The statistic depicts the retail sales value of the loungewear market worldwide from 2012 to 2021. In 2021, the global loungewear market is estimated to generate 37.7 billion U.S. dollars in retail sales.

The size and share of the market is categorized based on Type (Sleepwear, Loungewear) and Application (Specialty Stores, Departmental Stores, Internet Sales, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global sleepwear market size reached USD 13.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.14% during 2025-2033. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, material, distribution channel and end user.

Loungewear products are crafted from a diverse range of materials, encompassing cotton, wool, silk, and other fabrics. Cotton maintains its prominence as the preferred material due to its exceptional breathability and cozy feel. Wool, renowned for its warmth and moisture-wicking abilities, stands as a close second. In recent times, silk has garnered increasing popularity owing to its luxurious texture and gleaming appearance. Recent developments include: August 2022: Introducing a range of reasonably priced period underwear is Hanes®. The new Comfort, Period, line from the company. When it comes to period comfort and confidence, even while sleeping, T.M. underwear is made to help. It provides quality period protection without the premium period underwear price tag., May 2021: M&S stated that it planned to replace its largest location, the Marble Arch branch on Oxford Street in London, with a 10-story structure that would include two and a half levels of retail space below six floors of offices.. Key drivers for this market are: Rising popularity of work-from-home and stay-at-home arrangements. Growing consumer demand for comfortable and stylish loungewear. Increased availability of online retail platforms.. Potential restraints include: Product substitutes such as athleisure wear and athleisure wear. Concerns over quality and sustainability. Fluctuations in raw material prices.. Notable trends are: Smart loungewear with integrated technology. Gender-neutral and unisex designs. Focus on ethical and sustainable production..

The size and share of the market is categorized based on Application (Specialty Stores, Departmental Stores, Internet Sales, Other) and Product (Sleepwear, Loungewear) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Type (Loungewear, Sleepwear) and Application (Online Store, Supermarket, Direct Store) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

[Keywords] Market include Hanesbrands Inc., American Eagle Outfitters Inc., PVH Corp., Chantelle Group, H & M Hennes & Mauritz AB

North America held the major market share in 2023 and contributed to over 36% of the worldwide revenue.

Access Middle East Sleepwear Industry Overview which includes Middle East country analysis of (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East), market split by Type, Material, Size, Price, End-user, Distribution Channel

According to Cognitive Market Research, The global Sleepwear market size will be USD 11.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 10.20% from 2023 to 2030.

The sleepwear market is witnessing a transformation as consumers prioritize comfort and wellness, driving demand for breathable fabrics and ergonomic designs.
The medium category is dominating the Sleepwear market in the size segment.
Women's sleepwear emerges as the dominant category in the Sleepwear market in the End-user Segment.
North American sleepwear market will continue to lead, whereas the European Sleepwear market will experience the most substantial growth until 2030.

Rising Health Consciousness to Boost the Sleepwear Market Growth

The sleepwear market is undergoing a transformation fueled by a heightened emphasis on holistic well-being. This shift is propelled by a collective awareness of the pivotal role quality sleep plays in maintaining overall health. As individuals increasingly prioritize self-care, there's a noticeable upswing in the demand for sleepwear crafted with breathable fabrics, ergonomic designs, and temperature-regulating features. The resultant effect is a prominent market trend wherein sleepwear choices intertwine with the broader pursuit of enhanced sleep quality and overall wellness. This evolution underscores a consumer-driven narrative that seeks comfort not just in clothing but as an integral aspect of a healthier lifestyle.

Eco-Friendly Practices Reshaping the Sleepwear Landscape to Influence Market Expansion

Consumer choices in the sleepwear market are being profoundly influenced by environmental consciousness. The global awareness of ecological issues catalyzes a notable shift towards sustainable and ethically sourced sleepwear products. This awareness is causing a surge in demand for eco-friendly sleepwear options, prompting brands to embrace environmentally responsible practices. This trend signifies a consumer base that is progressively inclined to make sleepwear choices aligned with their values, thus actively contributing to the market's ongoing evolution toward sustainability. The environmental imperative is reshaping the landscape, making sustainability a cornerstone in the choices consumers make in the realm of sleepwear.

Market Dynamics of Sleepwear

Supply Chain Disruptions Induced by the Pandemic to Limit Market Growth

The sleepwear market grappled with substantial constraints due to supply chain disruptions induced by the pandemic. Factory closures, transportation issues, and raw material shortages caused production delays and increased manufacturing costs. Brands struggled to meet demand as the reliability of the supply chain wavered. The resultant scarcity of inventory further intensified competition and forced players in the sleepwear market to reevaluate and revamp their supply chain strategies. Overcoming these operational challenges necessitated a resilient approach, incorporating agility and flexibility into the supply chain to mitigate the impact of future uncertainties.

Impact of COVID–19 on the Sleepwear Market

The COVID-19 pandemic had a dual effect on the sleepwear market. With increased remote work and indoor living, there was a surge in demand for comfortable and stylish sleepwear. People sought cozy options suitable for both virtual meetings and leisure. Conversely, economic uncertainties led some to tighten budgets, affecting non-essential spending, including sleepwear. The market experienced a dynamic shift as consumers balanced the need for comfort with financial considerations. Additionally, the shift in consumer preferences towards sustainable and ethically sourced sleepwear became more pronounced during the pandemic. Brands that embraced eco-friendly practices gained traction as awareness of environmental impact grew. Despite challenges, the sleepwear market adapted, reflecting changing lifestyles and values. Introduction of Sleepwear

The sleepwear market is evolving, driven by a growing focus on holistic well-being. Recognizing the crucial role quality sleep plays in overall health, consumers prioritize self-care, leading to increased demand for sleepwear with breathable fabrics, ergonomic designs, and temperature regulation. This trend reflects a broader pursuit of enhanced sleep quality and overall wellness, emphasizing a consumer-driven narrative that views comfort in ...

The size and share of the market is categorized based on Type (Cotton, Wool, Linen, Silk, PVC, Other) and Application (Men, Women, Kids) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The South American sleepwear market is to add above USD 690 Million from 2024 to 2029 driven by expanding retail channels and changing fashion trends

The Bathrobes and Loungewear market has experienced significant growth in recent years, becoming an essential segment within the broader apparel industry. As more consumers prioritize comfort in their daily lives, the demand for high-quality bathrobes and loungewear has surged, with the market size reaching an impre

In 2017, retail sales of intimate wear in North America amounted to about 29.04 billion U.S. dollars. Retail sales in this market were expected to rise to 36.72 billion U.S. dollars by 2022. Intimate wear consists of bras, underpants, sleepwear and loungewear, shapewear, thermal clothes and other such products.

Baby Pajamas and Sleepwears Market Outlook

The global baby pajamas and sleepwear market size is anticipated to grow substantially from its 2023 valuation of approximately $12.5 billion to an estimated $18.9 billion by 2032, reflecting a compound annual growth rate (CAGR) of 4.7%. This growth is predominantly driven by increasing parental focus on the comfort and safety of infants, alongside the rising consumer expenditure on premium and organic baby products. As parents become more conscious of the materials their children wear, there is a noticeable shift towards sleepwear that ensures both comfort and sustainable production practices. Moreover, the expanding middle-class population in emerging economies is bolstering market demand as disposable incomes rise, enabling higher spending on children's apparel.

One of the primary growth factors in the baby pajamas and sleepwear market is the increased awareness regarding infant health and safety. Parents today are more informed about the potential allergens and harmful substances that can be present in clothing materials, which has led to a preference for organic and hypoallergenic fabrics. This awareness is further amplified by healthcare professionals and pediatricians who frequently highlight the benefits of using natural fibers such as cotton and bamboo for infant clothing. In response to this, manufacturers are innovating with new materials that are not only safe but also durable, offering comfort without compromising the wellbeing of the child.

The shift in consumer preferences towards eco-friendly and sustainable products is also playing a significant role in the market's expansion. In many developed regions, there is a growing demand for pajamas and sleepwear made from renewable resources. Brands that focus on sustainability are gaining a competitive advantage, attracting eco-conscious parents who are willing to invest more in sustainable options. This trend is supported by the increasing availability of certifications for sustainable textiles, which assure consumers of the product's environmental and social responsibility. As a result, companies are incorporating sustainable practices in their supply chains to cater to this environmentally aware customer base.

Technological advancements in textile manufacturing have also contributed to market growth by allowing the production of high-quality sleepwear that combines comfort with technological benefits. Smart textiles that incorporate temperature-regulating features, antimicrobial properties, and moisture-wicking abilities are becoming popular choices among tech-savvy parents. These innovations cater to the demands of modern parents who seek functional benefits in their children's sleepwear. Furthermore, such advancements help brands differentiate their products in a competitive market, creating new marketing opportunities that emphasize the unique benefits of technologically enhanced sleepwear.

Regionally, the baby pajamas and sleepwear market shows significant variation in growth trends and consumer behavior. North America and Europe are leading markets due to high consumer awareness and spending power, while the Asia Pacific region is expected to exhibit the fastest growth rate. This is attributed to the rapidly increasing birth rates and rising disposable income levels in countries like India and China. The demand in these regions is further driven by the increasing penetration of organized retail and online channels, which makes a diverse range of products readily available to consumers. In contrast, Latin America and the Middle East & Africa are witnessing moderate growth, hampered by economic uncertainties and lower consumer spending power in some areas.

Product Type Analysis

The baby pajamas and sleepwear market is segmented by product type, which includes footed pajamas, two-piece pajamas, sleep gowns, sleep sacks, and others. Footed pajamas, also known as onesies, are highly popular due to their convenience and ability to provide full-body warmth, making them ideal for cooler climates or winter months. Parents often prefer these for infants and young toddlers as they ensure the child remains covered throughout the night, reducing the risk of nighttime chills. The design of footed pajamas, often featuring whimsical patterns and designs, also appeals to children and parents alike, adding a fun element to bedtime routines.

Two-piece pajamas are another significant segment within the market, offering flexibility and ease of wear for both infants and slightly older children. These pajamas are particularly favored in regions with war

The size and share of the market is categorized based on Application (Sleepwear, Luxury Apparel, Loungewear, Gifts) and Product (Mulberry Silk Pajamas, Charmeuse Silk Pajamas, Satin Silk Pajamas, Organic Silk Pajamas) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Explore the top 10 countries leading the import market for women's bathrobes in 2023. Discover key statistics and trends in the global loungewear industry.

Baby Pajamas And Sleepwears Market size was valued at 42.06 USD Billion in 2023 and is projected to reach 61.39 USD Billion by 2030, growing at a CAGR of 4.84% during the forecast period 2024-2030.

Baby Pajamas And Sleepwears Market Drivers

Increased Birth Rates: It is not surprising that areas with high birth rates also have higher demand for infant goods, such as sleepwear and pyjamas. One of the main market drivers is this shift in demographics.

Growing Disposable Incomes: Parents are more prepared to spend money on upscale infant care products, such as cosy sleepwear for their kids, as disposable incomes rise, especially in emerging economies.

Growing Parental Awareness of infant Care Products: Parents are becoming more aware of the advantages and accessibility of specialised infant care products. This information motivates them to buy particular products, such as infant pyjamas and sleepwear, that either improve sleep quality or are composed of cosier, safer fabrics.

Innovation in Materials and Designs: Parents are drawn to materials that are safer, more comfortable, and easier to use. Examples of these materials are bamboo and organic cotton fabrics. Furthermore, sleepwear with creative designs that promote interest and sales, like integrated mittens to stop scratching or simple diaper changes, is more popular.

Growth in E-commerce and Online Retail: Parents can now find and buy a greater selection of infant sleepwear and pyjamas more easily thanks to the development of online retail platforms. This ease of use, along with the capability to evaluate items and costs, drives market expansion.

Access Asia Pacific Sleepwear Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Type, Material, Size, Price, End-user, Distribution Channel