In a May 2019 survey mobile marketers in the United States were asked about the leading benefits of using location based marketing and ** percent of them pointed to increased sales as the top advantage of location data use in advertising. Growth in customer base and their higher engagement were also cited as benefits of location-based marketing.

The global sales of location based marketing services (LBMS) is estimated to be worth USD 69.0 billion in 2025 and anticipated to reach a value of USD 293.0 billion by 2035. Sales are projected to rise at a CAGR of 15.6% over the forecast period between 2025 and 2035. The revenue generated by location based marketing services in 2024 was USD 59.7 billion. The industry is anticipated to exhibit a Y-o-Y growth of 15.2% in 2025.

Attributes	Key Insights
Historical Size, 2024	USD 59.7 billion
Estimated Size, 2025	USD 69.0 billion
Projected Size, 2035	USD 293.0 billion
Value-based CAGR (2025 to 2035)	15.6%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	15.6% (2024 to 2034)
H2, 2024	15.5% (2024 to 2034)
H1, 2025	15.2% (2025 to 2035)
H2, 2025	15.7% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	13.2%
Germany	14.8%
China	15.4%
India	17.5%
UK	12.8%

Category-wise Insights

Service Type	Geo-fencing Marketing
Value Share (2035)	25.4%

End User	Retail & eCommerce
Value Share (2035)	29.3%

Introduction

Location Based Advertising Statistics: In the modern digital era advertising has become more personal and more targeted. One of the trends that fall within this paradigm is LBA, a.k.a. Location-Based Advertising. LBA offers ads based on geographic data to enhance the relevance and engagement of advertising based on an individual's current location.

By the end of 2024, the LBA market will have grown with the help of advancements in technology and changes in consumer behavior.

In this article, we discuss the latest data, trends, and insights related to Location Based Advertising statistics in 2025.

According to a study conducted in March 2020, evaluating the use of location data among U.S. marketers, ** percent of respondents were of the opinion that improved return in investment was one of the leading benefits of using location data in their strategies. Another ** percent of marketing professionals said that location data helped them deliver relevant content to consumers.

Global Location-based Advertising market size is expected to reach $263.45 billion by 2029 at 16.4%, segmented as by geotargeting, regional targeting, city-level targeting, country-level targeting

The location-based marketing (LBM) market, valued at $55.79 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and the proliferation of location-based services. The market's Compound Annual Growth Rate (CAGR) of 17.2% from 2025 to 2033 indicates significant expansion, fueled by several key factors. The rising penetration of mobile devices equipped with GPS and other location-tracking technologies allows for precise targeting of consumers, leading to highly effective marketing campaigns. Furthermore, advancements in data analytics and artificial intelligence enable businesses to better understand consumer behavior and preferences, facilitating personalized and contextualized marketing messages. The increasing demand for real-time, personalized experiences from consumers further propels the adoption of LBM across diverse sectors, including retail, hospitality, and BFSI. The diverse range of LBM formats, including banner displays, video ads, and social media content, caters to different marketing strategies and consumer preferences, driving market expansion. However, challenges such as data privacy concerns, the accuracy of location data, and the cost of implementation could somewhat restrain growth. The segmentation of the LBM market reveals significant opportunities across various applications and types. Retail, hospitality, and BFSI sectors are leading adopters, leveraging LBM for targeted promotions, loyalty programs, and personalized offers. The types of LBM employed vary depending on the target audience and marketing objective. Banner displays and social media content remain popular, while the integration of LBM with emerging technologies, like voice calling and augmented reality, is opening up innovative avenues for marketers. Geographical distribution shows strong growth potential across North America and Asia Pacific, driven by high smartphone penetration and expanding digital economies. While Europe and other regions contribute significantly, the rapid technological adoption in emerging economies is expected to significantly drive future market expansion. Competition in the LBM market is intense, with established players like Google and Foursquare competing with specialized location technology providers.

The US Location-Based Services Market Report Segments the Industry Into by Component (Hardware, Software, and Services), Location (Indoor, and Outdoor), Application (Mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking and Entertainment, and Other Applications), and by End-User (Transportation and Logistics, IT and Telecom, Healthcare, Government, and More).

Snapshot img

Location-Based Services (LBS) Market Size 2025-2029

The location-based services (lbs) market size is forecast to increase by USD 330 billion at a CAGR of 30.4% between 2024 and 2029.

The market is experiencing significant growth due to the increasing demand for personal and enterprise navigation services. IoT technologies, such as radar sensors, RFID tags, and Wi-Fi access points, are being integrated into LBS to enhance accuracy and efficiency. Augmented reality (AR) and virtual reality (VR) technologies are also gaining popularity in LBS, providing good experiences for users. This trend is driven by the widespread adoption of smartphones and the integration of advanced location technologies, enabling real-time, contextually relevant information delivery. However, the market is not without challenges. Privacy and security concerns surrounding the collection, storage, and usage of location data pose significant hurdles. As users become more aware of the potential risks, companies must prioritize transparency, data protection, and user consent to build trust and maintain market position.
Effective data management and compliance with evolving regulations will be crucial for businesses seeking to capitalize on the opportunities presented by this dynamic market. Companies must navigate these challenges to deliver innovative, user-centric location-based solutions, meeting the growing demand for personalized experiences while addressing privacy and security concerns.

What will be the Size of the Location-Based Services (LBS) Market during the forecast period?

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The market encompasses a range of technologies and applications that leverage mobile positioning, including Satellite-Based GPS, Enhanced Observed Time Difference (E-OTD), Observed Time Difference Of Arrival (OTDOA), Wireless-Assisted Global Navigation Satellite Systems (WAGNSS), and Hybrid Technologies. These positioning technologies are integral to various industries, from Smart City projects to 3D mapping applications, geolocation data, and Connected Devices. The market's growth is fueled by the increasing use of Global Positioning System (GPS) and Internet of Things (IoT) technologies, as well as the integration of Augmented Reality (AR) and Virtual Reality (VR) in navigation services.
Real-time data and positioning are essential for applications in logistics, transportation, and location-based social media. The integration of LBS with smartphone use and advanced technologies continues to expand its potential applications and market size.

How is this Location-Based Services (LBS) Industry segmented?

The location-based services (lbs) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Component

  Hardware
  Software
  Services


Type

  Outdoor
  Indoor


Application

  Navigation and tracking
  GIS and mapping
  Geo marketing and advertising
  Social networking and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

    UAE


  Rest of World

By Component Insights

The hardware segment is estimated to witness significant growth during the forecast period.

Location-Based Services (LBS) involve real-time data and positioning technologies, such as Mobile Positioning through Satellite-based GPS, E-OTD, OTDOA, Wireless-assisted GNSS, A-GNSS, and Hybrid technologies, to provide navigation services and indoor location services. These technologies are integrated into various industries, including Smart city projects, 3D mapping applications, E-commerce, Mobile apps, Artificial intelligence, Real-time location tracking, Bluetooth beacons, Autonomous vehicles, Disaster information systems, and Geolocation Data. Hardware components, including passive and active RFID tags, beacons, sensors, and cameras, provide connectivity through Wi-Fi access points or require infrastructure upgrades for enterprise indoor location-based solutions. Companies like HPE offer hardware tags as part of their LBS offerings.

The Internet of Things (IoT) and 5G Infrastructure facilitate the growth of LBS, enabling applications such as Navigation and Tracking, Indoor Location Services, Transportation and Logistics, Healthcare, and Local Search. LBS also encompasses Augmented Reality (AR) and Virtual Reality (VR) technologies, enhancing user experiences in Food delivery services, Business Intelligence, Fleet Management, and Local Search.

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The Hardware segment was valued at USD 16.90 billion in 2019 and showed a gradual incre

The Location Based Marketing Services (LBMS) market is experiencing robust growth, projected to reach $48.06 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 16.5% from 2025 to 2033. This expansion is driven by several factors. The increasing adoption of smartphones and the proliferation of location-based technologies, such as GPS and Bluetooth beacons, provide marketers with unprecedented opportunities to reach consumers precisely where they are. Furthermore, advancements in data analytics allow for more effective targeting and personalized campaigns, maximizing return on investment (ROI). The growing sophistication of location data coupled with the increasing use of artificial intelligence (AI) for predictive analysis further fuels this market’s ascent. Retail, hospitality, and BFSI (Banking, Financial Services, and Insurance) sectors are currently major adopters, utilizing LBMS for targeted advertising, customer loyalty programs, and proximity-based promotions. However, growth is anticipated across various sectors as businesses increasingly recognize the value of connecting with customers in contextually relevant ways. The diverse range of LBMS channels – including banner displays, video ads, search results integration, email and SMS marketing, social media content, and even voice calling – allows for versatile and tailored marketing strategies. The diverse application of LBMS across sectors indicates its versatility. While North America and Europe currently hold significant market share, the Asia-Pacific region is poised for substantial growth due to increasing smartphone penetration and digital adoption. Challenges remain, including concerns around data privacy and user consent, which need to be addressed responsibly. However, with ongoing technological advancements and the continuous refinement of targeting techniques, LBMS is expected to remain a dominant force in the marketing landscape for the foreseeable future. The increasing emphasis on measurable results and a deeper understanding of consumer behavior will further propel market expansion. The competitive landscape is also dynamic, with established tech giants alongside specialized LBMS providers competing for market share, driving innovation and the improvement of service offerings.

In May 2019, ** percent of surveyed mobile marketers in the United States said they were using location data for targeting purposes, while ** percent said they did so to personalize customer experiences.

Snapshot img

The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.

This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA).

What will the Location-based Advertising Market Size be in 2021?

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Location-based Advertising Market: Key Drivers and Trends

The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Location-based Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Adux
Alphabet Inc.
Facebook Inc.
Foursquare Labs Inc.
GroundTruth
International Business Machines Corp.
Near Pte. Ltd.
Telefonaktiebolaget LM Ericsson
Telenity Inc.
Verve Group Inc.

The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Location-based Advertising Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Type Segments in the Location-based Advertising Market?

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The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

    Location-based Advertising Market Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2020




    Forecast period


    2021-2025




    Growth momentum & CAGR


    Accelerate

Location Based Advertising Market Outlook

According to our latest research, the Location Based Advertising (LBA) market size reached USD 92.3 billion in 2024, driven by the increasing adoption of mobile devices and advancements in location intelligence technologies. The market is set to expand at a robust CAGR of 13.7% from 2025 to 2033, with the forecasted market size expected to reach USD 266.9 billion by 2033. The surge in demand is primarily attributed to the growing need for personalized marketing, real-time consumer engagement, and the proliferation of location-enabled smartphones, which together are transforming the way brands interact with their target audiences.

The exponential growth of the Location Based Advertising market is largely underpinned by the rapid penetration of smartphones and other GPS-enabled devices across both developed and emerging economies. As consumers increasingly rely on mobile devices for navigation, shopping, and social interaction, advertisers are leveraging real-time location data to deliver hyper-targeted promotions and offers. This shift towards mobile-centric lifestyles has enabled businesses to harness the power of location intelligence, resulting in higher engagement rates and improved conversion metrics. Furthermore, advancements in geospatial analytics and the integration of artificial intelligence (AI) into LBA platforms have significantly enhanced the accuracy and relevance of location-based campaigns, making them more appealing to both marketers and end-users.

Another key growth factor for the Location Based Advertising market is the rising demand for personalized and contextually relevant content. Modern consumers expect brands to deliver tailored experiences that resonate with their immediate needs and preferences. LBA solutions empower businesses to segment audiences based on real-time location data, behavioral patterns, and demographic insights, thereby enabling the delivery of customized messages at the right time and place. This level of personalization not only fosters brand loyalty but also drives higher return on investment (ROI) for advertisers. Additionally, the adoption of omnichannel marketing strategies—wherein LBA is integrated with social media, mobile apps, and digital out-of-home advertising—has further amplified the effectiveness and reach of location-based campaigns.

The regulatory landscape and advancements in data privacy frameworks have also played a pivotal role in shaping the Location Based Advertising market. With increasing concerns over user data privacy and stringent regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), LBA solution providers are investing heavily in secure data collection, consent management, and anonymization technologies. These initiatives have not only helped build consumer trust but have also encouraged more businesses to adopt location-based marketing strategies. As a result, the market is witnessing a steady influx of investments aimed at developing privacy-centric LBA platforms that comply with regional and global data protection standards.

Regionally, North America continues to dominate the Location Based Advertising market, accounting for the largest share in 2024, thanks to its advanced digital infrastructure, high smartphone penetration, and a mature advertising ecosystem. However, Asia Pacific is emerging as the fastest-growing region, fueled by the rapid urbanization, expanding middle-class population, and increasing adoption of digital marketing practices across China, India, and Southeast Asia. Europe, with its strong emphasis on data privacy and robust regulatory frameworks, remains a key market for innovative and compliant LBA solutions. Meanwhile, Latin America and the Middle East & Africa are witnessing gradual adoption, supported by improving mobile connectivity and growing investments in digital transformation initiatives.

Component Analysis

The Location Based Advertising market is se

Location-based advertising (LBA) has emerged as a transformative technology that leverages geospatial data to deliver targeted and personalized marketing messages to consumers. The global LBA market size was valued at USD 50.8 billion in 2025 and is projected to reach USD 161.8 billion by 2033, exhibiting a CAGR of 14.2% during the forecast period. The burgeoning use of smartphones, the rise of location-aware technologies, and the increasing adoption of advanced analytics and machine learning algorithms are driving market growth. In terms of segmentation, retail and hospitality sectors are major application areas for LBA, with campaigns focused on in-store promotions, personalized offers, and customer engagement. Beacon technology, which enables precise location tracking within a specific radius, is gaining prominence, along with geo-fencing and geo-targeting techniques. North America dominates the regional landscape, followed by Europe and Asia Pacific. Key players in the LBA market include Cirius Technologies, Foursquare, PlaceIQ, GroundTruth, and Quotient. The market is characterized by ongoing innovations, such as the integration of artificial intelligence (AI) and augmented reality (AR) technologies, which are expected to further enhance the accuracy and effectiveness of location-based advertising campaigns.

In 2018, location targeted mobile advertising spending in the United States amounted to **** billion U.S. dollars. According to industry forecasts, this figure is set to grow in the next six years and surpass ** billion dollars by the end of 2023.

The global location-based search and advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services (LBS), and the rising demand for targeted advertising. The market's expansion is fueled by businesses leveraging location data to reach potential customers precisely where they are, leading to improved campaign effectiveness and ROI. This hyper-targeting capability allows for personalized marketing strategies, enhancing user experience and brand engagement. Key trends shaping the market include the integration of augmented reality (AR) and virtual reality (VR) technologies for immersive advertising experiences, the rise of in-app location-based advertising, and the increasing use of data analytics for optimizing campaign performance. While data privacy concerns and regulatory changes pose challenges, the market's overall growth trajectory remains positive. The continued development of sophisticated location technologies and the expansion of 5G networks are expected to further accelerate market expansion. Competitive pressures are significant, with established players and new entrants vying for market share through innovative advertising formats and strategic partnerships. The market is segmented by type (search, display, video, etc.) and application (retail, travel, entertainment, etc.), with significant variations in growth rates across different segments. North America currently holds a substantial market share due to high smartphone penetration and advanced digital infrastructure. However, Asia-Pacific is projected to witness the fastest growth in the coming years, driven by rising internet and smartphone usage, particularly in burgeoning economies like India and China. Europe is also a significant market with established players and advanced technological infrastructure. While precise figures are unavailable from the provided text, a reasonable assumption, based on current market trends and considering a realistic CAGR, suggests a substantial market value expansion throughout the forecast period, exceeding billions of dollars by 2033. Sustained innovation and expansion in emerging markets will be key determinants of future market performance.

The location-based search and advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services, and the rising demand for personalized advertising. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key trends, including the increasing sophistication of location-based targeting technologies, the integration of location data with other consumer data for more precise advertising, and the growing use of location-based services in various sectors like retail, hospitality, and entertainment. Companies like Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, and Thumbvista are key players, constantly innovating to leverage these trends. The market's expansion is also driven by businesses recognizing the value of hyper-local marketing to reach specific customer segments effectively and measure campaign performance accurately. However, challenges remain, including concerns about user privacy and data security, the need for continuous technological advancements to enhance targeting accuracy, and the potential for regulatory hurdles. Despite these restraints, the long-term outlook for the location-based search and advertising market remains positive. The continuous improvement in location technologies, coupled with the rising adoption of mobile devices and the increasing dependence on location-based apps, promises sustained growth. The ability to deliver highly targeted advertising to consumers in real-time, based on their location, creates immense value for advertisers. This, in turn, fuels further investment in the market and innovation, setting the stage for continued expansion in the coming years. Effective strategies by businesses to address consumer privacy concerns and build trust will further contribute to this market's long-term success.

The India Location-Based Services Market report segments the industry into By Component (Hardware, Software, Services), By Location (Indoor, Outdoor), By Application (Mapping and Navigation, Business Intelligence and Analytics, Location-based Advertising, Social Networking and Entertainment, and more), and By End-User (Transportation and Logistics, IT and Telecom, Healthcare, Government, BFSI, Hospitality, and more).

Location Based Marketing (LBM) has emerged as a pivotal strategy in today's digital advertising landscape, seamlessly integrating consumer behavior with geographical data to deliver targeted messages at the right time and place. The market for LBM is rapidly expanding, driven by advancements in mobile technology, GP

The geolocation marketing market is experiencing robust growth, driven by the increasing adoption of location-based services and the proliferation of smartphones. The market's expansion is fueled by several key factors. Firstly, the enhanced ability to target specific demographics based on location significantly improves marketing campaign effectiveness and ROI. Businesses are increasingly leveraging geolocation technologies like geofencing and beacons to deliver personalized and contextualized advertisements, promotions, and services to consumers in real-time. This personalized approach fosters stronger customer engagement and loyalty, leading to improved conversion rates. Secondly, the advanced analytics capabilities associated with geolocation marketing provide valuable insights into consumer behavior, preferences, and movement patterns. This data-driven approach allows businesses to refine their marketing strategies, optimize resource allocation, and make more informed decisions. The market segmentation reveals a strong demand from both large enterprises and SMEs, with geolocation, beacon, and geofencing technologies being widely utilized. The North American market currently holds a significant share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing smartphone penetration and expanding digital economies. However, challenges remain. Data privacy concerns and regulations surrounding the collection and use of location data pose a significant restraint to market expansion. Maintaining consumer trust and ensuring compliance with relevant data protection laws are crucial for sustainable growth. Additionally, the accuracy and reliability of geolocation data can be affected by various factors, including GPS signal strength and environmental interference. Overcoming these technological limitations and ensuring data integrity are important considerations for market players. Despite these challenges, the overall outlook for the geolocation marketing market remains positive, with continued innovation in location-based technologies and growing demand for targeted advertising expected to drive significant growth throughout the forecast period (2025-2033). Competition among established tech giants and emerging players is fierce, prompting continuous advancements and innovation within the space.

Location-Based Mobile Advertising Market Analysis The location-based mobile advertising market is projected to grow from XXX million in 2025 to XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The market is driven by the growing adoption of smartphones, increasing mobile data penetration, and the rising popularity of personalized marketing strategies. Additionally, the proliferation of geofencing and beacon technologies has further fueled market growth, enabling businesses to target consumers based on their exact location. Market Trends and Restraints Key trends in the location-based mobile advertising market include the integration of artificial intelligence (AI) and machine learning to enhance targeting capabilities. The increasing use of augmented reality (AR) and virtual reality (VR) for immersive advertising experiences is also gaining momentum. However, factors such as privacy concerns and the need for accurate location data pose challenges to market growth. Nonetheless, the rapid adoption of location-based services, coupled with advancements in data analytics, is expected to mitigate these challenges and drive sustained market growth. Key market players like Cirius Technologies, Foursquare, and PlaceIQ are leveraging these trends to gain a competitive edge.