Female consumers within the Generation Z cohort are more likely to be members of a loyalty program than their male counterparts in Great Britain. In 2022, the share of surveyed Generation Z men who were part of a loyalty scheme shrunk to 41 percent.

During a November 2022 survey carried out among UK consumers, ** percent stated they were using loyalty programs at that time. Another ***** percent said they had not used one but were interested and ***** percent said they used to be a member but were not anymore.

During a 2024 survey, 67 percent of responding consumers from the United Kingdom stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at 74 percent.

In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.

In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to **** of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some ** percent of businesses were using exclusive membership perks as part of their loyalty program strategy.

In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to *** payment cards loyalty programs and *** travel loyalty programs. On average consumers actively used *** loyalty program subscriptions and belonged to **** such programs.

During a survey carried out in early 2024, 22 percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing were to shop or which brands to purchase. Another 46 percent said that loyalty programs were somewhat important to them.

According to a survey carried out in the UK in July 2024, *********** were most likely to be influenced by loyalty programs and rewards when choosing where to shop. Almost ************** of this generational cohort stated that such programs would sway them.

According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some ** percent of female survey respondents stated that they were subscribed to a loyalty program, compared to ** percent of male respondents.

According to a 2023 survey among consumers in the United States, ** percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was ** percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly ***** out of 10 U.S. consumers.

During an early 2024 survey carried out among consumers from the United States, nearly **** of respondents stated that free shipping for online purchases would make them most likely to join a customer loyalty program. Ability to earn larger discounts/free products through other purchases ranked second, named by ** percent of respondents.

As of November 2023, **** of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached ** percent, and it stood at ** percent among responding Gen Zers.

According to the results of a 2023 survey of consumers in the United States, the most disliked factor about loyalty or rewards programs was the time it takes to redeem a reward, cited by ** percent of respondents. Nearly ********* of surveyed consumers also said they did not like how difficult it was to earn a reward.

Some ** percent of survey respondents aged between 55 and 64 stated that they were a member of a loyalty program in the United States as of November 2018. Some ** percent of respondents aged between 18 and 24 stated that they were subscribed to a loyalty program, making them the age group least likely to be part of a loyalty program.

According to a survey carried out in 2023, around ** percent of global consumers regularly signed up for loyalty programs to earn discounts and rewards. Some ** percent stated they preferred free products versus experiences from their loyalty programs.

During a 2024 survey, ** percent of responding adults from the United Kingdom (UK) stated they were members of a supermarket loyalty program. Roughly ************ said they were signed up to a food and drink (i.e. on restaurants, cafes, bars) loyalty program.

According to the survey conducted in November 2023, ** percent of consumers in the United States were generally to very comfortable sharing personal data with loyalty programs. One-third of the respondents were somewhat comfortable giving brands access to their information when adhering to a loyalty program.

Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for 45 percent of respondents in 2024. Similarly, 51 percent of millennials also favored discount coupons and the same share preferred cashback rewards.

According to the calculations, in 2021 an average Canadian loyalty program member was enrolled in **** programs, out of which *** were actively used. A year earlier the general enrollment was the same, but active enrollment was higher by ***.

According to a survey conducted in May 2022 in the United States, ** percent of consumers considered loyalty programs flexible in rewards to be an important feature when getting a personalized experience from a company or brand. For ** percent of respondents, the benefit was more important when considering a customized experience from airlines.