Loyalty cards for individual retail brands had many more users in France than loyalty programs such as Amazon Prime. This is according to weighted estimates, based on surveys held throughout 2023. The most commonly card were from E.Leclerc and Carrefour - France's largest hypermarket chains. Amazon Prime is not as popular in France. France's e-commerce sales increase on Prime Day, for example, was behind that of other major European economies.

According to a survey carried out in 2024, over half of consumers enrolled in loyalty programs in Italy used only the digital loyalty card when grocery shopping. Another 35 percent only possessed a physical card, while 12 percent utilized both.

Dataset

This dataset was created by Aman Aayush

Released under Apache 2.0

Contents

According to this 2017 survey, the most popular customer loyalty program in the Netherlands were those of supermarkets. Nearly 70 percent of respondents stated to be a member of a supermarket loyalty program. By comparison, just over 30 percent of survey participants participated in loyalty programs offered by clothing stores or petrol stations. Testifying to the immense popularity of loyalty programs in the country, the survey found that certain loyalty cards were carried more frequently than identity cards or driving licenses!

 AH Bonus Card most popular loyalty card  

The most popular loyalty card in the Netherlands was the AH Bonus Card, offered by food retailer Albert Heijn, the country’s leading supermarket chain. In a 2018 survey, 66 percent of participants answered to own an AH Bonus Card. The loyalty cards of the drugstore chains Kruidvat and Etos were owned by 35 and 11 percent of respondents respectively.

The success of the Albert Heijn loyalty program  

Nearly 56 percent of respondents stated to carry their AH Bonus Card daily, a significantly higher percentage than any other loyalty card. In addition to that, the card was not just the most carried card in the country, it was also the most widely used card. Of the AH Bonus Card owners, nearly 90 percent also used the card.

The global loyalty card system market size was valued at USD 270 million in 2025 and is projected to expand at a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033. The growth of the market is primarily driven by the increasing adoption of loyalty programs by businesses to enhance customer engagement, drive repeat purchases, and build brand loyalty. Additionally, the growing popularity of digital loyalty cards and the integration of loyalty programs with mobile applications and social media platforms are further fueling market growth. The market is segmented based on type (cloud-based and on-premises), application (enterprise, retailer, and others), and region. The cloud-based segment is expected to dominate the market during the forecast period due to its scalability, flexibility, and cost-effectiveness. Additionally, the growing adoption of mobile loyalty cards is driving the growth of the enterprise segment. Regionally, North America is anticipated to account for the largest share of the market throughout the forecast period. The market in this region is driven by the high adoption of loyalty programs by businesses and the presence of a large number of technology vendors.

This statistic displays the most frequently owned loyalty cards in the Netherlands in 2018. The Albert Heijn bonus card was the most frequently owned loyalty card in the Netherlands according to this survey. Over 60 percent of respondents participating in this survey said to own a Albert Heijn loyalty card. In comparison, just over ten percent of respondents had a loyalty card of DIY chain Praxis.

The global digital loyalty program market is experiencing robust growth, driven by the increasing adoption of digital technologies and the growing preference for personalized customer experiences. The market, currently valued at approximately $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors, including the rise of omnichannel strategies, the increasing use of data analytics for personalized loyalty programs, and the growing adoption of cloud-based loyalty solutions offering scalability and flexibility. Businesses across various sectors, notably BFSI, travel & hospitality, and consumer goods & retail, are increasingly leveraging digital loyalty programs to enhance customer engagement, drive repeat purchases, and improve customer lifetime value. The market's segmentation reveals a strong preference for cloud-based solutions, reflecting the industry's shift towards agile and cost-effective technologies.
Significant regional variations exist, with North America and Europe currently dominating the market due to high technological adoption rates and a strong presence of established loyalty program providers. However, regions like Asia-Pacific are exhibiting accelerated growth, fueled by increasing smartphone penetration and a rising middle class with a growing propensity for digital engagement. While the market faces challenges like data privacy concerns and the complexity of integrating loyalty programs with existing systems, these are being addressed through innovative solutions and evolving regulations. The consistent adoption of advanced analytics and AI-powered personalization features is expected to further propel market expansion, solidifying the digital loyalty program's crucial role in the future of customer relationship management.

Dataset

This dataset was created by vijay thurimella

Released under Apache 2.0

Contents

This statistic displays the most frequently carried loyalty cards in the Netherlands in 2018. When asked which loyalty cards they carry with them daily, more than half of the respondents participating in this survey said they always take their Albert Heijn Bonus card with them. In comparison, only 15.4 percent of the participants said to always carry their Ici Paris XL card.

The size and share of the market is categorized based on Application (Loyalty Management Systems, Rewards Programs, Points-Based Programs, Tiered Loyalty Programs) and Product (Customer Retention, Engagement, Reward Redemption, Personalized Offers) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Small Business Loyalty Program Software Market size was valued at USD 11.04 Billion in 2024 and is projected to reach USD 32.62 Billion by 2031, growing at a CAGR of 14.50% from 2024 to 2031.

Small Business Loyalty Program Software Market Drivers

Customer Retention Focus: Small businesses are increasingly recognizing the importance of customer retention for long-term success. Loyalty program software helps retain customers by rewarding repeat business and encouraging brand loyalty.

Competitive Advantage: In competitive markets, small businesses seek to differentiate themselves from larger competitors. A well-designed loyalty program can provide a competitive edge by offering unique rewards and personalized experiences.

Increased Consumer Expectations: Modern consumers expect more personalized and engaging experiences from the businesses they patronize. Loyalty program software enables small businesses to meet these expectations by offering tailored rewards and promotions.

The India loyalty program market is set to witness significant growth between 2025 and 2035, driven by increasing digitalization, rising consumer expectations, and the adoption of data-driven personalized rewards. The market is expected to expand from USD 4.3 billion in 2025 to USD 17.1 billion by 2035, registering a CAGR of 16.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 4.3 billion
Industry Value (2035F)	USD 17.1 billion
CAGR (2025 to 2035)	16.1%

India Loyalty Program Market - Region-Wise Per Capita Spending

Region	North India
Population (millions)	601.0
Estimated Per Capita Spending (USD)	6.20

Region	West India
Population (millions)	427.3
Estimated Per Capita Spending (USD)	7.10

Region	South India
Population (millions)	404.5
Estimated Per Capita Spending (USD)	8.20

Region	East India
Population (millions)	319.1
Estimated Per Capita Spending (USD)	5.40

Region	Central India
Population (millions)	189.0
Estimated Per Capita Spending (USD)	4.80

India Loyalty Program Market - Region-Wise Outlook

Region	CAGR (2025 to 2035)
North India	8.4%

Region	CAGR (2025 to 2035)
South India	8.7%

Region	CAGR (2025 to 2035)
West India	8.5%

Region	CAGR (2025 to 2035)
East India	8.2%

Competition Outlook

Company Name	Estimated Market Share (%)
Capillary Technologies	15-20%
InterMiles (Jet Privilege Pvt. Ltd.)	10-15%
Zeta	8-12%
EasyRewardz	5-10%
Other Companies (combined)	45-55%

Customer Loyalty Program Software Market size was valued at USD 4.1 Billion in 2024 and is projected to reach USD 10.97 Billion by 2031, growing at a CAGR of 13.07% from 2024 to 2031.

Businesses are increasingly recognizing that maintaining existing clients is more cost-effective than obtaining new ones. Customer Loyalty Program Software offers an organized strategy for rewarding repeat customers, and increasing customer happiness, loyalty, and long-term involvement. Companies dramatically boost the possibility of client repeat purchases by providing targeted rewards and personalized experiences, hence driving market development.

The capacity to collect and evaluate client data is critical when developing an effective marketing strategy. Customer Loyalty Program Software enables organizations to gain deep insights into their customers’ behavior, preferences, and purchasing history. This data enables the optimization of marketing activities and the creation of highly personalized consumer experiences, fueling demand for such software as businesses look to use data to achieve a competitive advantage.

Furthermore, advanced technologies such as artificial intelligence, machine learning, and blockchain have been integrated into Customer Loyalty Program Software to improve its efficiency and security. These technologies allow for the automation of rewards distribution, fraud detection, and the construction of individualized customer experiences. Furthermore, the ability to effortlessly link with other company systems (such as CRM, ERP, and e-commerce platforms) improves the operational efficiency of loyalty programs, driving market growth.

In 2024, an average consumer in the United States held roughly 19 loyalty program memberships, the highest rate in 10 years. However, from the 19 memberships, consumers actively used only 9.3.

The Report Covers Loyalty Program Management Companies and is Segmented by Solution (B2C, B2B, and Corporate), Industry Vertical (BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Travel and Hospitality, and Manufacturing), Deployment (On-Premise and On-Demand), and Geography (North America (the United States and Canada), Europe (Germany, United Kingdom, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), and Middle-East and Africa (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and the Rest of Middle-East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Million for all the Above Segments.

1309 Global import shipment records of Loyalty,card with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2024
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2023	19.11(USD Billion)
MARKET SIZE 2024	20.48(USD Billion)
MARKET SIZE 2032	35.6(USD Billion)
SEGMENTS COVERED	Deployment Model ,Application ,Loyalty Program Type ,Loyalty Management Software Features ,Business Size ,Regional
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA
KEY MARKET DYNAMICS	Increasing consumer expectations Growing adoption of digital technologies Data analytics and personalization Omnichannel loyalty programs Focus on customer experience
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Capillary Technologies. ,Antavo. ,Loyalty Lion. ,Influitive. ,Epsilon. ,SAP. ,Aimia. ,Smile.io. ,Oracle. ,Adobe. ,Extole. ,Maritz. ,Perkville. ,Swell Rewards. ,Salesforce.
MARKET FORECAST PERIOD	2025 - 2032
KEY MARKET OPPORTUNITIES	Omnichannel Integrations Data Analytics and Personalization CloudBased Deployment AIPowered Loyalty Programs MobileFirst Engagement
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.15% (2025 - 2032)

In 2024, Tesco's was the most used supermarket loyalty card/scheme in the United Kingdom. According to a survey, 44 percent of responding British adults stated using Tesco's loyalty card the most. Sainsury's ranked second, chosen by 16 percent of respondents.

Snapshot img

Loyalty Management Market Size 2025-2029

The loyalty management market size is forecast to increase by USD 4.97 billion, at a CAGR of 14.5% between 2024 and 2029.

The market is experiencing significant growth due to the increasing customer preference for personalized solutions. This trend is driven by the desire for tailored experiences that cater to individual consumer needs and preferences. Another key factor fueling market growth is the application of artificial intelligence (AI) for innovative loyalty solutions. AI enables businesses to analyze customer data and offer personalized rewards and incentives, enhancing customer engagement and retention. However, the adoption of loyalty programs may be challenged by stringent government regulations, particularly in areas such as data security and privacy. Compliance with these regulations is crucial for businesses to maintain customer trust and ensure the effective implementation of their loyalty initiatives. Overall, the market is poised for continued growth as businesses seek to differentiate themselves and build long-term customer relationships.

What will be the Size of the Loyalty Management Market During the Forecast Period?

Request Free Sample

In today's business landscape, merchants and businesses across various industries, including hotels and entertainment, recognize the importance of fostering strong customer relationships. The markets have gained significant traction as a result, offering solutions that enable businesses to engage, retain, and reward their customers effectively. These solutions encompass a range of offerings, from traditional loyalty programs that offer points-based rewards to emerging AI and ML-driven initiatives. Digital transformation has accelerated the adoption of loyalty management software-as-a-service, allowing businesses to harness valuable customer data for insights and personalized experiences. B2C industries, in particular, have embraced this trend, with PayU and TWID loyalty programs being notable examples.
However, the increasing importance of data privacy regulations, such as GDPR and CCPA, necessitates a focus on compliance and security. Key trends In the market include the integration of customer data analytics, pay with points functionality, and the application of AI and ML for predictive modeling and automation. Achieving a strong return on investment (ROI) remains a top priority, making the ability to effectively measure and optimize loyalty program performance crucial. Overall, the market continues to evolve, providing businesses with innovative tools to enhance customer experience and drive long-term customer loyalty.

How is this Loyalty Management Industry segmented and which is the largest segment?

The loyalty management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Type

  Large enterprises
  Small and medium enterprises (SMEs)


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

Cloud-based loyalty management solutions are experiencing significant growth due to their ability to consolidate customer data from a single access point. This feature enhances business agility by enabling real-time updates and global access. Enterprises can benefit from increased visibility and flexibility, accommodating diverse business needs. Cloud-based deployment supports various user-friendly devices, including mobile phones, social media, and tablets. Additionally, cloud software offers cost-effective solutions for tracking customer inquiries and response rates in real-time.

Merchants and businesses across industries, such as manufacturing, transportation, hospitality, and retail, can leverage these platforms to gain valuable insights, enhance customer experience, and foster stronger relationships. Compliance with data security, privacy, and banking industry regulations is essential, ensuring secure customer data management. The adoption of AI, machine learning, and predictive analytics further enhances customer retention and sales growth.

Get a glance at the Loyalty Management Industry report of share of various segments Request Free Sample

The cloud-based segment was valued at USD 3.1 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 49% to the growth of the global market during the forecast period.

Technavio's analysts have elabora

Loyalty card usage among shoppers in the United Kingdom (UK) was seen more frequently among older age groups. According to the results of a consumer survey, when asked about the frequency of using their loyalty card for main shopping activities (such as grocery shopping), only 40 percent of shoppers in the age group 18-24 said they always did. This rate was the highest for those aged 65 or older, at 77 percent.