information about various concerts held during different tours, including details such as the city and country where the concert took place, the venue, the opening act(s) performing, the attendance (number of tickets sold and available), the revenue generated, and the name of the tour.

Column Descriptions:

City: The name of the city where the concert took place.

Country: The name of the country where the city is located.

Venue: The name of the venue where the concert was held.

Opening act(s): The names of the artists or bands who performed as the opening act before the main performer(s).

Attendance (tickets sold / available): The number of tickets sold and the total number of tickets available for the concert.

Revenue: The revenue generated from ticket sales during the concert.

Tour: The name of the concert tour associated with the event.

Live Music Market Outlook

According to our latest research, the global live music market size reached USD 34.2 billion in 2024, reflecting strong post-pandemic recovery and surging consumer demand. The market is projected to expand at a robust CAGR of 7.8% from 2025 to 2033, reaching a forecasted value of USD 67.2 billion by 2033. This growth is driven primarily by the resurgence of large-scale events, technological advancements in event production, and increasing disposable incomes across emerging economies. As per our latest research, the live music industry is poised for transformative growth over the next decade, fueled by evolving consumer preferences and rapid digital integration.

One of the primary growth factors propelling the live music market is the increasing demand for immersive and unique entertainment experiences. After years of restrictions due to the global pandemic, consumers are showing a renewed enthusiasm for attending live events, concerts, and festivals. This pent-up demand is coupled with an increased willingness to spend on premium experiences, including VIP access, backstage passes, and exclusive merchandise. Event organizers are capitalizing on this trend by offering multi-sensory events that combine live performances with advanced lighting, sound technologies, and interactive elements, creating memorable experiences that cannot be replicated digitally. As a result, ticket sales are surging, and the market is witnessing a significant uptick in both attendance and average revenue per event.

Technological advancements have emerged as a critical enabler for the live music market’s expansion. The integration of augmented reality (AR), virtual reality (VR), and live streaming platforms has broadened the reach of live music events beyond physical venues. Artists and event organizers are leveraging these technologies to engage global audiences, enhance fan interaction, and generate additional revenue streams through virtual ticketing and exclusive online content. Furthermore, advancements in event management software, digital ticketing, and real-time analytics are streamlining operations, improving security, and optimizing audience engagement. These innovations are not only enhancing the attendee experience but are also contributing to higher profitability and scalability for event organizers and artists alike.

Another significant growth factor is the diversification of revenue streams within the live music market. While ticket sales remain the primary source of income, ancillary revenues from sponsorships, merchandising, and branded experiences are becoming increasingly important. Brands are eager to associate with high-profile live music events to tap into engaged and diverse audiences, resulting in lucrative sponsorship deals and cross-promotional opportunities. Additionally, the rise of music festivals and club events has opened new avenues for merchandising, food and beverage sales, and experiential marketing. This diversification is mitigating risks associated with fluctuating ticket sales and is providing event organizers with more resilient and sustainable business models.

From a regional perspective, North America and Europe continue to dominate the live music market, driven by a high concentration of established artists, state-of-the-art venues, and a robust culture of live entertainment. However, the Asia Pacific region is rapidly emerging as a key growth engine, fueled by rising disposable incomes, increasing urbanization, and a burgeoning youth population with a strong appetite for live music experiences. Major cities in China, India, and Southeast Asia are witnessing a proliferation of music festivals, international tours, and local concerts, positioning the region for above-average growth over the forecast period. Latin America and the Middle East & Africa are also showing promising potential, with governments and private investors increasingly supporting the development of music infrastructure and event tourism.

Type Analysis

The live music mark

This dataset includes EEG, behavioral, and physiological data of 15 people and was acquired in a hyperscanning study during a concert. To get further information please contact the following address: chabinthibault@gmail.com.

According to a study from 2022 on live music in the United States, the share of people attending virtual live music events has dropped slightly from ** percent in 2021 to ** percent in 2022. This is likely due to the end of the coronavirus pandemic lockdowns which has allowed for live events to take place again.

The graph shows data on live music attendance in the United States in 2018, by event type. In 2018, ** percent of respondents stated they attended live concerts and ** percent had attended a music festival in 2018.

The performances and attendance, not-for-profit by North American Industry Classification System (NAICS 7111) for the performing arts sector which include all members under Performances and attendance, not-for-profit, every two years (number) for four years of data.

In 2018, nearly ** million people attended live music events in the United Kingdom (UK), up from **** million the year before. The live music sector has experienced significant growth during the past decade before coming to a drastic halt amidst the coronavirus (COVID-19) pandemic in 2020. Music festivals in the UK Festivals have become a vital part of the UK’s live music industry. Since 2012, UK festival attendance figures have almost doubled, reaching a record *** million in 2019. This boost in visitor numbers comes as no surprise, considering that the UK is home to some of the most recognized and celebrated music festivals worldwide. Glastonbury, the largest festival in the UK, draws thousands of visitors from the UK and abroad every year. Despite Glastonbury’s ticket prices also rising every year, tickets are usually sold out within minutes. Live music is a money maker Music fans spend good money to see their favorite acts perform on stage, making live music not only an integral part of the cultural scene but also an essential driver of economic growth. In 2019, music tourism contributed approximately *** billion British pounds in direct and indirect spending to the UK economy. While many regions profit from an increase in audience sizes and spending, London saw the highest music tourist expenditures across the UK in 2019.

This study aims to explore the factors influencing the concert attendance behavior of young audiences in Vietnam, particularly following the success of the reality show Anh Trai Vuot Ngan Chong Gai. The research employs a survey questionnaire combined with Exploratory Factor Analysis (EFA) to identify key factors.

Data source: Live Performance Australia Ticket Attendance Report (https://reports.liveperformance.com.au/)

Supporting the community by fostering an environment with a thriving creative and cultural sector, where our citizens can enjoy their recreational time in a way that promotes connectivity and celebrates our culture and diversity.

In 2023, more people attended a live performance in NSW than ever recorded before, a figure which increased by 27% from 2022. Sustainable creative and cultural industries are important, not just for fostering a strong community but also economically. In 2023, NSW generated $1b in total ticket revenue, a rate which is higher than our share of the national population.

Contemporary Music contributed the highest share of attendance (42.8%) among all the live performance categories in NSW.

Note: The Live Performance industry encompasses performances, productions, previews and concerts that are performed in front of a live and/or virtual audience. The LPA report collects from ticketing companies, self-ticketing venues, event promoters and National Performing Arts Partnership.

The number of listeners in the 'Live Music Ticket Sales' segment of the media market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the number of listeners is estimated to reach **** million users and therefore a new peak in 2030. Notably, the number of listeners of the 'Live Music Ticket Sales' segment of the media market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

Concert Pre‑Registration Platforms Market Outlook

According to our latest research, the global Concert Pre-Registration Platforms market size reached USD 1.78 billion in 2024, reflecting a robust expansion driven by the increasing digital transformation of the live event industry. The market is expected to grow at a CAGR of 13.2% from 2025 to 2033, reaching a forecasted value of USD 5.33 billion by 2033. This rapid growth is primarily fueled by the surging demand for seamless ticketing experiences, enhanced data analytics for event organizers, and the rising popularity of live music and entertainment events globally.

A significant growth factor for the Concert Pre-Registration Platforms market is the increasing adoption of digital solutions by event organizers aiming to streamline ticketing processes and improve attendee engagement. As the live events industry rebounds post-pandemic, organizers are leveraging pre-registration platforms to manage ticket demand, reduce scalping, and ensure fair access to high-demand events. Furthermore, these platforms are integrating advanced features such as AI-driven audience segmentation, personalized marketing, and real-time analytics, which empower organizers to optimize event planning and execution. The ability to capture and analyze attendee data before events has become a strategic asset, enabling targeted outreach and improved fan experiences.

Another critical driver is the proliferation of music festivals, live concerts, and sporting events, particularly among younger demographics who expect frictionless digital interactions. The rise of mobile-first ticketing solutions and the integration of social media marketing tools within pre-registration platforms have further propelled market growth. Artists and promoters are increasingly relying on these platforms to build hype, gauge demand, and foster direct communication with fans. As a result, the concert pre-registration ecosystem is evolving into a comprehensive engagement hub, offering value-added services such as exclusive pre-sales, loyalty rewards, and interactive fan experiences, all of which contribute to higher conversion rates and repeat attendance.

The ongoing shift towards cloud-based deployment models is also catalyzing the expansion of the Concert Pre-Registration Platforms market. Cloud solutions offer scalability, flexibility, and cost-effectiveness, enabling both large-scale festivals and smaller independent events to adopt sophisticated pre-registration systems without significant upfront investment. Additionally, the integration of secure payment gateways, blockchain-based verification, and anti-bot technologies ensures a trustworthy and transparent ticketing process. These technological advancements are not only enhancing user trust but also attracting a broader spectrum of end-users, including venues, artists, and third-party promoters, thereby expanding the addressable market.

Regionally, North America continues to dominate the market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The high concentration of major music festivals, sports events, and world-renowned venues in North America, coupled with early adoption of digital ticketing technologies, has cemented the region's leadership. Europe’s vibrant live events scene and strong regulatory focus on ticketing transparency are supporting steady growth, while the Asia Pacific is emerging as the fastest-growing region due to rising urbanization, increasing disposable incomes, and a burgeoning youth population. Latin America and the Middle East & Africa are also witnessing growing adoption, albeit at a more gradual pace, as digital infrastructure improves and live entertainment gains momentum.

Component Analysis

The Component segment of the Concert Pre-Registration Platforms market is bifurcated into software and services, each playing a pivotal role in shaping the industry’s landscape. The software component

This statistic shows the average attendance at live performances that took place in event arenas in Europe in 2018, broken down by region. Average attendance at performances was highest in Southern Europe, with an average of **** thousand people visiting the shows taking place across the surveyed venues in this region.

A usable surveyed sample (n=246) was carried out based on convenience, similarly to other studies on festivals (e.g., Akhoondnejad, 2016; Pérez-Cabañero et al., 2022; Rivera et al., 2015). We followed a non-probabilistic purposeful sampling method (Teddlie & Yu, 2007), according to the researchers’ convenience (one of the authors being a musician) and the pertinence of the subjects involved: music lovers who had attended both virtual and non-virtual festivals. Snowball sampling was pursued among music consumers on social media, including classical and non-classical preferences. Specifically, we used in non-specialized personal social media (i.e., Twitter, Facebook, and Instagram), as well as American music festival group pages on Facebook and Spanish professional social networks (i.e., LinkedIn). We used an online structured questionnaire by Google Forms, including specific information on the purpose and scope of the study (academic and non-managerial), estimated time for completion, and data treatment in accordance with General Data Protection Regulation (GDPR). The target population consisted of people who had attended a virtual live music event within the last two years. The aim being to collect different aspects (both cognitive and emotional, and positive and negative) of the VMF experience, no specific music audience was targeted (opera, rock, pop…) except for the virtual attendance to music performances, either in streaming or within virtual reality. A filter question was added in this sense, in the beginning, and those answering ‘no’ were led to the end of the questionnaire with a gratitude statement. After two waves (October 2020, and January 2021) and through snowballing, 865 people accessed to the questionnaire, mainly in the US and Spain, but just 246 responses were completed and valid. Respondents were asked to answer the questionnaire referring to the memory of the last VMF they attended.