According to Statista's Consumer Insights Survey conducted between April 2024 and March 2025, 35 percent of consumers in the United States used a points-based reward program. Roughly one-third of respondents signed up for cashback programs. Some 16 percent did not use any type of loyalty programs.

During a survey carried out in early 2024, 66 percent of responding adult consumers from the United States stated that they were most likely to use loyalty programs with no membership fee and the possibility to earn points for smaller discounts. This was the most popular customer loyalty program type in this survey.

During a survey conducted among loyalty program decision-makers from across the globe, nearly seven out of 10 respondents in the United States reported being satisfied with their current loyalty programs in 2024. In Germany, roughly 65 percent of marketers were content.

According to a 2023 survey conducted in the United States, 81 percent of responding consumers said they purchased from the brand more frequently because they participated in a free loyalty program. Additionally, 76 percent of U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (78 percent) was recorded among consumers in a paid loyalty program.

During an early 2024 survey carried out among consumers from the United States, 38 percent of respondents stated that the ability to earn larger discounts/free products through other purchases would make them most likely to join a customer loyalty program. Free shipping for online purchases ranked second, named by 37 percent of respondents.

Marketers in the United States dedicated roughly 30 percent of their budget to loyalty programs, according to in 2024. In China, the share allocated to loyalty was as high as 51 percent.

During a 2024 survey, 64 percent of responding consumers from the United States stated that quality made them loyal to a brand. Good customer service ranked second, named by half of respondents.

Hard rewards were the main reason for consumers in Great Britain to join a loyalty program in 2024. Nearly 70 percent of the surveyed population considered discounts and offers an important treat. Free products, services, experiences, and privileges drove one-third of the British consumers to subscribe to a loyalty scheme.

During a 2024 survey conducted in Great Britain, 74 percent of responding consumers stated that they found points-based loyalty programs appealing or expressed interest in joining one in the future. The second most popular type was milestone-based programs, named by 33 percent of respondents.

Over half of the consumers surveyed in the United States in 2024 were willing to share their interests and hobbies with brands and retailers in order to get a more personalized shopping experience. Customers were most comfortable sharing their email address (48 percent), demographic data (47 percent), and browsing history on the shopping site (45 percent).

Generation Z engagement with loyalty programs in Great Britain increased, according to the survey conducted in January 2024. That year, 74 percent of female Gen Zers were members of a loyalty scheme, up from 57 percent two years earlier. Among men, the share increased to 61 percent.

During a November 2022 survey carried out among UK consumers, ** percent stated they were using loyalty programs at that time. Another ***** percent said they had not used one but were interested and ***** percent said they used to be a member but were not anymore.

During a survey carried out in early 2024, ** percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing where to shop or which brands to purchase. Another ** percent said that loyalty programs were somewhat important to them.

During a 2024 survey, 52 percent of responding consumers from the United Kingdom stated that they were most loyal to clothing and fashion retailers. Beauty and skincare retailers ranked second, with 42 percent.

In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.

In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to *** payment cards loyalty programs and *** travel loyalty programs. On average consumers actively used *** loyalty program subscriptions and belonged to **** such programs.

According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some ** percent of female survey respondents stated that they were subscribed to a loyalty program, compared to ** percent of male respondents.

According to a 2023 survey among consumers in the United States, ** percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was ** percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly ***** out of 10 U.S. consumers.

During a 2024 survey, ** percent of responding adults from the United Kingdom (UK) stated they were members of a supermarket loyalty program. Roughly ************ said they were signed up to a food and drink (i.e. on restaurants, cafes, bars) loyalty program.

Some ** percent of survey respondents aged between 55 and 64 stated that they were a member of a loyalty program in the United States as of November 2018. Some ** percent of respondents aged between 18 and 24 stated that they were subscribed to a loyalty program, making them the age group least likely to be part of a loyalty program.