100+ datasets found
  1. Impact of AI on website traffic anticipated by digital marketers worldwide...

    • statista.com
    Updated Sep 1, 2023
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    Statista (2023). Impact of AI on website traffic anticipated by digital marketers worldwide 2023 [Dataset]. https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/
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    Dataset updated
    Sep 1, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Worldwide
    Description

    According to the results of a survey conducted worldwide in 2023, nearly half of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some 20 percent stated AI would have a neutral effect, while 30 percent agreed that the technology would negatively impact search traffic.

  2. w

    internet-traffic.ru - Historical whois Lookup

    • whoisdatacenter.com
    csv
    Updated Aug 8, 2024
    + more versions
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    AllHeart Web Inc (2024). internet-traffic.ru - Historical whois Lookup [Dataset]. https://whoisdatacenter.com/domain/internet-traffic.ru/
    Explore at:
    csvAvailable download formats
    Dataset updated
    Aug 8, 2024
    Dataset authored and provided by
    AllHeart Web Inc
    License

    https://whoisdatacenter.com/terms-of-use/https://whoisdatacenter.com/terms-of-use/

    Time period covered
    Mar 15, 1985 - Apr 27, 2025
    Description

    Explore the historical Whois records related to internet-traffic.ru (Domain). Get insights into ownership history and changes over time.

  3. Share of web traffic in Egypt 2022, by search engine

    • statista.com
    Updated Mar 27, 2024
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    Statista (2024). Share of web traffic in Egypt 2022, by search engine [Dataset]. https://www.statista.com/statistics/1410249/distribution-of-web-traffic-in-south-africa-by-search-engine/
    Explore at:
    Dataset updated
    Mar 27, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2022
    Area covered
    Egypt
    Description

    Google dominated the Egyptian web traffic. As of November 2022, close to 97.5 percent of the web traffic was referred via this search engine. Bing was its closest competitor, with only 1.5 percent. Yahoo! came in third place, with a share of almost 0.3 percent.

  4. website-traffic-ads.com - Historical whois Lookup

    • whoisdatacenter.com
    csv
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    AllHeart Web Inc, website-traffic-ads.com - Historical whois Lookup [Dataset]. https://whoisdatacenter.com/domain/website-traffic-ads.com/
    Explore at:
    csvAvailable download formats
    Dataset provided by
    AllHeart Web
    Authors
    AllHeart Web Inc
    License

    https://whoisdatacenter.com/terms-of-use/https://whoisdatacenter.com/terms-of-use/

    Time period covered
    Mar 15, 1985 - Jun 9, 2025
    Description

    Explore the historical Whois records related to website-traffic-ads.com (Domain). Get insights into ownership history and changes over time.

  5. d

    Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B...

    • datarade.ai
    .csv
    Updated Mar 13, 2025
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    Consumer Edge (2025). Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B Shopper Insights | 59 Countries, 3-Day Lag, Daily Delivery [Dataset]. https://datarade.ai/data-products/click-global-data-web-traffic-data-transaction-data-con-consumer-edge
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    .csvAvailable download formats
    Dataset updated
    Mar 13, 2025
    Dataset authored and provided by
    Consumer Edge
    Area covered
    Congo, Bermuda, Marshall Islands, Finland, Bosnia and Herzegovina, El Salvador, South Africa, Sri Lanka, Nauru, Montserrat
    Description

    Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

    Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

    Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

    Use Case: Analyze Year Over Year Growth Rate by Region

    Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

    Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

    Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

    Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

    Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

    Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

  6. Real Website Traffic Prediction

    • kaggle.com
    Updated Apr 22, 2025
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    Roman Gvaramadze (2025). Real Website Traffic Prediction [Dataset]. https://www.kaggle.com/datasets/madmanre/real-website-traffic-prediction
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Apr 22, 2025
    Dataset provided by
    Kaggle
    Authors
    Roman Gvaramadze
    Description

    📊 Website Performance & SEO Metrics: GSC, Yandex Metrika & Page Parsing

    This dataset contains real-world data collected from a live website, integrating insights from three powerful sources:

    • Google Search Console (GSC) — search performance metrics including clicks, impressions, and average positions.
    • Yandex Metrica — behavioral analytics like user visits, bounce rates, and session depths.
    • On-page Parsing — extracted metadata and structural elements directly from the site's pages.

    The dataset covers a specific time period, offering a rich ground for analysis, modeling, and discovery.

    🔍 What You Can Do:

    • Explore correlations between technical SEO and user behavior
    • Investigate how search visibility affects on-site interactions
    • Build predictive models to estimate the number of clicks based on other metrics
    • Perform feature engineering and multisource data blending

    Whether you're into digital marketing, data science, or SEO analytics, this dataset provides a hands-on opportunity to dive deep into web performance data and develop actionable insights.

  7. Z

    Network Traffic Analysis: Data and Code

    • data.niaid.nih.gov
    • zenodo.org
    Updated Jun 12, 2024
    + more versions
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    Honig, Joshua (2024). Network Traffic Analysis: Data and Code [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_11479410
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    Dataset updated
    Jun 12, 2024
    Dataset provided by
    Moran, Madeline
    Homan, Sophia
    Chan-Tin, Eric
    Ferrell, Nathan
    Honig, Joshua
    Soni, Shreena
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Code:

    Packet_Features_Generator.py & Features.py

    To run this code:

    pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

    -h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

    Purpose:

    Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

    Uses Features.py to calcualte the features.

    startMachineLearning.sh & machineLearning.py

    To run this code:

    bash startMachineLearning.sh

    This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

    Options (to be edited within this file):

    --evaluate-only to test 5 fold cross validation accuracy

    --test-scaling-normalization to test 6 different combinations of scalers and normalizers

    Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

    --grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

    Purpose:

    Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

    Data

    Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

    Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

    First number is a classification number to denote what website, query, or vr action is taking place.

    The remaining numbers in each line denote:

    The size of a packet,

    and the direction it is traveling.

    negative numbers denote incoming packets

    positive numbers denote outgoing packets

    Figure 4 Data

    This data uses specific lines from the Virtual Reality.txt file.

    The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

    The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

    The .xlsx and .csv file are identical

    Each file includes (from right to left):

    The origional packet data,

    each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

    and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

  8. Share of web traffic in Morocco 2025, by search engine

    • statista.com
    Updated Apr 23, 2025
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    Statista (2025). Share of web traffic in Morocco 2025, by search engine [Dataset]. https://www.statista.com/statistics/1365083/share-of-web-traffic-in-morocco-by-search-engine/
    Explore at:
    Dataset updated
    Apr 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Morocco
    Description

    In 2025, Google was the most used search engine in Morocco, accounting for nearly 97 percent of the web traffic. The next most used search engine was Bing, which made up over two percent of web traffic in Morocco. The number of people using the internet in Morocco stood at 35.3 million in 2025, the fifth highest amount of internet users in Africa.

  9. w

    internet-quality-traffic.com - Historical whois Lookup

    • whoisdatacenter.com
    csv
    Updated Jan 27, 2017
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    AllHeart Web Inc (2017). internet-quality-traffic.com - Historical whois Lookup [Dataset]. https://whoisdatacenter.com/domain/internet-quality-traffic.com/
    Explore at:
    csvAvailable download formats
    Dataset updated
    Jan 27, 2017
    Dataset authored and provided by
    AllHeart Web Inc
    License

    https://whoisdatacenter.com/terms-of-use/https://whoisdatacenter.com/terms-of-use/

    Time period covered
    Mar 15, 1985 - Jun 8, 2025
    Description

    Explore the historical Whois records related to internet-quality-traffic.com (Domain). Get insights into ownership history and changes over time.

  10. w

    buy-internet-traffic.com - Historical whois Lookup

    • whoisdatacenter.com
    csv
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    AllHeart Web Inc, buy-internet-traffic.com - Historical whois Lookup [Dataset]. https://whoisdatacenter.com/domain/buy-internet-traffic.com/
    Explore at:
    csvAvailable download formats
    Dataset authored and provided by
    AllHeart Web Inc
    License

    https://whoisdatacenter.com/terms-of-use/https://whoisdatacenter.com/terms-of-use/

    Time period covered
    Mar 15, 1985 - Apr 27, 2025
    Description

    Explore the historical Whois records related to buy-internet-traffic.com (Domain). Get insights into ownership history and changes over time.

  11. DataForSEO Labs API for keyword research and search analytics, real-time...

    • datarade.ai
    .json
    Updated Jun 4, 2021
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    DataForSEO (2021). DataForSEO Labs API for keyword research and search analytics, real-time data for all Google locations and languages [Dataset]. https://datarade.ai/data-products/dataforseo-labs-api-for-keyword-research-and-search-analytics-dataforseo
    Explore at:
    .jsonAvailable download formats
    Dataset updated
    Jun 4, 2021
    Dataset provided by
    Authors
    DataForSEO
    Area covered
    Armenia, Mauritania, Micronesia (Federated States of), Cocos (Keeling) Islands, Tokelau, Morocco, Kenya, Azerbaijan, Isle of Man, Korea (Democratic People's Republic of)
    Description

    DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

    • Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

    Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

    You will find well-rounded ways to scout the competitors:

    • Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

    All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

    The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

    We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

    We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

  12. Colombia: web traffic share of search engines 2020

    • statista.com
    Updated Jul 4, 2023
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    Statista (2023). Colombia: web traffic share of search engines 2020 [Dataset]. https://www.statista.com/statistics/1101108/colombia-web-traffic-share-search-engines/
    Explore at:
    Dataset updated
    Jul 4, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - Dec 2020
    Area covered
    Colombia
    Description

    Google was by far the most popular online search engine in Colombia in 2020, accounting for almost 98 percent of web traffic. Microsoft's Bing ranked second with slightly over one percent of share during the period. Moreover, Google Chrome concentrated most of the web traffic in Colombia.

  13. d

    Swash Web Browsing Clickstream Data - 1.5M Worldwide Users - GDPR Compliant

    • datarade.ai
    .csv, .xls
    Updated Jun 27, 2023
    + more versions
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    Swash (2023). Swash Web Browsing Clickstream Data - 1.5M Worldwide Users - GDPR Compliant [Dataset]. https://datarade.ai/data-products/swash-blockchain-bitcoin-and-web3-enthusiasts-swash
    Explore at:
    .csv, .xlsAvailable download formats
    Dataset updated
    Jun 27, 2023
    Dataset authored and provided by
    Swash
    Area covered
    India, Jordan, Belarus, Jamaica, Saint Vincent and the Grenadines, Uzbekistan, Latvia, Liechtenstein, Russian Federation, Monaco
    Description

    Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

    Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

    User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

    Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

    GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

    Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

    High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

    Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

    Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

  14. Share of leading e-commerce website traffic sources MEA May 2022

    • statista.com
    • ai-chatbox.pro
    Updated Jun 28, 2024
    + more versions
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    Statista (2024). Share of leading e-commerce website traffic sources MEA May 2022 [Dataset]. https://www.statista.com/statistics/1338766/mea-source-share-of-e-commerce-website-traffic/
    Explore at:
    Dataset updated
    Jun 28, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2022
    Area covered
    MENA
    Description

    In May 2022, 44.3 percent of e-commerce traffic in the Middle East region was generated through direct visits. Traffic generated through search witnessed a growth in the region in the years 2020 and 2021.

  15. Global website traffic distribution 2019, by source

    • ai-chatbox.pro
    • statista.com
    Updated Nov 30, 2022
    + more versions
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    Statista (2022). Global website traffic distribution 2019, by source [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F1110433%2Fdistribution-worldwide-website-traffic%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
    Explore at:
    Dataset updated
    Nov 30, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2019
    Area covered
    World
    Description

    As of 2019, direct traffic accounts for the largest percentage of website traffic worldwide, with a share of 55 percent. Additionally, search traffic accounts for 29 percent of worldwide website traffic.

  16. Website traffic strategies by industry and size of enterprise

    • www150.statcan.gc.ca
    • datasets.ai
    • +3more
    Updated Jun 11, 2014
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    Government of Canada, Statistics Canada (2014). Website traffic strategies by industry and size of enterprise [Dataset]. http://doi.org/10.25318/2210001801-eng
    Explore at:
    Dataset updated
    Jun 11, 2014
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    Digital technology and Internet use, website traffic strategies, by North American Industry Classification System (NAICS) and size of enterprise for Canada from 2012 to 2013.

  17. H

    Replication Data for: One-Third of Pseudoscience Traffic Comes from Search:...

    • dataverse.harvard.edu
    Updated Apr 17, 2025
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    Sebastian Schultheiß; Dirk Lewandowski; Sebastian Sünkler (2025). Replication Data for: One-Third of Pseudoscience Traffic Comes from Search: A Search Engine Optimization (SEO) Analysis [Dataset]. http://doi.org/10.7910/DVN/XNT9HH
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Apr 17, 2025
    Dataset provided by
    Harvard Dataverse
    Authors
    Sebastian Schultheiß; Dirk Lewandowski; Sebastian Sünkler
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    This dataset is from the article titled “One-Third of Pseudoscience Traffic Comes from Search: A Search Engine Optimization (SEO) Analysis.” The data is presented in a CSV table, and the columns are described as follows: url: The URL of the pseudoscience or pro-science website. label: See “Misinformation Domain List” by Lasser (2022). source: See “Misinformation Domain List” by Lasser (2022). accuracy: See “Misinformation Domain List” by Lasser (2022). transparency: See “Misinformation Domain List” by Lasser (2022). type: See “Misinformation Domain List” by Lasser (2022). traffic: Data on web traffic derived from the online platform Semrush*. direct: Traffic to a domain via URLs entered in a browser’s search bar, saved bookmarks or links from outside a browser (such as PDFs or Microsoft Word documents); Category description provided by Semrush. referral: Traffic to a domain from a hyperlink on another domain (as long as it is not a Social Media domain); Category description provided by Semrush. organic search: Traffic to a domain directly from organic results on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.; Category description provided by Semrush. paid search: Traffic to a domain driven by text, PLA, local, or any other kind of paid advertisement on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.; Category description provided by Semrush. organic social: Traffic to a domain from links on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.; Category description provided by Semrush. paid social: Traffic to a domain from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.; Category description provided by Semrush. email: Traffic to a domain via email services such as Gmail, Yahoo, iCloud or domains with corporate email addresses.; Category description provided by Semrush. display ads: Traffic driven to a domain through a display or video ad supported by an advertising platform such as GDN or doubleclick.; Category description provided by Semrush. SEO effort score: Overall SEO effort score produced by the search engine optimization (SEO) classification tool mentioned in the paper. References: Lasser, J. (2022). GitHub—JanaLasser/misinformation_domains: Collection of domains that spread misinformation from various sources [Dataset]. GitHub. https://github.com/JanaLasser/misinformation_domains * https://www.semrush.com/

  18. Puerto Rico: web traffic share of search engines 2020

    • statista.com
    Updated Jul 4, 2023
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    Statista (2023). Puerto Rico: web traffic share of search engines 2020 [Dataset]. https://www.statista.com/statistics/1197642/puerto-rico-web-traffic-share-search-engines/
    Explore at:
    Dataset updated
    Jul 4, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - Dec 2020
    Area covered
    Puerto Rico
    Description

    In 2020, Google was the most popular online search engine in Puerto Rico, accounting for approximately 91.7 percent of web traffic. It was followed by Microsoft's Bing, with a 4.8 percent share that year. In addition, Google also concentrated most of the web traffic in the Dominican Republic.

  19. Data from: Analysis of the Quantitative Impact of Social Networks General...

    • figshare.com
    • produccioncientifica.ucm.es
    doc
    Updated Oct 14, 2022
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    David Parra; Santiago Martínez Arias; Sergio Mena Muñoz (2022). Analysis of the Quantitative Impact of Social Networks General Data.doc [Dataset]. http://doi.org/10.6084/m9.figshare.21329421.v1
    Explore at:
    docAvailable download formats
    Dataset updated
    Oct 14, 2022
    Dataset provided by
    Figsharehttp://figshare.com/
    figshare
    Authors
    David Parra; Santiago Martínez Arias; Sergio Mena Muñoz
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
    Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

    Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

  20. v

    Web Analytics Market By Solution (Search Engine Tracking And Ranking, Heat...

    • verifiedmarketresearch.com
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    VERIFIED MARKET RESEARCH, Web Analytics Market By Solution (Search Engine Tracking And Ranking, Heat Map Analytics), By Application (Social Media Management, Display Advertising Optimization), By Vertical (Baking, Financial Services And Insurance (BFSI), Retail), And Region for 2026-2032 [Dataset]. https://www.verifiedmarketresearch.com/product/web-analytics-market/
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    Dataset authored and provided by
    VERIFIED MARKET RESEARCH
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    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Description

    Web Analytics Market was valued at USD 6.16 Billion in 2024 and is projected to reach USD 13.6 Billion by 2032, growing at a CAGR of 18.58% from 2026 to 2032.

    Web Analytics Market Drivers

    Data-Driven Decision Making: Businesses increasingly rely on data-driven insights to optimize their online strategies. Web analytics provides valuable data on website traffic, user behavior, and conversion rates, enabling data-driven decision-making.

    E-commerce Growth: The rapid growth of e-commerce has fueled the demand for web analytics tools to track online sales, customer behavior, and marketing campaign effectiveness.

    Mobile Dominance: The increasing use of mobile devices for internet browsing has made mobile analytics a crucial aspect of web analytics. Businesses need to understand how users interact with their websites and apps on mobile devices.

    analytics tools can be complex to implement and use, requiring technical expertise.

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Statista (2023). Impact of AI on website traffic anticipated by digital marketers worldwide 2023 [Dataset]. https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/
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Impact of AI on website traffic anticipated by digital marketers worldwide 2023

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Dataset updated
Sep 1, 2023
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2023
Area covered
Worldwide
Description

According to the results of a survey conducted worldwide in 2023, nearly half of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some 20 percent stated AI would have a neutral effect, while 30 percent agreed that the technology would negatively impact search traffic.

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