In 2024, tourism expenditures for sightseeing, entertainment, and gaming amounted to **** billion Singapore dollars. This segment made up the highest tourism expenditure, followed by shopping.

In 2023, ** percent of international visitors to Singapore visited the Integrated Resorts in Marina Bay Sands (MBS) and Resorts World Sentosa (RWS), making it the most visited paid tourist attraction in Singapore. This was closely followed by the Gardens by the Bay, which was named the eight best attraction globally in 2024 by Tripadvisor. Singapore boasts several world-class attractions which contribute to a robust tourism sector. Singapore: A Unique Tourist Destination Despite being surrounded by popular tourist destinations in Asia, Singapore has successfully marketed itself as a must-visit location. The city-state offers unique visitor attractions such as the Flower Dome and Cloud Forest, two cooled conservatories in the Gardens by the Bay, one of the world’s largest aquariums in Sentosa, as well as a vibrant cultural and food scene. This strategy has not only helped in drawing first time tourists but has also ensured repeat visitors. Visitor Profile and Spending Trends In 2023, a majority of the visitors to Singapore were there on holiday. Visitors in that year spent the most on sightseeing, entertainment, and gaming, followed by shopping. The largest feeder markets for visitors to Singapore were from Indonesia, China, and Malaysia.

Tourism Spend (Expenditure under taken on Travel and Tourism related commodities by a tourist within a country. This expenditure is categorized in to accommodation, sightseeing and entertainment, food service, retail, transport, travel intermediation, and others, which includes travel insurance and equipment rental) have seen steady trend in the recent years globally and is projected to do the same in the near future. The report Singapore Tourism Spend Analytics to 2020: Accommodation, Entertainment & Sightseeing, Foodservice, Retail, Transportation, Travel Intermediation, Others provides deep dive data analytics on wide ranging expenditure incurred on Travel and Tourism related commodities by a tourist in a country. Furthermore, the report also details out spends by different Tourist type i.e., Inbound Tourist, Outbound Tourist, National Tourist and Domestic Tourist for the period 2011 to 2020 along with Total Expenditure incurred and year on year growth. The report acts as an essential tool for companies active or plans to venture in to the Singapore’s Travel and Tourism business. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

In 2023, expenses on sightseeing, entertainment, and gaming accounted for 19 percent of the tourism receipts in Singapore, followed by shopping at 18 percent. In that year, a night's accommodation in a standard hotel room in Singapore was priced at 279.70 Singapore dollars.

In 2023, 45 percent of international visitors to Singapore went to Chinatown, followed by Merlion Park at 35 percent. The Merlion Park is situated right across from the renowned Marina Bay Sands, offering a scenic view of one of Singapore's iconic skylines.

Theme Park Vacation Market Outlook

The global theme park vacation market size was valued at approximately USD 52 billion in 2023 and is projected to reach USD 85 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.5% during the forecast period. One of the major growth factors driving the market is the increasing disposable income of the middle class, leading to higher expenditure on leisure and recreational activities. Additionally, the rising trend of family vacations and the increasing popularity of themed entertainment are significantly contributing to the market's expansion.

The growth of the theme park vacation market is primarily fueled by advancements in technology and innovative attractions. The incorporation of augmented reality (AR) and virtual reality (VR) in theme parks has transformed the overall visitor experience, making it more immersive and engaging. These technological advancements not only attract a larger audience but also encourage repeated visits, thereby boosting the market growth. Furthermore, theme parks are continually evolving their offerings by introducing new rides, themed areas, and seasonal events to keep the visitors engaged and to enhance the overall guest experience.

Another significant growth factor is the increasing collaboration between theme parks and popular entertainment franchises. Partnerships with well-known movie studios, toy brands, and video game companies have led to the development of themed attractions and rides that appeal to a broad audience, especially children and teenagers. These collaborations have proven to be highly effective in drawing crowds, as fans of these franchises are eager to experience their favorite characters and stories in a real-world setting. Additionally, these partnerships often involve cross-promotional activities that further boost the visibility and appeal of the theme parks.

The growing emphasis on tourism and the support of government initiatives to promote local and international tourism are also playing a crucial role in the expansion of the theme park vacation market. Many countries are investing in the development of new theme parks and the expansion of existing ones to attract tourists. These initiatives not only contribute to the growth of the theme park industry but also provide a significant boost to the local economy by generating employment opportunities and increasing revenue from tourism-related activities.

From a regional perspective, the Asia-Pacific region is expected to witness the highest growth rate during the forecast period. The increasing urbanization, rising disposable incomes, and a growing middle-class population in countries like China and India are driving the demand for theme park vacations. Moreover, the presence of popular theme parks in this region, such as Disneyland in Tokyo and Shanghai and Universal Studios in Singapore and Beijing, further boosts the market growth. North America remains a significant market, with established parks like Disney World and Universal Studios continuing to attract millions of visitors each year. The European market is also growing steadily, with parks like Disneyland Paris and Europa-Park contributing to the regional growth.

Type Analysis

The theme park vacation market can be segmented by type, including amusement parks, water parks, adventure parks, and others. Amusement parks, which are characterized by a variety of rides, games, and entertainment shows, hold a significant share of the market. These parks cater to a wide range of age groups and interests, making them a popular choice for family vacations. The continuous introduction of new rides and attractions, coupled with themed areas and events, keeps the amusement park segment dynamic and appealing to visitors. Moreover, partnerships with popular entertainment franchises further enhance the allure of these parks.

Water parks are another prominent segment in the theme park vacation market. These parks feature water-based attractions such as slides, wave pools, and lazy rivers, which are particularly popular during the summer months. The increasing focus on health and wellness has also contributed to the popularity of water parks, as they offer a fun and active way to cool off and relax. Many water parks are expanding their offerings to include spa services, fitness classes, and wellness programs, further broadening their appeal and attracting a diverse audience.

Adventure parks, which offer activities such as zip-lining, rock climbing, and obstacle courses, are gaining popularity among thrill-seekers and

In 2022, the average occupancy rate (AOR) for hotels and accommodation in Singapore was about 75.5 percent. The standard occupancy rate has increased again after two years of decline due to the COVID-19 pandemic and the restriction measures that were implemented. Despite this, hotel and accommodation occupancy rates remain lower than in the pre-pandemic years. COVID-19 impact and gradual recovery The COVID-19 pandemic severely affected Singapore's hotel industry, resulting in a significant decline in hotel room revenue. However, a gradual recovery is underway, boosted by the tourism sector. In 2022, Singapore's tourism receipts amounted to about 14.18 billion Singapore dollars, a significant increase over the previous year. To support this gradual recovery, the country's hotel industry is adopting innovative strategies. This includes the Hotel Industry Transformation Map (ITM) 2025, which focuses on creating innovative and sustainable hotel experiences to meet changing consumer demands. By capturing demand through new hotel concepts, promoting sustainability, and leveraging technology, the sector hopes to thrive in the post-pandemic era. Singapore's hotel landscape Singapore's hotel industry is a vibrant sector, with 378 hotels spread across the country. As of April 2023, more than half of these hotels were small establishments with less than 100 rooms, while 23 percent had over 300 rooms. The country is also known as one of Asia's most expensive destinations for business travelers, offering a range of high-end accommodations, including the highly-rated Four Seasons Hotel. However, for the budget-conscious traveler, the average price of a room in a budget hotel stands at 119.92 Singapore dollars.