During the third quarter 2024, approximately 860,000 live streaming video sessions that were initially suspended on TikTok were restored. Of the approximately 12 million streaming sessions suspended, only less than seven percent were restored in the last examined quarter.

A 2023 survey of global gaming studios found that more than nine in ten studios were either working on or intending to release a live services title. About 65 percent of responding studios stated that they were currently working on a title delivering a planned, regular update cadence to their players.

In 2023, around 95.5 million people in the U.S. watched live sports on digital platforms, outpacing the number of traditional pay TV sports viewers for the first time. While the digital sports viewership is forecast to continue to grow in the upcoming years, traditional television is becoming increasingly unpopular to watch this kind of content.

During the third quarter of 2024, live streaming recorded an audience reach of 28.4 percent among internet users worldwide, which represents a marginal decrease compared to the previous quarter. In recent years, live streaming video content has become one of the most popular types of video content consumed online, both for entertainment and functional purposes.

In 2019, the number of viewers watching live videos in the United States was 126.7 million. Due to the impact of the global coronavirus pandemic, the number of live video viewers in the United States is expected to have grown to more than 150 million by the end of 2020. The audience for live video content is expected to increase to 164.6 million viewers by 2024.

According to a survey by Rakuten Insight in May 2024, 26 percent of respondents in Indonesia said they they had shopped three to six times through livestream events within the past 12 months. Meanwhile, 18 percent of respondents said they neither watch live commerce videos nor shop through livestreaming events.

According to a survey on live commerce conducted by Rakuten Insight in the Asia-Pacific region in May 2024, 31 percent of respondents from Thailand stated that they regularly purchased items through livestream events within the past 12 months. In comparison, 85 percent of respondents from Japan answered that they did not watch or shop over livestream shopping events in the past 12 months.

As of December 2023, around 597 million people used live commerce in China, accounting for nearly 55 percent of the total internet users. Since the beginning of 2020, China's live commerce user number has grown significantly.

In 2024, tawk.to led the global live chats software industry with a market share of over 22 percent. Other noteworthy technologies in the live chats sector included Facebook Customer Chat Plugin and Zendesk Chat with approximately 16.5 and 7 percent of the market, respectively.

The global live event market experienced a challenging two years due to the coronavirus pandemic. However, revenues were expected to return to pre-pandemic levels across all live entertainment categories in 2022. Statista estimates that revenue from ticket sales of music events (including concerts, festivals, musicals, and opera) was forecast to reach over 31 billion U.S. dollars worldwide. Sports events were predicted to generate slightly higher revenues at 34 billion U.S. dollars.

According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly 58 percent of global internet users. Instagram ranked second, with 46 percent of respondents, followed by TikTok, with almost 16 percent.

The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas. During an April 2020 survey in the United States, 13 percent of respondents strongly agreed with the sentiment that, although they were not really sports fans, they were planning on watching some sporting events when live sports start broadcasting again.

This statistic shows a list of the best cities to live in around the world as of 2019. The rating is based on five indicators: stability, healthcare, culture and environment, education, and infrastructure. In 2019, the Austrian capital Vienna topped the ranking with 99.1 out of 100 possible points.

This statistic shows the results of a survey on the most popular advantages of live entertainment over recorded entertainment worldwide in 2018. During the survey, 56 percent of respondents stated that live entertainment was more memorable so that they have greater things to look back on.

A 2023 survey revealed that, of all the countries included, online shoppers in China were the most familiar with live commerce, with eight in ten online shoppers having already purchased products via live streaming. India ranked second in live e-commerce adoption, with three-quarters of respondents claiming to have used it in the past. In comparison, various European countries were relatively unfamiliar with livestream commerce, with just 25 percent of French respondents using it for purchases.

Live sporting events often attract some of the highest TV audiences in the United States, with millions of viewers tuning in to watch the live action play out. In 2021, approximately 57.5 million viewers in the United States watched digital live sports content at least once per month, a figure that is projected to rise to over 90 million by 2025.

This statistic depicts the number of live chats per month worldwide in 2018. In December 2018, an average of 5,382 live chats were recorded. Chat volume peaks in the winter holiday season.

Adult clothes or shoes were the most interesting product category to follow via live commerce in Brazil in 2024. Around 35 of the consumers surveyed said they would attend a live streaming or discount event to buy these products. Smartphones claimed the second spot, garnering interest from over a third of respondents, while home appliances followed closely at 33 percent. Among Brazilians, the price and payment terms of the promoted products stood out as primary factors that attracted attention to live commerce or discount TV programs.

In 2023, the majority of live music attendees in the United States said that being a fan of the artist or act performing was one of the main reasons to attend an event. However, attending a live music event is also a social activity, as socializing and celebrating special occasions were also among the top motivations to attend, with 30 percent and 24 percent respectively.

E-commerce was the most popular type of live streaming in China with about 597 million users as of Decewmber 2023 accounting for about 54.7 percent of the country's internet population. Live streaming commerce is a new format that combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.