American online streamer and vtuber Hasan Piker, better known by his Twitch channel's name HasanAbi was reported to have engaged Twitch users for approximately seven million hours in July 2024. The political science graduate created his Twitch channel in 2018, starting to live stream in the category "Just Chatting" and quickly becoming one of the most popular streamers creating political content on the platform.

In April 2023, Adin Ross's Ask Me Anything (AMA) on Kick saw over 52 thousand viewers on average. The creator had previously seen almost 60 thousand average viewers on the last AMA streamed on the Amazon-owned platform Twitch - which ended up banning him in February 2023. Trainwreckstv, which backed and participated in the launch of the streaming platform Kick, saw 30 thousand average viewers on a preview Twitch AMA session, as well as around 14 thousand average viewers on his April 2023 Kick AMA live.

In June 2024, Twitch content creator Emiru had the highest number of average viewers among the most popular female streamers across several platforms. The internet personality and cosplayer, which also streams gaming content from multiplayer online battle League of Legends, had over 17,600 average viewers in the examined period. YouTuber and Twitch streamers Alondrissa ranked second, with approximately 16,000 average viewers. In comparison, internet personality, model, and content creator Valkyrae was the most popular live streamer on YouTube, with 9,700 average viewers in June 2024.

In February 2024, Twitch exited the South Korean market, citing high fees and operational costs. In the last month before ceasing operations in the country, Twitch record 36 million hours of content watched. The platform's main competitor in the region was AfreecaTV, with almost 100 million hours of live-streamed content watched. Live-streaming platform Chzzk was launched by Naver at the end of 2023, right after Twitch's decision to abandon the country. The platform reported approximately 50 million hours of watched content in the examined month.

During the third quarter of 2024, live streaming recorded an audience reach of 28.4 percent among internet users worldwide, which represents a marginal decrease compared to the previous quarter. In recent years, live streaming video content has become one of the most popular types of video content consumed online, both for entertainment and functional purposes.

Introduction

Live Streaming Statistics: In the past decade, live streaming has evolved from a niche entertainment format into a mainstream force, redefining how audiences consume content, interact with creators, and engage with brands. Enabled by faster internet speeds, widespread smartphone usage, and increasingly interactive platforms, its scope now extends beyond gaming to include sports, music, education, corporate events, and e-commerce.

Leading platforms such as Twitch, YouTube Live, Facebook Live, and TikTok Live draw millions of viewers daily, driven particularly by younger audiences who value authenticity, immediacy, and community-driven content. These statistics present an in-depth analysis of live streaming statistics, including market size, user demographics, engagement patterns, monetization models, and platform performance, designed to help businesses, marketers, creators, and investors uncover growth opportunities and navigate the rapidly evolving global live streaming landscape.

According to a survey of users in the United States carried out in March 2024, approximately 27 percent of creators who reported live streaming their own content online were doing so a few times per week. Additionally, 22 percent of respondents reported creating live content daily. Respondents who reported live streaming content once a month were approximately six percent, while 12 percent reported doing so less often.

In 2023, Twitch users worldwide watched over 70 million hours of live-streaming content on the video game Diablo IV. Launched on June 5, 2023, by Blizzard Entertainment, Diablo IV was the game users on Twitch engaged with the most during its debut week. Live-streaming sessions broadcasting content based on Hogwarts Legacy, which was published on February 10, 2023, ranked up to 50 million hours watched among Twitch users. Baldur's Gate 3, debuted on August 3, 2023, and generated over 22 million hours of live-streamed entertainment content based on Twitch users' gaming sessions in its first week.

In June 2024, content creator KaiCenat the highest number of average viewers among the most popular streamers across several platforms, with over 120,000 average viewers on twitch. YouTuber iShowSpeed ranked second, counting approximately 79,000 average viewers on the popular video platform when engaging in a live stream. Kick streamer n3on ranked third, with almost 57,000 average video viewers.

During the first quarter of 2024, Twitch users watched approximately 250 million hours of new game release content on the popular video platform. Additionally, Twitch recorded users watching over 3.3 billion hours of content on general gaming. YouTube users watched approximately 922 million hours of live-streamed gaming content, as well as 41.5 million gaming release live content. Steam's broadcasting function allowed users to watch their friends or favorite streamers watch their gaming sessions live, for almost 80 million hours during the first quarter of 2024.

The professional online live streaming system market is experiencing robust growth, driven by the increasing adoption of live streaming across diverse sectors, including entertainment, education, corporate training, and e-commerce. The market's expansion is fueled by advancements in streaming technologies, enhancing video quality and accessibility, coupled with the rising penetration of high-speed internet globally. Furthermore, the integration of interactive features like live chat, Q&A sessions, and virtual gifts fosters engagement and creates lucrative monetization opportunities for businesses and content creators. Considering a plausible CAGR of 25% based on industry benchmarks for rapidly growing digital sectors, and assuming a 2025 market size of $15 billion, the market is projected to reach approximately $60 billion by 2033. This growth is, however, subject to factors like the cost of infrastructure, potential regulatory changes, and competition among existing and emerging platforms. The competitive landscape is intensely dynamic, with established giants like YouTube, Facebook, and Twitch alongside rapidly growing platforms like Kuaishou and ByteDance vying for market share. The success of individual players hinges on their ability to offer innovative features, superior user experience, effective content moderation strategies, and robust monetization models. Market segmentation by platform type (e.g., social media platforms, dedicated streaming platforms, enterprise solutions), target audience, and geographic region will continue to influence the overall market growth and shape future investment strategies. While factors such as internet accessibility in certain regions and the potential for market saturation in highly developed areas could impose some restraints, the overarching trend points towards continued expansion and diversification within the professional online live streaming market.

Citation-worthy statistics and data points related to Social eCommerce & Shoppable Live Streams. This dataset provides key metrics and statistical information.

In 2023, three out of ten Millennials reported watching a livestream shopping event within the week preceding the survey. Furthermore, demographic groups exhibiting a preference for livestream content included e-sports enthusiasts, followers of influencers or industry experts on social media, and individuals exhibiting brand loyalty, among others.

Streaming has moved beyond niche entertainment; it now shapes how millions of Americans consume media every day. Today, streaming services dominate TV usage, pushing linear broadcast and cable into the margins. In education and live events, platforms like YouTube and Twitch empower interactive learning and real-time global audiences. In sports,...

The Live Streaming Services market has witnessed exponential growth in recent years, emerging as a pivotal component of the digital landscape. With the proliferation of high-speed internet and the increasing accessibility of smartphones and smart devices, live streaming has become an integral tool for businesses, ed

Introduction

Facebook Live Statistics: Facebook Live is transforming the way we connect online. It empowers users to broadcast live videos directly to their followers and connect with them in real time through comments and reactions. Launched in 2016, Facebook Live has rapidly become a vital resource for marketers, influencers, and content creators.

According to Facebook Live statistics, live videos generate six times more engagement than standard videos, showcasing their power to captivate audiences. Read this article to find out how you can leverage Facebook Live to enhance your online presence and foster meaningful interactions.

The Live Streaming Commerce market is rapidly evolving as a dynamic intersection between live video streaming and e-commerce, fundamentally transforming how consumers shop and engage with brands. This innovative approach allows businesses to showcase products in real-time, enabling instant interactions between hosts

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

The Live Streaming Microphone market has emerged as a pivotal sector within the broader audio technology industry, driven by the explosive growth of online content creation and live broadcasting. As more individuals and organizations leverage platforms such as Twitch, YouTube, and Facebook Live to connect with audie

In 2023, online marketplaces were the e-commerce shopping channels delivering the best customer experience worldwide, named by roughly half of respondents. Retailer sites followed a distant second, with 10 percent stating that these were the best at delivering consumer experience.